Two Story
Two Story is a behavioral intelligence SaaS company that uses proprietary AI and a behavioral marker library to predict employee disengagement, diagnose root causes, and prescribe manager interventions, serving enterprises via direct sales and through its ServiceNow Store integration.
- Company typePrivate
- Founded2022
- HeadquartersColumbia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Two Story does
Two Story is a behavioral intelligence company headquartered in Columbia, Missouri, and operating as a Delaware-incorporated entity (KJG Technology, Inc.). Founded in 2022 by Kerry Goyette, a forensic interviewing specialist, the company builds human-centric AI systems that emulate forensic-science methods to analyze human behavior, predict employee disengagement, diagnose root causes, and prescribe manager interventions. The company's product portfolio consists of two offerings: Habit Story, a standalone behavioral assessment SaaS platform used to evaluate personnel and prospective candidates, and the Two Story Employee Retention Agent, a ServiceNow HRSD-native agentic application that detects flight risk and delivers prescribed action plans inside the manager's existing ServiceNow workflow. Both products are powered by a proprietary behavioral marker library and machine learning trained on respondent data, with three patent applications filed to protect the underlying methodology. The Detect-Diagnose-Prescribe-Deliver loop is the company's stated architectural differentiator.
Two Story firmographics
Firmographics- Name
- Two Story
- Legal name
- KJG Technology, Inc.
- Website
- https://twostory.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Story is a behavioral intelligence SaaS company that uses proprietary AI and a behavioral marker library to predict employee disengagement, diagnose root causes, and prescribe manager interventions, serving enterprises via direct sales and through its ServiceNow Store integration.
- Ownership category
- akta.pro rank
Two Story industry classification
Industry- Product category
- Employee Retention and Workforce Analytics Software
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industry
- Model Monitoring, Accountability & Incident Management (HDAAAMAF)
Keywords
Where Two Story is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Story business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS: License fees for access to the HABIT STORY Product on a subscription basis. Two Story provides hosted services with users receiving unique login credentials. Subscription agreements with organizations allowing them to evaluate personnel and prospective candidates.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Two Story product offering
Product offeringCore offering
Two Story fundamentally sells a behavioral intelligence platform that fuses forensic interviewing methodology with proprietary machine learning and a behavioral marker library to predict employee disengagement, diagnose root causes of flight risk, and prescribe concrete manager interventions. Its products include the Habit Story assessment SaaS for evaluating personnel and candidates, and the Two Story Employee Retention Agent, an agentic system built natively on ServiceNow HRSD that delivers guided playbooks in the flow of work.
Product overview
Two Story offers a behavioral intelligence platform with two main product offerings: Habit Story (a standalone behavioral assessment SaaS product) and the Two Story Employee Retention Agent (a native ServiceNow integration). Both products leverage a proprietary behavioral marker library and machine learning to complete the full detect-diagnose-prescribe-deliver loop in workforce management. Habit Story serves as the core assessment platform for evaluating employee and candidate behavioral attributes, while the Employee Retention Agent extends this capability directly into the ServiceNow environment for real-time retention management workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Habit Story: A behavioral assessment platform that provides digital reports on individual habits, emotional states, and response patterns for workforce evaluation and professional development.
- Two Story Employee Retention Agent
Products and services
- Habit Story A behavioral assessment SaaS platform that enables organizations to evaluate personnel and prospective candidates for business and character attributes in hiring and professional development. Users create projects, invite respondents to complete assessments, and generate digital reports on individual habits, response patterns, and emotional states.
- Two Story Employee Retention Agent An agentic AI system built natively on ServiceNow HRSD that detects early signs of employee disengagement, diagnoses root causes, prescribes concrete manager interventions, and delivers guided playbooks as text-based action plans directly within the ServiceNow manager workflow to reduce flight risk.
Quantifiable outcome
- Organizations can detect disengagement before the day of resignation when the window of opportunity is still open, rather than discovering disengagement after it's too late
Companies that use Two Story
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Two Story technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
Two Story partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServiceNowcoreTwo Story Employee Retention Agent is built natively on ServiceNow HRSD and available on the ServiceNow Store. This integration brings behavioral intelligence into the ServiceNow platform, giving managers the ability to detect flight risk early and act on it within their existing workflow. The application is compatible with ServiceNow Zurich, Yokohama, and Xanadu releases.
Recent moves6 records
Expansion highlights5 records
Two Story competitors and assessment
Company assessmentBroad incumbents
- Visier: Visier is a people analytics platform providing workforce insights including attrition prediction and engagement analysis — competing in the people analytics layer adjacent to Two Story's behavioral intelligence focus.
- Gallup: Gallup is a long-established employee engagement and strengths-based development research and consulting firm — a broad incumbent in the engagement and retention measurement space where Two Story operates.
- Workday Peakon Employee Voice: Workday Peakon is an employee engagement and listening platform within Workday's broader HCM suite. It competes in employee retention and engagement analytics, though as part of Workday's much larger portfolio.
Direct peers
- Culture Amp: Culture Amp is an employee engagement and performance management platform that helps organizations measure culture, run engagement surveys, and reduce turnover — directly competing with Two Story's retention and culture use cases.
- Pymetrics: Pymetrics (now part of Harver) uses behavioral science and AI to assess candidates and employees, directly comparable to Two Story's behavioral marker library and assessment methodology.
- HireVue: HireVue combines video interviewing with AI-driven behavioral and skill assessments for hiring and talent decisions — comparable to Two Story's assessment and behavioral intelligence capabilities.
- 15Five: 15Five is a continuous performance management and employee engagement platform offering retention insights and manager coaching — overlapping with Two Story's retention and engagement use cases.
- Predictive Index: Predictive Index provides behavioral and cognitive assessments for talent optimization, hiring, and team development — overlapping closely with Two Story's Habit Story assessment platform and behavioral marker library.
- Humu: Humu uses people science and AI to drive behavior change and improve workforce outcomes, closely aligned with Two Story's behavioral intelligence approach to engagement and retention.
- Lattice: Lattice provides performance management, employee engagement, and people analytics tools — overlapping with Two Story's retention, performance, and culture intelligence offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Two Story social profiles
Digital presenceTwo Story compliance and trust
Trust signalCompliance2 records
Two Story financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Story leadership team
Management profileNumber of profiles
Profiles3 records
Two Story funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Story M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Story
What does Two Story do?
Two Story fundamentally sells a behavioral intelligence platform that fuses forensic interviewing methodology with proprietary machine learning and a behavioral marker library to predict employee disengagement, diagnose root causes of flight risk, and prescribe concrete manager interventions. Its products include the Habit Story assessment SaaS for evaluating personnel and candidates, and the Two Story Employee Retention Agent, an agentic system built natively on ServiceNow HRSD that delivers guided playbooks in the flow of work.
Is Two Story a public or private company?
Two Story is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Story founded?
Two Story was founded in 2022. It employs 1 to 10 people.
Where is Two Story based?
Two Story is headquartered in Columbia, United States, in the North America region.
How does Two Story make money?
One revenue line is on record: subscription SaaS.
Who are Two Story's main competitors?
Broad incumbents on record are Visier, Gallup and Workday Peakon Employee Voice. Direct peers are Culture Amp, Pymetrics, HireVue, 15Five, Predictive Index, Humu and Lattice.
Does Two Story have an API?
No public API is recorded for Two Story.
What industry is Two Story in?
Two Story's product category is Employee Retention and Workforce Analytics Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of HDAAAMAF, Model Monitoring, Accountability & Incident Management. Its NAICS code is 61143 and its SIC code is 8742.