Snow Monkey
Snow Monkey is a New York-based, full-service online reputation management and digital PR agency that removes, suppresses, and repairs negative online content for individuals, professionals, and businesses across more than 20 countries via a subscription-based, sales-led model.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Snow Monkey does
Snow Monkey is a New York-based, full-service online reputation management (ORM) and digital PR agency that serves individuals, professionals, and businesses globally. Founded in 2012 and operating with 11–50 employees from 2 Park Avenue, the company removes, suppresses, and repairs negative online content — including news articles, reviews, defamation, mugshots, outdated legal documents, and privacy leaks — while creating positive assets such as PR stories, Wikipedia pages, high-authority backlinks, and optimized profiles. Its delivery model pairs SEO analysts, PR writers, and attorneys in a multi-disciplinary 'task-force' structure, using advanced keyword research, search-algorithm expertise, and legal channels (DMCA, defamation filings) to push damaging content off the first page of Google and to control eight or more of the top ten search results. Adjacent offerings include CEO and executive reputation management, crisis response, review management, personal and business branding, and a Digital PR agency spanning 15+ industry verticals such as FinTech, Blockchain, Crypto, SaaS, BioTech, HealthTech, Cybersecurity, and Web3.
The company's business model is sales-led and subscription-based, with monthly pricing starting at $2,000 for single-issue suppression and scaling to enterprise retainers that include ongoing crisis monitoring, PR outreach, and quarterly audits. All pricing is flat-rate with no hidden fees, and post-campaign monitoring is free for 30 days, with low-cost maintenance plans designed to lock in gains. Customer acquisition combines free reputation audits, 30-minute discovery calls, inside sales, and multi-channel content marketing across a corporate blog, SEO, and major social platforms, supported by 5-star ratings on Clutch, UpCity, GoodFirms, G2, Capterra, and DesignRush. The firm is privately held with no disclosed external funding, no M&A activity, and no software product or API offering; the company is therefore a pure professional services business rather than a technology platform. Leadership consists of founders Rachel Geicke and Mark Manguera, with Liza Hinman serving as Chief Marketing Officer.
Snow Monkey firmographics
Firmographics- Name
- Snow Monkey
- Legal name
- Snow Monkey
- Website
- https://snow-monkey.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snow Monkey is a New York-based, full-service online reputation management and digital PR agency that removes, suppresses, and repairs negative online content for individuals, professionals, and businesses across more than 20 countries via a subscription-based, sales-led model.
- Ownership category
- akta.pro rank
Snow Monkey industry classification
Industry- Product category
- Online Reputation Management Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Online Reputation Management (ORM) (MPAAAOAB)
Keywords
Where Snow Monkey is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Snow Monkey business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- ORM Subscription Services: Monthly subscription-based online reputation management services with tiered pricing from single-issue suppression ($2,000/month) up to enterprise retainers with ongoing crisis monitoring, PR outreach, and quarterly audits. All pricing is flat-rate with no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single-Issue Suppression starting at $2,000/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Snow Monkey product offering
Product offeringCore offering
Snow Monkey is a full-service online reputation management (ORM) and digital PR agency that helps individuals and businesses remove, suppress, and repair negative online content. Services span negative press removal, internet suppression, defamation removal, crisis management, Wikipedia page creation, review management, SEO-driven reputation management, and personal/business branding, delivered through a multi-disciplinary "task-force" model combining SEO experts, PR writers, and attorneys. The company also operates a Digital PR Agency arm and adjacent Strategic Brand and Communication agency offerings across 20+ countries.
Product overview
Snow Monkey is a full-service online reputation management (ORM) and digital PR agency. Its core offering is a suite of ORM services — including Negative Press Removal, CEO Reputation Management, Internet Suppression, Online Content Removal, Crisis Management, Online Defamation Removal, Business and Personal Branding, Wikipedia Page Creation, SEO-Driven Reputation Management, and Review Management — primarily targeting individuals and businesses seeking to remove, suppress, or repair negative online content. The company also operates a Digital PR Agency arm offering industry-specific PR services across sectors such as AI, Fintech, Blockchain, Healthcare, Crypto, SaaS, Cybersecurity, Web3, and more. Adjacent service lines include a Strategic Brand Agency and a Communication Agency covering PR funding announcements and internal communications. Geographic expansion is supported through localized ORM services in over 20 countries. The product is a professional services model rather than a SaaS platform — no software product is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Reputation Management for Individuals Tailored reputation management service for professionals and individuals that removes negative press, outdated information, privacy leaks, and harmful content using customized monitoring and content strategies.
- Online Reputation Management for Businesses Corporate reputation management service that fortifies company image by amplifying positive stories, securing positive reviews, and managing stakeholder perceptions for businesses of all sizes.
- VIP Reputation Services High-touch, discreet reputation management services tailored for VIP clients, celebrities, and high-net-worth individuals requiring confidentiality and specialized handling.
- Online Crisis Management Rapid-response service that issues statements, engages media, and launches SEO countermeasures to contain and reverse reputation emergencies when they hit.
- Negative Press Removal Service that removes harmful news articles and stories from online outlets through takedown requests and supporting positive-content campaigns.
- Online Defamation Removal Service combining legal expertise and platform policy knowledge to remove libelous posts, false claims, and smear campaigns across the web.
- Online Content Removal Service that works with platforms, hosts, and legal channels to erase unwanted content at the source, including leaked documents and copyright violations.
- Internet Suppression Service Search-engine suppression service that publishes high-authority assets to claim top search positions for a name or brand, pushing damaging negative links off page one of Google.
- SEO-Driven Reputation Management SEO service that uses advanced keyword research and technical optimization to align search presence with a desired brand story.
- Wikipedia Page Creation Service that builds neutral, well-sourced Wikipedia pages that meet notability standards and withstand editorial scrutiny for individuals and brands.
- Review Management Service that monitors, responds to, and enhances online reviews to ensure a balanced and trustworthy digital reputation across review platforms.
- CEO Reputation Management Executive-focused service that removes negative articles about CEOs and distributes positive thought-leadership content to protect executive and corporate brand.
- Personal Branding Service that creates a compelling narrative for entrepreneurs and public figures through curated articles, social profiles, and media features.
- Business Branding Service that crafts cohesive visual and messaging guidelines that position companies as market leaders across all digital touchpoints.
- Digital PR Agency Full-service digital PR covering multiple industry verticals with industry-specific PR services, media outreach, and thought leadership content for sectors including AI, Fintech, Blockchain, Healthcare, Crypto, SaaS, Cybersecurity, and Web3.
- Strategic Brand Agency Agency service that helps businesses define and amplify their brand identity with strategies including positioning, storytelling, visual identity, and communication frameworks.
- Communication Agency Communication strategy service providing PR funding announcements, internal communications, international PR, and crisis communication support.
Quantifiable outcome
- 87% of undesirable links made invisible to clients within 6 months (against 12-month roadmap target)
- +4 more outcomes
Companies that use Snow Monkey
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Snow Monkey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Snow Monkey partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Snow Monkey competitors and assessment
Company assessmentDirect peers
- NetReputation: Florida-based ORM firm offering reputation repair, content suppression, and review management for individuals and businesses. Direct overlap with Snow Monkey across core services, target buyers, and SEO/PR-led delivery model.
- Reputation.com: Established ORM platform focused on review management, listings, and business reputation at scale. Closely comparable customer base (multi-location businesses, executives) and overlapping suppression/monitoring capabilities.
- BrandYourself: Personal branding and ORM company that helps individuals and businesses improve search results. Directly comparable on individual reputation management, SEO-driven suppression, and consumer/SMB buyer profile.
- Igniyte: UK-based ORM firm providing online reputation management, content removal, and digital PR services. Highly comparable delivery model (SEO + PR + legal takedown) and serves a similar mix of individuals, executives, and corporate clients.
- Status Labs: Digital reputation and PR agency offering crisis management, content suppression, and executive ORM. Comparable scope of services, pricing tier, and target customer segments.
- Reputation Defender: ORM company (part of Reputation.com) offering personal and executive reputation services including suppression and privacy. Direct competitor for Snow Monkey's individual/professional segment.
- SearchReputation: ORM agency offering content removal, review management, and SEO suppression services. Comparable on service mix, target buyer (individuals and small businesses), and delivery approach.
Broad incumbents
- Edelman: Global top-tier PR firm with growing digital and reputation management practices. Competes for enterprise reputation and crisis communications budgets but as part of a much broader communications portfolio rather than as an ORM specialist.
- Weber Shandwick: Large global PR and communications agency with digital and influencer practices that touch on ORM. Competes for large enterprise reputation work but ORM is not its core focus.
Emerging players
- Digital Brand Group: Smaller digital PR and ORM boutique serving executives and personal brands. Overlaps with Snow Monkey on personal branding, Wikipedia, and SEO-driven reputation services for a similar niche clientele.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Snow Monkey social profiles
Digital presenceSnow Monkey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snow Monkey leadership team
Management profileNumber of profiles
Profiles3 records
Snow Monkey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snow Monkey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snow Monkey
What does Snow Monkey do?
Snow Monkey is a full-service online reputation management (ORM) and digital PR agency that helps individuals and businesses remove, suppress, and repair negative online content. Services span negative press removal, internet suppression, defamation removal, crisis management, Wikipedia page creation, review management, SEO-driven reputation management, and personal/business branding, delivered through a multi-disciplinary "task-force" model combining SEO experts, PR writers, and attorneys. The company also operates a Digital PR Agency arm and adjacent Strategic Brand and Communication agency offerings across 20+ countries.
Is Snow Monkey a public or private company?
Snow Monkey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snow Monkey founded?
Snow Monkey was founded in 2012. It employs 11 to 50 people.
Where is Snow Monkey based?
Snow Monkey is headquartered in New York, United States, in the North America region.
How does Snow Monkey make money?
One revenue line is on record: ORM Subscription Services.
Who are Snow Monkey's main competitors?
Direct peers on record are NetReputation, Reputation.com, BrandYourself, Igniyte, Status Labs, Reputation Defender and SearchReputation. Broad incumbents are Edelman and Weber Shandwick. Digital Brand Group is listed as an emerging player.
Does Snow Monkey have an API?
No public API is recorded for Snow Monkey.
What industry is Snow Monkey in?
Snow Monkey's product category is Online Reputation Management Services. Its primary akta.pro industry code is MPAAAOAB, Online Reputation Management (ORM). Its NAICS code is 541810 and its SIC code is 7310.