Ucraft
Ucraft is a Yerevan-based SaaS company offering a drag-and-drop website builder hosted on Google Cloud, targeting SMBs, entrepreneurs, freelancers, and agencies with subscription plans, a White Label platform, and AI-assisted tools.
- Company typePrivate
- Founded2014
- HeadquartersYerevan, Armenia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Ucraft does
Ucraft is a Yerevan-headquartered SaaS company (legally domiciled as Ucraft LLC in Delaware) that operates a drag-and-drop website builder platform hosted on Google Cloud infrastructure. The platform enables users without coding experience to create responsive websites, online stores, landing pages, and blogs, supplemented by modular components including eCommerce/dropshipping, a Logo Maker, 120+ designer-made templates, and a built-in Hoory AI Assistant for automated customer support. Its primary customer base consists of SMBs, entrepreneurs, freelancers, and creatives, with secondary segments including design/marketing agencies, domain/hosting providers, and SaaS startups that license the White Label Solution (priced $599-$1999/month) to rebrand and resell the builder under their own domains.
Revenue is generated through multiple recurring streams: tiered self-serve subscriptions (free plus paid plans), White Label platform licensing (Partner, Enterprise, and Custom tiers), a 25% recurring affiliate commission program, and a Namecheap-powered domain reseller channel. The company employs 100-200 staff across offices in Yerevan and Glendale, California, operates an active global partnership footprint (Google Cloud, Web Summit, Awwwards, Namecheap, Braintree/Stripe/PayPal), and is a privately-held subsidiary backed by SoftConstruct since 2014. The company is actively developing Ucraft Next (V3), positioned as an AI-powered eCommerce store builder, and operates Ucraft Next Academy as a content-led funnel for dropshipping entrepreneurs.
Ucraft firmographics
Firmographics- Name
- Ucraft
- Legal name
- Ucraft LLC
- Website
- https://ucraft.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ucraft is a Yerevan-based SaaS company offering a drag-and-drop website builder hosted on Google Cloud, targeting SMBs, entrepreneurs, freelancers, and agencies with subscription plans, a White Label platform, and AI-assisted tools.
- Ownership category
- akta.pro rank
Ucraft industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Unified Communications (UCaaS) Apps (BPAMACAE)
Keywords
Where Ucraft is headquartered
LocationHeadquarters
- HQ city
- Yerevan
- HQ country
- Armenia
- HQ region
- Asia
Offices2 records
Markets served
Ucraft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Tiered subscription plans for website builder access with features like custom domains, eCommerce capabilities, and storage. Free plan available with premium paid tiers for professional features.
- White Label Platform Licensing: White Label solution sold as SaaS platform licensing with tiered pricing based on number of sites (Partner: $599/mo up to 100 sites, Enterprise: $1999/mo up to 500 sites, Custom unlimited). Includes admin backoffice, billing system, and partner support.
- Affiliate Referrals: 25% recurring commission paid to affiliates for each referred customer who converts to paid subscription. Paid via PayPal or Wire Transfer.
- Domain Reseller: Partners can resell domains through Namecheap integration, generating revenue from domain registrations purchased by their end users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Plan - Basic website building with limitations |
| Other | Monthly | Over 360,000 active users |
| Subscription | Monthly | White Label Partner - up to 100 sites |
| Subscription | Monthly | White Label Enterprise - up to 500 sites |
| Subscription | Monthly | White Label Custom - unlimited websites |
| Other | Pay-as-you-go | Affiliate Program - 25% recurring commission |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Ucraft product offering
Product offeringCore offering
Ucraft provides a drag-and-drop, cloud-hosted website builder that lets individuals and small businesses create responsive websites, online stores, landing pages, and blogs without coding. The platform also sells a White Label solution that lets agencies, hosting providers, and SaaS startups rebrand and resell the entire builder under their own domain, pricing, and admin backoffice. Hosting runs on Google Cloud with free SSL, and an integrated Hoory AI assistant supports automated customer service.
Product overview
Ucraft is a unified SaaS platform offering a drag-and-drop website builder as its core product, supplemented by modular components including Landing Page Creator, Online Stores (with Dropshipping), Blogging Platform, Logo Maker, and Hoory AI Assistant for automated customer support. The White Label Solution enables partners to white-label and resell the entire platform. Additional tools include Designer Tools, Free Web Hosting (on Google Cloud), and Integrations with 70+ third-party services. The product portfolio operates as a platform-plus-modules architecture where users can combine core website building with eCommerce, marketing, and AI capabilities as needed.
Differentiator
Problem solved
Functional benefit
Products and services
- Ucraft Website Builder Core drag-and-drop website builder that lets non-technical users (small business owners, entrepreneurs, freelancers, creatives) create professional, responsive websites, with free hosting on Google Cloud, free SSL, and 120+ designer-made templates.
- White Label Solution White-labeled, resellable website builder platform for partners (agencies, SaaS providers, hosting companies) with admin backoffice, billing system, custom pricing, domain reseller via Namecheap, and tiered Partner ($599/mo up to 100 sites), Enterprise ($1999/mo up to 500 sites), and Self Hosted/Custom (unlimited) plans.
- Online Stores (eCommerce) Multi-functional eCommerce store builder enabling users to set up online stores, manage products, accept payments via Braintree/PayPal/Stripe/Yandex.Money/Ameriabank, integrate shipping carriers, track orders, and run dropshipping.
- Landing Page Creator Specialized tool within the platform for creating landing pages for marketing campaigns, product launches, and lead generation.
- Blogging Platform Built-in blogging functionality for creating and managing blog content to engage audiences and improve SEO.
- Hoory AI Assistant AI-powered voice-activated customer service assistant that evaluates customer experience on websites and provides automated support through AI and machine learning; available as an integration for Ucraft websites and White Label platforms.
- Website Templates Over 120 professionally designed website templates spanning eCommerce, business, blog, agency, fashion, photography, restaurants, events, and more, for quick website creation on the Ucraft platform.
- Free Web Hosting
Quantifiable outcome
- Over 360,000 active users worldwide
- +2 more outcomes
Companies that use Ucraft
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles5 records
Ucraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
AI capability2 records
Feature8 records
Ucraft partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Google CloudcoreWebsites created on Ucraft are hosted on Google Cloud infrastructure with 99.99% SLA, free SSL certificates, and fast secure hosting. Also provides various Google integrations including Google Analytics, Google OAuth, Google Ads Remarketing, Google Optimize, Google Fonts, Google Tag Manager, and YouTube video widget.
- NamecheapcoreNamecheap integration enables Ucraft's White Label partners to run domain reseller programs. Partners sign up for Namecheap, provide API credentials, and end users can purchase domains directly through the Domain App on the Dashboard.
- Braintree (PayPal)majorBraintree payment processing integrated for handling payments on Ucraft platforms. White Label partners can enable Braintree for their billing systems.
- PayPalmajorPayPal payment processing integrated for accepting online payments. Also used as official payout method for affiliate commissions.
- StripemajorStripe payment processing integrated for handling credit card payments. Available for White Label partner billing systems.
- HoorycoreAI-powered voice-activated assistant developed by Ucraft team to transform customer service industry through AI and machine learning. Available for integration into websites created on Ucraft platform.
- HabrminorRussian-speaking tech community platform for tech news and content marketing partnership.
- TheNextWeb (TNW)minorTechnology media company and conference organizer. Ucraft showcased White Label Solution at TNW Conference 2018 in Amsterdam.
- Web SummitcoreMajor startup technology conference. Ucraft participated in ALPHA program 2015, became partner in 2019, and presented V3 at 2021 summit in Lisbon.
- AwwwardsmajorWeb design awards and community platform. Ucraft introduced White Label at Awwwards Conference 2017, became partner in 2019, and Golden Partner in 2020 Tokyo.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Ucraft competitors and assessment
Company assessmentDirect peers
- Squarespace: Squarespace is a designer-focused website builder targeting SMBs, creatives, and personal brands. It overlaps directly with Ucraft's freelancer, photographer, and small business segments, with comparable templated design and subscription pricing.
- Webflow: Webflow is a professional-grade visual website builder with strong agency and designer adoption. It competes with Ucraft for SMB and agency customers and overlaps in White Label and designer ecosystem positioning.
- Duda: Duda is a white-label website builder specifically built for agencies, SaaS providers, and hosting companies. It is the closest comparable to Ucraft's White Label product line, with similar B2B partner tiering and agency-focused positioning.
- Wix: Wix is the leading global drag-and-drop website builder targeting SMBs, entrepreneurs, and creatives. It is the most direct comparable to Ucraft's core self-serve website builder product, with a similar PLG motion, freemium pricing, and template-based approach.
- Weebly: Weebly is a drag-and-drop website builder (now owned by Square/Block) targeting SMBs with eCommerce capabilities. It is a direct comparable to Ucraft's core offering across SMB and online store segments.
- Strikingly: Strikingly is a simplified website builder focused on one-page sites, SMBs, and mobile-first creators. It overlaps with Ucraft's Landing Page Creator, freelancer/creative personas, and freemium onboarding flow.
- WordPress.com: WordPress.com is a hosted CMS/website builder from Automattic serving bloggers, SMBs, and creators. It directly overlaps with Ucraft's blogging platform, freemium hosting model, and small business use cases.
- Site123: Site123 is a freemium website builder targeting SMBs and individuals seeking simple, fast site creation. It directly overlaps Ucraft's PLG motion, free-plan strategy, and target customer segments.
Broad incumbents
- Shopify: Shopify is the dominant eCommerce platform with an integrated website builder. While primarily an eCommerce-first platform, it competes with Ucraft's Online Stores and Dropshipping products for SMB online merchants.
- GoDaddy Website Builder: GoDaddy Website Builder is part of GoDaddy's broader SMB hosting and domain ecosystem. It competes with Ucraft across SMB website building, domain registration, and bundled hosting, with the added advantage of cross-sell from a massive domain customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ucraft social profiles
Digital presenceUcraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ucraft leadership team
Management profileNumber of profiles
Profiles6 records
Ucraft subsidiaries and ownership
Company hierarchySubsidiaries2 records
Ucraft funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ucraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ucraft
What does Ucraft do?
Ucraft provides a drag-and-drop, cloud-hosted website builder that lets individuals and small businesses create responsive websites, online stores, landing pages, and blogs without coding. The platform also sells a White Label solution that lets agencies, hosting providers, and SaaS startups rebrand and resell the entire builder under their own domain, pricing, and admin backoffice. Hosting runs on Google Cloud with free SSL, and an integrated Hoory AI assistant supports automated customer service.
Is Ucraft a public or private company?
Ucraft is a private company. It is classified as corporate owned and is currently operating.
When was Ucraft founded?
Ucraft was founded in 2014. It employs 101 to 250 people.
Where is Ucraft based?
Ucraft is headquartered in Yerevan, Armenia, in the Asia region.
How does Ucraft make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are white Label Platform Licensing, affiliate Referrals and domain Reseller.
Who are Ucraft's main competitors?
Direct peers on record are Squarespace, Webflow, Duda, Wix, Weebly, Strikingly, WordPress.com and Site123. Broad incumbents are Shopify and GoDaddy Website Builder.
Does Ucraft have an API?
Yes. REST API available via White Label Self Hosted package. Enables partners to override and extend the core platform, develop custom elements, apps, and integrations, and run affiliate and referral programs. Developer documentation is at api.ucraft.com.
What industry is Ucraft in?
Ucraft's product category is Website Builder Software. Its primary akta.pro industry code is BPAMACAE, Unified Communications (UCaaS) Apps. Its NAICS code is 5182 and its SIC code is 7372.