Assisted Living Magazine
Assisted Living Magazine is a US consumer-facing senior care marketplace that helps families find, compare, and move into assisted living, memory care, nursing home, or independent living communities, monetizing via referral fees from its 5,500+ community partner network while offering a free concierge service.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Assisted Living Magazine does
Assisted Living Magazine operates a consumer-facing senior care search and comparison platform serving families and seniors across the United States. The platform aggregates information on approximately 26,276 senior living communities spanning assisted living, memory care, nursing homes, and independent living, and ranks them using a proprietary methodology that incorporates government inspection reports, CMS quality scores, resident testimonials, on-site walkthroughs, and online reviews. Core products include the Senior Living Search Platform, a Care Cost Calculator with localized pricing, a Nursing Home Data Explorer and Assisted Living Data Explorer built on government data, and a free Concierge Service that arranges tours, applications, paperwork, and benefits assistance covering Medicaid, Medicare, veterans benefits, and over 300 state and local programs.
The underlying technology is a data aggregation and ranking platform combined with a long-tail SEO content footprint of hundreds of geo- and care-type-specific landing pages. The company maintains a broad distribution presence across Facebook, LinkedIn, Instagram, TikTok, YouTube, and Twitter, and earns media coverage in outlets such as The Independent. CEO & Co-founder Jeremy Clerc (PhD) leads an editorial team producing independent research and practical guidance for families navigating senior care decisions.
The business model is affiliate/referral-based and free to families and seniors. Revenue is generated exclusively through referral fees paid by the 5,500+ senior living communities in the partner network when a family successfully moves into a community introduced through the platform. Distribution combines a self-serve website with an inside-sales phone concierge (888-927-9409), supported by organic SEO, content marketing, social media, and earned media. The company is privately held, US-based, and operating as a going concern with no disclosed institutional funding, M&A activity, or revenue figures.
Assisted Living Magazine firmographics
Firmographics- Name
- Assisted Living Magazine
- Legal name
- Assisted Living Magazine
- Website
- https://assistedlivingmagazine.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assisted Living Magazine is a US consumer-facing senior care marketplace that helps families find, compare, and move into assisted living, memory care, nursing home, or independent living communities, monetizing via referral fees from its 5,500+ community partner network while offering a free concierge service.
- Ownership category
- akta.pro rank
Assisted Living Magazine industry classification
Industry- Product category
- Senior Living Marketplace and Referral Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Senior Living & 55+ Community Brokerage (BPAJAAAH)
- akta.pro secondary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where Assisted Living Magazine is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Assisted Living Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Others
Revenue model
- Referral Fees from Senior Living Communities: When families find and move into a community through Assisted Living Magazine's concierge service, that community pays a referral fee. This is the primary revenue stream and allows the company to offer free services to families and seniors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Concierge Service for Families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Assisted Living Magazine product offering
Product offeringCore offering
Assisted Living Magazine operates a consumer-facing online marketplace and content platform that helps families find, compare, and move into senior living communities across assisted living, memory care, nursing home, and independent living categories. It combines a searchable database of more than 26,000 communities, a proprietary data-driven ranking methodology, cost calculators, government data explorers, and a free concierge service that arranges tours, applications, paperwork, and benefits assistance. The company is compensated via referral fees paid by senior living communities when families successfully move in.
Product overview
Assisted Living Magazine operates as a consumer-facing senior living marketplace and content platform. The core offering is a search and comparison platform that helps families find senior living communities (assisted living, memory care, nursing homes, independent living) ranked on objective data including inspection records and quality scores. Supporting products include a Care Cost Calculator for pricing estimates, a Nursing Home Data Explorer and Assisted Living Data Explorer for government data access, a complimentary Concierge Service for tour coordination and paperwork assistance, and Government Benefits Assistance helping seniors access Medicaid, Medicare, veterans benefits, and state/local programs. The platform also provides educational content through its Media Hub including photos, videos, and virtual tours. The company earns revenue through referral fees from communities when families move in, not through paid rankings.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living Search Platform A consumer-facing search and comparison platform enabling families to find and rank senior living communities based on inspection records, quality scores, and care data across assisted living, memory care, nursing homes, and independent living categories.
- Care Cost Calculator A pricing tool that allows users to estimate costs for senior living services in their area, providing cost comparisons and financial planning assistance.
- Concierge Service Complimentary service that assists families with scheduling tours, walkthroughs, applications, paperwork, and securing best pricing from senior living communities.
- Nursing Home Data Explorer A government data visualization tool providing inspection records, CMS ratings, staffing data, and financial metrics for nursing homes nationwide.
- Assisted Living Data Explorer A data exploration tool for assisted living facilities providing inspection records, quality scores, and facility-level details.
Quantifiable outcome
- Trusted by over 5,500 senior living communities nationwide
- +1 more outcomes
Companies that use Assisted Living Magazine
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Assisted Living Magazine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Assisted Living Magazine partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Bloom Senior LivingcoreSenior living community partner in Assisted Living Magazine's vetted network of 5,500+ communities. Communities receive referrals from the platform and pay referral fees when families successfully move in.
- Brookdale Senior LivingcoreLarge senior living provider partner with multiple communities listed on the platform.
- Senior LifestylecoreSenior living community partner network member.
- Priority LifeCarecoreSenior living community partner network member.
- Preferred CarecoreSenior living community partner network member.
- Agemark Senior LivingcoreSenior living community partner network member.
- Hawthorn Senior LivingcoreSenior living community partner network member.
- SRI ManagementcoreSenior living management company partner.
- SilveradocoreMemory care-focused senior living provider partner, featured prominently on the platform.
- Frontier Senior LivingcoreSenior living community partner network member.
- Galerie Senior LivingcoreSenior living community partner network member.
- Sunrise Senior LivingcoreMajor senior living provider partner with multiple communities on the platform.
- Integral Senior LivingcoreSenior living management partner.
- Atria Senior LivingcoreLarge senior living provider partner with communities listed on the platform.
- Holiday Senior LivingcoreSenior living community partner network member.
- Benchmark Senior LivingcoreSenior living community partner network member.
- Five Star Senior LivingcoreSenior living community partner network member.
- Bickford Senior LivingcoreSenior living community partner network member.
- Phoenix Senior LivingcoreSenior living community partner network member.
- Cogir Senior LivingcoreSenior living community partner network member.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Assisted Living Magazine competitors and assessment
Company assessmentDirect peers
- A Place for Mom: Largest U.S. senior care referral marketplace connecting families with assisted living, memory care, and independent living communities; earns revenue via referral fees from partner communities — directly comparable business model and customer base to Assisted Living Magazine.
- Caring.com: Senior care referral and reviews platform offering family matching services for assisted living, memory care, nursing homes, and home care; operates a similar referral-fee model and competes directly for the same family and community audience.
- Seniorly: Online senior living marketplace and directory providing search, comparison, and advisory services for assisted living, memory care, and independent living; comparable referral-driven GTM and target customer.
- Senior Living.org: Senior living directory and resource site providing city-specific listings, cost data, and editorial guides for families comparing assisted living and memory care options; competes for the same organic search traffic and family decision-makers.
- Family Assets: Senior care matching service that connects families with assisted living, memory care, and home care providers via local advisors; uses a referral/advisory model comparable to Assisted Living Magazine's concierge approach.
- CarePatrol: Senior care placement and referral service using local senior advisors to match families with assisted living, memory care, and in-home care; similar referral-fee monetization and concierge-driven GTM.
Broad incumbents
- Brookdale Senior Living: Largest U.S. operator of senior living communities across assisted living, memory care, and independent living; both a key partner supply source for the platform and a competitor building its own direct-to-family marketing channels.
- Atria Senior Living: Major senior living operator with hundreds of assisted living and memory care communities; operates as both a platform partner and a direct-marketing incumbent reducing dependence on third-party referrals.
- Sunrise Senior Living: Large senior living provider offering assisted living, memory care, and short-term stays; partner on the platform but also invests in direct digital acquisition that could reduce third-party referral dependence over time.
Others
- Welltower: Healthcare REIT that owns a significant share of U.S. senior housing operators; relevant ecosystem participant because it influences operator economics and referral-fee budgets across the platform's partner base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Assisted Living Magazine social profiles
Digital presenceAssisted Living Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assisted Living Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Assisted Living Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assisted Living Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assisted Living Magazine
What does Assisted Living Magazine do?
Assisted Living Magazine operates a consumer-facing online marketplace and content platform that helps families find, compare, and move into senior living communities across assisted living, memory care, nursing home, and independent living categories. It combines a searchable database of more than 26,000 communities, a proprietary data-driven ranking methodology, cost calculators, government data explorers, and a free concierge service that arranges tours, applications, paperwork, and benefits assistance. The company is compensated via referral fees paid by senior living communities when families successfully move in.
Is Assisted Living Magazine a public or private company?
Assisted Living Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assisted Living Magazine founded?
Assisted Living Magazine was founded in 2022. It employs 11 to 50 people.
Where is Assisted Living Magazine based?
Assisted Living Magazine is headquartered in New York, United States, in the North America region.
How does Assisted Living Magazine make money?
One revenue line is on record: referral Fees from Senior Living Communities.
Who are Assisted Living Magazine's main competitors?
Direct peers on record are A Place for Mom, Caring.com, Seniorly, Senior Living.org, Family Assets and CarePatrol. Broad incumbents are Brookdale Senior Living, Atria Senior Living and Sunrise Senior Living. Welltower is listed as an others.
Does Assisted Living Magazine have an API?
No public API is recorded for Assisted Living Magazine.
What industry is Assisted Living Magazine in?
Assisted Living Magazine's product category is Senior Living Marketplace and Referral Platform. Its primary akta.pro industry code is BPAJAAAH, Senior Living & 55+ Community Brokerage, with a secondary code of BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 624120 and its SIC code is 8300.