LadiPage
LadiPage is a Vietnamese SaaS company offering an all-in-one no-code Marketing & Sales platform that combines landing page building, CRM, automation, e-commerce, e-learning, and workspace tools, serving over 770,000 customers primarily across six Vietnamese industry verticals.
- Company typePrivate
- Founded2016
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LadiPage does
LadiPage is a Vietnamese SaaS company founded in 2016 and headquartered in Hanoi that operates an all-in-one Marketing & Sales platform built around a drag-and-drop landing page builder. The platform unifies landing page creation, website building, e-commerce storefronts, marketing automation, CRM, e-learning, and internal workspace tools (LadiWork) into a single architecture with 30+ native integrations to channels such as Zalo, Facebook Pixel, Google Analytics, TikTok Pixel, and Vietnamese e-commerce platforms (Sapo, Haravan, Shopify, WordPress). Its technology stack centers on a no-code visual editor supported by 900+ pre-built templates and an AI Landing Page Builder (launched 2025) that generates complete pages from Vietnamese-language prompts in 1–3 minutes, plus an AI Assistant for data analysis and content optimization.
The company monetizes primarily through annual SaaS subscriptions on a tiered structure: a free Starter plan, Core at 3.36M VND/year, Grow at 5.4M VND/year, and Max at 7.2M VND/year, with higher-priced LadiBoost vertical solution packages (11–14M VND/year) tailored to six industries — Education, Training, F&B, Events, Retail, Real Estate, and Beauty. Ancillary revenue comes from LadiWeb website builder add-ons (2.4M VND/year), Landinggo professional design services (1.5–5.5M VND per page), and a marketplace for creator-sold templates. Distribution combines self-serve product-led signups with a 6,266+ affiliate publisher network, resellers, solution partners, training partners, and the LadiPage Learning training platform.
LadiPage serves primarily Vietnamese SMBs and mid-market customers across six priority verticals (Education/Training, F&B, Events, Retail, Real Estate, Beauty), with named enterprise references including Swinburne Vietnam, Cộng Cà Phê, eTelecom, BKACAD, and Saffron Vietnam. The company claims 770,000+ total customers and 650,000+ active paying customers, operates as a privately held joint-stock company (Công ty Cổ Phần Công Nghệ LadiPage Việt Nam), and has not disclosed any external funding rounds.
LadiPage firmographics
Firmographics- Name
- LadiPage
- Legal name
- Công ty Cổ Phần Công Nghệ LadiPage Việt Nam
- Website
- https://ladipage.vn
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LadiPage is a Vietnamese SaaS company offering an all-in-one no-code Marketing & Sales platform that combines landing page building, CRM, automation, e-commerce, e-learning, and workspace tools, serving over 770,000 customers primarily across six Vietnamese industry verticals.
- Ownership category
- akta.pro rank
LadiPage industry classification
Industry- Product category
- Marketing Automation Platform
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)
- akta.pro secondary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
Keywords
Where LadiPage is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
LadiPage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain
Revenue model
- SaaS Subscription (Core, Grow, Max plans): LadiPage's primary revenue stream is annual SaaS subscriptions with tiered plans (Starter free, Core ~3.36M VND/year, Grow ~5.4M VND/year, Max ~7.2M VND/year). Customers pay upfront for 12-month minimum terms. Additional revenue from seat additions and feature upsells.
- LadiBoost Industry Solutions: Vertical-specific bundled solutions (LadiBoost) for Training, Recruitment, F&B, Events, Retail, Real Estate, and Beauty sectors, priced at 11-14M VND/year. These packages bundle Landing Page, CRM, Automation, E-Learning and Workspace features tailored to each industry.
- LadiWeb Website Builder: Separate website builder product (LadiWeb) priced at 2.4M VND/year with 50% discount when bundled with Core/Grow/Max. Includes 50 pages, 1GB storage, 25K monthly visits.
- Affiliate Commission Payouts: LadiPage pays commissions to Affiliate Publishers (Silver: 30% new / 5% lifetime, Gold: 35% new, Diamond: 40% new), max 2M VND per order. This represents a cost/revenue share rather than income stream.
- Professional Services (Design & Implementation): Landinggo design services (1.5M-5.5M VND per landing page) and implementation consulting services. These are ancillary revenue streams from agency-style design and deployment support.
- LadiPage Marketplace Creator Sales: Creators sell landing page templates on the LadiPage Marketplace (max price 1M VND per template). LadiPage currently takes no commission, with creators receiving 100% of revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Annual | Core - Standard features for basic use |
| Subscription | Annual | Grow - Best value, most popular plan |
| Subscription | Annual | Max - Unlimited premium plan |
| Subscription | Annual | LadiBoost - Industry-specific bundled solutions |
| Subscription | Annual | LadiWeb - Website builder add-on |
| One time/ perpetual license | Pay-as-you-go | Design services by Landinggo |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
LadiPage product offering
Product offeringCore offering
LadiPage is a Vietnamese all-in-one SaaS platform that provides no-code landing page creation, website building, e-commerce, marketing automation, CRM, e-learning, and team workspace management tools. The platform serves over 770,000 customers with 900+ pre-built templates, Vietnamese-language AI-powered page generation, and 30+ native integrations covering Zalo, email, analytics, and Vietnamese e-commerce platforms. Vertical-specific LadiBoost solution packages bundle these capabilities for Education, Training, F&B, Events, Retail, Real Estate, and Beauty industries.
Product overview
LadiPage is Vietnam's #1 Landing Page platform offering an all-in-one marketing and sales ecosystem. The platform provides a unified architecture combining core building tools (Landing Page Builder, Website Builder, Ecommerce Store) with automation and management modules (Marketing Automation, CRM, LadiWork, E-Learning, Dynamic Content, Segment). The ecosystem extends through specialized applications including PopupX, Banner Ads, Short Links, Page Access, FunnelX, and AI-powered tools (AI Landing Page Builder, AI Assistant). Industry-specific solution packages under the LadiBoost brand (Training, Recruitment, F&B, Events, Retail, Real Estate, Beauty) provide tailored automation and management workflows. Supporting services include LadiPage Learning (course platform), LadiPage Marketplace (template marketplace), Landinggo design services, and implementation consulting. The platform integrates with 20+ channels including Gmail, Google Sheets, Facebook Pixel, Zalo, and major Vietnamese e-commerce platforms (Shopify, Sapo, Haravan).
Differentiator
Problem solved
Functional benefit
Products and services
- Landing Page Builder Drag-and-drop no-code landing page creation tool with 900+ templates, fast page loading, SEO optimization, multi-device responsiveness, A/B testing, and dynamic content personalization for businesses and marketers.
- Website Builder (LadiWeb) Professional business website builder with drag-and-drop interface, shopping cart integration, modern design optimized for UX/UI and SEO, and Zalo OA/Messenger chat integration for businesses needing full websites.
- Ecommerce Store Online store with flexible sales pages supporting physical products, digital products, multiple payment methods, shipping integrations, automatic order confirmation, and flexible promotional campaigns for online retailers.
- AI Landing Page Builder AI-powered tool that generates complete Landing Pages from A to Z in 1-3 minutes using Vietnamese language instructions; rewrites content, optimizes conversion, and provides AI scoring with improvement suggestions.
- Marketing Automation Multi-channel customer interaction and automation featuring Flow, Campaign, and Sequences modules; automates repetitive tasks (email, notifications), nurtures leads throughout the purchase journey, and enables cross-sell/upsell automation.
- CRM Unified customer relationship management with 360-degree customer journey synchronization, visual sales pipeline management, automated sales process tasks, and real-time revenue reporting with forecasting.
- LadiWork (Workspace) Task management and lean operations workspace featuring department-based task assignment, proposal approval with strict permissions, standardized internal workflows, and cross-department information synchronization.
- E-Learning Platform Online course building and management system supporting course creation, student management, automated enrollment workflows, and payment for educational businesses and individual instructors.
- Dynamic Content Landing page content personalization based on customer data and behavior, including A/B Testing, URL Split Testing, Dynamic Content variations, Auto Funnel, and Capture Form for unconfirmed submissions.
- LadiBoost Tuyển sinh (Recruitment) Industry-specific solution for education recruitment businesses with lead attraction, conversion optimization, customer engagement, data centralization, and course/student/program management bundled at 13,940,000 VND/year.
- LadiBoost Đào tạo (Training) Training industry solution for online course businesses that automates student enrollment, classification, care, payment confirmation, reminders, and comprehensive course management bundled at 13,700,000 VND/year.
- LadiBoost F&B Food and beverage industry solution with brand enhancement, feedback collection, customer experience optimization, automated nurturing, and advertising cost reduction bundled within the LadiBoost offering.
- LadiBoost Sự kiện (Events) Event organization solution with automated registration-management workflows, increased participation through automatic reminders, QR check-in, and retargeting data for related events bundled at 13,220,000 VND/year.
- LadiBoost Bán lẻ (Retail) Retail industry solution with synchronized data for business strategies, seamless shopping experience, lightweight multi-channel operations, and cost optimization per order bundled within the LadiBoost offering.
- LadiBoost Bất động sản (Real Estate) Real estate solution with automated lead nurturing from 3-6 months, sales process standardization, data centralization, and pipeline management for sales team performance tracking bundled within the LadiBoost offering.
- LadiBoost Thẩm mỹ (Beauty) Beauty and aesthetics industry solution for customer journey management from attraction to booking, consultation, care, and repeat purchases on a single platform bundled within the LadiBoost offering.
- LadiPage Learning Course platform where certified trainers can create and sell online courses on marketing funnels, advertising, and landing page design; LadiPage provides marketing support and revenue sharing (50% for LadiPage UTM referrals, 100% for trainer's own UTM).
- LadiPage Marketplace Template marketplace where Creators design and sell landing page templates directly to LadiPage customers with max 1M VND per template; LadiPage currently takes no commission (creators receive 100% of revenue).
- Landinggo Design Services Professional landing page and website design service by the in-house Landinggo agency, with 6+ years experience and 1,000+ customers across 30+ industries; tiered design packages from 1.5M to 5.5M VND per landing page.
- Implementation Consulting Service Implementation and consulting service for deploying comprehensive Marketing and Sales solutions tailored to specific business needs, offered as part of LadiPage's professional services portfolio.
Quantifiable outcome
- 30-50% increase in conversion rates for educational institutions (up to 60-70% during peak seasons)
- +8 more outcomes
Companies that use LadiPage
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
LadiPage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature10 records
LadiPage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LandinggocoreLandinggo is the in-house design agency of LadiPage providing professional landing page and website design services using the LadiPage Builder platform. With 6+ years experience and 1,000+ customers across 30+ industries, Landinggo offers tiered design packages from 1.5M to 5.5M VND per landing page. Design team includes Account Executives, Content specialists, Landing Page Builders, and Senior Designers.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
LadiPage competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Broad incumbent in email marketing and marketing automation with landing page capabilities. Competes for the same SMB marketing-tech buyer as LadiPage.
- Brevo: Broad incumbent (formerly Sendinblue) offering marketing automation, email, SMS, CRM, and landing pages. SMB-friendly pricing model mirrors LadiPage's positioning and serves as a benchmark for international expansion.
- HubSpot: Broad incumbent offering CRM, marketing automation, landing pages, and CMS. Larger scale and global reach; expanding into Vietnam as a credible competitive threat to LadiPage's market leadership.
Direct peers
- ActiveCampaign: Direct competitor offering marketing automation, CRM, email, and landing pages in an integrated platform. Closely matches LadiPage's all-in-one SMB positioning with stronger global brand recognition.
- Instapage: Direct competitor in landing page builder space with template library, A/B testing, and personalization. Enterprise pricing tier positions it slightly above LadiPage's SMB focus.
- Unbounce: Direct competitor in landing page builders with A/B testing, dynamic text replacement, and Smart Traffic AI features. Strong feature overlap with LadiPage's conversion optimization stack.
- Leadpages: Direct competitor offering drag-and-drop landing page builder with template-driven approach and conversion optimization. Closely aligned with LadiPage's core product for SMB and marketer audiences.
- ClickFunnels: Direct competitor offering sales funnel builder combining landing pages, email automation, and CRM. Closely mirrors LadiPage's e-learning + automation positioning toward course creators and SMBs.
- Getfly: Vietnamese CRM and marketing automation platform that directly competes with LadiPage's CRM and automation modules in the domestic market. Mentioned in LadiPage case studies as an integration but operates in overlapping product categories.
Emerging players
- ConvertKit: Emerging player focused on creator economy and online course creators — overlaps with LadiPage's LadiPage Learning and education vertical customers such as VelaAI Academy and Thinking School.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LadiPage social profiles
Digital presenceLadiPage financial estimates
Financial estimateRevenue estimate
Valuation estimate
LadiPage leadership team
Management profileNumber of profiles
LadiPage subsidiaries and ownership
Company hierarchySubsidiaries3 records
LadiPage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LadiPage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LadiPage
What does LadiPage do?
LadiPage is a Vietnamese all-in-one SaaS platform that provides no-code landing page creation, website building, e-commerce, marketing automation, CRM, e-learning, and team workspace management tools. The platform serves over 770,000 customers with 900+ pre-built templates, Vietnamese-language AI-powered page generation, and 30+ native integrations covering Zalo, email, analytics, and Vietnamese e-commerce platforms. Vertical-specific LadiBoost solution packages bundle these capabilities for Education, Training, F&B, Events, Retail, Real Estate, and Beauty industries.
Is LadiPage a public or private company?
LadiPage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LadiPage founded?
LadiPage was founded in 2016. It employs 51 to 100 people.
Where is LadiPage based?
LadiPage is headquartered in Hanoi, Vietnam, in the Asia region.
How does LadiPage make money?
Six revenue lines are on record. SaaS Subscription (Core, Grow, Max plans) is the primary driver. The others are ladiBoost Industry Solutions, ladiWeb Website Builder, affiliate Commission Payouts, professional Services (Design & Implementation) and ladiPage Marketplace Creator Sales.
Who are LadiPage's main competitors?
Broad incumbents on record are Mailchimp, Brevo and HubSpot. Direct peers are ActiveCampaign, Instapage, Unbounce, Leadpages, ClickFunnels and Getfly. ConvertKit is listed as an emerging player.
Does LadiPage have an API?
Yes. LadiPage provides API and Webhook integration capabilities for connecting with third-party platforms. The platform supports integration with Google Analytics, Google Sheets, Facebook Pixel, Zalo, and various CRM systems. Webhooks are available for order synchronization with e-commerce platforms (WordPress, Haravan, Sapo, Shopify) and sales management software. The platform offers API integration for connecting with various platforms as part of their order management and data synchronization features. Developer documentation is at help.ladipage.vn.
What industry is LadiPage in?
LadiPage's product category is Marketing Automation Platform. Its primary akta.pro industry code is EDAFAAAK, LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541511 and its SIC code is 7372.