What Bonafide does

Bonafide (legally Skyeglobal.ai, Inc., a Delaware corporation) is an AI alignment platform that helps travel and hospitality brands ensure accurate representation in AI-powered search, discovery, and shopping interfaces. Founded in 2024 and headquartered in San Francisco, the company targets large hotel chains, international airlines, and loyalty programs whose operational data — pricing, amenities, policies, loyalty terms — is frequently misrepresented by large language models such as ChatGPT, Gemini, Claude, and Perplexity; Bonafide reports that 33% of AI responses about travel and loyalty brands are misaligned with verified brand truth.

The platform is organized as three integrated modules wrapped around a central Context Layer. Curate aggregates and validates enterprise content from CMS, CRM, CRS, PMS, and POS systems, resolving conflicts and structuring data with full audit trails and versioning. Orchestrate delivers verified, property-level brand truth to LLMs, AI agents, search and discovery platforms, and commerce channels at the moment of query. Tune continuously monitors AI responses across millions of prompts, detects drift (hallucinations, stale data, competitor noise), and pushes corrections back through Curate in a closed feedback loop where alignment compounds with each interaction. A proprietary Alignment Score methodology quantifies brand representation in real time.

Bonafide monetizes through annual enterprise SaaS subscriptions on a quote-based pricing model, sold via an enterprise field-sales motion anchored by scheduled 30-minute demos that show real LLM responses side-by-side and a written alignment gap report. Named enterprise customers include The Peninsula Hotels, Aimbridge, IAG (British Airways, Iberia, Vueling), Highgate, Pyramid Global Hospitality, Host Hotels & Resorts, Starwood, Embergrove, and United Airlines Ventures. Published case studies report +36% to +47% alignment lift, a 2.5x LLM accuracy improvement (25% to 63%) at an international air carrier, and a +24% increase in conversions from generative AI referrals at an independent luxury hotel. Distribution is augmented by the IAGi Accelerator relationship, Amadeus Ventures inclusion, a Visiting Media strategic partnership for end-to-end AI distribution, and event presence at HITEC 2026 and ALIGN: AI 2026.

Name

Bonafide

Legal name

Skyeglobal.ai, Inc.

Website

https://bonafide.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Bonafide is an AI alignment platform for travel and hospitality brands that structures enterprise data into a verified context layer, delivers it to LLMs, and monitors AI responses in real time to push corrections through a closed feedback loop.

Ownership category

akta.pro rank

Product category

AI Alignment Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• AI alignment platform
• Generative commerce infrastructure
• Enterprise data curation
• LLM context delivery
• Brand data verification

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Enterprise SaaS subscription model for AI alignment platform. Brands pay for access to Curate, Orchestrate, and Tune modules. Revenue appears to be subscription-based with enterprise deals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bonafide sells an enterprise AI Alignment Platform that creates a context layer between brand data and AI surfaces (LLMs, agents, search, commerce). The platform aggregates and validates enterprise content from CMS, CRM, CRS, and POS systems, delivers verified context to AI surfaces at query time, and continuously monitors and optimizes how AI recommendations align with commercial goals. It is sold to enterprise travel, hotel, airline, and loyalty brands on a custom subscription basis with direct enterprise sales engagement.

Product overview

Bonafide is an AI alignment platform that delivers the foundational infrastructure enabling generative and agentic commerce for travel and loyalty brands. The platform consists of a unified system built around three integrated modules: Curate (for aggregating and validating enterprise data), Orchestrate (for delivering verified context to AI surfaces), and Tune (for continuous optimization and drift detection), all connected through a central Context Layer that serves as the single source of brand truth. The three modules operate in a closed feedback loop where drift signals from Tune become fresh input for Curate, the Context Layer refreshes, and alignment compounds with every interaction. The platform targets LLMs (ChatGPT, Gemini, Claude, Perplexity), AI agents, search and discovery engines, and third-party distribution channels including OTAs and metasearch platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonafide AI Alignment Platform Enterprise SaaS platform that aggregates, validates, and delivers verified brand data to AI surfaces, ensuring accurate brand representation across LLMs and AI agents. Built for enterprise travel, hotel, airline, and loyalty brands and composed of three integrated modules — Curate, Orchestrate, and Tune — connected through a central Context Layer that creates a closed feedback loop for continuous alignment improvement.

Quantifiable outcome

• 33% of AI responses about travel and loyalty brands contain factual errors without Bonafide
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• Visiting MediacoreStrategic or Co-development Partner · 17 June 2026Strategic partnership to create the hospitality industry's first end-to-end AI distribution stack. The combined solution enables hotels to structure their content and ensure accurate representation in AI-powered search engines like ChatGPT, Google Gemini, and Perplexity, where 33.1% of AI responses about hotels currently contain factual errors. The integration will be available to joint customers in mid-July 2026, positioning hotels to compete against online travel agencies that currently control AI discovery context by default.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AthenaHQ: AI SEO and brand-monitoring platform that measures and optimizes brand visibility across generative AI engines. Directly comparable to Bonafide's Tune module functionality, though lacking Bonafide's travel-specific data ingest and orchestration depth.
• Profound: AI search analytics and brand-visibility platform that tracks how brands appear across LLMs (ChatGPT, Perplexity, Gemini). Closest direct competitor in the AI brand-alignment category Bonafide occupies, though Profound is horizontal rather than travel-specialized.
• Goodie (formerly Otterly.ai): AI search and brand-monitoring platform tracking brand mentions and prompts across ChatGPT, Perplexity, and other LLMs. Directly overlaps with Bonafide's alignment-scoring and drift-detection capabilities, serving similar enterprise marketing and SEO buyers.

Broad incumbents

• Yext: Established digital-presence platform with a structured knowledge graph for brand facts across search engines and AI surfaces. Comparable as an incumbent brand-data infrastructure layer, but with a broader horizontal footprint and larger enterprise base than Bonafide.
• Coveo: Enterprise AI-search and relevance platform with commerce and customer-experience applications. Compares as an established infrastructure player in AI-mediated discovery, serving large enterprise brands that Bonafide also targets.
• Constructor: AI-powered search and product-discovery platform for ecommerce. Comparable as an enterprise AI-discovery platform serving large retailers, though its focus is on-site search and personalization rather than off-site LLM alignment.
• Botify: Enterprise SEO and search-intelligence platform pivoting toward AI-search visibility. Comparable as an established data-infrastructure player in organic discovery, with the resources to expand into AI alignment, posing a competitive threat to Bonafide's curation capabilities.

Emerging players

• Evertune: AI brand-intelligence platform measuring brand presence and prompt performance across generative engines. Partial overlap with Bonafide's Tune module; smaller and earlier-stage but addresses the same AI-visibility buyer.
• Daydream: AI shopping and discovery platform focused on personalized commerce across generative surfaces. Compares to Bonafide's Orchestrate module for commerce use cases, particularly around driving conversions from AI referrals.

Regional players

• Sojern: Travel-specific digital marketing and audience-data platform serving hotels, airlines, and destinations. Comparable in vertical specialization and travel customer overlap, though focused on programmatic media activation rather than LLM alignment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bonafide