Root Functional Medicine

Name

Root Functional Medicine

Legal name

Root Functional Medicine

Website

https://rootfunctionalmedicine.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Functional Medicine Healthcare Platform

NAICS

Offices of Other Health Practitioners (6213), Home Health Care Services (62161)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)

akta.pro secondary industries

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Functional medicine
• Virtual healthcare
• Lab testing services
• Chronic disease reversal
• Employer health benefits

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Employer Benefit Memberships: Subscription-based functional medicine benefit sold to self-funded employers. Employers pay for access to the platform, lab tests, virtual visits, and community for their employees.
2. Individual Memberships: Direct membership subscriptions for individuals seeking functional medicine care, including virtual visits with doctors and dietitians.
3. Lab Test Sales: One-time sales of lab panels and tests to members. Includes Root Cause Panel, GI MAP, Hormone Metabolism, Advanced Thyroid, and Perimenopause tests.
4. Supplement Sales: Sales of third-party professional-grade supplements to members at discounted rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Root Functional Medicine is a digital health platform that delivers functional medicine care through diagnostic lab panels (including the proprietary Root Cause Panel and specialty panels such as GI MAP, Hormone Metabolism, Advanced Thyroid, and Perimenopause), virtual consultations with credentialed functional medicine doctors and dietitians, access to discounted professional-grade supplements, and a peer community. Care is delivered through an integrated member dashboard that handles appointment scheduling, lab ordering and result delivery, and progress tracking via the proprietary Root Symptom Score, and is offered both to individuals directly and to self-funded employers as an employee health benefit.

Product overview

Root Functional Medicine is a clinically validated functional medicine platform designed for both self-funded employers (as an employee health benefit) and individuals seeking to reverse chronic conditions. The platform operates as a unified system combining diagnostic testing (Root Cause Panel and Lab Tests), virtual healthcare consultations (Virtual Visits with doctors and dietitians), supplement recommendations, and community support. Key offerings include the Root Cause Panel for initial whole-body health assessment, Lab Tests covering gut health/autoimmune/metabolic panels, professional-grade Supplements at member discounts, Virtual Visits for remote consultations, the Root Symptom Score for tracking progress, and a Community platform for peer support. The platform is designed to reduce healthcare claims costs by 45% for employers while helping individuals achieve lasting health improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Root Cause Panel Full-spectrum lab panel providing whole-body health insights and benchmarks for care, used to identify root causes of chronic conditions. Reduced from a $2,100 conventional cost to $225 per panel for members.
• Lab Tests Comprehensive lab testing covering gut health, autoimmune, and metabolic panels; includes at-home test kits and professional lab work ordered through the platform, with member pricing well below conventional costs (e.g., Advanced Thyroid $90 vs $340, Perimenopause $90 vs $290, GI MAP $389, Hormone Metabolism $350).
• Supplements Third-party professional-grade supplements sold at member discounts with tailored guidance from Root doctors and dietitians.
• Virtual Visits Virtual appointments with credentialed functional medicine doctors and dietitians for consultations, follow-ups, and health guidance, scheduled and managed through the member dashboard.
• Community Online member community enabling conversations, experience sharing, and peer support among individuals on their functional medicine journeys.

Quantifiable outcome

• 45% reduction in annual healthcare costs
• +6 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Parsley Health: Parsley Health is a virtual functional medicine practice offering whole-body care with doctors and health coaches, plus lab testing — directly comparable to Root's functional medicine membership model with virtual visits, lab panels, and supplements.
• Crossover Health: Crossover Health delivers employer-sponsored primary and preventive care via near-site and virtual clinics — directly comparable to Root's B2B employer benefit model focused on reducing claims costs through proactive care.
• Forward Health: Forward is a membership-based preventive primary care platform combining in-person and virtual care with data-driven health assessments — comparable to Root in its tech-enabled, membership-driven, lab-heavy care delivery model.

Emerging players

• Transcarent: Transcarent is an employer-focused health benefits platform offering virtual care and care navigation — comparable in targeting self-funded employers with outcomes-based contracting, though its model is broader navigation rather than direct care delivery.
• Maven Clinic: Maven Clinic is a virtual specialty care platform sold largely as an employer benefit, focused on women's and family health — comparable in its employer benefit GTM and virtual care delivery model, though narrower in clinical scope.

Broad incumbents

• Included Health: Included Health combines virtual primary and behavioral care with care navigation and benefits support for employers — a broader incumbent in the employer-sponsored virtual care space that overlaps with Root's employer benefit positioning.
• Hims & Hers Health: Hims & Hers is a scaled virtual care and consumer health platform selling subscriptions, lab testing, and supplements directly to consumers — comparable to Root's D2C subscription, lab, and supplement model, though focused on specific conditions rather than functional medicine.
• One Medical (Amazon One Medical): One Medical is a membership-based primary care platform sold to consumers and employers with virtual and in-person care — a broader incumbent offering similar subscription-based primary care but with a national footprint and conventional medical orientation.

Others

• Solera Health: Solera Health is a chronic disease prevention and management network for payers and employers — comparable as an enabling partner layer for employer chronic care programs, though it does not deliver direct clinical care like Root.
• Headspace Health: Headspace Health sells mental health and wellness benefits to employers via a digital platform — adjacent as an employer benefit vendor addressing chronic conditions (behavioral health), though focused on mental rather than functional medicine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rootfunctional
• Facebookfacebook.com/RootFunctionalMedicine
• LinkedInlinkedin.com/company/root-functional-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Root Functional Medicine