InvitePeople
InvitePeople is a cloud-based SaaS event management platform serving enterprise event organizers with virtual, hybrid, and in-person event solutions, including participant management, matchmaking, video streaming, and analytics, operating across the Nordics and DACH markets via its Matchmeeting AB parent and Albamy GmbH subsidiary.
- Company typePrivate
- Founded2000
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What InvitePeople does
InvitePeople, operated by Swedish parent Matchmeeting AB (founded 2000, headquartered in Nacka Strand/Stockholm), provides a cloud-based, end-to-end SaaS event management platform for virtual, hybrid, and in-person events. The platform spans participant management (invitations, registration, event websites, payment integration, event apps, check-in), matchmaking for one-on-one meetings, interactive engagement tools (voting, quiz, Q&A, gamification), WebRTC-powered video streaming and conferencing, networking, and post-event reporting and analytics. Technical infrastructure includes a REST API, public feeds in XML/JSON/Atom/RSS/ICS, SAML 2.0 authentication, and SSO/2FA supported by SSL or VPN; payments are routed through Stripe, Mollie, Nets Easy, PayPal, and Swish, with CRM/ERP integrations into Microsoft Dynamics 365.
The company runs a sales-led go-to-market motion targeting enterprise event organizers, with assigned customer success managers, multi-year subscription contracts, and a scalable licensing model that begins with a single event and expands into enterprise-wide event strategy. Pricing is quote-based and not publicly disclosed. Customers include enterprises such as Sandvik, Atea, Pareto, Stockholmsmässan, and Energiföretagen, alongside member organizations and trade shows. Geographic coverage is concentrated in the Nordics and DACH (Germany, Austria, Switzerland), the latter served through the wholly-owned Berlin subsidiary Albamy GmbH acquired in January 2022; digital participants have reached 162 countries across 28 host-country events. Reported customer outcomes include a 95% repeat-customer rate and a 48% increase in event interactions among customers.
InvitePeople firmographics
Firmographics- Name
- InvitePeople
- Legal name
- Matchmeeting AB
- Website
- https://invitepeople.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InvitePeople is a cloud-based SaaS event management platform serving enterprise event organizers with virtual, hybrid, and in-person event solutions, including participant management, matchmaking, video streaming, and analytics, operating across the Nordics and DACH markets via its Matchmeeting AB parent and Albamy GmbH subsidiary.
- Ownership category
- akta.pro rank
InvitePeople industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- All-in-One Event Registration & Event Management Suites (THAHAFAA)
- akta.pro secondary industries
- Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Onsite Guest Services & Concierge / Information Desks (THAHALAO)
Keywords
Where InvitePeople is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
InvitePeople business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Event Platform Subscription: InvitePeople operates as a SaaS provider offering event management platform services. Customers can start with a single event and expand their license when ready to scale up. The platform provides end-to-end event solutions including planning, execution, and analysis.
- Event Registration & Ticketing: Registration, tickets, and check-in services for events. Payment solutions integrated through third-party providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Scalable licensing model starting from single event |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
InvitePeople product offering
Product offeringCore offering
InvitePeople operates a cloud-based, end-to-end event management SaaS platform that supports virtual, hybrid, and in-person events from company meetings to global summits. The platform centralizes planning, execution, and analysis on a single system, offering participant management (registration, ticketing, payments, check-in), video streaming and conferencing, matchmaking for one-on-one meetings, interactive engagement tools (voting, quizzes, Q&A, gamification), branding, networking, and post-event reporting. Customers can begin with a single event and expand their license as they scale their event strategy.
Product overview
InvitePeople is a cloud-based, end-to-end event management platform (SaaS) operated by Matchmeeting AB (Sweden). The platform consists of the core InvitePeople Event Platform as the central product, supported by participant management features (invitations, registration, event websites, payment solutions, event apps, check-in) and interactive engagement tools (voting, quiz, Q&A, gamification, evaluation). The platform supports virtual venues, digital event hubs, matchmaking for one-on-one meetings, video streaming and conferencing, networking features, and reporting/analytics. Customers can start with a single event and expand their license to scale. The platform is available in English, Swedish, and German.
Differentiator
Problem solved
Functional benefit
Products and services
- InvitePeople Event Platform Cloud-based, end-to-end event management SaaS platform that enables organizations to plan, execute, and analyze events from company meetings to global summits, supporting virtual venues, digital event hubs, and hybrid formats. Targets enterprise and mid-market event organizers, conference producers, member organizations, and trade show operators.
Quantifiable outcome
- 48% increase in interactions at events
- +2 more outcomes
Companies that use InvitePeople
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
InvitePeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature9 records
InvitePeople partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Albamy GmbHcoreBerlin-based event agency Albamy GmbH became a wholly-owned subsidiary of Matchmeeting AB/InvitePeople. Albamy brings expertise in physical live event creation and organization. The acquisition positions InvitePeople for better coverage in the DACH region (Germany, Austria, Switzerland).
- Microsoft Dynamics 365coreCRM System integration with Microsoft Dynamics 365 for leads, event management, and marketing. This integration must be customized per customer.
- Microsoft Dynamics 365 Business CentralcoreERP System integration for financial accounting and invoicing. Customized per customer implementation.
- MolliecorePayment processing through Mollie, a modern and reliable payment service provider for Europe.
- StripecorePayment processing through Stripe, one of the world's largest payment providers.
- Nets EasycoreCard payments through Nets Easy. Customers can use their own Merchant ID.
- Microsoft SSOcoreSingle Sign-On available through Microsoft Azure for secure authentication.
- Google SSOcoreSingle Sign-On available through Google for secure authentication.
- Daily.cocoreDeeply integrated video meeting solution enabling all types of browser-based video meetings.
- Microsoft TeamscoreMicrosoft Teams can be used for 1:1 meetings within InvitePeople.
- StreamiocoreDefault integration for Video-on-Demand in InvitePeople. Customers can use their own Streamio account if needed.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
InvitePeople competitors and assessment
Company assessmentBroad incumbents
- Webex Events (formerly Socio): Webex Events, part of Cisco's Webex suite, offers event management, virtual venues, and hybrid event tools. As a broad incumbent backed by Cisco, it competes for the same enterprise event customers as InvitePeople.
- Cvent: Cvent is the largest end-to-end event management platform, offering registration, venue sourcing, and attendee engagement. It directly overlaps with InvitePeople's full-suite event management capabilities but serves a much broader, global enterprise customer base.
- Eventbrite: Eventbrite is a broad event ticketing and registration platform. While it skews toward smaller consumer events, it competes with InvitePeople in the registration and ticketing functionality layer for B2B events.
Direct peers
- vFairs: vFairs is a virtual and hybrid event platform with registration, exhibitor management, and networking features. It directly competes with InvitePeople for trade show and conference organizer customers.
- Swapcard: Swapcard provides an event platform with strong matchmaking, registration, and networking features for trade shows and B2B conferences. It is a direct peer in the virtual/hybrid event space with comparable matchmaking capabilities.
- Bizzabo: Bizzabo is a direct competitor offering an end-to-end event experience platform with registration, virtual/hybrid event delivery, and analytics—closely mirroring InvitePeople's positioning for mid-market and enterprise event organizers.
- RingCentral Events (formerly Hopin): RingCentral Events (Hopin) is a major virtual and hybrid event platform offering registration, streaming, networking, and analytics. It is a direct competitor in the same product category targeting similar enterprise event organizers.
- Whova: Whova is an event management platform offering registration, event app, networking, and engagement tools for conferences and trade shows. It is a direct peer, especially for community and member organization events.
- EventMobi: EventMobi offers event apps, registration, and engagement tools for in-person, virtual, and hybrid events. It is a direct peer, particularly for mid-market conferences and corporate events similar to InvitePeople's customer base.
- Hubilo: Hubilo is a virtual and hybrid event platform with registration, engagement, and analytics features. It is a direct peer targeting enterprise event organizers with similar end-to-end positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
InvitePeople social profiles
Digital presenceInvitePeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
InvitePeople leadership team
Management profileNumber of profiles
Profiles4 records
InvitePeople subsidiaries and ownership
Company hierarchySubsidiaries1 record
InvitePeople funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InvitePeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InvitePeople
What does InvitePeople do?
InvitePeople operates a cloud-based, end-to-end event management SaaS platform that supports virtual, hybrid, and in-person events from company meetings to global summits. The platform centralizes planning, execution, and analysis on a single system, offering participant management (registration, ticketing, payments, check-in), video streaming and conferencing, matchmaking for one-on-one meetings, interactive engagement tools (voting, quizzes, Q&A, gamification), branding, networking, and post-event reporting. Customers can begin with a single event and expand their license as they scale their event strategy.
Is InvitePeople a public or private company?
InvitePeople is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was InvitePeople founded?
InvitePeople was founded in 2000. It employs 11 to 50 people.
Where is InvitePeople based?
InvitePeople is headquartered in Stockholm, Sweden, in the Europe region.
How does InvitePeople make money?
Two revenue lines are on record. Event Platform Subscription is the primary driver. The others are event Registration & Ticketing.
Who are InvitePeople's main competitors?
Broad incumbents on record are Webex Events (formerly Socio), Cvent and Eventbrite. Direct peers are vFairs, Swapcard, Bizzabo, RingCentral Events (formerly Hopin), Whova, EventMobi and Hubilo.
Does InvitePeople have an API?
Yes. A REST API is available for customers and partners to create new integrations with InvitePeople. New versions are released regularly. Public feeds in XML, JSON, Atom, RSS, and ICS formats are available for sessions and companies. SAML 2.0 authentication is available for customers who want to integrate InvitePeople into their internal systems (requires per-customer customization). Developer documentation is at invitepeople.com/help/developer.
What industry is InvitePeople in?
InvitePeople's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAA, All-in-One Event Registration & Event Management Suites, with a secondary code of THAHAFAM, Virtual & Hybrid Event Registration & Streaming Access Platforms. Its NAICS code is 561920 and its SIC code is 7372.