What Toy Storage Nation does

Toy Storage Nation is a Phoenix-based, private media and education organization serving the U.S. RV/boat storage industry and adjacent recreational storage verticals. The company publishes a 94-page annual Guide (expanded in 2026 to cover RV/boat storage, flex space, truck parking, and marinas under the 'Storage Redefined' branding), a member-exclusive TSN Operations Handbook, the 'TSN Conversations Unplugged' podcast, and a facility locator directory. Its core products are subscription memberships, one-time guide purchases, in-person masterclasses (Las Vegas, Denver, Naples) priced at $1,645 per attendee, and an industry newsletter distributed via a website and active social channels on Facebook, LinkedIn, Instagram, X, YouTube, and TikTok.

The underlying platform is a digital content distribution system augmented by gated membership functionality and event sponsorship infrastructure (Platinum/Gold/Silver tiers featuring Baja Construction, Cushman & Wakefield, Janus International, Live Oak Bank, The Storage Group, MakoRabco, and others). The business model blends recurring subscription membership, event ticket sales, and one-time digital publication purchases with significant sponsorship revenue from storage-industry vendors. Customer segments are RV/boat storage developers, investors, operators, and owners, supported by advisory board members such as Andrew Jones (former Yardi, Extra Space; co-founder OTR Truck Parking).

The company was founded by Troy Bix, a 40-year self-storage industry veteran also responsible for founding Inside Self-Storage. It operates with 1-10 employees and no disclosed external funding, running as a lean content-and-events brand rather than a venture-backed technology platform.

Name

Toy Storage Nation

Legal name

Toy Storage Nation

Website

https://toystoragenation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Toy Storage Nation is a private Phoenix-based media and education organization that publishes guides, a membership-only Operations Handbook, and hosts in-person masterclasses for developers, investors, and operators of RV/boat storage facilities and adjacent recreational storage verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Membership Program: Annual membership providing access to Operations Handbook, vendor discounts, free facility listing, member logos and certificates, and 20% discount on masterclasses
2. Masterclass Events: In-person educational workshops and masterclasses on RV/boat storage development, operations, and investment. Pricing at $1,645 per person including meals and expo access
3. Industry Guides and Publications: Sale of comprehensive guides covering RV/boat storage, flex space, truck parking and marinas (94-page digital publications)
4. Newsletter and Email Communications: Newsletter subscription model keeping members and industry professionals informed of market trends and opportunities

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Toy Storage Nation is an industry media and education organization serving the RV and boat storage sector. It produces digital publications (the 2026 Guide, the TSN Operations Handbook), hosts in-person masterclasses and workshops, operates an annual membership program with vendor discounts, and runs a podcast and facility locator directory. Its portfolio has expanded under the 'Storage Redefined' brand to include flex space, truck parking and marina storage content.

Product overview

Toy Storage Nation is an industry media and education organization offering a portfolio of content products centered on RV/boat storage and related storage asset classes. The core offerings include the annual 2026 Guide (a 94-page digital publication covering RV/boat storage, flex space, truck parking and marinas), the TSN Operations Handbook (a member-exclusive operational manual), and the Storage Redefined Masterclass (in-person workshops in Las Vegas and Denver). These are supported by a subscription membership program providing discounts, vendor partnerships, and exclusive content access. The organization also publishes a podcast (TSN Conversations Unplugged), maintains a facility locator directory, and distributes industry research reports. The product suite is collectively focused on educating developers, investors, operators and owners in the recreational vehicle and boat storage sector, expanded to include flex space, truck parking and marina storage under the 'Storage Redefined' branding.

Differentiator

Problem solved

Functional benefit

Brands

• Storage Redefined: The company's rebranded educational platform encompassing RV/boat storage, flex space, truck parking and marina storage content.

Products and services

• 2026 Guide to RV and Boat Storage, Flex Space, Truck Parking and Marinas A comprehensive 94-page digital publication covering development, operation, and investment in RV/boat storage, flex space, truck parking and marina storage sectors. Serves as the fundamental educational resource for industry newcomers and veterans.
• TSN Operations Handbook First-ever digital operational manual for RV and boat storage facility management. Covers on-site/remote/hybrid management styles, tax strategies, insurance, lease creation, software selection, security, marketing plans, and SEO tools. Available exclusively to TSN members.
• TSN Storage Redefined Masterclass In-person educational workshop covering four storage sectors: RV & Boat Storage, Truck Parking, Flex Space, and Marinas. Features expert sessions on feasibility, investing, commercial parking, security/technology, insurance, marketing, software, financing, development/operations, construction, and marina outlook. Offered in Las Vegas and Denver in 2026.
• TSN Membership Program Annual membership offering access to the Operations Handbook, Masterclass discounts (20% plus additional 20% guest discount), free TSN facility locator listing, member window cling, member logo, member certificate, and discounts/free offerings from 20+ industry vendors. 10% of proceeds donated to Wounded Warrior Outdoors.
• TSN Conversations Unplugged Podcast Audio podcast series featuring industry experts discussing trends, strategies and insights for RV/boat storage, flex space, truck parking and marina operations.
• TSN Facility Locator Online directory allowing users to find RV and boat storage facilities. Available as a free listing benefit for TSN members.
• Special Reports and Market Research Industry reports including StorTrack's U.S. Vehicle, RV & Boat Storage Market (Feb. 2026), Cushman & Wakefield RV & Boat Storage 2026 Investment Insider, and Yardi Matrix National RV & Boat Storage Fall 2025 Report.

Quantifiable outcome

• 100% more facilities needed to meet demand
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered platinum sponsor, gold sponsor, silver sponsor and core.

• Baja Construction Co., Inc.platinum sponsorGTM or Marketing Partner · 10 April 2026Platinum sponsor of TSN Storage Redefined Masterclass. Self-performing prefabricated steel carport contractor for RV canopies and solar carports nationwide with over 40 years of experience. Provides in-house engineering for cost-effective layout designs.
• Cushman & Wakefieldgold sponsorGTM or Marketing Partner · 10 April 2026Gold sponsor. Their Recreational Property Advisors team specializes in RV and boat storage, marinas and RV parks, offering investment sales, advisory services, valuation, debt/equity placement, feasibility and market studies.
• Development Services Inc.gold sponsorGTM or Marketing Partner · 10 April 2026Gold sponsor. Provides balanced feasibility studies for the storage industry with construction critical path analogy. Top consultant in the U.S. with more than 21 years in the industry, completing studies for over $4,650,000,000 in storage facility value.
• Janus International Groupgold sponsorTechnology or Integration · 10 April 2026Gold sponsor. Leading global manufacturer of turn-key self-storage building solutions including roll-up doors, hallway systems, and Nokē Smart Entry technology division offering cloud-based access control systems including Nokē One and Nokē Ion.
• The Storage Groupgold sponsorGTM or Marketing Partner · 10 April 2026Gold sponsor. Specializes in storage industry digital marketing services and innovative software solutions. Offers advanced marketing campaigns and online tools designed to enhance facilities' online presence, boost conversion rates and drive revenue growth.
• MakoRabcogold sponsorGTM or Marketing Partner · 10 April 2026Gold sponsor. Nationally recognized leader in designing, supplying and installing self-storage facilities. Collaborates with customers from conceptualization and design to sourcing and construction.
• Self-Storage Consulting Groupgold sponsorImplementation/ SI/ Consulting Partner · 10 April 2026Gold sponsor. Nationwide firm specializing in full-service storage solutions since 2008. Delivers expertise across entire storage lifecycle from conception to operation including due diligence, design, construction, and management.
• SBOA Insurance Servicessilver sponsorGTM or Marketing Partner · 10 April 2026Silver sponsor. Powered by Alchemy Insurance Solutions, offers tailored insurance solutions for RV/boat storage and self-storage industries including builder's risk, commercial property/casualty and SBOA Tenant Insurance.
• Truck Parking Clubsilver sponsorGTM or Marketing Partner · 10 April 2026Silver sponsor. Truck parking locator database connecting truckers to parking via website and mobile app. Network includes trucking companies, warehouses, self-storage operators, and truck stops. Also sponsor of TSN Truck Parking Blog.
• Truck Parking ClubcoreStrategic or Co-development PartnerStrategic partner providing content for the monthly TSN Truck Parking Blog. Truck Parking Club's system allows site entry without onsite staff, supports reservations and real-time inventory, and logs entry/exits for enforcement and disputes.
• Self-Storage Association Southwest (SSA Southwest)coreStrategic or Co-development PartnerAssociation membership demonstrating industry collaboration and standards alignment
• RV Industry Association (RVIA)coreStrategic or Co-development PartnerAssociation membership providing industry data, shipment reports, and market intelligence
• Recreational Vehicle Dealers Association (RVDA)coreStrategic or Co-development PartnerAssociation membership supporting RV dealership network and industry relationships
• Association of Marina Industries (AMI)coreStrategic or Co-development PartnerAssociation membership supporting marina and waterfront storage sector
• Outdoor Hospitality Industry (OHI)coreStrategic or Co-development PartnerAssociation membership supporting RV parks, campgrounds and outdoor hospitality sector
• ISS World ExpocoreStrategic or Co-development PartnerPartnership with ISS World Expo for annual masterclass events. TSN Storage Redefined Masterclass held in conjunction with ISS World Expo in Las Vegas, NV

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Inside Self-Storage: Trade media brand for the self-storage industry, also founded by Troy Bix. It is the closest direct peer, operating magazines, expos, and educational content in the parent self-storage category that Toy Storage Nation serves.
• RVBusiness: B2B trade media brand covering the RV industry. Comparable as a vertical media business serving RV manufacturers, dealers, and adjacent service providers with news, events, and research.
• Boating Industry: B2B media brand for the recreational boating industry. Comparable in business model (trade media, events, content) and target market overlap through marinas and boat storage.
• Marina Dock Age: Trade publication for the marina and waterfront industry. Comparable in vertical media business model and overlapping with TSN's expanded marina storage coverage under the Storage Redefined brand.

Emerging players

• Truck Parking Club: Truck parking marketplace and locator platform that also sponsors TSN's Truck Parking Blog. Comparable as a community/operator in the truck parking vertical TSN is expanding into.
• STOR-NET: Networking and event organization serving the self-storage community with conferences and owner/operator meetups. Comparable as an events-led community business in the storage space.

Broad incumbents

• Yardi Matrix: Market research and data platform covering multifamily, self-storage, and specialty assets including RV/boat storage. Cited as a research partner by TSN and competes for the same operator/investor audience with deeper data.
• Cushman & Wakefield Self-Storage Group: Global commercial real estate firm with a dedicated Recreational Property Advisors team covering RV/boat storage, marinas, and RV parks. A confirmed TSN Gold sponsor and adjacent source of education and research for the same buyer.
• Self Storage Association: National trade association for the self-storage industry, providing education, advocacy, and networking. It is an incumbent that TSN partners with (SSA Southwest membership) and competes with for industry mindshare.
• MiniCo Insurance Agency: Provides insurance and education resources to the self-storage industry, including a long-running trade publication. Comparable as a content-and-services brand serving storage operators and investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LearnRVstorage
• YouTubeyoutube.com/@ToyStorageNation
• Facebookfacebook.com/toystoragenation
• LinkedInlinkedin.com/company/toy-storage-nation
• Instagraminstagram.com/toystoragenation
• TikToktiktok.com/@toystoragenation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toy Storage Nation