MediaTrust
MediaTrust provides Digital Trust & Safety SaaS for digital publishers, adtech platforms, mobile apps, commerce media, and advertisers, using a proprietary real-device infrastructure (Media Scanner®) to detect and block malvertising, objectionable ad content, and data compliance violations in real time.
- Company typePrivate
- Founded2005
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MediaTrust does
MediaTrust (legally TMT Digital, Inc., operating as The Media Trust) is a private Digital Trust & Safety platform provider founded in 2005 and headquartered in McLean, Virginia. The company serves digital publishers, adtech platforms (SSPs, DSPs, ad exchanges), mobile app developers, commerce media networks, and enterprise advertisers by detecting and neutralizing malware, malvertising, objectionable ad content, and data compliance violations across the programmatic advertising supply chain. Customers include Adobe, Baidu, BBC, NBC, Hearst, The Telegraph, Expedia, Index Exchange, Liftoff, AdButler, The Seattle Times, Scout24, and Viant.
The company's core technology is Media Scanner®, a proprietary global infrastructure of real devices and emulators built over 20+ years that monitors 100,000+ websites and apps and analyzes 200+ billion ads monthly across 1,000+ geolocations in 120+ countries. This infrastructure powers complementary products including Media Filter (real-time blocking script neutralizing 6B+ threats annually), DTS Platform (threat-sharing communication hub), Ad Categorization (AI-human hybrid covering 75+ sensitive categories with 99% accuracy), Ad Assurance (creative QA automation against 75+ specs), Digital Governance (vendor and data compliance monitoring for GDPR, CPRA, COPPA, HIPAA), and Campaign Verification. Distribution occurs via SDK, header script integration, Prebid module, creative wrapper, and API.
The business model is enterprise subscription-based with multi-year contracts, pricing determined by digital property scale, ad volume, and module selection. Go-to-market is consultative field sales with "Request a Demo" CTAs and active participation at IAB Advertising Technology Council, Financial/Media/Retail & Commercial ISACs. The company maintains a 24/7/365 Malware Desk staffed by dedicated analysts — described as the largest and most experienced in the industry — and a named-threats intelligence catalog (BiteLoader, GhostCat, StringRipper, DOLOS, SocGholish, CelebCore, PhonyFetcher, LumaStealer, PopCrawler). Revenue is not publicly disclosed and historical funding data referenced in aggregated sources appears to relate to a different, prior entity bearing the MediaTrust name.
MediaTrust firmographics
Firmographics- Name
- MediaTrust
- Legal name
- TMT Digital, Inc.
- Website
- https://mediatrust.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MediaTrust provides Digital Trust & Safety SaaS for digital publishers, adtech platforms, mobile apps, commerce media, and advertisers, using a proprietary real-device infrastructure (Media Scanner®) to detect and block malvertising, objectionable ad content, and data compliance violations in real time.
- Ownership category
- akta.pro rank
MediaTrust industry classification
Industry- Product category
- Ad Verification & Digital Trust Platform
- NAICS
- Media Representatives (54184)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)
- akta.pro secondary industries
- Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI), Gaming Trust & Safety (UGC, Chat, Anti-toxicity) (BPAAALAF)
Keywords
Where MediaTrust is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
MediaTrust business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Digital Trust & Safety Platform Subscription: The company provides its Digital Trust & Safety platform (Media Scanner, Media Filter, DTS Platform) as a subscription-based service to publishers, adtech platforms, mobile app developers, commerce media, and advertisers. The platform offers real-time malware prevention, ad content categorization, creative QA automation, campaign verification, and digital governance capabilities. Pricing appears to be based on digital property volume, ad volume, and feature modules selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise subscription model - pricing based on digital property scale and feature requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MediaTrust product offering
Product offeringCore offering
The Media Trust (TMT Digital, Inc.) provides a Digital Trust & Safety platform that identifies and blocks malicious, unwanted, and policy-violating ads in real time across desktop, mobile web, and in-app environments. Powered by its proprietary Media Scanner® infrastructure of real devices and emulators, the platform delivers malware prevention, ad content categorization, creative QA automation, campaign verification, and digital governance/privacy compliance services to publishers, adtech platforms, mobile app developers, commerce media companies, and advertisers globally.
Product overview
MediaTrust operates as a unified Digital Trust & Safety platform built around its core Media Scanner infrastructure. The platform integrates three core products: Media Scanner (the underlying device and emulator infrastructure), Media Filter (real-time blocking script), and the DTS Platform (communication hub for threat sharing). These are complemented by modular solutions including Real-Time Defense (real-time protection), Ad Categorization (AI-powered content classification), Ad Assurance (creative QA automation), Digital Governance (vendor and data monitoring), Campaign Verification (ad delivery proof), Malware Prevention, Creative QA Automation, and Data Governance and Privacy Compliance. Named Threats tracking provides intelligence on specific malware campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Media Scanner®: Global infrastructure of devices and emulators built over 20+ years for identifying digital threats, objectionable and regulated ad content, and violations of data regulations.
- Media Filter
- DTS Platform
- Real-Time Defense
- Ad Assurance
- Ad Categorization
- Digital Governance
- Campaign Verification
Products and services
- Media Scanner
Quantifiable outcome
- 5 Billion+ malicious and unwanted ads blocked in real time each year
- +7 more outcomes
Companies that use MediaTrust
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
MediaTrust technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature7 records
MediaTrust partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- HUMANcoreBlasto expanded verification capabilities through deeper integrations with HUMAN, Pixalate, and MediaTrust. This partnership enables Blasto to leverage MediaTrust's threat detection capabilities alongside HUMAN's human verification technology for enhanced ad quality and fraud prevention in the programmatic ecosystem.
- PixalatecoreBlasto expanded verification capabilities through deeper integrations with HUMAN, Pixalate, and MediaTrust. This partnership enables cross-verification of ad quality and threat detection across the programmatic supply chain.
- IAB EuropecoreThe Media Trust participates and complies with the rules of the IAB Europe Transparency & Consent Framework (TCF), an advertising industry framework designed to ensure end users are provided with choice regarding personal data processing. TMT's IAB TCF identification number is 1044.
Scale indicators11 records
Recent moves1 record
MediaTrust competitors and assessment
Company assessmentDirect peers
- DoubleVerify: Publicly traded leader in ad verification, fraud prevention, and brand safety. Directly competes with The Media Trust across Media Filter-style real-time blocking, ad categorization, and campaign verification for publishers, adtech, and advertisers.
- Integral Ad Science (IAS): Major global provider of ad verification, viewability, and brand safety measurement. Competes head-to-head with The Media Trust in programmatic verification, ad categorization across regulated categories, and CTV/video quality controls.
- HUMAN Security: Bot and fraud prevention platform with a strong ad verification and malvertising defense product. Already a named integration partner of The Media Trust (via Blasto), reflecting direct overlap in pre-bid and post-bid malware prevention.
- Pixalate: Programmatic ad fraud detection and supply-path analytics vendor. Directly comparable to The Media Trust's DSP/SSP-side threat intelligence and ad verification, and a named partner in the Blasto ecosystem.
- GeoEdge: Real-time ad security and quality solution blocking malicious and low-quality ads for publishers and SSPs. Closely mirrors The Media Trust's Media Filter and Real-Time Defense products.
- Confiant: Ad security vendor specializing in real-time malvertising, creative quality, and policy enforcement. Competes directly with The Media Trust's Real-Time Defense and Ad Assurance offerings for publishers and ad platforms.
Broad incumbents
- Oracle Advertising (Moat): Oracle-owned ad verification suite (Moat) for viewability, invalid traffic detection, and brand safety. A larger, well-capitalized incumbent that competes for the same adtech and advertiser verification budgets.
Emerging players
- Scope3: Supply-side measurement and sustainability/verification platform that increasingly overlaps with ad quality and fraud prevention. Adjacent peer in the verification layer that could converge with The Media Trust's Media Scanner capabilities.
- Zer0 to 5ive (Adalytics): Independent ad verification and supply-chain transparency research firm that exposes programmatic ad fraud and policy violations. Partial overlap with The Media Trust's ad quality and governance offerings, particularly for advertisers.
Regional players
- Hinduja Group / Silverpush (Ad Verification): Asia-Pacific ad verification and brand safety vendor overlapping with The Media Trust on real-time creative scanning and CTV/CTV-malvertising detection, but with primary geographic concentration outside The Media Trust's US/EU base.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
MediaTrust social profiles
Digital presenceMediaTrust compliance and trust
Trust signalCompliance1 record
MediaTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaTrust leadership team
Management profileNumber of profiles
Profiles7 records
MediaTrust funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaTrust M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaTrust
What does MediaTrust do?
The Media Trust (TMT Digital, Inc.) provides a Digital Trust & Safety platform that identifies and blocks malicious, unwanted, and policy-violating ads in real time across desktop, mobile web, and in-app environments. Powered by its proprietary Media Scanner® infrastructure of real devices and emulators, the platform delivers malware prevention, ad content categorization, creative QA automation, campaign verification, and digital governance/privacy compliance services to publishers, adtech platforms, mobile app developers, commerce media companies, and advertisers globally.
Is MediaTrust a public or private company?
MediaTrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MediaTrust founded?
MediaTrust was founded in 2005. It employs 51 to 100 people.
Where is MediaTrust based?
MediaTrust is headquartered in New York, United States, in the North America region.
How does MediaTrust make money?
One revenue line is on record: digital Trust & Safety Platform Subscription.
Who are MediaTrust's main competitors?
Direct peers on record are DoubleVerify, Integral Ad Science (IAS), HUMAN Security, Pixalate, GeoEdge and Confiant. Oracle Advertising (Moat) is listed as a broad incumbent. Emerging players are Scope3 and Zer0 to 5ive (Adalytics). Hinduja Group / Silverpush (Ad Verification) is listed as a regional player.
Does MediaTrust have an API?
Yes. MediaTrust offers an API that facilitates ad asset submission and reporting directly to proprietary systems. The API enables clients to deliver assets and ingest threat, quality, and compliance data. It is used for submitting ad assets for scanning and receiving threat, quality, and compliance results.
What industry is MediaTrust in?
MediaTrust's product category is Ad Verification & Digital Trust Platform. Its primary akta.pro industry code is BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement), with a secondary code of HDADALAI, Marketplace & Platform Trust & Safety (Buyer/Seller Abuse). Its NAICS code is 54184 and its SIC code is 7310.