Capacity
Capacity LLC is a privately-held US 3PL founded in 1999 that provides omnichannel DTC and B2B retail fulfillment for 500+ beauty, wellness, and lifestyle brands via its proprietary CLIQ WMS and ~1.85M sq ft of US and international warehouse facilities, including DOT-SP 21015 hazmat-certified operations.
- Company typePrivate
- Founded1999
- HeadquartersNorth Brunswick, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Capacity does
Capacity LLC is a privately-held, US-based third-party logistics (3PL) provider founded in 1999 by Jeff Kaiden, headquartered in North Brunswick, New Jersey. The company delivers omnichannel fulfillment for direct-to-consumer (DTC) ecommerce and business-to-business (B2B) retail distribution from approximately 1.85 million square feet of warehouse space across owned facilities in New Jersey, Indiana, and California, plus partnered facilities in the UK (Prolog Fulfilment) and Belgium (Widem Logistics). Capacity serves over 500 brands, with a primary focus on beauty, health and wellness, and lifestyle verticals whose customer rosters include Rare Beauty, Rhode, Glow Recipe, Jones Road, Sephora, Ulta, Target, Nordstrom, and Walmart.
The company's core platform is a proprietary Warehouse Management System (WMS) called CLIQ, custom-built by in-house engineers and integrated with TrueCommerce and SPS Commerce for EDI compliance across 100+ retailers. Differentiated capabilities include DOT-SP 21015 hazmat shipping (one of 31 active US permits), IATA and FDA registrations, retail consolidation programs for Sephora and Ulta, value-added services (kitting, subscription box assembly, custom packaging), and AI-powered inventory auditing via a Retina Robotics partnership. Operations are supported by pick-to-light automation, automated conveyors, and dual-scan quality controls that deliver 99.5%+ pick accuracy.
Capacity's revenue model is transaction-based, charging per-order and per-unit fees for fulfillment plus storage and value-added service charges, with custom quote-based pricing tailored to client volume. The go-to-market motion is enterprise field sales targeting brands shipping 5,000+ orders per month, combined with a dedicated client services team managing retailer relationships, EDI compliance, and chargeback prevention. The company ships 250M+ units annually to retailers and 1M+ hazmat packages annually, with no public revenue disclosure and no disclosed outside funding rounds.
Capacity firmographics
Firmographics- Name
- Capacity
- Legal name
- Capacity LLC
- Website
- https://capacityllc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Capacity LLC is a privately-held US 3PL founded in 1999 that provides omnichannel DTC and B2B retail fulfillment for 500+ beauty, wellness, and lifestyle brands via its proprietary CLIQ WMS and ~1.85M sq ft of US and international warehouse facilities, including DOT-SP 21015 hazmat-certified operations.
- Ownership category
- akta.pro rank
Capacity industry classification
Industry- Product category
- Third-Party Logistics and Order Fulfillment
- NAICS
- General Warehousing and Storage (493110), Other Warehousing and Storage (49319), Other Warehousing and Storage (493190)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Marketplace & DTC Fulfillment (Seller/Brand Fulfillment) (TLAIADAA)
- akta.pro secondary industries
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA), Third-Party Logistics (3PL) Fulfillment Providers (CRAFAMAA), Consumer Packaged Goods (CPG) & FMCG (TLAIALAH), Asset-Based Warehousing & Distribution Centers (Owned/Leased Facilities) (TLAIAMAB)
Keywords
Where Capacity is headquartered
LocationHeadquarters
- HQ city
- North Brunswick
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Capacity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Fulfillment Services: Core 3PL fulfillment services including warehousing, pick-and-pack, and shipping. Revenue is generated through per-order or per-unit fees, storage fees, and value-added service charges. Handles both DTC ecommerce and B2B retail orders.
- Value-Added Services: Kitting, gift set assembly, custom packaging, labeling, subscription box assembly. Additional charges for specialized assembly work and custom pack-out services.
- Retail Distribution and EDI: B2B retail fulfillment with EDI compliance, routing guide adherence, and retail consolidation. Volume typically ranges from 5,000 to 1,000,000 units monthly.
- Hazmat Fulfillment: Specialized hazmat handling for fragrance, aerosols, and beauty products classified as hazardous materials. DOT-SP 21015 permit enables cost reductions passed through to clients.
- International Fulfillment: UK and EU fulfillment through partner network (Prolog, Widem Logistics). Revenue from storage, fulfillment, and compliance services for brands expanding globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Volume-based custom pricing for brands shipping 5,000+ orders per month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Capacity product offering
Product offeringCore offering
Capacity is a third-party logistics (3PL) provider offering omnichannel order fulfillment for direct-to-consumer ecommerce and B2B retail distribution. Services include warehousing, pick-and-pack, retail consolidation, value-added kitting, hazmat-classified fulfillment (fragrance and aerosols), subscription box assembly, returns processing, and international fulfillment across US, UK, and EU facilities. Customers include beauty, wellness, apparel, and lifestyle brands that need both DTC ecommerce and retail (Sephora, Ulta, Target) shipping through a single partner with shared inventory visibility.
Product overview
Capacity LLC is a third-party logistics (3PL) provider offering an omnichannel fulfillment platform that unifies DTC ecommerce, B2B retail, and international fulfillment through a network of owned and partnered facilities. The core offering is Omnichannel Order Fulfillment, supported by B2B Retail Fulfillment with EDI compliance capabilities and Retail Consolidation Programs for Sephora and Ulta. Add-on modules include Value Added Services (kitting, gift sets, custom packaging, labeling), Hazmat Fulfillment (with DOT-SP 21015 permit and IATA certification for fragrance and aerosol shipping), Quality Control Services, Subscription Box Assembly, Shipping Cost Optimization, Returns Processing, and International Fulfillment. The technology stack includes CLIQ (proprietary inventory and order management system), a Client Portal for real-time visibility, and a custom-built Warehouse Management System. All services are delivered from US facilities in New Jersey (headquarters, ~1M sq ft), Indiana (259,000 sq ft), and California (125,000 sq ft), with international coverage through UK (Prolog partnership, 250,000 sq ft) and EU (Widem Logistics partnership, 215,000 sq ft in Belgium) facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Omnichannel Order Fulfillment Core fulfillment service handling both direct-to-consumer ecommerce orders and B2B retail distribution from the same facilities with shared inventory visibility, enabling brands to operate DTC and retail channels through a single 3PL partner.
- B2B Retail Fulfillment Business-to-business fulfillment including EDI compliance (850/855/856/810), routing guide adherence, retail distribution to Sephora, Ulta, Target, Nordstrom, QVC, Walmart, CVS, Macy's, and Bloomingdale's, and freight consolidation programs. Designed for ambitious brands shipping 5,000 to 1,000,000 units monthly to major retail channels.
- Ecommerce Fulfillment Direct-to-consumer ecommerce fulfillment including warehousing, pick-and-pack, rapid delivery, and real-time tracking with integrations to major ecommerce platforms such as Shopify Plus. Targets brands shipping 5,000+ orders per month that want branded unboxing and real-time visibility.
- Value Added Services Custom packaging, kitting, gift set assembly, labeling (UPC, retailer-specific, tamper-evident, FDA), shrink wrapping, and custom branded pack-out services including subscription box assembly following Current Good Manufacturing Guidelines.
- Hazmat Fulfillment Specialized fulfillment for hazardous materials including fragrance (Class 3 Flammable Liquids), aerosols (flammable and compressed gas classifications), alcohol-based skincare, and lithium batteries, with DOT-SP 21015 permit, IATA certification, and DOT compliance. Delivers up to 95% reduction in hazmat handling fees and 98% fewer packaging exceptions.
- International Fulfillment International shipping support including UK fulfillment via Prolog Fulfilment partnership (Nottingham, 250,000 sq ft, Triple ISO certified) and EU fulfillment via Widem Logistics partnership (Belgium, 215,000 sq ft), with customs, import, IOSS, and VAT handling capabilities. Supports brands expanding globally without requiring local entity establishment.
- Returns Processing Returns processing for both individual ecommerce returns and large volume B2B returns, utilizing TwoBoxes as return management software and partnered with Loop, Happy Returns, Narvar, and Aftership for streamlined return experiences.
- Quality Control Services Quality control including first article inspection, damage and quality checks, batch and lot code verification, expiration tracking, and certified destruction to ensure retail compliance and product integrity.
- Shipping Cost Optimization Strategic shipping solutions leveraging geographic locations, carrier relationships (UPS, FedEx, DHL, USPS), and shipping data analysis to reduce expenses through discounted air and ground rates negotiated via Capacity's volume aggregation.
- Retail Consolidation Programs Retail consolidation programs combining multiple brands' shipments into single full truckloads for Sephora and Ulta, reducing per-unit freight charges and environmental impact. Capacity is an approved consolidator for both retailers, having saved 900,000+ truck miles in 2021.
Quantifiable outcome
- Up to 95% reduction in hazmat handling fees for fragrance brands
- +5 more outcomes
Companies that use Capacity
Customer profileNamed customers25 records
Segments6 records
Ideal customer profiles2 records
Capacity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature6 records
Capacity partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Prolog Fulfilment (UK)coreCapacity UK powered by Prolog, providing fulfillment operations in Nottingham, UK. 250,000 sq ft facility with 31,000 pallet spaces. Triple ISO certified (9001, 14001, 27001) and Carbon Neutral certified. Supports US brands expanding into UK/EU without requiring local entity.
- Widem Logistics (Europe)coreCapacity EU powered by Widem Logistics in Belgium. 215,000 sq ft facility in Golden Triangle of EU logistics. Enables same/next-day ground delivery to France, Netherlands, Belgium, Western Germany. IOSS compliance support for EU orders under €149.
- Mitsui Global LogisticsminorJapanese global trading company with logistics subsidiary present in 62 countries. Provides international logistics capabilities and global supply chain support.
- TrueCommercecoreEDI solutions provider integrated with Capacity WMS for retail compliance. Supports EDI 850/855/856/810 transactions with major retailers.
- SPS CommercecoreEDI solutions provider integrated with Capacity WMS for retail compliance. Supports routing guide compliance for 100+ retailers.
- Retina RoboticscoreAI-powered passive inventory auditing technology partner. Enables real-time inventory visibility and predictive analytics for forecasting.
- Shopify PluscoreEnterprise ecommerce platform integration for high-volume brands. Enables seamless inventory management, order processing, and data exchange.
- NetSuitecoreCloud-based ERP integration for unified business management including financials, inventory, and ecommerce.
- Loop ReturnscoreReturns management software for streamlined ecommerce returns process, enhancing customer satisfaction and retention.
- Happy ReturnscoreIn-person returns service with network of physical return locations in retail stores for participating brands.
- TwoBoxescoreReturn management software used by Capacity for processing both individual ecommerce returns and large volume B2B returns.
- NarvarcoreReturns management partner for streamlined return experiences and tracking.
- AfterShipcoreReturns management partner for tracking and return processing.
- Passport (customs)coreCustoms and import solutions provider for UK and EU market expansions. Integrates with Capacity systems for seamless international fulfillment.
- Global-EcoreCross-border ecommerce platform providing customs, duties, and compliance solutions for international expansion.
- Open BordercoreCustoms and import solutions provider supporting UK and EU market entry for US brands.
- UPScoreMajor parcel carrier with negotiated discounted rates. DHL Ground certified for hazmat. Part of Capacity's carrier network for ecommerce and retail fulfillment.
- FedExcoreMajor parcel carrier partner providing shipping services and discounted rates through Capacity's volume aggregation.
- DHLcoreInternational shipping carrier partner for global fulfillment and hazmat-certified shipments.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Capacity competitors and assessment
Company assessmentDirect peers
- ShipBob: Tech-enabled ecommerce 3PL serving thousands of DTC and omnichannel brands across multiple US fulfillment centers. Closely comparable to Capacity on ecommerce fulfillment, DTC focus, and SMB-to-mid-market customer profile, though ShipBob leans more DTC-pure and less retail/B2B.
- ShipMonk: Multi-channel ecommerce 3PL offering DTC, B2B/retail fulfillment, and EDI integration across US facilities with proprietary OMS technology. Highly comparable to Capacity on omnichannel fulfillment model, technology stack, and SMB-to-mid-market customer base.
- Red Stag Fulfillment: Ecommerce 3PL specializing in heavy, oversized, and high-value DTC products with a focus on accuracy and custom packaging. Comparable to Capacity on ecommerce fulfillment core, premium service positioning, and proprietary technology investment.
- Rakuten Super Logistics: Ecommerce fulfillment 3PL with a national US fulfillment network serving DTC brands. Comparable to Capacity on ecommerce fulfillment services, multi-facility footprint, and SMB-to-mid-market positioning.
- Fulfyld: Ecommerce 3PL focused on DTC and omnichannel fulfillment with custom packaging and kitting capabilities. Comparable to Capacity on value-added services, mid-market DTC focus, and boutique service positioning.
- Quiet Logistics: Tech-forward ecommerce 3PL using Kiva robots for fulfillment across US facilities. Comparable to Capacity on ecommerce fulfillment model, technology investment (retina robotics, Kiva), and DTC/omnichannel customer base.
Broad incumbents
- DHL Supply Chain: Global contract logistics leader operating hundreds of facilities worldwide with broad 3PL services across multiple verticals. Comparable to Capacity as a much larger incumbent offering contract warehousing, fulfillment, and value-added services, though it is not beauty-specialized.
- XPO Logistics: Large North American contract logistics provider with warehousing, distribution, and ecommerce fulfillment services. Comparable to Capacity on warehousing and contract logistics scope, though XPO operates at substantially greater scale and breadth.
- Maersk Contract Logistics: Global contract logistics arm of Maersk offering warehousing, distribution, and fulfillment services worldwide. Comparable to Capacity on contract warehousing/3PL services and international expansion model, though at vastly larger scale and broader scope.
Others
- Prolog Fulfilment: UK-based 3PL operating Capacity's UK fulfillment facility in Nottingham under a partnership model (250,000 sq ft, triple ISO certified). Comparable to Capacity as the operational partner behind its UK offering; an enabler/partner rather than direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Capacity social profiles
Digital presenceCapacity compliance and trust
Trust signalCompliance13 records
Capacity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capacity leadership team
Management profileNumber of profiles
Profiles12 records
Capacity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capacity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capacity
What does Capacity do?
Capacity is a third-party logistics (3PL) provider offering omnichannel order fulfillment for direct-to-consumer ecommerce and B2B retail distribution. Services include warehousing, pick-and-pack, retail consolidation, value-added kitting, hazmat-classified fulfillment (fragrance and aerosols), subscription box assembly, returns processing, and international fulfillment across US, UK, and EU facilities. Customers include beauty, wellness, apparel, and lifestyle brands that need both DTC ecommerce and retail (Sephora, Ulta, Target) shipping through a single partner with shared inventory visibility.
Is Capacity a public or private company?
Capacity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capacity founded?
Capacity was founded in 1999. It employs 251 to 500 people.
Where is Capacity based?
Capacity is headquartered in North Brunswick, United States, in the North America region.
How does Capacity make money?
Five revenue lines are on record. Fulfillment Services are the primary driver. The others are value-Added Services, retail Distribution and EDI, hazmat Fulfillment and international Fulfillment.
Who are Capacity's main competitors?
Direct peers on record are ShipBob, ShipMonk, Red Stag Fulfillment, Rakuten Super Logistics, Fulfyld and Quiet Logistics. Broad incumbents are DHL Supply Chain, XPO Logistics and Maersk Contract Logistics. Prolog Fulfilment is listed as an others.
Does Capacity have an API?
No public API is recorded for Capacity.
What industry is Capacity in?
Capacity's product category is Third-Party Logistics and Order Fulfillment. Its primary akta.pro industry code is TLAIADAA, Marketplace & DTC Fulfillment (Seller/Brand Fulfillment), with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 493110 and its SIC code is 4220.