What ThinkLP does

ThinkLP, Inc. is a privately-held software vendor that operates a unified Loss & Safety Intelligence Platform for enterprise loss prevention (LP), asset protection (AP), safety, and risk teams, primarily in retail, grocery, pharmacy, restaurant, and supply-chain/distribution organizations. The platform is built natively on Salesforce infrastructure and comprises an integrated suite of modules — Case Management, Complex Investigations (with AI-powered crime linking), Smart Audit (with OSHA compliance tooling), Exception-Based Reporting & Analytics, Reporting & Dashboards, and the newer Think360 AI-driven guided-action layer — accessed via web and mobile. Functionally, the product centralizes incident intake, case investigation, audit and compliance workflows, exception-based analytics over POS/inventory/e-commerce data, and predictive shrinkage modeling, replacing fragmented spreadsheets and point solutions with a single hub; named customers include Macy's, American Eagle Outfitters, Carter's, Helzberg Diamonds, Petro-Canada, Southeastern Grocers, Barnes & Noble College, Check Into Cash (1,100+ stores), and HD Supply.

The company sells exclusively through an enterprise field-sales motion (demo requests via website, with implementation and professional services delivered by ThinkLP teams) and monetizes primarily via annual user-based subscriptions plus separately scoped professional services. Pricing is not publicly disclosed; subscription terms are governed by a Master Subscription Agreement under New York law. Distribution is direct-only at the platform level, but the company operates a Marketplace of pre-integrated third-party tools (Flock Safety, Genetec, OpenEye, IPConfigure, ALTO, Zellman, Microsoft Azure) that extend functionality and create ecosystem stickiness. ThinkLP reports usage across 120+ countries and processes 150,000+ incidents and 12,000+ cases per day, with claimed outcomes including up to 20% shrink reduction and 30%+ time savings for LP/Ops teams.

The firm was founded in 2013 (one source references 2010) and is headquartered in Waterloo, Canada with U.S. legal domicile in New York; founder and President Doug Treleaven remains with the company alongside CEO Spencer Marzouk, CFO Kelsey Young, CTO Rob Krystyniak, CRO Evan Mulligan, and several VPs. ThinkLP appears bootstrapped, with no disclosed funding rounds in the source material, and is recognized as a Canada’s Top Growing Companies honoree (2020) and LP Hall Innovator of the Year (2021).

Name

ThinkLP

Legal name

ThinkLP, Inc.

Website

https://thinklp.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

ThinkLP provides a unified SaaS Loss & Safety Intelligence Platform — built on Salesforce — that centralizes case management, audits, exception-based analytics, and AI-powered guided actions for enterprise loss prevention, asset protection, and safety teams across retail, grocery, pharmacy, and supply-chain operators.

Ownership category

akta.pro rank

Product category

Loss Prevention Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Trust, Safety & Risk Support (Fraud, Abuse, Policy Enforcement) (BPAAABAI)

Keywords

• Loss prevention software
• Retail case management
• Asset protection software
• Workplace safety management
• Organized retail crime

Headquarters

HQ city

Waterloo

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Services: Annual subscription fees based on user subscriptions, billed in advance. Subscription fees are non-refundable and based on number of licensed users rather than actual usage. Professional services and implementation fees charged separately based on scope of deployment.
2. Professional Services: Implementation services, consulting, training, and support services provided following initial subscription deployment. Time-and-materials billing for professional services with estimates provided for budgeting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ThinkLP sells a cloud-based Loss & Safety Intelligence SaaS platform that centralizes case management, audits, exception-based reporting, complex investigations, and AI-powered guided actions (Think360) for loss prevention, asset protection, safety, and risk teams in multi-location retail organizations. Revenue is generated through annual per-user subscriptions plus separately billed professional services for implementation and training.

Product overview

ThinkLP is a unified Loss & Safety Intelligence Platform comprising a core SaaS platform with integrated modules for Case Management, Complex Investigations, Smart Audit, Exception-Based Reporting & Analytics, and Reporting & Dashboards. Think360 serves as an AI-powered guided intelligence layer across all modules. The platform is sold as an integrated suite but modules are also individually accessible. An integrations Marketplace extends connectivity to third-party tools including Flock Safety, Genetec, OpenEye, IPConfigure, ALTO, and others. Industry-specific solutions (Retail, Grocery, Pharmacy, Supply Chain, Restaurant) build on the core modules.

Differentiator

Problem solved

Functional benefit

Products and services

• ThinkLP Platform Centralized Loss & Safety Intelligence SaaS platform that unifies case management, audits, analytics, alerts, and AI-guided actions for LP, AP, safety, and risk teams across multi-location enterprises.
• Case Management Incident and case tracking module with flexible data capture, investigation management, evidence collection, case linking, law enforcement submission, and workflow automation for retail LP and AP teams.
• Complex Investigations ORC-focused investigation module with AI-powered crime linking, interactive timelines, map views, and case files for tracking suspects, vehicles, boosters, and fences across incidents and locations.
• Smart Audit Compliance audit platform with dynamic assignment, mobile/desktop apps, OSHA compliance tools, flexible question scoring, and corrective action tracking for LP, AP, and safety teams.
• Think360 AI-powered guided intelligence layer that unifies platform data into actionable alerts, next-best actions, predictive scorecards, and natural language search with closed-loop accountability for LP and operations teams.
• Exception-Based Reporting & Analytics AI-powered analytics that connect POS, e-commerce, inventory, and other data sources to detect exceptions, generate real-time alerts, and provide inventory and omnichannel loss insights.
• Reporting & Dashboards Configurable dashboards and reports with drill-down capabilities, map views, custom publishing, and automated snapshot delivery for enterprise-wide operational visibility.
• ThinkLP Marketplace Integration marketplace offering pre-built connectors to third-party tools including Flock Safety, Genetec, OpenEye, IPConfigure, ALTO, and others for extended platform functionality.
• Loss Prevention / Asset Protection Solution Industry-focused solution for managing internal theft, robbery, ORC incidents, evidence collection, and law enforcement collaboration with built-in analytics and workflow management for retail LP/AP teams.
• Organized Retail Crime Solution Specialized ORC module with case linking, BOLO alerts, community notifications, and law enforcement reporting for multi-location organized retail crime investigation.
• Risk & Safety Solution Safety and claims management solution for capturing accidents, conducting root cause analysis, OSHA reporting, and incident impact tracking across enterprise operations.
• HR Case Management Solution HR department solution for managing internal investigations, whistleblowing incidents, employee training, background checks, and OSHA compliance within retail and enterprise organizations.
• Professional Services Implementation, consulting, training, and support services provided following initial platform subscription, billed on a time-and-materials basis with estimates provided for budgeting.

Quantifiable outcome

• Up to 20% reduction in shrink reported by Think360 customers
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Flock SafetycoreTechnology or IntegrationExpanded integration partnership with Flock Safety, a neighborhood security platform. ThinkLP integrates with Flock's license plate recognition (LPR) and video safety data to provide unified crime investigation capabilities. Through the Flock Business Network, customers can share verified crime data while maintaining data sovereignty. ThinkLP's integration enables linking Flock's real-time safety data with case management and investigation workflows.
• ALTO AlliancecoreStrategic or Co-development PartnerStrategic partnership with ALTO Alliance to connect retail incident data with community response for addressing retail crime recidivism. Integration combines ThinkLP's deep analytics with ALTO's on-the-ground action platform, bridging data and legal accountability. Partnership led by former LP executive and current ALTO SVP Rhett Asher.
• Retail Industry Leaders Association (RILA)coreStrategic or Co-development PartnerPartnership with RILA to combat retail crime through industry collaboration. ThinkLP joins RILA's initiatives to shape conversations impacting LP strategy and support retail asset protection leaders.
• Loss Prevention Foundation (LPF)minorGTM or Marketing PartnerAssociate level scholarship partner providing certification course scholarships for distribution to retailers, universities, and internal associates. Supports LP industry professional development and education.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Auror: Retail crime intelligence platform used by major retailers for ORC investigations, incident linking, and law-enforcement collaboration. Overlaps directly with ThinkLP's Complex Investigations and crime-linking capabilities.
• i-Sight: Case management and investigations software used across corporate investigations, HR, loss prevention, and compliance. Competes head-to-head with ThinkLP's Case Management and HR modules in enterprise retail.
• Case Closed Software: Investigations and case management platform for law enforcement, fraud, and corporate investigative teams. Comparable to ThinkLP's Complex Investigations and case linking workflows.
• Origami Risk: Integrated risk, claims, and safety management platform serving enterprise risk and insurance teams. Competes with ThinkLP's Risk & Safety, claims, and audit modules.
• Resolver: Incident management, risk, and compliance platform used by retailers and large enterprises. Overlaps with ThinkLP's audit, incident, and risk reporting capabilities.

Broad incumbents

• NAVEX Global: Large-scale risk and compliance platform with ethics, whistleblower, and HR case management. Competes with ThinkLP's HR Case Management and broader governance modules, but at a much wider portfolio scope.
• Genetec: Enterprise physical security platform (video, access control, ALPR) that is both a ThinkLP integration partner and a broader incumbent whose security data could displace or absorb dedicated LP case management workflows.
• Verkada: Cloud-based physical security suite (video, access, alarms, visitor management) increasingly expanding into retail loss prevention workflows. A broader incumbent that competes for the same retail security budget.
• Wolters Kluwer Enablon: Enterprise EHS and operational risk management platform serving large global enterprises. Competes with ThinkLP's Risk & Safety, OSHA compliance, and audit modules at the enterprise governance layer.

Emerging players

• VComply: Cloud-based governance, risk, and compliance platform with workflow automation. Comparable to ThinkLP's audit and risk modules but with a broader GRC focus and earlier-stage market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInca.linkedin.com/company/thinklp

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThinkLP