Agile CRM
Agile CRM is a cloud-based SaaS CRM platform combining sales automation, marketing automation, and customer service for small and mid-sized businesses. It offers a free tier for up to 10 users, paid plans from $8.99/user/month, and integration with the 500apps suite of 30+ business applications.
- Company typePrivate
- Founded2012
- HeadquartersHyderabad, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Agile CRM does
Agile CRM is a cloud-based SaaS customer relationship management platform that unifies sales automation, marketing automation, and customer service into a single product targeting small and mid-sized businesses. The platform combines contact management with 360-degree views, deal pipeline tracking, email marketing and tracking, marketing automation workflows, telephony (built on Twilio and RingCentral integrations), helpdesk ticketing, live chat, web engagement tools (popups, forms, exit intent), and sales gamification. It also exposes a public REST API for developer integration and ships native mobile apps for Android and iOS. The architecture emphasizes ease of use with drag-and-drop workflow designers, visual deal pipelines, and pre-built templates, while supporting 50+ third-party integrations across e-commerce (Shopify, WooCommerce, Magento), payments (Stripe, QuickBooks, FreshBooks), email gateways (SendGrid, Amazon SES), and social platforms (Facebook, Twitter, LinkedIn).
Agile CRM operates on a freemium subscription model with a free tier for up to 10 users requiring no credit card, and paid plans starting at $8.99 per user per month. The go-to-market motion is product-led growth via self-service signup, supplemented by a direct sales team for mid-market and enterprise opportunities, and a partner/reseller channel. Since October 2020, Agile CRM customers have access to the 500apps suite—30+ additional business applications (productivity, marketing, sales, support, HR) bundled at $14.99 per user with no tiered plans. The company is privately held, does not disclose venture funding, has no published management team, and operates local phone presence in the US, UK, Australia, and India. The company claims 15,000+ customers and 170,000+ users globally, with a customer base concentrated in technology, real estate, wine & spirits, and web design SMB segments.
Agile CRM firmographics
Firmographics- Name
- Agile CRM
- Legal name
- Agile CRM
- Website
- https://agilecrm.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Agile CRM is a cloud-based SaaS CRM platform combining sales automation, marketing automation, and customer service for small and mid-sized businesses. It offers a free tier for up to 10 users, paid plans from $8.99/user/month, and integration with the 500apps suite of 30+ business applications.
- Ownership category
- akta.pro rank
Agile CRM industry classification
Industry- Product category
- CRM Software
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Customer Service, Support & Contact Center CRM (HDAEAFAC), Customer Success & Account Management CRM (HDAEAFAD), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Agile CRM is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Agile CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription pricing based on user count, with plans starting at $8.99/user/month. Includes free tier for up to 10 users.
- 500apps Bundle: Access to 30+ additional business applications from the 500apps ecosystem at $14.99/user, offering expanded functionality across productivity, marketing, and support
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Up to 10 users |
| Subscription | Monthly | Paid Plans - Starting price |
| Subscription | Monthly | 500apps Bundle - 30+ apps |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Agile CRM product offering
Product offeringCore offering
Agile CRM provides an all-in-one cloud-based SaaS customer relationship management platform that unifies sales automation, marketing automation, and customer service capabilities. The product includes contact management, deal tracking, telephony, email marketing, landing pages, web engagement, helpdesk ticketing, live chat, and analytics, sold primarily on a per-user subscription basis with a free tier for up to 10 users. The company also distributes the 500apps suite of 30+ business applications at $14.99/user, extending its offering into productivity, marketing, sales, and support categories.
Product overview
Agile CRM is an all-in-one cloud-based SaaS CRM platform that unifies Sales Enablement (sales automation, contact management, deal tracking, telephony, appointment scheduling, project management, and gamification), Marketing Automation (email marketing, landing page builder, web engagement, social CRM, newsletters, push notifications, and multichannel campaigns), and Customer Service (helpdesk, live chat, knowledge base, ticketing, and call center CRM) into a single product. The core Agile CRM platform is supplemented by the 500apps suite, a collection of 30+ business applications (including Team Chat, Email Client, Electronic Signature, Website Builder, Video Conferencing, Virtual PBX, Form Builder, Email Finder, Website Recording, PPC Management, Content Planner, and Personalization tools) available for $14.99/user. The platform targets small to mid-sized businesses with a freemium model (free for up to 10 users) and emphasizes next-generation cloud-based, mobile-ready capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Agile CRM Core Platform All-in-one cloud-based SaaS CRM platform that unifies sales automation, marketing automation, and customer service in a single product. Targets small and mid-sized businesses with contact management, deal pipeline tracking, email marketing, telephony, helpdesk ticketing, live chat, web engagement, landing pages, social CRM, and analytics. Sold via per-user subscription with a free tier for up to 10 users.
- 500apps Suite Application suite of 30+ business applications offered by 500apps, distributed alongside Agile CRM. Includes productivity apps (Clockly, Projectsly, PBXPlus, Schedule.cc, Botup, BPMApp, Zapup, Botpath), marketing apps (NinjaSEO, PushNinja, SiteRecording, Mailsend, NinjaSites, Forms.io, Contactspot, Usertracker, NinjaSEM), sales apps (Finder.io, Sign.cc, Invoices.ly), and support apps (Support.cc, ClickDesk). Available for $14.99/user with no tiered plans.
- Agile CRM Mobile App Native mobile CRM application for Android and iOS that delivers the full Agile CRM platform on mobile devices, including sales automation, marketing automation, telephony, helpdesk, web engagement, social media, email campaigns, and mobile marketing. Distributed via the Google Play Store and Apple App Store.
Quantifiable outcome
- Free for up to 10 users with no credit card required
- +1 more outcomes
Companies that use Agile CRM
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Agile CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration42 records
AI capability4 records
Feature7 records
Agile CRM partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- TwiliocoreTelephony integration allowing Agile CRM users to make and receive calls, record conversations, and track communications directly from the CRM dashboard using Twilio's VoIP infrastructure.
- RingCentralcoreRingCentral integration enables turning calls into deals with advanced telephony capabilities including call recording and real-time customer data display.
- Google AppscoreIntegration with Google Calendar for 2-way sync, Google Drive for document storage, and Gmail for email tracking and management within Agile CRM.
- ZendeskmajorManage Zendesk support tickets from Agile CRM and push contact information into Zendesk for unified customer support management.
- ShopifymajorE-commerce integration to combat cart abandonment and run automated marketing campaigns for Shopify store owners.
- WooCommercemajorWordPress e-commerce integration for sales automation, marketing campaigns, and customer tracking for WooCommerce stores.
- StripecoreBilling integration syncing contacts and payment histories between Stripe and Agile CRM, with subscription visibility in the CRM.
- ZapiercoreZapier integration enables connecting Agile CRM with hundreds of SaaS applications for advanced automation workflows.
- FacebookcoreSocial CRM integration to engage with contacts on Facebook, post to their walls, and capture social profile data.
- TwittercoreTwitter integration for connecting with contacts, scheduling tweets, and automating social interactions from within Agile CRM.
- LinkedIncoreLinkedIn integration to connect with contacts, get profile updates, and send messages on the professional social network.
- WordPressmajorCMS integration for web popups, visitor tracking, and sales/marketing automation on WordPress websites.
- SendGridmajorEmail gateway integration for sending transactional and marketing emails from Agile CRM via SendGrid.
- QuickBooksmajorBilling integration to manage QuickBooks payments and invoices directly from Agile contact pages.
- FreshBooksmajorAccounting integration for viewing billing histories, creating invoices, and tracking payments on contact pages.
- MagentomajorEnterprise e-commerce integration to reduce cart abandonment and increase sales for Magento stores.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Agile CRM competitors and assessment
Company assessmentDirect peers
- HubSpot: HubSpot is the most direct all-in-one CRM competitor for SMBs and mid-market, offering sales, marketing, and service hubs in a single platform. It competes head-to-head with Agile CRM's all-in-one positioning and shares the freemium PLG motion.
- Zoho CRM: Zoho CRM offers an affordable all-in-one suite spanning sales automation, marketing automation, and customer service, closely mirroring Agile CRM's bundle approach. It is a frequent head-to-head competitor for cost-conscious SMB buyers.
- Freshworks (Freshsales): Freshworks offers Freshsales CRM alongside Freshmarketer and Freshdesk, directly competing with Agile CRM's all-in-one sales+marketing+service model. Targets the same SMB segment with similar freemium and integrated approach.
- Pipedrive: Pipedrive is a sales-focused CRM popular with SMBs and mid-market, competing with Agile CRM's deal pipeline and sales automation modules. While narrower in scope (sales-only core), it competes for the same end buyer.
- Bitrix24: Bitrix24 offers a free all-in-one CRM, project management, telephony, and collaboration suite targeting SMBs — overlapping with Agile CRM's all-in-one + free-tier positioning. Strong competitor in the budget-conscious SMB market.
- Insightly: Insightly is an SMB-focused CRM with native project management and marketing automation, similar to Agile CRM's workflow and pipeline capabilities. Targets small businesses seeking integrated sales and project tracking.
- Apptivo: Apptivo offers an affordable all-in-one CRM suite with sales, marketing, and project management modules targeting SMBs. Closely comparable to Agile CRM on pricing strategy and bundle approach.
Emerging players
- Creatio: Creatio (formerly bpm'online) provides a low-code CRM and process automation platform with sales, marketing, and service modules. Competes with Agile CRM in the workflow automation and SMB-to-mid-market segment.
- SugarCRM: SugarCRM provides sales, marketing, and service CRM capabilities with an emphasis on customization and integration. Competes with Agile CRM in the SMB-to-mid-market segment but with a more enterprise-leaning footprint.
Broad incumbents
- Salesforce: Salesforce is the dominant CRM incumbent offering Sales Cloud, Marketing Cloud, and Service Cloud. While primarily targeting enterprise, its lower-tier offerings and AppExchange ecosystem compete for larger Agile CRM prospects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Agile CRM social profiles
Digital presenceAgile CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agile CRM leadership team
Management profileNumber of profiles
Agile CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agile CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agile CRM
What does Agile CRM do?
Agile CRM provides an all-in-one cloud-based SaaS customer relationship management platform that unifies sales automation, marketing automation, and customer service capabilities. The product includes contact management, deal tracking, telephony, email marketing, landing pages, web engagement, helpdesk ticketing, live chat, and analytics, sold primarily on a per-user subscription basis with a free tier for up to 10 users. The company also distributes the 500apps suite of 30+ business applications at $14.99/user, extending its offering into productivity, marketing, sales, and support categories.
Is Agile CRM a public or private company?
Agile CRM is a private company. It is classified as unknown and is currently operating.
When was Agile CRM founded?
Agile CRM was founded in 2012. It employs 251 to 500 people.
Where is Agile CRM based?
Agile CRM is headquartered in Hyderabad, India, in the Asia region.
How does Agile CRM make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are 500apps Bundle.
Who are Agile CRM's main competitors?
Direct peers on record are HubSpot, Zoho CRM, Freshworks (Freshsales), Pipedrive, Bitrix24, Insightly and Apptivo. Emerging players are Creatio and SugarCRM. Salesforce is listed as a broad incumbent.
Does Agile CRM have an API?
Yes. Agile CRM offers a public REST API that allows developers to integrate with its CRM platform. The API supports pushing or retrieving data to/from external applications. Custom widgets can be developed in JavaScript for the frontend or in any backend server language. The platform mentions that ready-made APIs and developer resources are available for integrating the website or enterprise applications. Developer documentation is at www.agilecrm.com/api.
What industry is Agile CRM in?
Agile CRM's product category is CRM Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAC, Customer Service, Support & Contact Center CRM. Its NAICS code is 513210 and its SIC code is 7372.