What Aitoc does

Aitoc is a Magento extension provider and custom web development firm that sells modular add-ons for the Magento/Open Source and Adobe Commerce platforms, founded in 2001 and operating today as a subsidiary of On Tap OÜ (UK-domiciled private limited company) following On Tap's 2021 acquisition. The company's core product is a catalog of 100+ Magento 2 extensions organized into six categories — Marketing, Administration, Checkout, Product Management, Order Management, and User Experience — covering abandoned cart recovery, B2B invoicing, custom product design, advanced admin permissions, AI-assisted content generation (ContentAI, built on OpenAI GPT-3.5-turbo), and shipping/payment customization. Extensions are sold under one-time perpetual licenses ranging from $45 to $249, with volume discounts (15-20%) and a 45-day money-back guarantee, and the catalog includes notable integrations with Stripe, Braintree, PayPal, SendGrid, Google, Microsoft, and Amazon CDN.

Aitoc monetizes across four revenue streams: extension licenses (transactional, perpetual), professional services ($59 professional installation, $84/hour paid support, custom development, migration, and audit services covering Magento, Shopify, and BigCommerce), Rapid Deployment Packages (fixed-price enterprise implementations from $10k Foundation to $100k Pinnacle, bundled with Hyvä theme, hosting, and custom development hours), and indirect revenue from a tiered Partner Program (Bronze through Platinum, 15-30% agency discounts) and Affiliate Program (10-20% commission). The customer base comprises 30,000+ merchants across 100+ countries, predominantly SMB ecommerce operators on Magento. The company maintains official Hyvä Silver Partner status and Magento Association Platinum membership, and operates from Rye, United Kingdom, with a team of 11-50 employees.

Name

Aitoc

Legal name

On Tap OÜ

Website

https://aitoc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Aitoc is a Magento extension provider selling 100+ modular add-ons for Magento and Adobe Commerce platforms, plus professional services and enterprise deployment packages, serving 30,000+ SMB ecommerce merchants globally under parent On Tap OÜ.

Ownership category

akta.pro rank

Product category

Ecommerce Software Extensions

NAICS

Custom Computer Programming Services (541511)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Magento 2 extensions
• Ecommerce modules
• Adobe Commerce addons
• Ecommerce development services
• AI content generation

Headquarters

HQ city

Rye

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Extension Licenses: One-time perpetual license fees for Magento 2 extensions. Extensions range from $45 to $249+, with volume discounts (15% off on 1 extension, 20% off on 2+). Same pricing for Open Source and Commerce editions.
2. Professional Services: Magento development, migration, upgrade, and custom development services. Includes site audits, performance optimization, professional installation ($59), and paid support ($84/hour).
3. Rapid Deployment Packages: Fixed-price Magento/Adobe Commerce implementation packages: Foundation ($10k), Elevate ($30k), Summit ($70k), Pinnacle ($100k). Includes hosting, theme customization, and custom development hours.
4. Affiliate Referrals: Commission-based revenue from affiliate partners who promote Aitoc extensions. Affiliates earn 10-20% commission based on revenue tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Aitoc develops and sells 100+ Magento 2 extensions and modules that extend the functionality of Magento Open Source and Adobe Commerce ecommerce stores, covering marketing, administration, checkout, product management, order management, and user experience. The company also provides professional services including fixed-price Rapid Deployment Packages, Magento migration and upgrade, custom development, performance optimization, and site audits for Magento, Shopify, and BigCommerce platforms.

Product overview

Aitoc is a Magento extension provider offering a modular product portfolio built around the Magento/Open Source and Adobe Commerce platforms. The core offering consists of 100+ paid and free Magento 2 extensions organized into categories: Marketing (ContentAI, Abandoned Cart Emails Pro, Product Reviews & Ratings, Free Gift, Loyalty Program, Follow Up Emails, and more), Administration (Advanced Permissions, Custom Order Number Pro), Checkout (Checkout Fields Manager, Invoice Payment, Payment Restrictions), Product Management (Custom Product Designer, Custom Product Options, Product File Attachments, Advanced Configurable Products), Order Management (Orders Export/Import, Delivery Date, Pre-Orders), and User Experience (Voice Search, Smart Slider, Who's Looking). The portfolio includes AI-powered capabilities through ContentAI (OpenAI/GPT-3.5-turbo for automated product content generation) and integrates with third-party services including Stripe, Braintree, PayPal, SendGrid, Google (Address Autocomplete, Customer Reviews), Microsoft (Clarity, Advertising), and Amazon CDN. Beyond extensions, Aitoc provides professional services including Rapid Deployment Packages, Magento migration/upgrade, custom development, performance optimization, site audits (covering Magento, Shopify, and BigCommerce), and a Partner/Affiliate program. The company, founded in 2001 and now part of On Tap Group, serves 30,000+ merchants across 100+ countries and is an official Hyvä Supplier.

Differentiator

Problem solved

Functional benefit

Products and services

• ContentAI OpenAI-powered module for Magento 2 that automates product content creation, generating descriptions, short descriptions, meta tags, meta descriptions, and SEO keywords from product attributes using GPT-3.5-turbo. Useful for B2B and large ecommerce catalogs.
• Custom Product Designer Web-to-print solution enabling customers to personalize products with multiple fonts, clip art, custom images, multi-sided design areas, curved text, and mobile-optimized UI, producing print-ready SVG files for backend processing.
• Invoice Payment B2B invoicing module that transforms Magento into a complete invoicing platform, integrating with Stripe, Braintree, and PayPal for payment collection and supporting payment links via email and customer dashboard.
• No Password Login Passwordless authentication module allowing Magento 2 customers to register and login via email links, eliminating password storage and reducing checkout abandonment.
• Abandoned Cart Emails Pro Turnkey abandoned cart recovery extension with automated email campaigns, customizable discount offers, GDPR compliance, and campaign statistics tracking for Magento 2 merchants.
• Product Reviews & Ratings

Quantifiable outcome

• 30,000+ merchants served across 100+ countries
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Magento AssociationflagshipStrategic or Co-development Partner · 1 January 2026Magento Association Platinum member. As one of the earliest Magento Solution Partners since 2007, Aitoc maintains deep involvement in the Magento community through Platinum membership status.
• HyväcoreTechnology or Integration · 1 January 2025Official Hyvä Silver Partner. Aitoc's extensions are compatible with Hyvä theme, a modern lightweight frontend for Magento. The company has achieved Silver partner status in Hyvä's partner program.
• On Tap GroupflagshipStrategic or Co-development Partner · 1 January 2021On Tap acquired Aitoc in 2021, combining two Magento pioneers. On Tap has built Magento solutions since platform launch (2007) and was among the world's first Magento Solution Partners. In 2014, Magento acquired On Tap's Visual Merchandiser for Enterprise. On Tap remains the parent company powering Aitoc's operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aheadworks: Aheadworks is an established Magento extension and professional services provider focused on extensions spanning checkout, customer experience, and admin tools, mirroring Aitoc's combined product-plus-services model.
• Plumrocket: Plumrocket develops Magento extensions and plugins, including marketing and admin tools, and operates a similar model of paid extensions plus professional services.
• Mirasvit: Mirasvit develops Magento 2 extensions across SEO, marketing, performance, and customer engagement, competing directly with Aitoc's marketing automation and extension catalog.
• Amasty: Amasty is one of the largest Magento extension developers, offering hundreds of paid and free modules covering marketing, SEO, checkout, and admin functionality, directly competing with Aitoc on portfolio breadth and pricing.
• Mageplaza: Mageplaza is a Magento-focused extension developer with a broad catalog spanning checkout, marketing, SEO, and admin features, plus blog content — a near-direct overlap with Aitoc's positioning.
• Mageworx: Mageworx offers Magento 2 extensions for SEO, product management, store customization, and advanced configurations, with comparable pricing and a similar SMB merchant focus.
• BSS Commerce: BSS Commerce provides Magento 2 extensions and customization services across B2B, checkout, and customer management, competing head-to-head with Aitoc on enterprise B2B invoicing and customization.

Broad incumbents

• Shopify App Store (Shopify): Shopify's broader app marketplace competes for the same e-commerce merchants, and Aitoc's audit services explicitly cover Shopify stores, illustrating the platform-agnostic service overlap.
• Adobe Commerce: Adobe Commerce is the underlying enterprise platform that Aitoc's extensions and deployment packages target, representing both the ecosystem anchor and a potential competitive threat via native features.

Emerging players

• Hyvä: Hyvä is a lightweight modern frontend theme for Magento that Aitoc supports as a Silver Partner; its adoption trend among merchants shapes demand for Aitoc's compatible modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aitoc
• YouTubeyoutube.com/channel/UCgxLw20Hx1eWfoV1xTQjmEg
• Facebookfacebook.com/aitoc.software
• LinkedInlinkedin.com/company/aitoc-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aitoc