Sales Force Europe

What Sales Force Europe does

Sales Force Europe (legal entity SALES FORCE EUROPE, S.L., CIF B83804625) is a sales outsourcing and lead generation firm founded on December 3, 2003, by Rick Pizzoli in Madrid, Spain. The company deploys and manages teams of locally based sales representatives, inside sales agents, and regional sales managers who operate as branded extensions of client technology companies entering European markets. Its core offerings are organized as a service portfolio spanning Sales Outsourcing, Lead Generation & Inside Sales, Sales Assessment, Sales Management Europe, Hiring of Sales Representatives, Sales Development Europe, Go-to-Market Strategy, and Channel Sales. The firm publishes educational content including a 'Build Your Go-to-Market Strategy' eBook and maintains active blog, LinkedIn, YouTube, and event-driven marketing channels. There is no proprietary software product, API, or mobile app; technology-related assets are limited to corporate website infrastructure and standard sales engagement tools used within client environments.

The firm's geographic footprint covers 28 European countries with documented presence in Spain, UK, Germany, France, Italy, the Netherlands, the Nordics, and Eastern Europe, supplemented by stated coverage of the Middle East, Africa, Latin America, and Asia-Pacific (Australia, New Zealand, Singapore, Malaysia, Indonesia). Headquarters are at Calle General Castaños 9-2D, Madrid, with a regional UK office in Hitchin. Customers since inception exceed 100, with 20+ under active management as referenced; named logos include Adobe (via Livefyre), eero, Booking.com, RingCentral, ENGIE Impact, RichRelevance, Threekit, and Applause, spanning SaaS, telecommunications, consumer electronics, retail/e-commerce, personal finance, sustainability/energy, and software/technology verticals.

Sales Force Europe generates revenue through customized, quote-based professional services fees on multi-year contracts, billed according to the number of sales representatives, target countries, verticals, and scope of services. The company is privately held, founder-controlled by CEO Rick Pizzoli, and has raised only a single disclosed $250,000 seed round in 2003, indicating two decades of organic, internally funded growth. Headcount is stated at 101-250 employees.

Name

Sales Force Europe

Legal name

SALES FORCE EUROPE, S.L.

Website

https://salesforceeurope.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Sales Force Europe deploys outsourced sales teams and lead generation services for technology firms expanding into Europe. Founded in 2003, the firm provides local sales professionals across 28+ countries, serving SaaS, telecom, and consumer electronics clients under client brands.

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

NAICS

Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Supply Chain, Logistics & Procurement (Technical/Operations) Staffing (BPACADAO)

Keywords

• Sales outsourcing
• Lead generation services
• International sales expansion
• Market entry strategy
• European business development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sales Outsourcing Services: Providing and managing highly qualified teams of lead generation and sales executives for tech companies. Revenue generated through service fees for team management, sales representative services, and business development support across European markets.
2. Lead Generation Services: Inside sales and lead generation services including tech-focused native callers, market analysis, and sales-qualified lead generation for clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sales Force Europe provides outsourced sales teams to technology companies seeking to enter or expand within European markets. The company recruits, manages, and deploys local sales representatives, lead generation specialists, and regional sales managers who operate under the client's brand across 28+ European countries, enabling market presence in approximately four weeks versus a traditional six-to-twelve month expansion timeline.

Product overview

Sales Force Europe is a sales outsourcing services company that operates as a unified platform of human-led sales services, not a software product. The core offering consists of Sales Outsourcing and Lead Generation & Inside Sales as primary services, supplemented by Sales Assessment, Sales Management Europe, Hiring Sales Representatives, Sales Development Europe, and Go-to-Market Strategy consulting. The company also provides Channel Sales support and publishes educational content such as the 'Build Your Go-to-Market Strategy eBook'. All services are delivered by locally-based sales professionals who help tech companies (particularly SaaS, Telco, and Consumer Electronics) land and expand across 28+ European countries. The company was founded in 2003 and maintains offices in Madrid, Spain and Hitchin, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Outsourcing

Quantifiable outcome

• European business development team deployment in 4 weeks vs traditional 6-12 months
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Richard von MuenstercoreChannel Partner/ Reseller/ Distributor · 24 October 2012Australia-based sales partner with 10 years experience in business development and implementation in Australian & South East Asian markets in engineering, government & private sectors. Holds Bachelor degree in Electronic Engineering from University of South Australia. Initially active in Australia, New Zealand, Singapore, Malaysia, and Indonesia. Also assists Australian tech companies to expand via the SFE network.
• TBK ConsultminorGTM or Marketing PartnerStrategic partnership referenced in interview with CEO Rick Pizzoli conducted by TBK Consult partner Hans Peter Bech. TBK Consult provides revenue generation consulting and features SFE as a partner case study.
• Cap DigitalminorGTM or Marketing PartnerFrench business incubator and accelerator program that SFE's French team mentors and works with for startup support and market entry in France.
• Business FinlandminorGTM or Marketing PartnerFinnish government export support entity that SFE leverages for Nordic market expansion support and startup/scaleup assistance.
• Business SwedenminorGTM or Marketing PartnerSwedish government export support organization that SFE utilizes for market intelligence and startup support during Nordic expansion.
• VivaTechminorGTM or Marketing PartnerMajor tech conference in Paris that SFE recommends for French market networking and B2B lead generation in France.
• SlushminorGTM or Marketing PartnerHelsinki-based startup and tech event that SFE leverages for Nordic market networking, pre-booked meetings with potential partners and investors.
• TecharenaminorGTM or Marketing PartnerStockholm-based tech event that SFE recommends for Nordic market networking and targeted connections with potential partners and investors.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sales Partnerships: US-headquartered outsourced sales services firm that builds and manages dedicated sales teams for B2B clients across multiple verticals. Closest direct competitor to Sales Force Europe in the dedicated-sales-team outsourcing model.
• MarketStar: Large outsourced sales and marketing services provider operating across multiple geographies, including EMEA. Delivers dedicated sales teams, lead generation, and inside sales for technology and enterprise clients — directly comparable service lines to Sales Force Europe.
• Force Management: Sales effectiveness and methodology firm that helps B2B technology companies build and optimize sales organizations. Comparable to Sales Force Europe's GTM strategy and sales assessment services, with overlap in tech-vertical client base.
• RAIN Group: Global sales training and consulting firm serving B2B sales organizations across multiple industries. Overlaps with Sales Force Europe on sales effectiveness, training, and GTM enablement work for enterprise sales teams.
• Corporate Visions: B2B sales messaging, enablement, and customer conversations company. Comparable to Sales Force Europe's sales development and inside sales support services targeting enterprise B2B technology buyers.
• Janek Performance Group: Sales performance and training consultancy for B2B sales organizations. Comparable offering to Sales Force Europe's sales assessment, sales development, and sales management services within technology verticals.
• Sales Talent Agency: Sales recruiting firm focused on placing sales professionals for tech companies. Comparable to Sales Force Europe's "Hiring Sales Representatives" line of business in tech verticals.
• Revenue Storm: B2B sales consulting and lead generation firm specializing in inside sales and outsourced SDR functions. Overlaps directly with Sales Force Europe's lead generation and inside sales service offering.

Broad incumbents

• Accenture Sales & Customer Services: Global consulting giant with a dedicated sales transformation practice that competes for large-scale European sales outsourcing and GTM mandates. Broader portfolio than Sales Force Europe but addresses the same buyer pain points with greater resources.

Others

• Pavilion: Membership community and professional development network for B2B sales leaders at technology companies. Comparable target buyer persona (tech sales executives) and overlaps thematically with Sales Force Europe's content-led go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SalesF0rceEurope
• LinkedInlinkedin.com/company/sales-force-europe
• Xx.com/SalesForceEurop
• Facebookfacebook.com/SalesForceEurope.SFE

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Force Europe