Mad Mimi
Mad Mimi was a Brooklyn-based HTML email marketing platform serving small businesses and individuals, enabling creation, sending, and tracking of email newsletters without templates. The product was retired in August 2024 when owner GoDaddy consolidated email marketing under GoDaddy Digital Marketing.
- Company typePrivate
- Founded2007
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mad Mimi does
Mad Mimi was an email marketing service that enabled users to create, send, and track HTML email newsletters. Founded in 2007 and headquartered in Brooklyn, New York, the platform targeted small businesses and individuals seeking a simple, template-free approach to email marketing. The company was acquired by GoDaddy and operated as a subsidiary product line within GoDaddy's broader small-business portfolio.
The core product was an HTML email marketing platform that supported newsletter design, distribution, and performance tracking. Mad Mimi differentiated through its emphasis on simplicity and visual design, positioning itself as an accessible alternative to more complex enterprise email marketing suites. No proprietary AI/ML features, no published API/SDK, and no disclosed enterprise integrations appear in the source data.
Mad Mimi was retired on August 30, 2024 as part of GoDaddy's consolidation of its email marketing product line under the GoDaddy Digital Marketing brand. No new billing occurred after July 31, 2024 and customers were transitioned to the parent platform. The company had a single disclosed capital event: a $110,000 funding round on April 16, 2007. Its operating status is now closed.
Mad Mimi firmographics
Firmographics- Name
- Mad Mimi
- Website
- https://madmimi.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Mad Mimi was a Brooklyn-based HTML email marketing platform serving small businesses and individuals, enabling creation, sending, and tracking of email newsletters without templates. The product was retired in August 2024 when owner GoDaddy consolidated email marketing under GoDaddy Digital Marketing.
- Ownership category
- akta.pro rank
Mad Mimi industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Direct Mail Advertising (541860), Direct Mail Advertising (54186)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Mad Mimi is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Mad Mimi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations
Mad Mimi product offering
Product offeringCore offering
Mad Mimi was an email marketing platform that enabled users to create, send, and track HTML email newsletters without requiring templates. It focused on simple, beautifully designed email campaigns for small businesses and individuals, and was retired on August 30, 2024, as GoDaddy consolidated email marketing under GoDaddy Digital Marketing.
Product overview
Mad Mimi was a single unified email marketing platform designed for creating, sending, and tracking HTML email newsletters. The product offered a straightforward approach to email marketing with a focus on simplicity and beautiful email design. Mad Mimi was retired as of August 30, 2024, with GoDaddy transitioning users to its consolidated GoDaddy Digital Marketing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Mad Mimi Email Marketing
Companies that use Mad Mimi
Customer profileSegments1 record
Ideal customer profiles1 record
Mad Mimi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mad Mimi partnerships and signals
Strategic signalRecent moves3 records
Mad Mimi competitors and assessment
Company assessmentDirect peers
- MailerLite: MailerLite is a stripped-down email marketing service targeted at small businesses, offering newsletter creation, sending, and analytics. Its 'simple but capable' positioning closely mirrors Mad Mimi's historical value proposition.
- GetResponse: GetResponse is an SMB email marketing platform with newsletter creation, automation, and tracking features. It competes in the same horizontal email marketing category as Mad Mimi.
- Mailchimp: Mailchimp is the leading SMB-focused email marketing platform offering creation, sending, and tracking of email campaigns — directly overlapping Mad Mimi's core feature set and target customer. Now owned by Intuit, it competes in the same 'simple email marketing for small businesses' positioning.
- ConvertKit: ConvertKit is an email marketing platform focused on creators and small businesses, providing campaign creation, sending, and performance tracking — overlapping closely with Mad Mimi's small-customer newsletter use case.
- AWeber: AWeber provides email marketing tools focused on small businesses and creators, including campaign creation, automation, and tracking. It is directly comparable to Mad Mimi's template-light, SMB-friendly positioning.
- Brevo (formerly Sendinblue): Brevo (formerly Sendinblue) is an SMB-focused email and SMS marketing platform that lets users create, send, and track email campaigns — directly comparable to Mad Mimi's product scope.
- Constant Contact: Constant Contact is a long-standing SMB email marketing platform that allows users to create, send, and track email newsletters. It is a near-direct competitor to Mad Mimi in the small business horizontal email marketing segment.
- ActiveCampaign: ActiveCampaign is a customer experience automation platform with strong email marketing capabilities for SMBs, including campaign creation and engagement tracking. It addresses the same small business email marketing problem space as Mad Mimi.
- Campaign Monitor: Campaign Monitor provides email marketing and automation tools aimed at small and mid-sized businesses, with comparable HTML newsletter creation and tracking functionality.
Broad incumbents
- GoDaddy Digital Marketing: GoDaddy Digital Marketing is the consolidated email marketing offering that absorbed Mad Mimi when it was retired in August 2024. It is the direct successor product offered by Mad Mimi's former parent and inherits Mad Mimi's SMB email marketing customers.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key highlights4 records
Customer concentration
Mad Mimi social profiles
Digital presenceMad Mimi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Mimi leadership team
Management profileNumber of profiles
Mad Mimi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Mimi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Mimi
What does Mad Mimi do?
Mad Mimi was an email marketing platform that enabled users to create, send, and track HTML email newsletters without requiring templates. It focused on simple, beautifully designed email campaigns for small businesses and individuals, and was retired on August 30, 2024, as GoDaddy consolidated email marketing under GoDaddy Digital Marketing.
When was Mad Mimi founded?
Mad Mimi was founded in 2007. It employs 11 to 50 people.
Where is Mad Mimi based?
Mad Mimi is headquartered in Brooklyn, United States, in the North America region.
Who are Mad Mimi's main competitors?
Direct peers on record are MailerLite, GetResponse, Mailchimp, ConvertKit, AWeber, Brevo (formerly Sendinblue), Constant Contact, ActiveCampaign and Campaign Monitor. GoDaddy Digital Marketing is listed as a broad incumbent.
Does Mad Mimi have an API?
No public API is recorded for Mad Mimi.
What industry is Mad Mimi in?
Mad Mimi's product category is Email Marketing Software. Its primary akta.pro industry code is MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 541860 and its SIC code is 7331.