Perry Homes

Name

Perry Homes

Legal name

Perry Homes, Inc.

Website

https://perryhomesutah.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Perry Homes is a privately held Utah homebuilder founded in 1972, constructing single-family homes and townhomes across five Utah counties and, as of December 2024, in Florida via its acquisition of MasterCraft Builder Group.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential home construction
• Single-family homes
• Townhome development
• Master-planned communities
• New home sales

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Perry Homes generates revenue primarily through the sale of newly constructed single-family homes and townhomes. The company builds homes across multiple price points in Utah, from entry-level homes priced from the $400s to luxury homes exceeding $1 million. Sales occur through direct buyer interaction at model homes and community sales offices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Perry Homes designs, builds, and sells newly constructed single-family homes and townhomes in master-planned communities across Utah, offering more than 50 floor plan designs (rambler and two-story) ranging from approximately 1,200 to over 6,000 square feet and priced from the $400s to above $1 million. Sales are conducted directly to consumers at model homes and community sales offices in five Utah counties, supplemented by quick move-in inventory and post-closing home warranty services.

Product overview

Perry Homes is a home building company offering single-family homes and townhomes across Utah through multiple communities in Davis County, Salt Lake County, Tooele County, Utah County, and Washington County (Southern Utah). The company provides over 50 distinct floor plan models ranging from approximately 1,200 to 6,000+ square feet, available as either single-story (rambler) or two-story designs. Perry Homes also offers townhome products, quick move-in homes, and home warranty services. The company has built homes in Utah for over 50 years and operates a debt-free business model, passing savings to customers through competitive pricing.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Many first-time customers return as second and third-time customers, indicating high satisfaction and repeat purchase rate

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MasterCraft Builder GroupcoreStrategic or Co-development Partner · 3 December 2024Perry Homes acquired MasterCraft Builder Group, a homebuilder based in Jacksonville, Florida. This acquisition represents Perry Homes' strategic expansion into the Florida housing market. The acquisition is part of Perry Homes' broader growth strategy to increase its geographic presence beyond Utah. The acquisition aligns with Perry Homes' values of quality and customer service, as stated by the company.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Ivory Homes: Utah's largest privately-held homebuilder, operating across Salt Lake, Utah, Davis, and other counties with comparable price tiers from entry-level to luxury. Direct competitor in the same geography with a similarly broad product portfolio and community-based sales model.
• Woodside Homes: Regional homebuilder with active operations in Utah (Salt Lake City metro) and several other Western states. Competes head-to-head in Utah master-planned communities and offers comparable single-family and townhome product at similar price points.

Broad incumbents

• D.R. Horton: Largest U.S. homebuilder by volume, with deep operations across Utah (D.R. Horton Express, Freedom, and Emerald series) and across Florida including Jacksonville. Provides a major competitive benchmark on pricing, community count, and product breadth.
• Lennar Corporation: Top-three U.S. homebuilder with active operations in Jacksonville and across Florida, plus Western U.S. exposure. A direct competitive threat in Perry Homes' newly acquired Florida market through its extensive community count.
• PulteGroup: National homebuilder (Centex, Pulte, Del Webb, John Wieland) operating across Florida including Jacksonville and Tampa. Comparable move-up and active-adult product offering provides a benchmark for Perry Homes' Florida expansion strategy.
• Toll Brothers: Leading U.S. luxury homebuilder with significant Florida operations (Naples, Tampa, Orlando, Jacksonville). Relevant as the upper-bound benchmark for Perry Homes' Copper Valley West and other premium Utah communities.
• Dream Finders Homes: Jacksonville-headquartered national homebuilder with major Florida presence and expansion into other Sun Belt markets. Most geographically comparable incumbent to Perry Homes' newly acquired MasterCraft Builder Group operation.
• Taylor Morrison: Top-five U.S. homebuilder (Taylor Morrison, William Lyon, Darling) with major Florida operations including Jacksonville. Competes across move-up and luxury price points analogous to Perry Homes' product range.
• M/I Homes: Mid-to-large cap national homebuilder with operations in Florida (Tampa, Orlando, Jacksonville) and select Western markets. Comparable on size, debt-conservative profile, and community-based sales model.
• Century Communities: Top-ten U.S. homebuilder with operations across the West, Southeast, and Texas. Comparable entry-level through move-up product positioning and similarly broad price tier coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/perryhomes_

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry Homes