Furniture Mart
- Company typePrivate
- Founded1948
- HeadquartersSioux Center, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Furniture Mart firmographics
Firmographics- Name
- Furniture Mart
- Legal name
- Furniture Mart, LTD.
- Website
- https://furnituremartiowa.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Furniture Mart industry classification
Industry- Product category
- Furniture and Flooring Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Furniture Retailers (44911), Floor Covering Retailers (449121)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industries
- Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Carpet & Area Rug Flooring Retail (CRAIAGAE), Hardwood Flooring Retail (CRAIAGAB)
Keywords
Where Furniture Mart is headquartered
LocationHeadquarters
- HQ city
- Sioux Center
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Furniture Mart business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Flooring: Sales of residential and commercial flooring including carpet, tile, stone, vinyl, laminate, hardwood, and engineered hardwood from multiple brand partners including Shaw, Mohawk, Mannington, Karastan, and others
- Product Sales - Furniture: Sales of furniture including upholstery, occasional, dining room, bedroom, mattresses, home office, and entertainment furniture from brand partners including Ashley, La-Z-Boy, Flexsteel, England Furniture, and others
- Installation Services: Professional installation services for flooring products offered to customers
- Design Services: Free in-home measurements, consultations, and design services with interior designers. Additional services include wallpaper, window treatments, and rug binding
- Financing: Wells Fargo financing offered to customers with approved credit
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Product pricing varies by brand and product type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Furniture Mart product offering
Product offeringCore offering
Furniture Mart sells residential and commercial flooring (carpet, tile & stone, laminate, vinyl, hardwood, engineered hardwood), furniture (upholstery, occasional, dining, bedroom, mattresses, home office), and window treatments from multiple brand partners, operating from a 20,000 sq ft retail showroom in Sioux Center, Iowa. The business complements product sales with free in-home design consultations, professional installation, delivery, carpet binding, furniture repair, and Wells Fargo financing.
Product overview
Furniture Mart is a family-owned retail store (3rd generation, established 1948) operating as a single unified business that combines commercial and residential flooring products, furniture, window treatments, and interior design services. The product portfolio includes multiple flooring categories (carpet, tile & stone, laminate, vinyl, hardwood/engineered hardwood) with numerous brand partnerships, and furniture categories (upholstery, occasional, dining, bedroom, mattresses, home office, entertainment) also representing multiple brands. The company differentiates through being a Shaw Alliance dealer, Flexsteel Comfort Gallery, and La-Z-Boy Comfort Studio. Design and home services include free in-home measurements, consultations, wallpaper, window treatments, rug binding, and carpet binding.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring Residential and commercial flooring products including carpet, tile & stone, laminate, vinyl, hardwood, and engineered hardwood from multiple brand partners (Shaw, Mohawk, Mannington, Karastan, American Olean, DalTile, Armstrong, Coretec, Karndean, Tarkett, Anderson Tuftex, Bruce, and others). Sold to homeowners and local commercial buyers through the Sioux Center showroom.
- Furniture Furniture products spanning upholstery, occasional pieces, dining room sets, bedroom furniture, mattresses, and home office furniture from brand partners including Ashley Furniture, La-Z-Boy, Flexsteel, England Furniture, Best Home Furnishing, Vaughan Bassett, Wesley Allen, Sealy, Tempurpedic, Hooker, and Lexington. Sold to residential consumers through the showroom.
- Window Treatments Window treatments including blinds, shades, and curtains from Graber, Hunter Douglas, and Lafayette, sold to residential customers as part of the home furnishings offering.
- Interior Design Services Free in-home measurements, consultations, wallpaper selection, window treatment design, and rug binding delivered by the in-house Interior Designers team to residential customers. Includes taking samples to customer homes or working from blueprints.
- Flooring Installation Services Professional installation of flooring products by an in-house installation team with 15+ years of experience, offered to residential and commercial customers purchasing flooring through the store.
- Furniture Delivery Services Delivery service for furniture purchases using an in-house delivery team, available to residential customers buying furniture from the showroom.
- Customer Financing Wells Fargo retail financing offered to customers with approved credit for furniture and flooring purchases, processed through a Wells Fargo application link integrated into the store's site.
Companies that use Furniture Mart
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Furniture Mart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Furniture Mart partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ShawcoreShaw Alliance dealer status providing better pricing and better product selection. Carries Shaw brands including Caress Carpet, Anso, Tuftex, ClearTouch, EverTouch, St. Jude Carpet Cushion, and R2X stain remover technology.
- FlexsteelcoreFlexsteel Comfort Gallery designation providing better pricing and Gallery Exclusive fabrics. Offering customers exclusive fabric options not available through other retailers.
- La-Z-BoycoreLa-Z-Boy Comfort Studio designation with dedicated square footage and better pricing. Offers customers a better selection of La-Z-Boy products.
- Ashley FurnitureminorCarries Ashley Furniture products including upholstery, occasional, and other furniture lines.
- Hunter DouglasminorCarries Hunter Douglas window treatments as part of their window treatment offerings.
Scale indicators3 records
Recent moves6 records
Furniture Mart competitors and assessment
Company assessmentDirect peers
- Nebraska Furniture Mart: Midwest-based, family-founded furniture and home furnishings retailer with a similar product mix spanning furniture, flooring, mattresses, and design services. Highly comparable in regional positioning, multi-category offering, and full-service retail model, though at significantly larger scale.
- HOM Furniture: Minnesota-headquartered regional furniture retailer operating multiple showrooms across the Upper Midwest. Directly comparable as a multi-store Midwest furniture retailer offering similar brand partnerships (La-Z-Boy, Flexsteel), design services, and in-home delivery within a comparable geographic radius.
- Empire Today: National flooring retailer specializing in carpet, hardwood, tile, and laminate with a strong in-home shopping and professional installation model. Closely comparable to Furniture Mart's flooring and installation offering, though operating at significantly larger national scale.
- Floor & Decor: Specialty hard-surface flooring retailer carrying tile, wood, laminate, vinyl, and installation supplies from many of the same brand partners (Shaw, Mohawk, Mannington, Daltile). Directly comparable in flooring assortment depth, with a stronger big-box DIY orientation.
- LL Flooring: National specialty flooring retailer (formerly Lumber Liquidators) selling hardwood, vinyl, laminate, and tile with installation services. Comparable in flooring product breadth and installation-led service model, though primarily a flooring-only specialist.
- The Tile Shop: Specialty tile and natural stone retailer with a showroom-led, design-assisted selling model similar to Furniture Mart's tile and stone category. Comparable in product depth, design consultation, and in-store experience.
Broad incumbents
- Ashley HomeStore: World's largest furniture manufacturer-retailer with a national network of Ashley-branded stores. Both a direct competitor (its own stores) and a brand supplier to Furniture Mart, offering a comparable furniture assortment at massive scale.
- Havertys Furniture: National furniture retailer operating company-owned showrooms across the U.S. Comparable in mid- to upper-mid-market furniture positioning and showroom-led, design-assisted sales model, though with significantly larger scale and geographic reach.
- Crate & Barrel: National multi-category home furnishings retailer with strong design, furniture, and home accessories offering. Comparable in design-led, multi-category home merchandising, though focused on a more contemporary, higher-end aesthetic and urban markets.
- Wayfair: Largest U.S. online home furnishings and furniture retailer carrying a deep assortment across furniture, flooring, and home goods from many of the same brand partners. Represents the dominant e-commerce competitive threat to Furniture Mart's traditional showroom model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Furniture Mart social profiles
Digital presenceFurniture Mart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furniture Mart leadership team
Management profileNumber of profiles
Profiles7 records
Furniture Mart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furniture Mart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furniture Mart
What does Furniture Mart do?
Furniture Mart sells residential and commercial flooring (carpet, tile & stone, laminate, vinyl, hardwood, engineered hardwood), furniture (upholstery, occasional, dining, bedroom, mattresses, home office), and window treatments from multiple brand partners, operating from a 20,000 sq ft retail showroom in Sioux Center, Iowa. The business complements product sales with free in-home design consultations, professional installation, delivery, carpet binding, furniture repair, and Wells Fargo financing.
Is Furniture Mart a public or private company?
Furniture Mart is a private company. It is classified as family owned and is currently operating.
When was Furniture Mart founded?
Furniture Mart was founded in 1948. It employs 11 to 50 people.
Where is Furniture Mart based?
Furniture Mart is headquartered in Sioux Center, United States, in the North America region.
How does Furniture Mart make money?
Five revenue lines are on record. Product Sales - Flooring is the primary driver. The others are product Sales - Furniture, installation Services, design Services and financing.
Who are Furniture Mart's main competitors?
Direct peers on record are Nebraska Furniture Mart, HOM Furniture, Empire Today, Floor & Decor, LL Flooring and The Tile Shop. Broad incumbents are Ashley HomeStore, Havertys Furniture, Crate & Barrel and Wayfair.
Does Furniture Mart have an API?
No public API is recorded for Furniture Mart.
What industry is Furniture Mart in?
Furniture Mart's product category is Furniture and Flooring Retail. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 4491 and its SIC code is 5712.