Liaison
Liaison is a founder-owned PR and marketing agency founded in 1998, specializing in 3D technology, VFX, animation, gaming, and emerging-tech companies, with offices in Portland, London, and Berlin.
- Company typePrivate
- Founded1998
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Liaison does
Liaison is a privately held, founder-owned public relations and marketing agency founded in 1998 by Heidi Lowell and headquartered in Portland, Oregon, with additional offices in London and Berlin. The firm specializes exclusively in serving companies operating in the 3D technology, visual effects, animation, gaming, VR/AR, and emerging tech sectors — positioning it as one of the world's first and longest-operating category specialists in 3D PR. Its service offering spans strategic communications, media relations, product launch support, brand positioning and messaging, social media strategy, SEO optimization, content marketing, trade show and event coordination, media training, crisis communications, and reviews/awards program management, delivered as bespoke professional services engagements.
The agency's underlying capability is its domain expertise and editorial access rather than proprietary technology. Its team comprises digital strategists, social media experts, former gaming and television journalists, content creators, event planners, and SEO specialists with deep category knowledge — a profile that supports demonstrable outcomes including 860+ pieces of coverage placed for client Digital Domain over 3.5 years, 71 million+ readers reached for client 360 Designs, and 500,000+ trailer reach for client e.d. Films. Customer engagements are direct B2B relationships with enterprise and growth-stage clients, priced on a contact basis rather than through published rate cards.
Liaison's go-to-market is sales-led and reputation-driven, relying on founder/leadership relationships, category-specific case studies, and word-of-mouth within the 3D/VFX/gaming ecosystem rather than broad paid acquisition. The firm has accumulated industry recognition including a PRSA Bronze Anvil Award, PR Daily Award, AVA Digital Award, and Communicator Award. Its operating geographies span the US (Pacific Northwest), the UK, and Germany, and its client roster over its history includes NVIDIA, Autodesk, Epic Games, Wacom, Foundry, Disguise, Digital Domain, Chaos Group, Allegorithmic, Vicon, Rokoko, TurboSquid, Ncam, Brookfield, and Avalon Holographics. Note: the input data also references higher-education technology products (WebAdMIT, Centralized Application Services) and partnerships with WES and Niche under the same "Liaison" name; these appear to belong to a separate, unrelated entity and have been excluded from this analysis.
Liaison firmographics
Firmographics- Name
- Liaison
- Legal name
- Liaison
- Website
- https://liaisonpr.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liaison is a founder-owned PR and marketing agency founded in 1998, specializing in 3D technology, VFX, animation, gaming, and emerging-tech companies, with offices in Portland, London, and Berlin.
- Ownership category
- akta.pro rank
Liaison industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Liaison is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Liaison business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- PR Services: Professional PR services for 3D technology companies including press release creation, media training, reviews & awards programs, interviews & press summits, and crisis communications
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Liaison product offering
Product offeringCore offering
Liaison is a B2B public relations and marketing communications agency that provides strategy, media relations, social media, content creation, SEO, event and trade show support, media training, and crisis communications to companies in the 3D technology, visual effects, animation, gaming, and emerging tech verticals. The agency crafts stories, secures press coverage, and runs integrated campaigns that bring visibility to its clients' products and corporate brands.
Product overview
Liaison operates as two distinct companies: (1) A PR and marketing agency (liaisonpr.com) specializing in 3D technology, VFX, animation, and emerging tech industries, providing strategy, media relations, events, and content creation services to clients like Chaos Group, Digital Domain, and NVIDIA. (2) A higher education technology company offering the WebAdMIT platform with modules including WebAdMIT Holistic (rubric-driven evaluation) and WebAdMIT Predictive (machine learning scoring), plus Centralized Application Services for managing graduate program applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Liaison PR Services Integrated PR and marketing communications services for 3D technology, visual effects, animation, VR/AR, and emerging tech companies, including strategy, media relations, social media, content creation, SEO, events, and brand positioning.
- Media Relations & Press Coverage Press release creation, interviews, press summits, reviews and awards programs, and earned-media placement in trade and mainstream outlets covering 3D, VFX, gaming, and emerging technology.
- Brand Strategy & Positioning Strategic positioning and messaging development, brand refresh, and brand strategy services for 3D technology and VFX companies.
- Social Media Content & Strategy Social media strategy and content creation for B2B technology clients, including organic and paid social programs targeting 3D/VFX/emerging tech audiences.
- SEO & Content Marketing SEO strategy and optimization, sponsored content, thought leadership content creation, and blog/content marketing programs.
- Trade Show & Event Support Trade show and conference support, event coordination, press summits, and on-site media engagement for 3D technology clients.
- Media Training & Crisis Communications Media training and crisis communications services for 3D technology, VFX, and emerging tech companies and their spokespeople.
Quantifiable outcome
- PR campaign reached over 71 million readers for client 360 Designs
- +4 more outcomes
Companies that use Liaison
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
Liaison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Liaison partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NichecoreStrategic partnership to help graduate programs convert student interest into completed applications by connecting Niche's school discovery platform with Liaison's Centralized Application Services. Partnership offers participating institutions complimentary Niche Premium Profiles and fee waivers for CAS membership.
- WES (World Education Services)coreStrategic partnership to streamline international student admissions and credential evaluation processes. Collaboration aims to support global student mobility and help institutions rebuild international enrollment pipelines.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Liaison competitors and assessment
Company assessmentDirect peers
- Bospar: Bospar is a B2B technology public-relations agency that helps technology companies build awareness and secure media coverage. Its technology focus and earned-media offering closely match Liaison's 3D and VFX technology positioning and launch work.
- Propllr: Propllr is a B2B PR and content-marketing agency serving technology companies. It matches Liaison's content-led communications, SEO and technology positioning work.
- Walker Sands: Walker Sands is a B2B technology marketing agency combining PR, content, social, SEO and digital services. It overlaps Liaison's multi-channel communications offering for technology clients, while operating as a larger integrated agency.
- LaunchSquad: LaunchSquad is a communications agency for technology and innovation companies, particularly around launches and market narratives. It overlaps Liaison's direct client acquisition, media relations and integrated content work.
- ARPR: ARPR is a technology-focused public-relations agency serving B2B and technology companies. Its emphasis on earned media, product launches and communications strategy makes it a direct comparator for Liaison's specialist PR services.
- The Hoffman Agency: The Hoffman Agency is a global technology communications firm with media relations, content and integrated communications capabilities. It is a close comparator for Liaison's technology PR and communications offering, although Hoffman operates at greater scale.
- Bite Communications: Bite Communications is a technology public-relations agency with global capabilities and experience in B2B technology stories. It is comparable to Liaison's media-relations, content-marketing and technology-sector positioning work.
- NextTechPR: NextTechPR is a B2B public-relations agency focused on technology companies and product launches. Its target customers and earned-media services are directly comparable to Liaison's technology-focused PR model.
Broad incumbents
- Ruder Finn: Ruder Finn is a global communications agency with technology, entertainment and creative-industry practices. It is a broad incumbent comparator because it serves similar enterprise technology and VFX-related clients, but at substantially greater scale.
- Zeno Group: Zeno Group is a global communications agency with technology, consumer and corporate capabilities. It overlaps with Liaison's PR, content, social and media-relations work, but is not 3D-specific.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Liaison social profiles
Digital presenceLiaison financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liaison leadership team
Management profileNumber of profiles
Profiles1 record
Liaison funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liaison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liaison
What does Liaison do?
Liaison is a B2B public relations and marketing communications agency that provides strategy, media relations, social media, content creation, SEO, event and trade show support, media training, and crisis communications to companies in the 3D technology, visual effects, animation, gaming, and emerging tech verticals. The agency crafts stories, secures press coverage, and runs integrated campaigns that bring visibility to its clients' products and corporate brands.
Is Liaison a public or private company?
Liaison is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liaison founded?
Liaison was founded in 1998. It employs 1 to 10 people.
Where is Liaison based?
Liaison is headquartered in Portland, United States, in the North America region.
How does Liaison make money?
One revenue line is on record: PR Services.
Who are Liaison's main competitors?
Direct peers on record are Bospar, Propllr, Walker Sands, LaunchSquad, ARPR, The Hoffman Agency, Bite Communications and NextTechPR. Broad incumbents are Ruder Finn and Zeno Group.
Does Liaison have an API?
No public API is recorded for Liaison.
What industry is Liaison in?
Liaison's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7311.