Razor

What Razor does

Razor USA LLC is a Cerritos, California-based designer, marketer, and global distributor of wheeled personal-mobility and recreational rideable products, founded in 2000 with the launch of the iconic Model A kick scooter. The company's portfolio spans manual kick scooters (A, A2, A3, A5 Lux, A6, Carbon Lux), electric scooters (E90/E95/E100, Power Core E90/E95, C30/C35, E Prime III, RSF650, EcoSmart Metro/SUP/Cargo), self-balancing Hovertrax hoverboards, Crazy Cart drift carts, RipStik casterboards, Dirt Rocket electric dirt bikes (MX125/MX350/MX650), Pocket Mod electric mopeds, Rambler retro e-bikes (12/16/20/TRL), Ground Force electric go-karts, PowerWing, Jetts heel wheels, RipRider trikes, and the new Stage 2 electric motorcycle sub-brand. Core proprietary technologies include Power Core internal hub motors, Hovertrax gyroscopic self-balancing systems (protected by patents RE46964 and design patent D739906), RipStik's swiveling casterboard mechanism, and DXT drift-trike designs; products are designed in the U.S. and China (via wholly-owned subsidiary Razor China) and manufactured by independent Chinese suppliers subject to third-party audits.

Razor operates a hybrid direct-to-consumer and wholesale business model. Revenue is generated primarily through hardware unit sales across a $44.99-$1,799.99 price ladder sold via razor.com, parts.razor.com, Walmart, Target, Best Buy, Amazon, Lowe's, Dick's Sporting Goods, Academy Sports, Big 5 Sporting Goods, Sam's Club, HSN, and a network of authorized online and international retailers spanning USA, Canada, Australia/New Zealand, EMEA, Mexico, Panama, and the UK. A secondary revenue stream comes from replacement parts, batteries, chargers, and accessories sold through parts.razor.com and a service-center network, while a third stream — technology licensing — was validated by the May 2023 settlement and license grant to DGL Group Ltd. for Hovertrax patents. Customer segments span children (ages 5+), teens and young adults, adult commuters and recreational riders, and off-road/adventure enthusiasts, with an explicit adult-utilities push through EcoSmart Cargo and Rambler e-bikes in 2025.

The company is founder-owned and privately held (no institutional investors, no public listing), operates with 101-250 employees from its Cerritos headquarters and warehouse, and has cumulatively sold 50 million+ scooters (15 million+ electric) since 2000. Management includes Founder and President Carlton Calvin, CFO Brent Engle, COO Erica Buxton, Chief of Supply Chain Officer Stella Hu, and VP of Design and Development Ian Desberg. The patent and trademark portfolio is broad and actively enforced, anchoring a defensible intangible-asset moat; however, the consumer rideables category is mature, competitive, and exposed to retail-channel volatility, China sourcing risk, and a multi-recall regulatory history that constrains brand-perception upside.

Name

Razor

Legal name

Razor USA LLC

Website

https://razor.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Razor USA LLC, founded in 2000 in Cerritos, California, designs and globally distributes manual and electric scooters, e-bikes, hoverboards, and rideables for children, teens, and adults through retailers like Walmart, Target, Best Buy, and Amazon, plus direct e-commerce and international regional sites.

Ownership category

akta.pro rank

Product category

Personal Electric Vehicles

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

E-scooters & E-mopeds Manufacturing (IMACAOAB), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Personal mobility rideables
• Electric scooters
• Self-balancing hoverboards
• Electric dirt bikes
• Caster boards

Headquarters

HQ city

Cerritos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (Hardware): Razor generates primary revenue through the sale of wheeled rideable products including kick scooters, electric scooters, e-bikes, hoverboards, Crazy Carts, Dirt Rockets, and accessories. Products are sold at various price points from budget ($44.99) to premium ($1,799.99).
2. Replacement Parts & Accessories: Secondary revenue stream from replacement parts (wheels, batteries, chargers, decks) and accessories sold through parts.razor.com. The company operates a parts ordering system and service center network.
3. Technology Licensing: Razor licenses its patented hoverboard technology to other manufacturers. The company settled patent infringement cases by granting licenses to companies like DGL Group (maker of Hover-1 line), generating licensing revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Razor designs, manufactures, and sells a broad portfolio of wheeled rideable products including manual kick scooters, electric scooters, e-bikes, self-balancing hoverboards, drift carts, caster boards, electric dirt bikes, electric mopeds, and specialty rideables for consumers across all age groups. Products are sold through direct e-commerce (razor.com) and authorized retail networks globally, with a secondary stream of replacement parts and accessories, plus technology licensing of patented designs.

Product overview

Razor USA LLC is a leading manufacturer of personal mobility and recreational rideables, offering a diverse portfolio of manual and electric-powered products across multiple categories. The core product lines include Razor Scooters (kick scooters ranging from entry-level A models to advanced A6 and electric scooters including E90, C30, E Prime III, and premium EcoSmart and RSF series), Crazy Cart (revolutionary drift carts including Sport, Shift, Shuffle, and XL variants), Dirt Rocket (electric dirt bikes from MX125 to MX650 and McGrath editions), Hovertrax (patented self-balancing scooters/hoverboards), Ground Force (electric go-karts), RipStik (caster boards), RipRider (drift trikes), Pocket Mod (electric mopeds), Rambler (retro-inspired electric bikes in 12, 16, 20, and TRL configurations), and PowerWing, Jetts, and GoGo Pogo (specialty rideables). The company also offers replacement parts, accessories, and apparel through its parts.razor.com shop. Razor has been the worldwide leader in scooters since 2000, having sold over 50 million scooters including 15 million+ electric scooters globally.

Differentiator

Problem solved

Functional benefit

Brands

• Razor Scooters: Core line of kick and electric scooters for all ages
• Crazy Cart
• RipStik
• Dirt Rocket
• Pocket Mod
• Rambler
• Ground Force
• HoverTrax
• PowerWing
• RipRider
• Jetts
• Stage 2

Products and services

• Razor A Scooter

Quantifiable outcome

• 50 million+ scooters sold globally since 2000
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• DGL Group LtdcoreOEM/ Whitelabel/ Licensing Partner · 25 May 2023Razor and inventor Shane Chen granted DGL Group a license to hoverboard patents as part of a confidential settlement of patent infringement litigation. DGL, maker of the Hover-1 line, now joins Razor's Hovertrax brand as the only self-balancing scooters authorized in the U.S. under Chen's patents. This partnership validates Razor's patent portfolio and expands licensed product availability.
• Shane Chen (Inventor)coreStrategic or Co-development PartnerLong-standing partnership with inventor Shane Chen who developed the foundational self-balancing scooter technology. Razor has worked to protect Chen's intellectual property rights and has partnered with him in patent enforcement actions against infringers.
• PayPal (Payflow Gateway)supportingTechnology or IntegrationThird-party payment processing partner using PayPal Payflow Gateway for debit and credit card transactions on the Razor website. Razor does not collect or store payment card information.
• TSYSsupportingTechnology or IntegrationPayment processing partner for credit and debit card transactions on the Razor website, providing secure payment processing services.
• QuadPaysupportingTechnology or IntegrationInstallment financing partner providing 'buy now, pay later' functionality for website purchases through QuadPay's platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Segway-Ninebot: Global leader in personal e-mobility, directly competing across kick scooters, electric scooters, self-balancing hoverboards, and go-karts. Comparable product portfolio, target customers, and broad retail distribution model make it Razor's most direct global competitor.
• Hover-1 (DGL Group): Direct competitor in self-balancing scooters, e-scooters, and e-bikes sold through Walmart, Target, Amazon, and Best Buy. Notably also a Razor patent licensee since 2023, making it both competitor and ecosystem partner with overlapping product range and identical mass-market retail channels.
• Jetson Electric Bikes: Consumer e-mobility brand offering electric scooters, hoverboards, e-bikes, and kids ride-ons at similar price points to Razor. Targets the same mass-market retail and D2C channels (Amazon, Target, Best Buy) with overlapping product categories.
• GOTRAX: Direct-to-consumer and Amazon-native e-scooter, e-bike, and hoverboard brand at accessible price points, often appearing alongside Razor in the same retailer assortments and search results. Targets similar recreational and commuter use cases across teen and adult segments.
• Swagtron: Direct competitor in hoverboards, e-scooters, and kids ride-ons sold through Amazon and Walmart. Competes on similar recreational mobility products targeting entry-level and mid-range price segments where Razor's A-model and Hovertrax lines sit.
• Hiboy: Direct-to-consumer electric scooter, e-bike, and hoverboard brand offering products at overlapping price points and feature sets to Razor's E-series, Rambler, and Hovertrax lines, with similar Amazon-anchored go-to-market.

Emerging players

• NIU Technologies: Chinese-backed global electric scooter and moped manufacturer with a strong adult commuter focus and connected/smart features. Overlaps with Razor's Pocket Mod moped, EcoSmart, and premium electric scooter lines, but leads in software-defined and adult commuter segments where Razor is growing.
• Apollo Scooters: Premium electric scooter specialist focused on adult commuters and performance riders, overlapping with Razor's higher-end C-series, E Prime, and EcoSmart Metro SKUs. A venture-backed DTC brand competing for the same adult premium segment Razor is targeting with its Rambler e-bikes.

Broad incumbents

• Xiaomi (Mi Electric Scooter): Global consumer electronics giant whose Mi Electric Scooter line competes aggressively in the adult commuter e-scooter category. Significantly larger scale and R&D budget than Razor, though less focused on children's and recreational rideables where Razor dominates.
• Bird Global: Shared micromobility operator and e-scooter designer now selling consumer e-scooters through retail channels. Competes with Razor at the brand level in adult commuter e-mobility and represents an emerging adjacent channel partner/competitor in shared mobility.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/razorworldwide
• YouTubeyoutube.com/RazorWorldwide
• Facebookfacebook.com/RazorWorldwide
• Instagraminstagram.com/razorworldwide
• TikToktiktok.com/@razorworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razor