Modo25
Modo25 is a Leeds, UK-based digital marketing agency that serves e-commerce brands and agencies with performance marketing services and ASK BOSCO®, its proprietary AI-powered analytics and forecasting platform. The company operates a dual professional services and SaaS model across the UK and US.
- Company typePrivate
- Founded2020
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Modo25 does
Modo25 is a Leeds, UK-based digital marketing agency founded in 2020 that operates a dual business model combining performance marketing agency services with a proprietary AI analytics SaaS platform called ASK BOSCO®. The agency delivers SEO, Paid Media (Search, Social, Programmatic, Affiliate), CRO, Data Science, Creative Services, and supported In-Housing engagements to e-commerce brands and digital marketing agencies, with named clients including Cult Beauty, Castore, Great Rail Journeys, Sigma Sports, Visualsoft, Isabella Oliver, Natural Baby Shower, and Herring Shoes. ASK BOSCO® is a wholly-owned subsidiary platform that provides unified cross-channel reporting, AI-driven forecasting (claiming 96% accuracy), natural language data interrogation via an AI Analyst, competitor benchmarking through the proprietary ASK BOSCO Index, and budget optimization. The platform is differentiated by a Bayesian Marketing Mix Modelling methodology that operates without cookies or user-level tracking, making it privacy-compliant and future-proof against attribution changes.
The company monetizes through two primary revenue streams: retainer-based and project-based professional services fees for agency engagements, and subscription-based SaaS access to ASK BOSCO® with custom enterprise pricing based on data sources, integrations, and feature scope. All Modo25 clients receive ASK BOSCO® platform access as part of service delivery, and a standalone MMM consulting offering is delivered by an in-house data science team. Pricing is not publicly disclosed, but the platform supports a dedicated pricing request flow and now includes a Beta Shopify app launched in March 2026 to access Shopify merchants directly.
In June 2025, Modo25 secured a £4.1 million ($5.5 million) growth investment from Gresham House Ventures, with use of funds directed at accelerating ASK BOSCO® platform development, expanding machine learning capabilities, and supporting scaling operations in the UK and US. The company holds Google Premier Partner status for 2024 and 2025 (top 3% of Google partners), is a certified Meta partner, a Webgains Certified Agency, and has received G2 recognition including Marketing Analytics High Performer badges. ASK BOSCO® supports 50+ data integrations spanning Google Analytics, Shopify, Salesforce, Facebook Ads, Google Ads, Amazon Ads, Microsoft Advertising, TikTok, and LinkedIn Ads. The company operates from a single headquarters in Leeds with 11-50 employees and is registered as Modo25 Ltd in England.
Modo25 firmographics
Firmographics- Name
- Modo25
- Legal name
- Modo25 Ltd
- Website
- https://modo25.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modo25 is a Leeds, UK-based digital marketing agency that serves e-commerce brands and agencies with performance marketing services and ASK BOSCO®, its proprietary AI-powered analytics and forecasting platform. The company operates a dual professional services and SaaS model across the UK and US.
- Ownership category
- akta.pro rank
Modo25 industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Modo25 is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Modo25 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Performance Marketing Agency Services: Full-service digital marketing agency providing SEO, Paid Media (Search, Social, Programmatic, Affiliate), CRO, Data Science, and Creative Services. Revenue generated through retainer-based agency fees and project work for e-commerce brands.
- ASK BOSCO® SaaS Platform: Proprietary AI marketing analytics and forecasting platform available to agency clients and direct customers. Delivered as subscription-based software with tiered access levels. All Modo25 clients receive access as part of service delivery.
- Marketing Mix Modelling Projects: Structured MMM consulting engagements providing incremental ROIs, budget allocation scenarios, and strategic insights. Delivered by in-house data scientists using ASK BOSCO® platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ASK BOSCO® platform with custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Modo25 product offering
Product offeringCore offering
Modo25 is a performance digital marketing agency that delivers Paid Media (Paid Search, Paid Social, Programmatic, Affiliate, Digital OOH), SEO, CRO, Creative, and In-Housing/Recruitment services to e-commerce brands and other marketing agencies. Central to its offering is ASK BOSCO®, a proprietary AI marketing and e-commerce analytics platform that unifies sales and marketing data, runs Budget Planner forecasting with claimed 96% accuracy, executes Bayesian Marketing Mix Modelling, performs competitor benchmarking via the ASK BOSCO® Index, and provides a natural-language AI Analyst search. All agency clients receive ASK BOSCO® access as part of service delivery, and the platform is also licensed independently to direct customers.
Product overview
Modo25 operates as a digital marketing agency offering services under its parent brand, with its core proprietary technology being ASK BOSCO, an AI-powered marketing analytics platform. ASK BOSCO functions as a unified platform consisting of multiple integrated modules: the AI Reporting Suite (with AI Analyst natural language search), Budget Planner for forecasting, Competitor Benchmarking powered by the ASK BOSCO Index, and Data Integrations connecting multiple channels. The platform processes structured marketing data to deliver AI-driven insights, automated reporting, and budget optimization. Additionally, Modo25 provides a separate Marketing Mix Modelling service that uses Bayesian statistical methods. All platform modules share the same data infrastructure and are accessible through the ASK BOSCO portal, enabling agencies and e-commerce brands to report, benchmark, and forecast from a single source of truth.
Differentiator
Problem solved
Functional benefit
Products and services
- ASK BOSCO® AI Marketing & eCommerce Analytics Platform Proprietary AI-powered marketing and e-commerce analytics platform developed by Modo25. Unifies sales and marketing data across 50+ integrations, applies machine learning to forecast cross-channel campaign performance with claimed 96% accuracy, runs Bayesian Marketing Mix Modelling, powers natural-language AI Analyst search, and benchmarks online marketing visibility through the proprietary ASK BOSCO® Index. Available as a standalone subscription and bundled into all Modo25 agency engagements.
- Paid Media Services Strategic performance media buying across Paid Search, Paid Social, Programmatic Advertising, Digital Out-of-Home, and Affiliate Marketing. Includes channel-specific campaign strategy, activation and measurement for e-commerce brands, with all clients receiving ASK BOSCO® access for unified reporting.
- SEO Services Organic search optimisation including Technical SEO, AIO/GEO (AI/Generative Engine Optimisation), Content, Link Building, Digital PR, and Website Migration. Drives sustainable long-term growth in organic search visibility and rankings for e-commerce brands.
- CRO (Conversion Rate Optimisation) Services Conversion rate optimisation across Quantitative and Qualitative research, User Testing, Landing Page creation, UI/UX design, and A/B Testing. Aims to maximise the value of every site visitor and improve conversion performance for e-commerce clients.
- Marketing Mix Modelling (MMM) & Attribution Service Statistical analysis service using Bayesian methodology delivered by Modo25's in-house data scientists. Provides incremental ROIs per channel including diminishing effects and carry-forward analysis, optimal budget allocation scenarios, and analysis of non-marketing influences (weather, pricing, promotions). Privacy-compliant without cookies or user-level tracking.
- Creative Services Creative services that leverage AI to help brands stand out and connect with their target audience. Complements Modo25's performance media and CRO services.
- Supported In-Housing & Digital Marketing Recruitment Supported in-housing service and digital marketing recruitment support for brands transitioning marketing functions in-house. Delivered alongside Modo25's agency and ASK BOSCO® platform capabilities.
Quantifiable outcome
- 96% accuracy in cross-channel campaign forecasting
- +7 more outcomes
Companies that use Modo25
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Modo25 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature5 records
Modo25 partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
Modo25 competitors and assessment
Company assessmentDirect peers
- Triple Whale: AI-powered e-commerce analytics platform serving Shopify and DTC brands with attribution, forecasting and ad-spend optimization. Closely comparable on AI analytics, Shopify focus and ecommerce customer segment.
- Northbeam: Marketing attribution and MMM platform purpose-built for DTC and ecommerce brands. Directly overlaps ASK BOSCO's marketing measurement, attribution and budget optimization capabilities for the same ecommerce buyer.
- Supermetrics: Marketing data pipeline and reporting platform that aggregates ad, analytics and ecommerce sources into dashboards. Comparable to ASK BOSCO's 50+ integration reporting layer for agencies and in-house marketers.
- Improvado: Marketing data aggregation and analytics platform with broad integrations and AI-driven insights. Overlaps ASK BOSCO's data integration, reporting and cross-channel visibility for agencies and enterprise marketing teams.
- Funnel: Marketing data hub that centralizes advertising, analytics and ecommerce data for reporting and analysis. Closely comparable integration breadth, dashboarding and agency-friendly positioning.
- Adverity: Marketing data intelligence platform with connectors for ad, analytics and commerce sources and AI-powered insights. Directly comparable on multi-source marketing data unification and reporting for enterprise marketers.
- Whatagraph: Marketing reporting and analytics tool focused on agencies and in-house teams with cross-channel campaign visualization. Overlaps ASK BOSCO's automated reporting, dashboards and cross-channel visibility positioning.
- AgencyAnalytics: Reporting and analytics platform built specifically for marketing agencies managing multiple client dashboards. Comparable agency-channel GTM and cross-client reporting use cases overlapping ASK BOSCO's agency segment.
Broad incumbents
- Wpromote: Large US digital marketing agency offering paid media, SEO, CRO and analytics services. Comparable full-service agency model and ecommerce customer base, but a much larger incumbent without an analogous SaaS product.
- Croud: UK-headquartered global digital marketing agency offering paid media, SEO, content and programmatic services. Comparable UK agency scope, ecommerce focus and data-led positioning, but operates at significantly larger scale without a comparable proprietary SaaS platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Modo25 social profiles
Digital presenceModo25 compliance and trust
Trust signalCompliance1 record
Modo25 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modo25 leadership team
Management profileNumber of profiles
Profiles7 records
Modo25 subsidiaries and ownership
Company hierarchySubsidiaries1 record
Modo25 funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modo25 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modo25
What does Modo25 do?
Modo25 is a performance digital marketing agency that delivers Paid Media (Paid Search, Paid Social, Programmatic, Affiliate, Digital OOH), SEO, CRO, Creative, and In-Housing/Recruitment services to e-commerce brands and other marketing agencies. Central to its offering is ASK BOSCO®, a proprietary AI marketing and e-commerce analytics platform that unifies sales and marketing data, runs Budget Planner forecasting with claimed 96% accuracy, executes Bayesian Marketing Mix Modelling, performs competitor benchmarking via the ASK BOSCO® Index, and provides a natural-language AI Analyst search. All agency clients receive ASK BOSCO® access as part of service delivery, and the platform is also licensed independently to direct customers.
Is Modo25 a public or private company?
Modo25 is a private company. It is classified as venture growth investor backed and is currently operating.
When was Modo25 founded?
Modo25 was founded in 2020. It employs 11 to 50 people.
Where is Modo25 based?
Modo25 is headquartered in Leeds, United Kingdom, in the Europe region.
How does Modo25 make money?
Three revenue lines are on record. Performance Marketing Agency Services are the primary driver. The others are ASK BOSCO® SaaS Platform and marketing Mix Modelling Projects.
Who are Modo25's main competitors?
Direct peers on record are Triple Whale, Northbeam, Supermetrics, Improvado, Funnel, Adverity, Whatagraph and AgencyAnalytics. Broad incumbents are Wpromote and Croud.
Does Modo25 have an API?
No public API is recorded for Modo25.
What industry is Modo25 in?
Modo25's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 541810 and its SIC code is 7311.