What Ecomobi PTE does

Ecomobi is a Southeast Asia-based performance marketing platform connecting consumer brands and e-commerce companies with a network of 1.5M+ content creators and publishers across six markets (Vietnam, Philippines, Indonesia, Thailand, Malaysia, and Singapore). The company operates as an official TikTok Affiliate Partner (TAP) and Shopee Multi-Channel Network (MCN), enabling creators to monetize affiliate campaigns across TikTok Shop, Shopee, Lazada, Tokopedia, and Blibli from a single Passio dashboard. Named brand partners include Unilever, P&G, L'Oréal, Samsung, Adidas, MB Bank, Traveloka, Kiehl's, and Watson, and the platform processes USD 100M+ in tracked GMV with 3M+ monthly orders.

The core technology is a cloud-based affiliate marketing SaaS platform delivered through the Passio mobile app (iOS/Android) and web portal, providing campaign discovery, affiliate link management, real-time commission tracking, multi-currency mass payouts via Eco Mass Payout Service, and an AI-powered video generation tool for creators. A proprietary Product Mapping System allows creators to use the same video content for commissions across TikTok and Shopee simultaneously. The platform is operated by ECOMOBI MEDIA JOINT STOCK COMPANY (Hanoi) under the corporate entity Ecomobi PTE Ltd (Singapore), with sub-brands including Passio, Eoclive (livestream production), and Ecolive (studio facility).

Ecomobi's revenue model combines three streams: affiliate commission revenue from a percentage of pay-per-sale transactions generated through the creator network, freemium creator platform access (monetized via transaction volume rather than platform fees), and managed campaign services for brands including creator recruitment, GMV tracking, and TikTok ad amplification. Commission rates range from 4-18% depending on category, with beauty on TikTok Shop at 12-18% and travel (KKday) at up to 9.6%. The company sells to two primary segments, consumer brands seeking measurable performance marketing and individual creators seeking monetization infrastructure with no follower minimum or joining fee, through a self-serve, community-led, and channel-partner go-to-market motion.

Name

Ecomobi PTE

Legal name

ECOMOBI MEDIA JOINT STOCK COMPANY

Website

https://ecomobi.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Ecomobi is a Southeast Asia performance-based marketing platform connecting 1.5M+ creators with 10,000+ brands via its Passio monetization hub, operating as an official TikTok Affiliate Partner and Shopee MCN across six markets.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Buying Agencies (541830)

SIC

Services-Advertising (7310)

akta.pro primary industry

Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)

akta.pro secondary industries

Live Shopping & Stream Commerce Influencer Networks (MPACAGAK), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), IRL & Lifestyle Live Streaming Platforms (MPACACAC)

Keywords

• Affiliate marketing platform
• Social commerce solutions
• Creator monetization tools
• Performance marketing services
• Livestream commerce production

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commission Revenue: Ecomobi earns a commission share from affiliate transactions generated through its creator network. Brands pay on a pay-per-sale (CPS) basis, with Ecomobi taking a portion and distributing the remainder to creators. Commission rates vary by product category (beauty 12-18%, travel up to 9.6%, general 4-6.4%).
2. Creator Platform Services: Ecomobi offers its Passio platform to creators free of charge with no joining fee, monetizing through volume of transactions processed rather than direct platform fees.
3. Campaign Management Services: Ecomobi provides managed campaign services to brands including creator recruitment, campaign optimization, and performance tracking. Brands pay for guaranteed results through TAP (TikTok Affiliate Partner) campaigns with real-time performance insights.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Ecomobi operates a Southeast Asia performance-based marketing and affiliate platform that connects brands with a network of 1.5M+ creators and publishers. Its flagship Passio platform enables creators to discover campaigns, generate affiliate links, and track commissions across TikTok Shop, Shopee, Lazada, and other marketplaces, while brands gain pay-per-sale access to the creator network plus managed services. The company also runs a livestream commerce suite (Eoclive production, Ecolive facility, Host Incubator) and an AI video content tool.

Product overview

Ecomobi is a South-East Asia leading performance-based marketing platform offering an integrated ecosystem of products and services. The core offering consists of three interconnected solution areas: Social Commerce Solution (influencer marketing, creator campaigns, performance growth), Affiliate Marketing (marketplace affiliate, TikTok affiliate, direct brand affiliate), and Livestream Commerce (Eoclive production, Ecolive facility, host management). The platform operates through its flagship monetization platform called Passio, which serves as the all-in-one hub connecting 1.5M+ creators with brands for affiliate partnerships. Additional brand SaaS offerings include the Affiliate System, Eco Mass Payout Service, and Ads Management. The ecosystem also includes specialized tools for creators (AI-generated content, landing pages) and publishers (campaign directory, performance tracking). Ecomobi functions as both a TikTok Affiliate Partner (TAP) and Shopee MCN, enabling creators to monetize across multiple e-commerce platforms including TikTok Shop, Shopee, and Lazada.

Differentiator

Problem solved

Functional benefit

Brands

• Passio: Leading monetization platform in Southeast Asia - an all-in-one monetization platform providing crisscrossed connections for creators and brands to create a revenue-driven business partnership.
• Eoclive
• Eco Mass Payout Service

Products and services

• Passio All-in-one monetization platform for creators in Southeast Asia, providing campaign discovery, affiliate link management, commission tracking, a Link-in-Bio website builder with customizable themes, and free onboarding for individual creators. Accessible via mobile app (iOS and Android) and web portal.
• Ecomobi Social Commerce Solution Comprehensive suite for brands to execute social commerce campaigns including Creator Campaign Execution, Livestream Commerce Suite, and Performance Growth Engine, connecting brands with creators for authentic product promotion across TikTok, Shopee, and other marketplaces.
• Ecomobi Affiliate Marketing Affiliate network connecting creators and publishers with brands through marketplace affiliate programs (Shopee, Lazada, TikTok Shop, Tokopedia, Blibli) and direct brand partnerships, with category-based commission rates such as 12-18% for beauty and up to 9.6% for travel.
• Ecomobi Livestream Commerce Complete livestream commerce solution combining Eoclive Production services, Ecolive Facility studio infrastructure, and a Host Incubator & Management program, enabling brands to run professional live shopping events and develop livestream host talent.
• Ecomobi Tools for Creators Suite of monetization tools for creators including AI-generated video content creation and a landing page builder, designed to help creators optimize earnings and maximize income.
• Ecomobi Tools for Publishers Suite of tools for publishers to manage affiliate campaigns, track performance, and optimize earnings, including access to the campaign directory, performance analytics, and an API for programmatic integrations.

Quantifiable outcome

• ~36x GMV improvement for Mom & Baby category using AI Video campaigns on Shopee
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered secondary, core and primary.

• KKdaysecondaryStrategic or Co-development Partner · 1 June 2026KKday is a global travel affiliate campaign partner on Ecomobi's Passio platform. Commission rates during the June 2026 upsized period range from 9.6% for SIM/Wi-Fi products to 4.0% for accommodation and cruises, with 30-day cookie duration.
• TikTok (Official TikTok Affiliate Partner)coreChannel Partner/ Reseller/ DistributorEcomobi operates as an official TikTok Affiliate Partner (TAP), recruiting creators to the TikTok affiliate program and providing access to Target Collaboration campaigns. This partnership enables creators in Ecomobi's network to bypass TikTok's standard 120-day sales history requirement for free samples through Target Collaboration invites.
• Shopee (Official MCN Partner)coreChannel Partner/ Reseller/ DistributorEcomobi operates as an official Shopee Multi-Channel Network (MCN), providing creators access to Shopee affiliate program with priority feature activation, 10-20% higher commissions than standard rates, and direct connections to 10,000+ brand campaigns including Unilever, L'Oréal, 3CE, Garnier. MCN status also enables Ecomobi to assist creators in obtaining Shopee Yellow Tick verification.
• ShopeecoreChannel Partner/ Reseller/ DistributorPrimary e-commerce platform partner where Ecomobi creators generate affiliate commissions through Shopee Video, Shopee Live, and standard affiliate links. Ecomobi ranked among Top GMV and Top Order performers on Shopee with 3+ million monthly orders.
• LazadasecondaryChannel Partner/ Reseller/ DistributorAffiliate partnership program with Lazada, including exclusive Lazada x Ecomobi Pay-per-Post program offering rewards up to 3,500 PHP for qualifying creators.
• UnileverprimaryGTM or Marketing PartnerGlobal consumer goods brand utilizing Ecomobi's creator network for performance marketing campaigns. One of the major brand partners in Ecomobi's 10,000+ brand portfolio.
• L'OréalprimaryGTM or Marketing PartnerPremium beauty brand partner with exclusive campaigns through Ecomobi MCN network, offering higher commission rates and free sample programs for creators.
• P&GprimaryGTM or Marketing PartnerProcter & Gamble is a brand partner utilizing Ecomobi's creator network for affiliate marketing campaigns across Southeast Asian markets.
• TokopediasecondaryChannel Partner/ Reseller/ DistributorIndonesian e-commerce platform listed as affiliate campaign partner on Ecomobi ecosystem.
• BliblisecondaryChannel Partner/ Reseller/ DistributorIndonesian e-commerce platform listed as affiliate campaign partner on Ecomobi ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Involve Asia: Southeast Asia-based affiliate and creator marketing platform connecting brands with publishers and influencers across multiple e-commerce platforms. Most direct comparable to Ecomobi in terms of geography, two-sided marketplace model, and platform-agnostic affiliate infrastructure.
• Aspire (aspire.io): SEA-headquartered influencer marketing platform serving brands and creators with campaign management, creator marketplace, and affiliate tools. Closely comparable to Ecomobi in creator economy focus and SEA regional coverage.

Regional players

• Sociabuzz: Indonesian creator monetization platform enabling content creators to receive support, run endorsements, and manage brand partnerships. Comparable as a Southeast Asian creator economy platform, though more concentrated in Indonesia.

Broad incumbents

• Impact.com: Global partnership management and affiliate marketing platform with broad enterprise client base. Comparable to Ecomobi's brand-side affiliate SaaS offering and creator/publisher tracking, though operating at much larger scale and scope.
• LTK (RewardStyle): Global creator commerce platform enabling influencers to monetize content through affiliate links and brand partnerships. Closely aligned with Ecomobi's creator monetization model, though focused primarily on Western markets and premium lifestyle creators.
• Traackr: Enterprise influencer marketing platform offering campaign management, creator discovery, and performance analytics for global brands. Comparable to Ecomobi's brand-side offerings in influencer campaign management and ROI tracking.
• Klear (now part of Meltwater): Influencer marketing platform offering creator discovery, campaign management, and analytics for brands. Comparable to Ecomobi's brand-side influencer campaign tools and performance tracking capabilities.

Emerging players

• MagicLinks: Creator-driven affiliate commerce platform connecting influencers and YouTubers with retail brands. Comparable business model to Ecomobi's creator affiliate marketplace, with overlapping technology stack around link tracking and commission distribution.
• ShopMy: Creator commerce platform enabling influencers to earn commissions through shoppable content and brand partnerships. Comparable to Ecomobi's Passio platform in enabling multi-brand creator monetization.
• Collabstr: Creator marketplace connecting brands with influencers for paid collaborations and affiliate partnerships. Comparable to Ecomobi's marketplace function enabling brand-creator matchmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EcomobiAffiliate
• Facebookfacebook.com/ecomobi.ssp
• Instagraminstagram.com/ecomobi.vietnam
• LinkedInlinkedin.com/company/ecomobi-pte

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecomobi PTE