What Mobsuccess does

Mobsuccess Group is a French ad-tech company founded in 2015 that operates an AI-powered managed technology platform combining multi-local media buying and content creation for retail networks and franchise chains. Headquartered in Paris (151 rue Saint Denis, 75002) with additional offices in Paris 19th arrondissement and Lille, and a stated six-office footprint across France, the company serves more than 100 active enterprise clients including Leroy Merlin, Carrefour, Decathlon, McDonald's, Leclerc, Kiabi, GIFI, Brico Dépôt, Crédit Agricole, and Groupe AFFLELOU. The platform is delivered through three core product brands: Widely (local-based media buying for multi-local retail campaigns), Story (creative content factory for social and paid content), and Farly (app marketing for performance-driven mobile campaigns).

The underlying technology stack centers on proprietary IRIS-level geotargeting (the most granular geographic unit in France), the AI Geobalancing audit and optimization system, the Geolift measurement methodology for drive-to-store uplift, Dynamic Creative Optimization for video and Connected TV, and the Sensego AI engine acquired in July 2024. Sensego contributes reinforcement-learning algorithms for continuous campaign optimization, context-aware generative creative production (city, weather, target), and predictive measurement. The platform manages the full campaign lifecycle across geoplanning, media planning, budget allocation, ad content creation, traffic management, and reporting. Notable certifications include Google Partner Premier (2025, recertified March 2026), Drive to Trust (2020), EcoVadis Silver Medal (October 2025), and Great Place to Work (2025 and 2026).

Revenue is generated through three streams: managed digital marketing services for retail networks (campaign creation, media buying, optimization across display, social, DOOH, and CTV), SaaS platform licensing for the Widely, Story, and Farly products on subscription terms, and professional services (consulting, audits, strategic advisory). Pricing is quote-based, not publicly disclosed, and structured around annual or multi-year enterprise contracts with media spend pass-through. The go-to-market is enterprise field sales targeting retail network decision-makers, supported by an inside-sales team, with distribution concentrated in France. Leadership comprises founder Thomas Fagot and Director General Xavier Dupont, with institutional backing from Siparex Midcap since September 2024 as a consolidation platform partner. The company self-reports +32% annual growth, 200+ employees (60 tech & product experts, 50 business experts, 35 creatives), and 10 years of R&D investment.

Name

Mobsuccess

Legal name

Mobsuccess

Website

https://mobsuccess.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobsuccess Group is a French ad-tech company operating an AI-powered managed platform for multi-local digital marketing, combining media buying (Widely), content production (Story), and app marketing (Farly) to serve 100+ retail and franchise networks across France.

Ownership category

akta.pro rank

Product category

Multi-local Digital Marketing

NAICS

Media Buying Agencies (541830), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Digital marketing platform
• Multi-local marketing
• Drive-to-store campaigns
• Retail media buying
• Geomarketing technology

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Managed digital marketing services for retail networks including campaign creation, media buying, and optimization across multiple channels (display, social, DOOH, CTV). Revenue generated through service fees and media spend management.
2. Technology Platform Licensing: SaaS platform access for Widely, Story, and Farly products enabling retailers to manage their own multi-local campaigns with proprietary geotargeting and optimization tools.
3. Professional Services: Consulting, audits, and strategic advisory services for retail network digital transformation and campaign optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mobsuccess is a French ad-tech group that operates a managed technology platform combining AI-powered multi-local media buying, creative content production, and app marketing for retail networks and franchise brands. The group operates three sub-brands: Widely (local media buying platform), Story (creative content factory), and Farly (app marketing), serving enterprise retail clients in France with geotargeted drive-to-store campaigns, dynamic creative optimization, and store-visit measurement.

Product overview

Mobsuccess Group operates as a unified ad-tech platform combining three core product brands: Widely (local-based media buying solution for multilocal retailers), Story (creative content factory for social and paid content), and Farly (app marketing solution). The group leverages AI technology, primarily through the acquired Sensego AI, to power optimization, generative creative, and predictive analytics across its product suite. A notable add-on is the AI Geobalancing Audit service. The platform serves 100+ active clients across 6 offices in France with 200+ employees.

Differentiator

Problem solved

Functional benefit

Brands

• Widely: Local-based media buying solution for retailers — a multilocal digital marketing platform enabling geotargeted campaigns across store networks.
• Story
• Farly

Products and services

• Widely Local-based media buying solution for multilocal retailers that manages the complete campaign lifecycle across six stages (Geoplanning, Media Planning, Budget Allocation, Ad Content, Traffic Management, and Reporting). Enables geotargeted drive-to-store campaigns optimized for each store location using IRIS-level geographic precision. Designed for enterprise retail networks and franchise brands with multiple store locations.
• Story Social and paid content factory providing creative content production for social media and brand campaigns. Offers social media audits analyzing up to 60 KPIs per platform with AI-powered scoring and recommendations, specializing in brand content, social media strategy, and organic/paid content creation. Serves retail brands and multi-location networks needing scalable creative content.
• Farly App marketing solution focused on customer engagement and performance for mobile applications. Provides tools for mobile app marketing campaigns to drive app installations, engagement, and performance outcomes. Designed for brands and retailers seeking to grow and monetize their mobile apps.
• AI Geobalancing Audit AI-powered audit service analyzing geotargeting efficiency across retail store networks. Identifies white zones, optimizes catchment areas, and evaluates local needs per store to deliver claimed +20% incremental performance improvement. Sold as a standalone audit engagement for enterprise retail networks.

Quantifiable outcome

• Reduces budget waste by up to 29% compared to national campaigns for 300-store networks
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• SensegocoreStrategic or Co-development Partner · 2 July 2024Mobsuccess acquired Sensego, a French AI company specializing in digital marketing since 2017. Sensego's AI technology focuses on optimizing ad performance on Meta and upcoming ecosystems, significantly improving ROI. The technology has been integrated into Widely's tech stack.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Ogury: Paris-based mobile ad-tech company providing personified advertising using deterministic data. Comparable as a French-headquartered martech platform with AI-driven audience targeting and campaign optimization at scale, serving enterprise brands across similar verticals.
• Cuebiq: Location intelligence and footfall measurement platform with offline attribution and audience analytics. Comparable for the Geolift-style uplift measurement and GPS-based store visit analysis central to Mobsuccess's methodology.
• PlaceIQ: Location data and intelligence platform providing geo-targeted audience targeting and foot traffic measurement. Comparable technology overlap with Mobsuccess's IRIS-level targeting and drive-to-store measurement methodology.
• Locala: Location-based marketing platform offering geo-targeted media buying and drive-to-store measurement for multi-location brands. Directly comparable to Widely's IRIS-level targeting and Geolift measurement capabilities across similar retail and QSR verticals.
• TabMo: French programmatic DSP specializing in mobile and Connected TV advertising with AI-driven optimization. Comparable as a French ad-tech peer operating in mobile, CTV, and DCO video — directly overlapping with Widely's media buying and Story's creative capabilities.
• ADsquare (now part of Hivestack): Location data exchange and programmatic DOOH platform serving multi-location advertisers. Comparable technology stack for audience targeting, geotargeting, and cross-channel campaign orchestration aimed at retail networks.
• Numberly (1000mercis Group): Paris-headquartered marketing technology group offering programmatic, data, and AI-driven campaign activation. Comparable as a French martech consolidator serving multi-location enterprise clients with a mix of media, data, and creative services.

Broad incumbents

• Yext: Public location marketing platform helping multi-location brands manage digital presence across search, maps, and listings. Broader incumbent that addresses part of the multi-local marketing workflow at significantly larger scale than Mobsuccess.

Others

• Tealium: Customer data platform providing real-time data orchestration and audience segmentation across marketing channels. Adjacent infrastructure provider that could either integrate with or compete against Mobsuccess's audience and geotargeting capabilities.

Emerging players

• FreakOut Holdings: Digital advertising technology company with AI-driven programmatic and creative optimization capabilities. Comparable for AI-powered creative generation and cross-channel media trading, though broader in geographic and vertical scope than Mobsuccess.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/10931729

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobsuccess