Artisan AI
Artisan AI builds autonomous AI employees for B2B go-to-market teams, led by its flagship Ava AI BDR that automates lead generation, personalized outreach, reply handling, and meeting booking. The company serves startups, SMBs, and enterprises across multiple verticals with a tiered SaaS and credit-based pricing model.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Artisan AI does
Artisan AI is a San Francisco-based software company founded in July 2023 by Jaspar Carmichael-Jack and Sam Stallings that builds autonomous AI employees for B2B go-to-market workflows, with its flagship product Ava functioning as a fully autonomous AI Business Development Representative. Ava operates as an end-to-end outbound sales platform combining a 250M+ verified B2B contact database, waterfall enrichment across 22+ data sources, intent-signal monitoring (funding events, hiring, Bombora), multi-channel email and LinkedIn sequencing, autonomous reply handling with sentiment analysis, A/B testing at scale, and direct meeting booking into Google Calendar or Outlook, all within a single integrated platform without human intervention.
The company operates a tiered SaaS model (Free, Intern at $250/mo, Employee at $600/mo, Enterprise custom) layered with a credit-based consumption pricing system where one credit equals roughly two cents and an end-to-end campaign costs approximately 22 credits per person contacted. Distribution combines a product-led growth self-serve funnel — anchored by a no-credit-card 10,000-credit free trial — with an enterprise sales motion offering forward-deployed implementation, SSO/SAML, SOC 2 Type II compliance, and dedicated CSM support. Named customers span SaaStr, SumUp, CookUnity, Quora, Informa, Arc, Raise, and Zirtual across events, fintech, food delivery, content, dev tools, gift cards, and virtual assistant verticals.
Total disclosed funding exceeds $46M across a $7.3M seed (May 2024), an $11.5M seed expansion (September 2024), and a $25M Series A led by Glade Brook Capital (April 2025), with participation from HubSpot Ventures, Y Combinator, Oliver Jung, Sequoia Capital Scout, BOND Capital, Soma Capital, and Fellows Fund. The company reports $6M ARR and approximately 250 customers as of early-to-mid 2026, and notably laid off approximately two-thirds of its own workforce in March 2026, replacing those roles with Ava as a proof-of-concept of its core value proposition.
Artisan AI firmographics
Firmographics- Name
- Artisan AI
- Legal name
- Artisan AI Inc.
- Website
- https://artisan.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Artisan AI builds autonomous AI employees for B2B go-to-market teams, led by its flagship Ava AI BDR that automates lead generation, personalized outreach, reply handling, and meeting booking. The company serves startups, SMBs, and enterprises across multiple verticals with a tiered SaaS and credit-based pricing model.
- Ownership category
- akta.pro rank
Artisan AI industry classification
Industry- Product category
- AI Sales Automation Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
Keywords
Where Artisan AI is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Artisan AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS — Tiered Plans: Artisan operates a tiered subscription model with four plans: Free ($0/mo, 300 credits), Intern ($250/mo, 12K credits), Employee ($600/mo, 30K credits), and Enterprise (custom pricing, custom volume). Plans are billed monthly or annually (10% discount). Each plan unlocks additional features such as autonomous campaigns, CRM sync, advanced campaign types, and dedicated support. Enterprise includes forward-deployed implementation, SSO/SAML, audit logs, and dedicated CSM.
- Credit-Based Usage Fees: A separate credit-based pricing layer where credits power Ava's work. Email enrichment costs 2 credits per address; phone enrichment costs 10 credits; an end-to-end campaign (data, enrichment, personalization, autonomous replies, meeting booking) costs approximately 22 credits per person contacted; website visitor de-anonymization costs 4 credits. Sending infrastructure (mailboxes, phone numbers) is billed separately in dollars.
- Cost-Per-Lead Fees: Artisan charges 30-60 cents cost per lead enrolled as part of its pricing model, in addition to the credit-based consumption fees. This is cited alongside the credit-based pricing where one credit roughly equals two cents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free — 300 credits/mo, no credit card required |
| Subscription | Annual | Intern — $250/mo, 12K credits, for 1–12 positive replies/month |
| Subscription | Annual | Employee — $600/mo, 30K credits, for 4–30 positive replies/month |
| Subscription | Multi-year contract | Enterprise — Custom pricing, flexible volume, 50+ positive replies/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Artisan AI product offering
Product offeringCore offering
Artisan AI sells an autonomous AI BDR platform called Ava that runs end-to-end B2B outbound sales: prospect discovery across a 300M+ contact database, waterfall data enrichment, personalized email and LinkedIn outreach, autonomous reply handling and meeting booking, and deliverability management - delivered as a tiered subscription SaaS with a credit-based consumption layer.
Product overview
Artisan AI offers a unified autonomous AI sales platform centered on 'Artisans' - AI employees that automate outbound B2B sales workflows. The core product is Ava, an autonomous AI BDR that runs the entire outbound motion from lead discovery through meeting booking. The platform includes integrated modules for lead generation (250M+ B2B contacts), intent signal monitoring (funding, hiring, Bombora), multi-channel outreach campaigns (email, social, phone queuing), and autonomous meeting scheduling. Ava uses a waterfall enrichment methodology across 22+ data sources for hyper-personalization. The platform offers tiered pricing (Free, Intern $250/mo, Employee $600/mo, Enterprise custom) with a credit-based consumption model. Integration with HubSpot and Salesforce enables bi-directional CRM sync, while Slack and webhooks support workflow automation. The platform positions itself as an all-in-one alternative to fragmented point solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Ava: AI Business Development Representative (AI BDR) that automates outbound sales workflows including lead discovery, personalized outreach, reply handling, and meeting booking. Ava 2.0 launched in late 2025 as an upgraded fully autonomous version.
- Aaron
- Aria
Products and services
- Ava - Autonomous AI BDR Ava is Artisan's flagship autonomous AI BDR (Business Development Representative) that runs the entire outbound sales motion end-to-end: lead discovery across a 300M+ B2B contact database, waterfall enrichment, personalized email and LinkedIn outreach, A/B testing at scale, autonomous reply handling and objection management, and direct meeting booking on Google Calendar or Outlook. Ava supports cold outbound, signal-triggered, cross-sell/upsell, and CRM reactivation campaigns, and is sold to B2B sales teams, startups, SMBs, and enterprises.
- Power Dialer (add-on) Built-in AI-assisted power dialer for human sales reps, sold as a $67/seat/month add-on to Ava on Intern and higher plans. Ava does not place AI cold calls; instead, the dialer queues interested, warmed-up prospects with AI-generated talking points and account context for human reps to call.
Quantifiable outcome
- 3.6% positive email response rate (SaaStr, 7,000-email campaign)
- +9 more outcomes
Companies that use Artisan AI
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Artisan AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature7 records
Artisan AI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered peripheral and core.
- LinkedInperipheralArtisan was suspended from LinkedIn for two weeks in late December 2025 due to violations of LinkedIn's terms of service, including unauthorized use of LinkedIn's name on its website and concerns about data brokers scraping LinkedIn data. The company was reinstated after removing references and ensuring compliance. This incident highlights the tension between AI data scraping and platform terms of service.
- SalesforcecoreArtisan integrates with Salesforce for bi-directional CRM sync on Employee and Enterprise plans. Salesforce is the CRM layer for many enterprise customers, and Artisan positions its agents as running headless on top of Salesforce's CRM layer, with agents reading and writing directly to Salesforce.
- HubSpotcoreArtisan integrates with HubSpot for CRM sync on Intern and higher plans. HubSpot is a key CRM partner for SMB and mid-market segments.
- ZoomInfoperipheralArtisan is compared against and positioned alongside ZoomInfo in third-party buyer's guides. Artisan is cited as an alternative for AI-driven BDR automation, while ZoomInfo provides B2B data foundation. Not a formal product integration.
- Google Calendar and Microsoft OutlookcoreArtisan integrates with Google Calendar and Microsoft Outlook for automated meeting booking. Ava books meetings directly on team calendars with no manual entry required.
- BomboraperipheralArtisan integrates with Bombora for topic intent data as part of its signal monitoring capabilities. Bombora's intent signals trigger autonomous outreach campaigns when buying intent is detected.
- BigQueryperipheralListed as part of Artisan's GTM stack integrations for enterprise data warehouse connectivity, enabling customers to use their existing data infrastructure with Artisan's AI BDR.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Artisan AI competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: Dominant B2B data and sales intelligence provider, frequently cited as a baseline comparison for Artisan's contact database and increasingly bundling AI-driven outreach capabilities.
- Outreach: Established enterprise sales execution platform adding AI capabilities to its sequencing and deal workflows; a broader incumbent that Artisan frequently displaces or augments in the outbound stack.
- Salesloft: Major sales engagement platform with Drift-conversational AI; competes for the same enterprise outbound budget that Artisan targets, especially via Salesforce-native workflows.
Emerging players
- Lusha: B2B contact data and enrichment platform with growing sales engagement features; comparable to Artisan's contact database and waterfall enrichment layer, focused on SMB and mid-market.
Direct peers
- 11x.ai: Direct competitor offering autonomous AI sales agents (Alice SDR, Mike phone agent) targeting the same B2B outbound automation use case as Ava, with a similar product-led, credit/subscription pricing motion.
- Regie.ai: Direct competitor providing AI-driven sales engagement and prospecting agents that automate multi-channel outbound sequences, overlapping directly with Ava's autonomous campaign and reply-handling capabilities.
- Salesforge: Direct peer offering AI-powered cold email and LinkedIn outreach automation with deliverability infrastructure, addressing the same mid-market and enterprise outbound motion that Ava serves.
- Conversica: Pioneer in AI sales assistants that autonomously engage and qualify inbound and outbound leads; competes with Artisan in the AI-revenue-assistant category, especially for enterprise marketing and sales ops teams.
- Apollo.io: Combined B2B contact database, enrichment, and sales engagement platform that competes with Artisan on both the data layer (250M+ contacts) and the sequencing/outbound execution layer.
Regional players
- Cognism: B2B data and sales intelligence provider with strong EMEA presence and intent data, overlapping Artisan's contact/enrichment/intent-signal stack but primarily serving European enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Artisan AI social profiles
Digital presenceArtisan AI compliance and trust
Trust signalCompliance2 records
Artisan AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artisan AI leadership team
Management profileNumber of profiles
Profiles3 records
Artisan AI funding detail
Funding detailFunding overview
Funding rounds4 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artisan AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artisan AI
What does Artisan AI do?
Artisan AI sells an autonomous AI BDR platform called Ava that runs end-to-end B2B outbound sales: prospect discovery across a 300M+ contact database, waterfall data enrichment, personalized email and LinkedIn outreach, autonomous reply handling and meeting booking, and deliverability management - delivered as a tiered subscription SaaS with a credit-based consumption layer.
Is Artisan AI a public or private company?
Artisan AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Artisan AI founded?
Artisan AI was founded in 2023. It employs 251 to 500 people.
Where is Artisan AI based?
Artisan AI is headquartered in San Francisco, United States, in the North America region.
How does Artisan AI make money?
Three revenue lines are on record. Subscription SaaS — Tiered Plans are the primary driver. The others are credit-Based Usage Fees and cost-Per-Lead Fees.
Who are Artisan AI's main competitors?
Broad incumbents on record are ZoomInfo, Outreach and Salesloft. Lusha is listed as an emerging player. Direct peers are 11x.ai, Regie.ai, Salesforge, Conversica and Apollo.io. Cognism is listed as a regional player.
Does Artisan AI have an API?
No public API is recorded for Artisan AI.
What industry is Artisan AI in?
Artisan AI's product category is AI Sales Automation Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 513210 and its SIC code is 7372.