MyRouteOnline Route Planner
MyRouteOnline is a bootstrapped, family-owned SaaS route planner that uses a patented TSP-based algorithm to optimize multi-stop delivery, field service, and trucking routes for SMBs and mid-market customers in 127 countries, delivered via web, mobile, and API.
- Company typePrivate
- Founded2009
- HeadquartersJamaica Plain, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyRouteOnline Route Planner does
MyRouteOnline is a privately held, family-owned SaaS company that operates a web-based multi-stop route optimization platform for SMBs and mid-market customers worldwide. The product is built on a proprietary TSP-based optimization algorithm developed by founder Dr. Baruch Axelrod during his PhD in Computer Science approximately 30 years ago and protected by US Patent US9631938; the algorithm examines all possible routing alternatives to find optimal sequences and supports up to 1,000 stops per session, time windows, vehicle capacity constraints, territory management, and multi-driver/fleet routing. The platform is delivered as a browser application accessible via planner.myrouteonline.com, with native iOS and Android apps (MyRoute App), a SOAP/REST automation API for ERP/CRM integration, and a TomTom WEBFLEET integration for fleet dispatch. Core geocoding and mapping run on Google Maps, with optional export to Garmin GPS devices and navigation handoff to Waze, Google Maps, or Apple Maps.
MyRouteOnline Route Planner firmographics
Firmographics- Name
- MyRouteOnline Route Planner
- Legal name
- MyRouteOnline
- Website
- https://myrouteonline.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyRouteOnline is a bootstrapped, family-owned SaaS route planner that uses a patented TSP-based algorithm to optimize multi-stop delivery, field service, and trucking routes for SMBs and mid-market customers in 127 countries, delivered via web, mobile, and API.
- Ownership category
- akta.pro rank
MyRouteOnline Route Planner industry classification
Industry- Product category
- Route Optimization Software
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Utilization, Routing & Dispatch Analytics (TLABAJAI)
Keywords
Where MyRouteOnline Route Planner is headquartered
LocationHeadquarters
- HQ city
- Jamaica Plain
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyRouteOnline Route Planner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans (Classic, Premium, Business) with varying stop limits. Business plan supports up to 1,000 stops per session. Includes unlimited route saving and online storage as long as subscription is active.
- Pay As You Go Credits: One-time credit purchases valid for 12 months. Credits can be purchased via PayPal or 2checkout. 1 credit equals 1 address planned. Flexible option for occasional users without subscription commitment.
- Free Tier: Free version allows planning up to 3 addresses without registration. Registered users can plan up to 6 addresses free with 20 credits trial. Free tier serves as top-of-funnel acquisition channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier - No registration required |
| Usage-based | Pay-as-you-go | Pay As You Go |
| Subscription | Monthly | Basic Plan |
| Subscription | Monthly | Classic and Premium Plans |
| Subscription | Monthly | Business Plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
MyRouteOnline Route Planner product offering
Product offeringCore offering
MyRouteOnline is a cloud-based, multi-stop route optimization software that plans and optimizes routes for up to 1,000 stops per session for delivery, sales, and service operations. Users import address lists from Excel, Google Sheets, Dropbox, or via API, optimize routes against multiple goals (minimize distance, time, balance, or keep order), and export to navigation apps, GPS devices, or driver apps. Complementary offerings include the free MyRoute mobile app (iOS/Android), a SOAP/REST API for ERP/CRM integration, and TomTom WEBFLEET fleet dispatch.
Product overview
MyRouteOnline Route Planner is a single, unified web-based route optimization platform built around its core route planner product. The platform centers on the MyRouteOnline Route Planner web application, which is complemented by the free MyRoute App for iOS and Android enabling mobile navigation, a Multi-Stop Routing API for ERP/CRM system integration, and a TomTom WEBFLEET integration for fleet dispatch. An Excel Add-in for Planning Routes (now deprecated) provided direct spreadsheet integration. The ecosystem allows users to import address lists from Excel, Google Sheets, Dropbox, or via API, optimize routes with various parameters (distance, time, vehicle capacity, time windows), and export routes to navigation apps/devices or dispatch to drivers.
Differentiator
Problem solved
Functional benefit
Brands
- MyRoute App: Mobile navigation app for iOS and Android that allows users to navigate multi-stop routes with turn-by-turn directions, delivery tracking, and integration with various navigation apps including Waze, Google Maps, and Apple Maps.
Products and services
- MyRouteOnline Route Planner Cloud-based, multi-stop route optimization software that imports addresses from Excel/Google Sheets/Dropbox, optimizes up to 1,000 stops per session across four goals (minimize distance, minimize time, balance, keep order), and supports time windows, vehicle capacity, territories, and multi-route fleet planning.
- MyRoute Mobile App (iOS & Android) Free mobile navigation app for iOS and Android that delivers turn-by-turn multi-stop navigation, arrival notifications, proof of delivery capture, and real-time delivery status updates for drivers using MyRouteOnline-optimized routes.
- Multi-Stop Routing API REST/SOAP API that allows enterprise applications (Salesforce, Excel, QuickBooks, ERP/CRM systems) to upload addresses and routing parameters and download optimized route results, enabling semi-automated routing workflows. Free with any pricing plan.
- TomTom WEBFLEET Integration Integration that pushes optimized routes directly into TomTom GPS devices and the WEBFLEET platform, enabling fleet dispatch, order management, vehicle tracking, and aggressive-driving event reporting.
Quantifiable outcome
- 16% reduction in costs (fuel, labor)
- +1 more outcomes
Companies that use MyRouteOnline Route Planner
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles6 records
MyRouteOnline Route Planner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
MyRouteOnline Route Planner partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Google MapscoreGoogle Maps provides the mapping foundation and geo-coding API for MyRouteOnline. All route planning is built on Google Maps with addresses validated and coordinates retrieved through Google's geocoding service. Turn-by-turn directions are generated via Google Maps.
- TomTomcoreIntegration with TomTom GPS devices and WEBFLEET fleet management platform. Routes can be exported to TomTom devices and digitally dispatched to TomTom PRO driver terminals. WEBFLEET integration enables order management and vehicle tracking.
- SalesForcecoreSupported back-office ERP/CRM system. API supports integration with SalesForce for automated address upload and route result download.
- Microsoft ExcelcorePrimary data import format. Supports Excel .xlsx and .xls files with Import Wizard for column mapping. Historical Excel Add-in available (now deprecated). Formula support for GPS coordinates.
- Google Drive / Google SheetscoreDirect import from Google Drive and Google Sheets spreadsheets. Automatic Google Sign-in authentication and Import Wizard for address column mapping.
- PayPalcorePayment processing for subscription plans and credit purchases. Recurring billing support through PayPal.
- 2checkout (Verifone)coreAlternative payment processor for credit card payments. Both PayPal and 2checkout process subscription and credit purchases.
Scale indicators4 records
Recent moves3 records
Expansion highlights6 records
MyRouteOnline Route Planner competitors and assessment
Company assessmentDirect peers
- Onfleet: Last-mile delivery management platform with route optimization, driver tracking, and customer notifications; competes in the delivery vertical with stronger enterprise positioning.
- Badger Maps: Field sales route planning software that maps and optimizes daily customer visits for outside sales reps; overlaps with MyRouteOnline's field sales segment.
- Routific: SMB route optimization SaaS offering multi-stop planning, driver apps, and dispatch for delivery and service businesses; overlaps directly with MyRouteOnline's core offering.
- OptimoRoute: Web-based route planning and dispatch optimization with time windows, vehicle capacity, and driver tracking; targets similar delivery, field service, and sales verticals.
- Route4Me: Direct SMB-focused multi-stop route optimization SaaS with mobile apps, dispatch, and proof-of-delivery; competes head-to-head with MyRouteOnline for delivery and field service customers.
Others
- MapQuest: Legacy mapping and routing platform with API-based route optimization; functions as both a potential alternative and an underlying infrastructure provider rather than a direct SMB SaaS competitor.
Broad incumbents
- WorkWave RouteManager: Established fleet and field service management suite with route optimization as part of a broader pest control, landscaping, and service platform; broader portfolio incumbent.
- Trimble Transportation: Enterprise trucking and logistics software suite with dispatch and routing capabilities; targets larger carriers rather than MyRouteOnline's SMB base but overlaps on truck route planning.
- Verizon Connect: Large telematics and fleet management platform with route optimization features bundled into enterprise fleet subscriptions; competes on breadth rather than SMB route-planning depth.
Emerging players
- Circuit (formerly Routed): Free-tier route planner for delivery drivers that directly targets MyRouteOnline's consumer and prosumer bottom of funnel with a free, ad-supported model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MyRouteOnline Route Planner social profiles
Digital presenceMyRouteOnline Route Planner financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyRouteOnline Route Planner leadership team
Management profileNumber of profiles
Profiles2 records
MyRouteOnline Route Planner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyRouteOnline Route Planner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyRouteOnline Route Planner
What does MyRouteOnline Route Planner do?
MyRouteOnline is a cloud-based, multi-stop route optimization software that plans and optimizes routes for up to 1,000 stops per session for delivery, sales, and service operations. Users import address lists from Excel, Google Sheets, Dropbox, or via API, optimize routes against multiple goals (minimize distance, time, balance, or keep order), and export to navigation apps, GPS devices, or driver apps. Complementary offerings include the free MyRoute mobile app (iOS/Android), a SOAP/REST API for ERP/CRM integration, and TomTom WEBFLEET fleet dispatch.
Is MyRouteOnline Route Planner a public or private company?
MyRouteOnline Route Planner is a private company. It is classified as family owned and is currently operating.
When was MyRouteOnline Route Planner founded?
MyRouteOnline Route Planner was founded in 2009. It employs 1 to 10 people.
Where is MyRouteOnline Route Planner based?
MyRouteOnline Route Planner is headquartered in Jamaica Plain, United States, in the North America region.
How does MyRouteOnline Route Planner make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are pay As You Go Credits and free Tier.
Who are MyRouteOnline Route Planner's main competitors?
Direct peers on record are Onfleet, Badger Maps, Routific, OptimoRoute and Route4Me. MapQuest is listed as an others. Broad incumbents are WorkWave RouteManager, Trimble Transportation and Verizon Connect. Circuit (formerly Routed) is listed as an emerging player.
Does MyRouteOnline Route Planner have an API?
Yes. MyRouteOnline provides a SOAP/WSDL Web-Service REST API for route planning automation. The API allows external applications (ERP, CRM, etc.) to partially automate the routing process by automatically uploading addresses and routing parameters, and downloading route planning results. Web-Service URL: https://planner.myrouteonline.com/MyRouteOnline/AutomationApi/AutomationApi.asmx. The API consists of 2 main methods: UploadInputData (upload addresses and parameters with a secret PIN) and DownloadInputData (download route planning results). Supports most back office ERP CRM systems such as Salesforce, Excel, QuickBooks. The API is free with any pricing plan. Manual steps are still involved as the API provides semi-automation. Developer documentation is at planner.myrouteonline.com/MyRouteOnline/AutomationApi/AutomationApi.asmx.
What industry is MyRouteOnline Route Planner in?
MyRouteOnline Route Planner's product category is Route Optimization Software. Its primary akta.pro industry code is TLABAJAI, Utilization, Routing & Dispatch Analytics. Its SIC code is 4731.