Milaap

What Milaap does

Milaap operates India's largest donation-based crowdfunding platform, enabling individuals, families, and NGOs to raise funds across eight cause categories — primarily medical emergencies, with secondary segments in education, memorials, sports, social causes, and animal welfare. The platform is accessible via web (milaap.org), native iOS and Android apps, and an AI-powered WhatsApp Assistant that supports multi-language intake (English, Hindi, Hinglish, and regional Indian languages). Since founding in 2010, Milaap has facilitated over Rs.1,100 Crores across 290,000+ projects and reports a 4.6/5 Google rating across 28,000+ reviews. The company is incorporated in Singapore as Milaap Social Ventures (International) Pte. Ltd., with primary operations in India and an international headquarters in Singapore.

The product surface spans a core crowdfunding platform with integrated social sharing, a dashboard for campaign management, employer donation matching (used by 1,000+ corporates), an 80G tax-exemption receipt workflow, and a Healthcare Resource Directory listing tertiary hospitals, accommodations, pharmacies, blood banks, and ambulance services. A sub-brand, Milaap Lending, provides interest-free micro-lending to underserved Indian communities via partner NBFC-MFIs under the RBI's External Commercial Borrowings framework. The underlying technology stack is cloud-based, with payment processing integrations across Stripe, Visa, Mastercard, UPI, Paytm, and Amazon Pay, and WhatsApp as a conversational onboarding channel.

The business model is a 0% platform fee, voluntary-tipping structure: Milaap retains no percentage of donations and passes only actual payment-gateway charges (varying by payment method, e.g., 0.75–2.45% for UPI, 2.33% for cards, 2.9% + $0.30 for USD card donations via Stripe) through to third-party processors. Revenue is therefore functionally limited to voluntary donor tips and any economics from the Milaap Lending vertical and corporate employer-matching partnerships. Distribution is direct-to-consumer via self-serve onboarding, with no disclosed institutional revenue, no public funding rounds since 2015, and no disclosed headcount beyond the 101–250 range.

Name

Milaap

Legal name

Milaap Social Ventures (International) Pte. Ltd.

Website

https://milaap.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Milaap operates India's largest zero-platform-fee crowdfunding platform, enabling individuals, families, and NGOs to raise funds for medical emergencies, education, social causes, and other personal needs via web, mobile apps, and an AI-powered WhatsApp Assistant, with cumulative fundraising exceeding Rs.1,100 Crores across 290,000+ projects since 2010.

Ownership category

akta.pro rank

Product category

Online Crowdfunding Platform

NAICS

Grantmaking and Giving Services (81321)

SIC

Finance Services (6199)

akta.pro primary industry

Creator Tipping, Donations & Micro-Payments (MPACAFAB)

akta.pro secondary industries

Microfinance & Community P2P Lending (FSAKAHAD), Volunteer Program Funding, Scholarships & Fundraising Support (EDAIAGAO)

Keywords

• Crowdfunding platform
• Online fundraising
• Medical crowdfunding
• Micro-lending services
• Social donations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Milaap charges zero platform fees and operates on a voluntary tipping model. The platform only passes through actual payment gateway charges paid to third-party processors (banks, card networks, UPI apps). These fees vary by payment method and are not retained by Milaap.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Milaap operates a zero-fee crowdfunding platform that enables individuals, NGOs, and organizations in India to raise donations for medical emergencies, education, memorials, sports, social causes, and animal welfare. The platform facilitates fund transfers from donors to fundraisers via integrated payment gateways (UPI, cards, Paytm, Amazon Pay, Stripe) and charges no platform fees, relying instead on voluntary user tipping. A secondary micro-lending vertical facilitates interest-free loans to underserved communities through partner micro-finance institutions.

Product overview

Milaap is a comprehensive crowdfunding ecosystem consisting of a core donation-based crowdfunding platform complemented by a micro-lending vertical, a healthcare resource directory, and mobile applications. The primary Milaap Crowdfunding Platform enables zero-fee fundraising across 8 cause categories (Medical, Education, Memorial, Children, Animals, Sports, Community, Women, Livelihood) with dedicated features including a WhatsApp Assistant for conversational fundraising setup, a dashboard for campaign management, employer matching benefits, and an employer giving program via 1100+ DAF providers. The subsidiary Milaap Lending focuses on interest-free micro-loans for underserved communities. The Healthcare Resource Directory provides supplementary support for medical fundraisers. Together, these products serve over Rs.1,100+ Crores raised across 290,000+ projects since 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• Milaap Crowdfunding Platform India's largest free crowdfunding platform enabling individuals, NGOs, and organizations to raise funds for personal needs, medical emergencies, social causes, education, memorials, animals, sports, and other important causes across 8 categories. Operates on a zero platform fee model with voluntary tipping, integrating payment gateways (UPI, cards, Paytm, Amazon Pay, Stripe) for donation processing and disbursing funds within 24 hours for INR donations.
• Milaap Lending Global crowdfunding platform for interest-free micro-lending that supports underserved communities in India. Loans are facilitated through partnering non-profit micro-finance institutions and NBFC-MFIs under the RBI's External Commercial Borrowings framework. Enables individual lenders worldwide to fund micro-entrepreneurs and women borrowers.
• Healthcare Resource Directory Resource directory providing medical services, support, and healthcare resources tailored to user needs. Includes listings for tertiary care hospitals, accommodations, pharmacies, blood banks, and ambulance services, primarily focused on Chennai (37+ hospitals, 115+ accommodations, multiple pharmacies and blood banks).

Quantifiable outcome

• Rs.1100+ Crores raised for 290,000+ projects
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Andhra Pradesh GovernmentcoreStrategic or Co-development Partner · 8 May 2025Collaboration with AP Government including meeting with Hon'ble CM N. Chandrababu Naidu. Partnership involves government engagement for social impact initiatives and healthcare support programs.
• SERPs (State Educational and Rehabilitation Programs)minorStrategic or Co-development PartnerPartnership with SERP CEO and Prajavani Nodal Officer Divya Devarajan for launch of Hyderabad health guide, supporting healthcare accessibility initiatives.
• KettominorOthersMentioned alongside Milaap in industry comparison as leading Indian crowdfunding platform with Rs.3,200 crore raised for medical campaigns since 2012.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fundly: US-based personal-cause and nonprofit crowdfunding platform with a comparable social-sharing model and tiered pricing. Useful comp for the personal-cause segment Milaap dominates.
• Ketto: India's other leading online crowdfunding platform for medical and personal causes, operating since 2012 with a similar donation-based model and reportedly comparable scale. Most direct head-to-head competitor in the Indian market.
• GoFundMe: The global leader in personal-cause donation crowdfunding, with a nearly identical 'create a fundraiser, share socially, withdraw funds' product model. Closest international comp for platform mechanics and category dynamics.
• Indiegogo: Global crowdfunding platform spanning creative, entrepreneurial, and personal-cause campaigns. Comparable platform technology and self-serve fundraiser creation flow, though more weighted toward product/commerce use cases.
• JustGiving: UK-based donation crowdfunding platform serving individuals and charities with personal-cause fundraising. Comparable model with optional platform fees and charity-aligned giving flows.
• GiveIndia: India-focused donation and fundraising platform connecting donors to verified NGOs and individuals. Directly comparable on geography, donor base, and social-cause fundraising focus.

Emerging players

• Patreon: Creator-monetization platform using a tipping/membership model similar to Milaap's voluntary tipping mechanic. While focused on creators rather than causes, it shares the underlying donation/micro-payment revenue architecture.
• WhyDonate: European donation crowdfunding platform for individuals, NGOs, and personal causes with a similar zero/low platform fee positioning. Emerging player in adjacent geographies with a comparable mission-driven product.

Others

• GiveDirectly: Nonprofit that enables direct cash transfers to individuals in need, conceptually overlapping with Milaap's mission of channeling donor funds to underserved individuals. Provides a mission-aligned benchmark for end-to-end giving flows.

Regional players

• Crowdera: India-based crowdfunding platform supporting personal, creative, and social-cause campaigns. Directly comparable on geography and cause mix, though operating at smaller scale than Milaap or Ketto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/909539
• Xx.com/milaapdotorg
• Facebookfacebook.com/milaap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milaap