SearchReputation
SearchReputation is a privately held Canadian boutique agency that delivers custom search engine reputation management services — including negative-result suppression, Google Autocomplete manipulation, and review management — to business executives, professionals, crisis-affected companies, and PR agencies across North America and MENA.
- Company typePrivate
- Founded2016
- HeadquartersKirkland, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SearchReputation does
SearchReputation (legal name "Search Engine Reputation Management Services") is a privately held boutique agency specializing in search engine reputation management (ORM). Founded in 2013 and headquartered in Kirkland, Quebec, the firm is led by Herman Tumurcuoglu, described as a 20-year veteran of web search and a pioneer of "reverse SEO." The company delivers custom ORM solutions to business executives, high-demand professionals, companies facing reputation crises, and public relations agencies. Core services include 24/7 search-result monitoring, suppression and reprioritization of negative Google results, Google Autocomplete/Autosuggest manipulation, review-site management across platforms such as Yelp, Sitejabber, and Ripoff Reports, positive-review outreach via review microsites, personal information removal, and white-label/back-office ORM support for PR firms.
The underlying technology stack is service-based rather than product-based: the firm combines manual SEO techniques (back-linking, content development, microsite creation) with continuous human account management from SEO experts, back-linking specialists, and content developers. No SaaS platform, API, mobile application, or proprietary AI/ML system is disclosed; the differentiator is domain expertise and process rather than software. Compliance posture includes COPPA and CalOPPA privacy disclosures.
The business model is professional services revenue delivered through direct phone-based and contact-form sales (1-888-295-7134), with pricing not publicly disclosed. Geographic reach spans Canada and four MENA offices (Jeddah, Riyadh, Dubai, Cairo). The firm operates with a 1–10 person team emphasizing confidentiality and closed-circuit handling of client information, and has raised a single disclosed $100K seed round in June 2018.
SearchReputation firmographics
Firmographics- Name
- SearchReputation
- Legal name
- Search Engine Reputation Management Services
- Website
- https://searchreputation.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SearchReputation is a privately held Canadian boutique agency that delivers custom search engine reputation management services — including negative-result suppression, Google Autocomplete manipulation, and review management — to business executives, professionals, crisis-affected companies, and PR agencies across North America and MENA.
- Ownership category
- akta.pro rank
SearchReputation industry classification
Industry- Product category
- Online Reputation Management Services
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB)
- akta.pro secondary industries
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH)
Keywords
Where SearchReputation is headquartered
LocationHeadquarters
- HQ city
- Kirkland
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
SearchReputation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Reputation Management Services: Professional ORM services including search result monitoring, suppression of negative search results, Google Autosuggest manipulation, and review management. Custom solutions delivered by SEO experts, back-linking specialists, and content development professionals actively working on accounts weekly.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
SearchReputation product offering
Product offeringCore offering
SearchReputation is a boutique search engine reputation management (SERM) agency that delivers custom ORM solutions built on reverse SEO techniques. Engagements include 24/7 monitoring and reprioritization of Google search results, manipulation of Google Autocomplete/Autosuggest, suppression of negative listings via backlinks and content development, positive review aggregation on review microsites, PR-agency back-office support, and personal information removal guidance. Work is performed by a small, dedicated team of SEO experts, back-linking specialists, and content developers acting weekly on client accounts.
Product overview
SearchReputation operates as a boutique agency offering a unified search engine reputation management service rather than discrete software products. The core offering is Search Engine Reputation Management Services, which encompasses 24/7 monitoring, reputation reporting, and search result reprioritization. This core service is augmented by specific modules including Google Autocomplete/Autosuggest Management, Outreach Services for positive review aggregation, Public Relations Support for working with PR firms, Review Site Management on platforms like Yelp and SiteJabber, Negative Search Result Suppression via SEO techniques, and Personal Information Removal services. The company is not a SaaS platform but rather a service agency delivering custom solutions through a team of dedicated professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Search Engine Reputation Management Services Core SERM engagement covering 24/7 search result monitoring, global reputation reporting, and reprioritization of Google results to push down negative content, delivered by a dedicated team of SEO experts, back-linking specialists, and content developers using techniques refined by the firm's 20-year-veteran founder.
- Google Autocomplete / Autosuggest Management Service that manipulates Google Autosuggest results so only positive phrases associated with a client's company appear, functioning as a front-line defense against online reputation attacks by controlling what users see when typing the brand name into search.
- Outreach Services Positive review management service that creates review microsites aggregating only 4-star and 5-star reviews, gathers new reviews from customers, and shares positive reviews out to platforms including Yelp, Sitejabber, and Reseller Reviews; the firm states most clients see their total reviews double in the first month.
- Public Relations Support Back-office ORM service for PR agencies and in-house PR teams, integrating SearchReputation's reverse SEO processes with PR content development and publication workflows to suppress negative coverage at the search-result level.
- Review Site Management Service focused on influencing content on third-party review platforms including SiteJabber, Yelp, Ripoff Report and others, suppressing negative reviews while promoting positive content across these sites to control how clients are represented off-domain.
- Personal Information Removal Service providing guidance and execution to help individuals remove personal information from the internet, including public records, web directories, and social media profiles, with associated monitoring and alert setup to track reappearance of data.
Quantifiable outcome
- Most clients see their total reviews double in the first month using the review management service.
- +1 more outcomes
Companies that use SearchReputation
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SearchReputation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SearchReputation partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
SearchReputation competitors and assessment
Company assessmentBroad incumbents
- Yext: Enterprise digital presence platform managing business listings, reviews, and search results at scale. Publicly traded incumbent with technology depth SearchReputation cannot match, but competes for the same brand reputation management budgets.
- WebiMax: Full-service digital marketing agency offering SEO, ORM, and reputation management services. Broader and larger than SearchReputation, but with overlapping reputation management service offerings targeting similar SMB and mid-market clients.
- Reputation.com: Enterprise reputation management platform combining SaaS technology (listing management, review monitoring, social listening) with services. Larger and broader than SearchReputation, but directly competes in ORM services for enterprise and multi-location brands.
- Birdeye: Customer experience and reputation platform focused on reviews, listings, and messaging for multi-location businesses. Overlaps with SearchReputation on review management services, but operates as a SaaS platform at much greater scale.
Direct peers
- ReputationDefender: One of the original consumer and executive online reputation management firms, offering negative content suppression, search result monitoring, and personal information removal. Directly comparable to SearchReputation's core ORM service portfolio and target customer base of executives and high-profile individuals.
- BrandYourself: Reputation management platform combining DIY tools with concierge services for individuals and small businesses to improve Google search results. Comparable in target customer (executives, professionals) and reverse SEO methodology, though with a stronger self-service technology component.
- Igniyte: UK-based online reputation management agency offering search result suppression, review management, and content removal. Directly comparable boutique ORM services targeting executives and corporations globally, similar to SearchReputation's international positioning.
- NetReputation: US-based ORM agency offering negative content removal, review management, search result suppression, and brand reputation services. Closely matches SearchReputation's boutique agency positioning and reverse SEO technical approach.
- Reboot Online: UK digital PR and ORM agency specializing in negative content suppression via digital PR and content marketing. Closely comparable to SearchReputation's reverse SEO-plus-PR integration approach, with overlap on executive and corporate reputation clients.
- InternetReputation: ORM agency referenced directly in SearchReputation's own content (linked via internetreputation.services). Offers search result cleanup, negative content suppression, and personal branding services to executives and individuals — a near-direct competitor with overlapping service lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SearchReputation social profiles
Digital presenceSearchReputation compliance and trust
Trust signalCompliance2 records
SearchReputation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SearchReputation leadership team
Management profileNumber of profiles
Profiles3 records
SearchReputation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SearchReputation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SearchReputation
What does SearchReputation do?
SearchReputation is a boutique search engine reputation management (SERM) agency that delivers custom ORM solutions built on reverse SEO techniques. Engagements include 24/7 monitoring and reprioritization of Google search results, manipulation of Google Autocomplete/Autosuggest, suppression of negative listings via backlinks and content development, positive review aggregation on review microsites, PR-agency back-office support, and personal information removal guidance. Work is performed by a small, dedicated team of SEO experts, back-linking specialists, and content developers acting weekly on client accounts.
Is SearchReputation a public or private company?
SearchReputation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SearchReputation founded?
SearchReputation was founded in 2016. It employs 1 to 10 people.
Where is SearchReputation based?
SearchReputation is headquartered in Kirkland, Canada, in the North America region.
How does SearchReputation make money?
One revenue line is on record: reputation Management Services.
Who are SearchReputation's main competitors?
Broad incumbents on record are Yext, WebiMax, Reputation.com and Birdeye. Direct peers are ReputationDefender, BrandYourself, Igniyte, NetReputation, Reboot Online and InternetReputation.
Does SearchReputation have an API?
No public API is recorded for SearchReputation.
What industry is SearchReputation in?
SearchReputation's product category is Online Reputation Management Services. Its primary akta.pro industry code is BPAFAJAB, On-Page SEO (Content Optimization, Internal Linking), with a secondary code of BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting). Its SIC code is 7311.