Europa Sports Products

What Europa Sports Products does

Europa Sports Products, operating today as Europa Sports Partners, is a Charlotte, North Carolina-based company founded in 1990 that has historically functioned as a wholesale distributor of sports and fitness supplements. Following its acquisition by Prenetics (a consumer health and wellness company) on August 19, 2024, the business has executed a fundamental operational pivot: as of July 31, 2025, all legacy wholesale distribution through www.europasports.com has been discontinued, and operations have been consolidated onto Hubmatrix, the company's third-party logistics (3PL) platform.

The Hubmatrix platform provides D2C (direct-to-consumer) fulfillment services, process management, and retail-channel integrations targeted at fitness and nutrition brands and retailers. It is positioned as a 3PL infrastructure layer that enables brand clients to manage multi-channel D2C relationships through a unified operations backbone. The company has indicated it is developing a specialized extension of Hubmatrix to re-enter the fitness vertical with solutions tailored to modern retail and brand needs. Headcount is reported at 251-500 employees.

The business model has shifted from product-margin wholesale distribution to managed-services revenue tied to 3PL fulfillment volumes, storage, and integration services. Following the Prenetics acquisition, the entity is projected to contribute revenue exceeding $100 million by FY2025. The customer base is described in vertical terms — fitness and nutrition brands/retailers as the primary segment, with consumer health and wellness as a secondary segment under Prenetics ownership. No named customer logos, customer counts, or pricing schedules are publicly disclosed. Geographic scope is stated as Southeast US, with no claimed global footprint.

Name

Europa Sports Products

Legal name

Europa Sports Partners

Website

https://europasports.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Europa Sports Products, now Europa Sports Partners, is a Charlotte-based 3PL and fulfillment provider serving fitness, nutrition, and consumer health brands via its Hubmatrix platform, following its 2024 acquisition by Prenetics and 2025 pivot away from legacy wholesale distribution.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) and Fulfillment Services

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

akta.pro secondary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Third-party logistics
• ECommerce fulfillment
• D2C fulfillment
• Sports nutrition distribution
• Warehouse fulfillment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Third-Party Logistics (3PL) Services: Europa Sports Partners has transitioned operations to Hubmatrix, a 3PL platform that provides fulfillment services for D2C relationships in the fitness and retail space
2. Projected Revenue from Acquisition: Following acquisition by Prenetics, Europa Sports Partners (now part of Hubmatrix) is projected to contribute over $100 million in revenue by FY2025

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Europa Sports Products (operating as Europa Sports Partners) is a third-party logistics (3PL) provider for the fitness and nutrition industry, delivering D2C fulfillment, inventory management, and order processing services through its Hubmatrix platform. The company has ceased traditional wholesale distribution (as of July 31, 2025) and now focuses on enabling fitness, nutrition, and wellness brands to ship directly to consumers with fast, efficient, and timely results.

Product overview

Europa Sports Products operates primarily through its Hubmatrix 3PL platform — a unified third-party logistics and fulfillment platform. The company previously operated as a traditional wholesale distributor under the Europa Sports Partners brand in the fitness and nutrition industry. Following a strategic acquisition by Prenetics and transition completed July 31, 2025, all operations have been consolidated onto Hubmatrix, which now provides the core technology infrastructure for fulfillment, process management, and D2C retail services. Europa Sports Partners now represents the legacy distribution business that has been fully integrated into the Hubmatrix platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Hubmatrix 3PL Platform A third-party logistics (3PL) platform providing fulfillment services, process management, and integrations for direct-to-consumer (D2C) retail relationships in the fitness and nutrition industry. Targets brands and retailers that need fast, efficient, and timely fulfillment without investing in in-house warehouse and shipping infrastructure.

Quantifiable outcome

• Projected revenue exceeding $100 million by FY2025 following Prenetics acquisition

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ShipBob: Tech-enabled 3PL specializing in D2C e-commerce fulfillment for small and mid-market brands. Highly comparable to Hubmatrix's D2C fulfillment platform serving fitness/nutrition brands.
• ShipMonk: Multi-channel fulfillment 3PL with strong D2C and marketplace capabilities. Directly comparable to Hubmatrix's D2C-focused 3PL offering.
• Red Stag Fulfillment: US-based e-commerce fulfillment 3PL with a focus on large/bulky items and omnichannel brands. Comparable 3PL operating model and customer segment to Hubmatrix.
• Whiplash: D2C and B2B fulfillment 3PL serving brands across multiple verticals including health and wellness. Direct comparable as a tech-enabled fulfillment platform for emerging brands.
• ShipHero: E-commerce fulfillment 3PL and WMS provider focused on D2C brands. Comparable technology-enabled 3PL serving similar mid-market brand customers as Hubmatrix.
• Saddle Creek Logistics Services: Mid-sized US 3PL offering warehousing, fulfillment, and transportation services across multiple verticals including consumer health. Comparable diversified 3PL serving brand customers.

Broad incumbents

• GXO Logistics: Largest pure-play contract logistics provider globally. Operates broadly across verticals including consumer/health products, competing with Hubmatrix for large enterprise fulfillment contracts.
• DHL Supply Chain: Global logistics and contract logistics incumbent with extensive US fulfillment operations. Provides comparable fulfillment services across health/wellness and consumer verticals at greater scale.

Emerging players

• Capacity: Tech-enabled fulfillment and logistics platform serving e-commerce brands. Comparable emerging player in the D2C fulfillment space where Hubmatrix competes.

Others

• Bodybuilding.com (Vital Plan / etailz): Historic fitness and sports nutrition e-commerce retailer/distributor. Adjacent customer segment (fitness/nutrition brands) for Hubmatrix's fulfillment services; representative of the brand customers Europa/Hubmatrix targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/europa_sports
• Facebookfacebook.com/EuropaSports
• LinkedInlinkedin.com/company/europa-sports-products
• Instagraminstagram.com/hubmatrix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europa Sports Products