ROI Consulting
ROI Consulting develops IN-SYNCH, a proprietary integration platform that connects Sage 100 ERP with e-commerce platforms, marketplaces, CRMs, shipping, 3PLs, and B2B portals. The company serves over 500 mostly U.S. SMB and mid-market merchants via direct sales and Sage 100 VAR partners, and was acquired by DSD Business Systems in December 2024.
- Company typePrivate
- Founded1999
- HeadquartersBellevue, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ROI Consulting does
ROI Consulting (legally ROI, Inc.) is a U.S.-based software vendor that has specialized since 1998 in integrating Sage 100 ERP with e-commerce platforms, marketplaces, and adjacent business systems. Its flagship product, IN-SYNCH, is a proprietary integration platform installed inside the customer's Sage 100 server environment that provides real-time, bidirectional synchronization of orders, inventory, pricing, customers, and shipping data between Sage 100 and connected systems. The platform supports 20+ connectors spanning shopping carts (Shopify, BigCommerce, WooCommerce, Adobe Commerce/Magento, Shift4Shop, nopCommerce, Volusion), marketplaces (Amazon Seller Central, eBay, Walmart, Rithum), CRMs (Salesforce, HubSpot, Zoho), shipping carriers (FedEx, UPS, Starship, ShipStation, Veeqo, ShipperHQ), 3PL providers, and B2B portals (Clearnine), as well as a developer-facing ROI Connector API and modules for intercompany automation and flat-file exchange.
The company serves primarily U.S. Sage 100 customers ranging from small e-commerce merchants to mid-market and select enterprise accounts (e.g., Goal Zero, Outward Hound, Nissei ASB, Migali, Scooter's Coffee, Fromm Foods, Custom Service Hardware) across verticals such as food and beverage, consumer goods, motorcycle and automotive parts, dental and medical supplies, lighting, fabrics, and pet products. Revenue is generated through one-time software licensing of IN-SYNCH, project-scoped professional services for implementation and customization, and add-on modules, with pricing provided on a quote basis. The company reaches customers through a sales-led direct motion supplemented by a channel network of Sage 100 value-added resellers and digital e-commerce agencies.
In December 2024, ROI, Inc. was acquired by DSD Business Systems, with the IN-SYNCH product line continuing to operate as a distinct division within DSD's Technology business unit under founder Bob Richter. As of acquisition the company was described as having 1–10 employees and a cumulative customer base of more than 500 Sage 100 integrators.
ROI Consulting firmographics
Firmographics- Name
- ROI Consulting
- Legal name
- ROI, Inc.
- Website
- https://roi-consulting.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ROI Consulting develops IN-SYNCH, a proprietary integration platform that connects Sage 100 ERP with e-commerce platforms, marketplaces, CRMs, shipping, 3PLs, and B2B portals. The company serves over 500 mostly U.S. SMB and mid-market merchants via direct sales and Sage 100 VAR partners, and was acquired by DSD Business Systems in December 2024.
- Ownership category
- akta.pro rank
ROI Consulting industry classification
Industry- Product category
- ERP Integration Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Management Consulting Services (541618)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
- akta.pro secondary industry
- ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where ROI Consulting is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ROI Consulting business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Software Licensing / Integration Solution Sales: ROI Consulting generates revenue primarily through the sale and licensing of its IN-SYNCH integration software. Customers purchase IN-SYNCH to connect their Sage 100 ERP with e-commerce platforms, marketplaces, and third-party business systems. Pricing is quote-based and project-scoped, varying by integration complexity and number of platforms.
- Professional Services / Implementation: ROI Consulting provides consulting and implementation services for IN-SYNCH integration projects. Services include project scoping, system configuration, integration customization, and post-implementation support. The company works with digital agencies and Sage VARs to deliver implementations.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
ROI Consulting product offering
Product offeringCore offering
ROI Consulting develops and sells IN-SYNCH, a server-native integration platform that connects Sage 100 ERP with e-commerce storefronts (Shopify, BigCommerce, WooCommerce, Adobe Commerce), online marketplaces (Amazon, eBay, Walmart), 3PLs, CRMs, and shipping carriers. The platform provides real-time bidirectional synchronization of orders, inventory items, pricing, customers, and shipping data, and is supported by professional services for custom integrations, training, and ongoing customer support.
Product overview
ROI Consulting offers IN-SYNCH as its core integration platform, which connects Sage 100 ERP with multiple e-commerce platforms, marketplaces, and third-party systems. The product portfolio includes the main IN-SYNCH platform for real-time bidirectional data synchronization, the ROI Connector API for developer/custom database integration, and specialized add-on modules for 3PL integration, intercompany automation, shipping, CRM, and B2B e-commerce portals via Clearnine. The company has been providing Sage 100 integration solutions since 1998 and was acquired by DSD Business Systems in December 2024, with IN-SYNCH operating as a distinct division within DSD's Technology business unit.
Differentiator
Problem solved
Functional benefit
Products and services
- IN-SYNCH Server-native integration platform that connects Sage 100 ERP with e-commerce storefronts, online marketplaces, 3PLs, CRMs, and shipping carriers via real-time bidirectional synchronization of orders, inventory, pricing, customers, and shipping. For Sage 100-using mid-market retailers, wholesalers, and distributors operating multiple sales channels.
- ROI Connector API
- Developer Database Integration Database-level integration service for Sage 100 that allows developers to read from and write to the Sage 100 database for custom application integrations.
- Flat File Integrations Flat-file based import/export integration offering for Sage 100, used to exchange data with partners, legacy systems, or systems without API connectivity.
- 3PL Integration Integration service that connects Sage 100 with third-party logistics (3PL) providers for order handoff, inventory visibility, and shipping status updates.
- Intercompany Automation Automation product for Sage 100 that streamlines intercompany transactions and data movement between multiple Sage 100 entities or companies.
- Clearnine B2B E-Commerce B2B e-commerce platform integrated with Sage 100, enabling wholesale and B2B customers to place orders online with real-time inventory, pricing, and account data from the ERP.
- Sage 100 Shipping Integration Integration product that connects Sage 100 with shipping carriers (such as UPS, FedEx, and USPS) for rate shopping, label generation, and tracking.
- CRM Integration Integration product that synchronizes customer, contact, and order data between Sage 100 and third-party CRM systems.
Quantifiable outcome
- Pondliner.com tripled the number of orders it could process per day with fewer people after implementing IN-SYNCH, and reduced call center staffing by half.
- +4 more outcomes
Companies that use ROI Consulting
Customer profileNamed customers29 records
Segments4 records
Ideal customer profiles1 record
ROI Consulting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature10 records
ROI Consulting partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- DSD Business SystemsflagshipDSD Business Systems, a leading provider of ERP solutions and Sage 100 enhancements with 40 years of expertise, acquired ROI, Inc. and the IN-SYNCH platform in December 2024. The IN-SYNCH product line now operates as a distinct division within DSD's Technology business unit. Bob Richter, founder of ROI, Inc., continues to lead the IN-SYNCH division, ensuring continuity for existing customers while leveraging DSD's resources for accelerated growth.
- Sage Software (Partner Cloud)coreROI Consulting operates as a Sage Partner Cloud provider and Sage 100 enhancement specialist, offering integration solutions that complement Sage 100 ERP. The company works within the Sage ecosystem and has deep integration with Sage 100's native capabilities.
- Vrakas/Blum Computer ConsultingcoreVrakas/Blum Computer Consulting is a Sage 100 VAR that recommends IN-SYNCH to their shared clients. Carol Soukup, CPA, Principal, stated that ROI has been extremely responsive and helpful in the sales process, implementation, and post-implementation support.
- Blytheco, LLCcoreBlytheco is a Sage 100 value-added reseller that recommends IN-SYNCH website integration to their clients. Stephen Blythe, CEO, stated that Blytheco whole-heartedly recommends IN-SYNCH as it fits a wide range of integration needs, works as promised, and clients and consultants are very satisfied.
- Net@WorkcoreNet@Work utilizes IN-SYNCH for integration of their clients' websites to Sage 100 ERP. Howard Finestone, ERP Practice Director at Net@Work, noted that data is accurate and up-to-date on a real-time basis and handled in a highly secure way, with ROI providing a flexible and scalable application.
- SWK Technologies, Inc.coreSWK Technologies recommends IN-SYNCH to their large base of Sage 100 customers needing proven data integration between websites and accounting systems. Alex Nastashkin, Senior Vice President, stated that ROI and IN-SYNCH get the job done right.
- Inverse ParadoxcoreInverse Paradox is a Philadelphia-based digital e-commerce agency specializing in B2B and B2C e-commerce for wholesalers with complex needs. They build e-commerce platforms (Magento, WooCommerce) for Sage 100 clients and collaborate with ROI Consulting for IN-SYNCH integration. Inverse Paradox CEO Neil Harner described the collaboration as seamless.
- ShopifycoreIN-SYNCH provides native integration with Shopify, connecting Shopify storefronts and Shopify POS with Sage 100 ERP. Shopify integration is described as ROI's most popular integration, supporting orders, inventory, pricing, and shipping with bi-directional synchronization.
- BigCommercecoreIN-SYNCH integrates BigCommerce B2B Edition with Sage 100, enabling bi-directional synching of contacts and customers, importing complex pricing tiers, and gathering complete order histories across all sales channels.
- Adobe Commerce (Magento)coreIN-SYNCH provides integration between Adobe Commerce (formerly Magento) and Sage 100, supporting complex B2B and B2C operations with features like customer company accounts, tiered buyer structures, and order approval workflows.
- WooCommercecoreIN-SYNCH integrates WooCommerce with Sage 100 for bi-directional synchronization of orders, tracking, inventory, customer-specific pricing, Sage credit card integration, and full order history. ROI has been providing WooCommerce integration since at least 2017.
- Amazon MarketplacecoreIN-SYNCH integrates Amazon Marketplace (including Seller Central with MFN and FBA plus Payment Report) with Sage 100, enabling real-time inventory management and order processing for Amazon sellers.
- Walmart MarketplacecoreIN-SYNCH integrates Walmart Marketplace with Sage 100, supporting features including Walmart Fulfillment Services (WFS) with 2-day shipping, international selling through Walmart's markets, and sponsored search advertising.
- eBaycoreIN-SYNCH integrates eBay for Business with Sage 100, enabling vendors to list items, analyze product performance, manage shipping and returns, create analytical reports, and access detailed traffic reports on all listings.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ROI Consulting competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ROI Consulting social profiles
Digital presenceROI Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROI Consulting leadership team
Management profileNumber of profiles
Profiles1 record
ROI Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROI Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROI Consulting
What does ROI Consulting do?
ROI Consulting develops and sells IN-SYNCH, a server-native integration platform that connects Sage 100 ERP with e-commerce storefronts (Shopify, BigCommerce, WooCommerce, Adobe Commerce), online marketplaces (Amazon, eBay, Walmart), 3PLs, CRMs, and shipping carriers. The platform provides real-time bidirectional synchronization of orders, inventory items, pricing, customers, and shipping data, and is supported by professional services for custom integrations, training, and ongoing customer support.
Is ROI Consulting a public or private company?
ROI Consulting is a private company. It is classified as corporate owned and is currently operating.
When was ROI Consulting founded?
ROI Consulting was founded in 1999. It employs 1 to 10 people.
Where is ROI Consulting based?
ROI Consulting is headquartered in Bellevue, United States, in the North America region.
How does ROI Consulting make money?
Two revenue lines are on record. Software Licensing / Integration Solution Sales are the primary driver. The others are professional Services / Implementation.
Does ROI Consulting have an API?
Yes. ROI Connector API for Sage 100 is available as a developer-focused database integration solution, particularly recommended for larger Sage 100 customers. It provides an API-based approach for custom integrations and complex connection scenarios. Developer documentation is at roi-consulting.com/in-synch-connector-api-for-sage-100.
What industry is ROI Consulting in?
ROI Consulting's product category is ERP Integration Software. Its primary akta.pro industry code is BPAHAEAJ, Integration, API & Middleware Consulting, with a secondary code of BPAHAEAI, ERP, CRM & Enterprise Applications Consulting. Its NAICS code is 541511 and its SIC code is 7372.