Spillard
Spillard Safety Systems Ltd designs, installs, and maintains vehicle safety CCTV, AI human detection, ultrasonic/radar detection, and cloud video telematics for UK commercial, construction, mining, refuse, public-transport, and light-goods fleets.
- Company typePrivate
- Founded1992
- HeadquartersWolverhampton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Spillard does
Spillard Safety Systems Ltd is a UK-based, privately held machinery-safety equipment manufacturer founded in 1992 and headquartered in Wolverhampton. The company designs, supplies, installs, and maintains vehicle and equipment safety systems — CCTV, multi-camera and 360° bird's-eye vision systems, ultrasonic (VCAS) and radar detection, AI human detection, driver status monitoring, and connected vehicle technology — fitted to new and existing commercial, construction, mining, refuse, public-transport, and light-goods vehicles. Its core brand, Spillard Live, is a cloud-based video telematics platform that captures real-time multi-camera video and analytics from fleet vehicles, stores data on UK-secured infrastructure under GDPR, and surfaces trend analysis for safety managers; the platform is offered with a 1-year free trial on a subscription/freemium basis.
The business operates a 4-step direct field-sales motion (blind spot survey, solution recommendation, supply and fit, ongoing maintenance and monitoring) and is reinforced by recurring presence at Hillhead, Road Transport Expo, and Plantworx trade shows. Four registered UK trademarks (Spillard®, Optronics®, VCAS, AllRoundVision) anchor the brand portfolio, and product compliance spans DVS (Transport for London), FORS, and CLOCS standards. Revenue is generated through three streams: (1) hardware sales and installation of camera and detection equipment, (2) professional services (surveys, install, maintenance, monitoring), and (3) Spillard Live recurring cloud subscriptions. The company is founder/family owned under Managing Director Pete Spillard, with no disclosed external funding, parent company, or subsidiaries.
Spillard firmographics
Firmographics- Name
- Spillard
- Legal name
- Spillard Safety Systems Ltd
- Website
- https://spillard.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spillard Safety Systems Ltd designs, installs, and maintains vehicle safety CCTV, AI human detection, ultrasonic/radar detection, and cloud video telematics for UK commercial, construction, mining, refuse, public-transport, and light-goods fleets.
- Ownership category
- akta.pro rank
Spillard industry classification
Industry- Product category
- Commercial Vehicle Safety Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Security Systems Services (56162)
- SIC
- Miscellaneous Transportation Equipment (3790), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks (TLAKANAE)
- akta.pro secondary industry
- Multi-Point Inspections & Safety Checks (DVIR/Annual/Periodic) (TLAKAGAB)
Keywords
Where Spillard is headquartered
LocationHeadquarters
- HQ city
- Wolverhampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Spillard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Safety Equipment Sales: Sale and installation of vehicle safety equipment including cameras, detection systems, mirrors, and related hardware. Equipment is fitted to new and existing vehicles across commercial, construction, mining, and industrial sectors.
- Spillard Live Subscription: Cloud-based video telematics and safety management platform offered on subscription basis with 1-year free trial available. Provides live monitoring, reporting, analytics, and GDPR-compliant data storage.
- Installation and Maintenance Services: Professional supply and fit services, blind spot surveys, and ongoing maintenance and monitoring services for installed safety equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Spillard Live platform with free trial period |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Spillard product offering
Product offeringCore offering
Spillard Safety Systems designs, supplies, installs and maintains vehicle and equipment safety systems for commercial, construction, mining, public transport, refuse and light goods vehicles. Its portfolio spans Vision (cameras, mobile CCTV, 360° surround view, convex mirrors, DVS compliance), Detect (VCAS ultrasonic, radar, AI Human Detection) and Control (DSM, CAV, Seat Belt Indicators) solutions, integrated through the Spillard Live cloud-based video telematics platform for fleet monitoring, incident recording and trend analysis.
Product overview
Spillard Safety Systems is a UK-based provider of vehicle and equipment safety systems serving the aggregate, haulage, quarrying, and mining industries. The company's product portfolio is organized around three core solution areas: Vision (cameras and visibility), Detect (ultrasonic and radar detection), and Control (connected technology and monitoring). At the center of the offering is Spillard Live, an award-winning cloud platform for video telematics that captures, processes and learns from live video feeds across vehicle fleets. This core platform is complemented by specialized add-on modules including AI-powered Human Detection Systems for both construction/mining and commercial vehicles, multi-camera systems, 360° surround view bird's-eye cameras, DVS compliance systems, FORS/CLOCS compliant solutions, ultrasonic and radar detection systems (VCAS), Driver Status Monitoring, Seat Belt Indicators, and Connected Advanced Vehicle Technology. The products are designed to fit both old and new vehicles across multiple sectors including heavy goods, construction, mining, public transport, refuse, and light goods vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Spillard Live: Award-winning cloud platform for video telematics, live monitoring, reporting and safety management with safe and secure UK data handling and GDPR compliance
- AllRoundVision
- VCAS
- Optronics
- Optronics 360
- Optronics Foresight
- SafeStep
- Human Detection System
Products and services
- Spillard Live Cloud-based video telematics and safety management platform that captures, processes and displays real-time video and analytics from multiple cameras across a fleet of vehicles, providing trend analysis, incident footage and UK GDPR-compliant data storage. Targeted at UK fleet operators in heavy goods, construction, mining, public transport, refuse and light goods vehicles.
- AI Human Detection System – Construction & Mining AI-powered detection system that identifies human forms around heavy plant vehicles such as site dumpers, excavators, wheel loaders, rollers and telehandlers, alerting operators to personnel hazards and reducing false positives common with generic object-detection sensors.
- AI Human Detection System – Commercial Vehicles AI human-form detection variant engineered for commercial vehicle environments such as HGVs, LGVs and refuse vehicles, identifying people in blind spots and alerting the operator to reduce collision risk.
- 360° Surround View Bird's-eye Camera System Multi-camera vehicle vision system that produces a real-time bird's-eye surround view on a single in-cab display, designed to eliminate blind spots on commercial, construction and industrial vehicles.
- VCAS 200 Site Dumper Ultrasonic Detection Industrialized ultrasonic detection system for site dumpers that alerts operators to obstacles and personnel in the vehicle's vicinity, supporting collision avoidance on construction sites.
- DVS Safe System Compliant safety system engineered to meet the Direct Vision Standard directive from Transport for London, enabling HGV operators to continue operating in Greater London with improved direct driver visibility.
- Driver Status Monitor (DSM) In-cab driver monitoring system that watches driver condition and behavior to surface fatigue, distraction or other risk factors that could lead to vehicle incidents, and flags them for intervention.
- Vehicle Radar Detection System Radar-based detection system that integrates with rear-view CCTV to detect objects in the vehicle's path and provide enhanced situational awareness for commercial vehicle operators.
- Convex Mirror Solutions (AllRoundVision) Trademarked AllRoundVision convex mirror range, including HD052 Bi-optic and EagleEye convex mirrors with glare reduction, designed to improve all-round visibility on commercial vehicles.
- SafeStep Hydraulic Access System Hydraulic access system that assists in safe access to and egress from earth-moving equipment such as excavators and dump trucks, reducing falls-from-height risk for operators.
- Connected Advanced Vehicle Technology (CAV) Connected vehicle technology system that enables communication between vehicles and infrastructure, supporting enhanced safety monitoring and integration of Spillard Live with broader fleet systems.
- Seat Belt Indicators (SBI) In-cab monitoring and indication system for seat-belt usage by vehicle occupants, used to enforce safety compliance on commercial and construction vehicles.
- Optronics Foresight In-Vehicle Recording Devices Optronics-branded in-vehicle digital recording devices that continuously capture incident data inside commercial vehicles, providing evidence to defend against fraudulent claims and aggressive-driver incidents.
Quantifiable outcome
- 67% of construction industry accidents are linked to vehicles (European Union Occupational Health Agency survey 2014)
Companies that use Spillard
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles5 records
Spillard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Spillard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FlannerycoreSpillard Safety Systems extended its working relationship with Flannery through a contract extension to improve site safety. Flannery is a key customer relationship focused on delivering enhanced safety solutions at Flannery's operational sites.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Spillard competitors and assessment
Company assessmentDirect peers
- Seeing Machines: Australia-listed driver monitoring technology company providing AI-based DMS solutions for commercial vehicles and mining equipment - directly comparable to Spillard's Driver Status Monitor and AI Human Detection capabilities.
- Durite: UK supplier of vehicle safety electronics, 4G/Wi-Fi CCTV, DVRs, and DVS-safe systems for commercial fleets, serving HGV, LGV and construction vehicle operators.
- Brigade Electronics: UK-based direct competitor supplying vehicle CCTV, ultrasonic sensors, reversing alarms, and AI detection (Backeye.ai) to commercial vehicles, with very similar target customers and product categories including DVS-compliant systems.
- Vision Techniques (now part of Stoneridge-Orlaco): UK specialist supplier of vehicle reversing camera systems, DVRs, and mobile CCTV for commercial, construction and refuse vehicles - overlapping product set with Spillard's Optronics line.
Broad incumbents
- Geotab: Global fleet telematics leader with vehicle tracking, driver behavior, EV and equipment management - established in UK HGV market offering broader platform where Spillard's Spillard Live is a feature subset.
- Lytx: US-headquartered video telematics incumbent with machine vision and DVIR-capable dashcams for commercial fleets - competing for UK fleet safety budgets on the same DVS/compliance themes as Spillard.
- Motive (formerly KeepTruckin): US-based fleet management platform with AI dashcams, GPS tracking, and vehicle inspection - expanding in UK/Europe and competing for the same commercial fleet safety and compliance wallet share as Spillard.
- Webfleet (Bridgestone): European fleet management solution with telematics, vehicle tracking and integrations - significant UK presence targeting commercial fleets where Spillard competes for the same site safety budget.
- Samsara: US-listed IoT leader offering fleet telematics, video-based safety, AI dashcams and a connected operations cloud platform - broader portfolio than Spillard but rapidly penetrating UK commercial fleets with overlapping hardware-plus-SaaS model.
Emerging players
- Nauto: AI-powered driver behavior and fleet safety platform combining computer vision, in-cab alerts, and telematics - comparable technology and value proposition to Spillard Live's AI Human Detection and DSM features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Spillard social profiles
Digital presenceSpillard compliance and trust
Trust signalCompliance3 records
Spillard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spillard leadership team
Management profileNumber of profiles
Profiles2 records
Spillard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spillard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spillard
What does Spillard do?
Spillard Safety Systems designs, supplies, installs and maintains vehicle and equipment safety systems for commercial, construction, mining, public transport, refuse and light goods vehicles. Its portfolio spans Vision (cameras, mobile CCTV, 360° surround view, convex mirrors, DVS compliance), Detect (VCAS ultrasonic, radar, AI Human Detection) and Control (DSM, CAV, Seat Belt Indicators) solutions, integrated through the Spillard Live cloud-based video telematics platform for fleet monitoring, incident recording and trend analysis.
Is Spillard a public or private company?
Spillard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Spillard founded?
Spillard was founded in 1992. It employs 11 to 50 people.
Where is Spillard based?
Spillard is headquartered in Wolverhampton, United Kingdom, in the Europe region.
How does Spillard make money?
Three revenue lines are on record. Hardware Safety Equipment Sales are the primary driver. The others are spillard Live Subscription and installation and Maintenance Services.
Who are Spillard's main competitors?
Direct peers on record are Seeing Machines, Durite, Brigade Electronics and Vision Techniques (now part of Stoneridge-Orlaco). Broad incumbents are Geotab, Lytx, Motive (formerly KeepTruckin), Webfleet (Bridgestone) and Samsara. Nauto is listed as an emerging player.
Does Spillard have an API?
No public API is recorded for Spillard.
What industry is Spillard in?
Spillard's product category is Commercial Vehicle Safety Systems. Its primary akta.pro industry code is TLAKANAE, Telematics/ELD & Onboard Data Recorder Diagnostics / Compliance Checks, with a secondary code of TLAKAGAB, Multi-Point Inspections & Safety Checks (DVIR/Annual/Periodic). Its NAICS code is 334511 and its SIC code is 3790.