What RedTrack.io does

RedTrack.io is an all-in-one performance marketing analytics platform that combines server-to-server (S2S) ad tracking, multi-touch attribution, conversion-API integration, and AI-driven automation in a single SaaS product. Founded in 2017 in Vilnius, Lithuania and operated as RedTrack Technologies Ltd. in the UK, the company targets affiliate media buyers, ecommerce/DTC brands, and agencies running paid acquisition across Meta, Google, TikTok, Snapchat, and other major ad networks. Its core technical differentiator is a server-side tracking architecture that bypasses browser-level signal loss (Safari ITP, Firefox ETP, Chrome Privacy Sandbox, ad blockers) and feeds enriched first-party conversion data back to ad platforms via native Conversion APIs, achieving a disclosed 82% CAPI match rate versus a 55% industry average.

The platform's product surface spans Tracking & Attribution, Conversion API, Analytics, an Automation Rules Engine, Ads Manager, AI Copilot, and Data & APIs, supported by 200+ native integrations across ad platforms, ecommerce systems (Shopify, WooCommerce, BigCommerce, Adobe Commerce, PrestaShop), CRMs (HubSpot, Salesforce, Pipedrive), affiliate networks, and BI/analytics destinations. Pricing is a tiered SaaS subscription model — Builder ($79/mo), Human Team ($399/mo), AI Team ($499/mo), and Enterprise ($999/mo) — with dedicated Brand ($99/mo) and Agency ($599/mo) tiers and a separate revenue-share arrangement for ecommerce brands; Relay provides a free-forever CAPI entry point. Distribution is product-led and community-led, with self-serve signup, no field sales force, and active Discord and Telegram communities powering peer-to-peer acquisition across 800+ businesses in 100+ countries.

RedTrack has raised approximately $3.7M in disclosed venture funding, including a $3.2M Series A in October 2024 led by Lead Ventures with participation from Iron Wolf Capital and Insta Ventures, with proceeds allocated to US market expansion, platform development, and the multi-touch attribution model. The company reports multi-million ARR, a 0.6x burn multiple indicating capital-efficient operations, and has accumulated over 1 billion tracked conversions and $621M+ in tracked customer revenue. Headcount remains in the 11-50 range, and the leadership team comprises Co-founder/CEO Vlad Zhovtenko, Co-founder/COO Vladimir Vassilevsky, CTO Artyom Shpakov, CRO Mateusz Lukianiuk, and CFO Sviataslau Sviatski.

Name

RedTrack.io

Legal name

RedTrack Technologies Ltd.

Website

https://redtrack.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

RedTrack.io is a SaaS ad-tracking and conversion-attribution platform using server-to-server architecture and conversion APIs to help affiliate media buyers, ecommerce/DTC brands, and agencies measure and optimize paid campaigns across Meta, Google, TikTok, and other ad networks globally.

Ownership category

akta.pro rank

Product category

Marketing Analytics Software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Ad tracking platform
• Conversion attribution software
• Server-side tracking
• Performance marketing analytics
• Ecommerce revenue attribution

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Plans: RedTrack operates a tiered SaaS subscription model with monthly and annual billing cycles. Plans are differentiated by the number of tracked domains, events, and seats. This is the primary revenue driver.
2. Usage-based / Overage Charges: Plans impose limits on tracked domains, monthly events, and team seats. Exceeding limits incurs additional usage-based charges, creating an upsell and land-and-expand revenue dynamic as customers' campaigns scale.
3. Freemium / Free Trial: The platform offers a free trial entry point, allowing users to evaluate core functionality before committing to a paid plan. This supports top-of-funnel acquisition and conversion funnel optimization for the product-led growth motion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

RedTrack.io provides an all-in-one performance marketing analytics SaaS platform that uses server-to-server (S2S) tracking and Conversion API integrations with Meta, Google, TikTok, Snapchat, and Pinterest to recover conversions lost to ad blockers and browser privacy restrictions. The platform unifies ad tracking, multi-touch attribution, AI-powered analytics, automated campaign optimization via a rules engine, and unified ads management in one system. It serves affiliate media buyers, ecommerce/DTC brands, and agencies through tiered subscription plans, with a separate free CAPI integration product called Relay.

Product overview

RedTrack.io is an all-in-one performance marketing analytics platform that combines tracking, attribution, automation, and AI capabilities in a single unified system. The core platform consists of Tracking & Attribution (S2S tracking with ad-level precision), Conversion API (82% match rates to ad platforms), Analytics (multi-touch attribution with LTV insights), Automation Rules Engine (auto-pause/scale campaigns 24/7), Ads Manager (unified campaign control), AI Copilot (natural language data queries), and Data & APIs (raw data access). The product architecture includes subscription pricing tiers (Builder $79/mo, Human Team $399/mo, AI Team $499/mo, Enterprise $999/mo, Brand $99/mo, Agency $599/mo) plus a free Relay tier. Add-ons include Ad Spend Sync, Scale Rules, Custom Domains, Partner Portal, and Mobile App. The platform serves affiliate media buyers, ecommerce/DTC brands, and agencies across 200+ integrations including Meta, Google, TikTok, Shopify, and WooCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• RedTrack Performance Marketing Analytics Platform All-in-one performance marketing analytics SaaS platform that combines server-to-server tracking, Conversion API integration with Meta/TikTok/Google/Snapchat/Pinterest, multi-touch attribution, AI-powered natural language analytics, automated rules-based campaign optimization, and unified ads management into a single subscription product. Targets affiliate media buyers, ecommerce/DTC brands, and agencies globally through tiered plans ranging from $79 to $999 per month.
• Relay Free standalone Conversion API (CAPI) integration for Meta, TikTok, and Snapchat that provides basic conversion tracking for one store and one user without attribution dashboard, reporting, or ad spend sync. Designed as a freemium entry point for ecommerce brands not yet ready to invest in a full tracking setup.

Quantifiable outcome

• Over 1 billion conversions tracked on the platform
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability7 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BeMob: Performance marketing tracker for affiliate media buyers. Competes with RedTrack on S2S tracking, conversion attribution, and rules-based automation for affiliate campaigns.
• Binom: Self-hosted affiliate tracker focused on click and conversion tracking for media buyers. Direct competitor in the affiliate tracking niche where RedTrack also competes.
• Branch Metrics: Mobile linking and attribution platform. Overlaps with RedTrack in cross-channel attribution and deep linking, particularly for app-first brands and performance marketers.
• Adjust: Mobile measurement and attribution platform serving app marketers globally. Competes directly with RedTrack in attribution, conversion tracking, and fraud prevention for performance marketers.
• AppsFlyer: Mobile attribution and marketing analytics leader. Direct competitor to RedTrack's tracking and attribution capabilities, particularly for app-focused advertisers and large enterprise brands running cross-channel campaigns.
• Rockerbox: Marketing attribution and mix modeling platform. Overlaps with RedTrack on multi-touch attribution, cross-channel measurement, and budget optimization for performance-driven brands.
• Northbeam: Multi-touch attribution and marketing intelligence for ecommerce brands. Direct competitor in cross-channel attribution, LTV modeling, and ROAS optimization for DTC advertisers.
• Triple Whale: Ecommerce-focused attribution and analytics platform for DTC brands. Competes with RedTrack's Brand plan and Shopify/WooCommerce integrations on revenue attribution and ad spend optimization.
• Keitaro: Self-hosted ad tracking platform for affiliate marketers and media buyers. Direct competitor in click tracking, conversion attribution, and traffic distribution for performance campaigns.
• Voluum: Ad tracking and attribution platform purpose-built for affiliate media buyers and performance marketers. Closest direct competitor to RedTrack in the affiliate tracking segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/redtrackio
• YouTubeyoutube.com/c/RedTrackio
• Facebookfacebook.com/redtrack.io
• LinkedInlinkedin.com/company/redtrackio
• Instagraminstagram.com/redtrack.io

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RedTrack.io