CauseMatch

What CauseMatch does

CauseMatch is a vertically-focused peer-to-peer fundraising platform purpose-built for nonprofit organizations, founded in 2017 by Joseph Bornstein and headquartered in Jerusalem with US operations in Arvada, Colorado. The cloud-based platform combines payments, campaign management, donor communications, and real-time analytics into a single system, anchored by three core proprietary modules: the Ambassador Command Center for managing volunteer fundraisers, DonorConnect for segmented multi-channel donor outreach (email, WhatsApp, SMS), and Donor Rescue for checkout-abandonment recovery. Supporting features include a proprietary payment gateway (CMPay), a WYSIWYG campaign editor, matching-gift gamification (Match This Gift), recurring donation upsells, mystery raffles, virtual journals, and event ticketing for galas and dinners. The platform integrates with Stripe (150+ currencies), Israeli payment gateways (Ya'ad, Nedarim, Meshulam, Peach), Salesforce NPSP, ChabadOne, PEF Israel, DafPay, and Zapier.

CauseMatch serves primarily nonprofit organizations across education (day schools, yeshivas, camps), religious institutions (synagogues, kollels), community organizations, and tragedy/medical fundraising for individuals in crisis. Customer evidence is heavily concentrated in the Jewish nonprofit ecosystem, with named clients including Ponevezh Yeshiva (~$11.7M raised), MEOR ($3.96M), MTA High School ($1.15M), The Chicago Center ($1.28M), and World Mizrachi ($6.06M). The company employs 11-50 staff and operates globally across the USA, Canada, UK, Australia, and Israel.

The business model combines custom enterprise subscription pricing (multi-year contracts covering platform access, coaching, copywriting, and creative production) with platform transaction fees, plus a freemium tier for tragedy campaigns funded by donor tips (with a $550 minimum). The company layers in coaching services where coached campaigns reportedly raise 47% more than uncoached ones, creating a service-anchored value proposition that differentiates from pure self-serve fundraising software. Distribution operates through direct sales (demo requests), a self-serve channel for smaller campaigns, and a global certified partner network of fundraising coaches.

Name

CauseMatch

Legal name

CauseMatch LLC

Website

https://causematch.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

CauseMatch is a peer-to-peer fundraising platform built for nonprofits, combining campaign management, donor communications, and proprietary recovery tools. It primarily serves religious, educational, and community nonprofits, with deep penetration in the Jewish nonprofit ecosystem globally.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Other Grantmaking and Giving Services (813219)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Public Charities & Grantmaking Intermediaries (BPAGAKAE), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Peer-to-peer fundraising
• Nonprofit fundraising software
• Donation management platform
• Charity crowdfunding tools
• Donor engagement software

Headquarters

HQ city

Jerusalem

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Transaction Fees: CauseMatch charges organizations a platform fee for running campaigns. The platform has a wide variety of pricing options depending on client needs. The company notes it will never charge donors anything beyond their chosen donation amount.
2. Subscription/Service Fees: Customized pricing based on specific client needs including creative production support, expert fundraising coaching, gamified matching grant campaign pages, mobile-friendly campaigns, and strategy execution assistance.
3. Tragedy Campaign Platform (Free with Tips): Most tragedy campaigns are free thanks to generous donor tips covering platform costs and credit card processing fees. If total tips fall under $550, organizations cover the difference.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels13 records

Core offering

CauseMatch provides a cloud-based peer-to-peer fundraising platform that enables nonprofit organizations to launch, manage, and optimize ambassador-led and matching-grant campaigns. The platform combines payments (via Stripe and Israeli gateways), campaign management, donor communications, and real-time analytics in a single system, supported by dedicated fundraising coaching and creative services. It also offers a free tragedy/emergency fundraising channel for individuals in crisis, funded by donor tips.

Product overview

CauseMatch is a peer-to-peer (P2P) fundraising platform designed to help nonprofits increase their donor base and raise more money from each donor. The core platform combines payments, campaign management, peer-to-peer fundraising, donor communications, and real-time analytics into a unified system. The platform is built around the Ambassador Command Center for managing fundraising volunteers, DonorConnect for donor communication, and Donor Rescue for recovering abandoned donations. Additional revenue-generating modules include CMPay (proprietary payment gateway), Platform Elements (raffles, dinners, event ticketing, AI-driven donor recovery), Match This Gift for matching challenges, a WYSIWYG campaign editor, Retargeting for ad follow-up, Livestreaming for hybrid events, and professional Coaching and Copywriting services. The platform also supports free Tragedy/Emergency fundraising campaigns for individuals in crisis.

Differentiator

Problem solved

Functional benefit

Products and services

• CauseMatch Platform Cloud-based peer-to-peer fundraising platform that helps nonprofit organizations increase their donor base and raise more money from each donor through ambassador-led campaigns, matching grants, and gamification.
• Tragedy Fundraising Campaigns Free emergency fundraising campaigns for individuals and families facing medical bills, natural disasters, house fires, car accidents, or financial hardship. Mobile-optimized pages support Apple Pay, Google Pay, and PayPal; platform costs are normally covered by donor tips.
• Fundraising Coaching Services Expert fundraising coaching from CauseMatch coaches covering goal setting, donor strategies, ambassador management, rally events, and campaign execution for nonprofits running CauseMatch campaigns.
• Copywriting Services Professional copywriting service guiding nonprofits to craft inspirational messaging that motivates donors to increase their contributions.

Quantifiable outcome

• Average gift size increases up to 3x
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature10 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Roxanna AyersminorChannel Partner/ Reseller/ DistributorCertified CauseMatch Partner providing fundraising coaching services to nonprofits. Part of the global network of fundraising experts.
• Chani BelskyminorChannel Partner/ Reseller/ DistributorCertified CauseMatch Partner providing fundraising coaching services to nonprofits.
• Tom EisenmanminorChannel Partner/ Reseller/ DistributorDirector of Business Development at CauseMatch who identifies strategic partnership opportunities. Acts as both internal champion and partner-facing relationship manager.
• Jeremy SternminorChannel Partner/ Reseller/ DistributorDirector of Partnerships at CauseMatch who empowers nonprofit consultants and development professionals to become leaders in digital fundraising.
• AMF CreativeminorChannel Partner/ Reseller/ DistributorPartner organization in the CauseMatch Partner Program providing services to nonprofits.
• ChabadWorksminorChannel Partner/ Reseller/ DistributorPartner organization providing services to Chabad organizations using the CauseMatch platform.
• Everyone Needs A VideominorChannel Partner/ Reseller/ DistributorPartner organization providing video production services to CauseMatch clients.
• More Than GivingminorChannel Partner/ Reseller/ DistributorPartner organization providing fundraising expertise and services to nonprofits.
• ChabadOnecoreTechnology or IntegrationPurpose-built CRM integration for Chabad organizations. Donation data flows into ChabadOne via a webhook pipeline with support for Salesforce campaign association.
• SalesforcecoreTechnology or IntegrationNative integration syncing donations, donors, and campaigns to Salesforce. Includes native field mapping for Nonprofit Success Pack (NPSP) with deduplication on email and household roll-ups handled automatically.
• StripecoreTechnology or IntegrationPrimary payment processor for USA, Canadian, European, and Asian transactions. Handles credit card processing, fund disbursement, and KYC verification. Supports over 150 currencies.
• Israeli Payment Gateways (Ya'ad, Nedarim, Meshulam, Peach)coreTechnology or IntegrationFull support for Israeli payment gateways updated for Israeli regulatory compliance with mandatory Citizen ID handling.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qgiv: Qgiv is a fundraising software platform for nonprofits with peer-to-peer campaigns, event registration, and donation forms. It serves a similar mid-market nonprofit customer base as CauseMatch.
• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a leading peer-to-peer fundraising platform for nonprofits. It competes head-to-head with CauseMatch on P2P campaign infrastructure, donor management, and event fundraising for nonprofit customers.
• Bonterra: Bonterra (formed from Network for Good, GiveGab, and others) is a nonprofit software suite spanning fundraising, CRM, and case management. It competes with CauseMatch in nonprofit campaign management while offering a broader back-office platform.
• Funraise: Funraise is a nonprofit fundraising platform offering peer-to-peer campaigns, donation forms, and CRM functionality. It directly competes with CauseMatch in serving mid-market and enterprise nonprofits with full-service campaign tools.
• Givebutter: Givebutter is a free, modern fundraising platform for nonprofits covering P2P campaigns, events, auctions, and donation forms. It directly overlaps CauseMatch in serving nonprofits with peer-to-peer and event-driven fundraising, though with a transparent freemium pricing model.
• Bloomerang: Bloomerang offers donor management and fundraising software for nonprofits with emphasis on donor retention analytics. It competes with CauseMatch on the nonprofit CRM and fundraising technology stack.
• Donorbox: Donorbox is a donation platform for nonprofits offering recurring giving, P2P campaigns, and integrations with major CRMs. It overlaps CauseMatch in serving small-to-mid-sized nonprofits with embedded donation experiences.

Broad incumbents

• Stripe: Stripe is CauseMatch's primary payment processor and a broad incumbent in payments infrastructure. While not a direct nonprofit-software competitor, Stripe's expanding product surface (including nonprofit-focused tools) positions it as an adjacent incumbent.
• GoFundMe: GoFundMe is the largest consumer crowdfunding platform and now owns Classy/GoFundMe Pro. While CauseMatch serves nonprofits with embedded campaigns, GoFundMe competes broadly in the crowdfunding space and can leverage its consumer brand and Classy's nonprofit tooling.
• Salesforce.org (Nonprofit Cloud / NPSP): Salesforce.org's Nonprofit Success Pack and Nonprofit Cloud serve as the CRM backbone for many nonprofits, and the platform includes fundraising capabilities. CauseMatch integrates with Salesforce NPSP but also competes with it for the broader nonprofit technology stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thecausematch
• Facebookfacebook.com/causematchpage
• LinkedInlinkedin.com/company/the-cause-match
• Instagraminstagram.com/thecausematch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CauseMatch