Strada Healthcare

Name

Strada Healthcare

Legal name

Strada Healthcare

Website

https://stradahealthcare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Direct Primary Care

NAICS

Offices of Physicians (6211), Health Care and Social Assistance (62)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Direct Primary Care (DPC) & Concierge Medicine (HLAFAGAD)

akta.pro secondary industries

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Direct primary care
• Occupational health services
• Primary care membership
• Virtual urgent care
• Employer healthcare benefits

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Direct Primary Care Memberships: Monthly subscription fees for unlimited primary care access. Patients pay a flat fee for in-person visits, virtual care, mental health counseling, and health coaching. Family pricing is available at discounted rates.
2. Occupational Health Services: Fee-for-service occupational health services including work injury treatment, DOT physicals, drug testing, respiratory testing, and hearing conservation. Formerly operated as CompChoice.
3. Medical Legal Services: Independent Medical Exams (IMEs) and record reviews provided to attorneys, claims adjusters, and employers on a flat-fee basis.
4. Virtual Care & Mental Health: 24/7 virtual urgent care and mental health counseling services, powered by First Stop Health partnership, offered as part of employer benefits packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Strada Healthcare sells membership-based Direct Primary Care to individuals (flat monthly fee of $99 for unlimited in-person and virtual visits, same/next-day appointments, health coaching, and mental health counseling) and to employers (group DPC memberships, onsite/nearsite clinics, occupational health, virtual care, and wellness screenings). It also generates fee-for-service revenue from a Medical Legal Department providing Independent Medical Exams and medical record reviews to attorneys, insurers, and employers.

Product overview

Strada Healthcare is a Direct Primary Care (DPC) network offering a portfolio of healthcare products for both individuals and employers. The core offering is Direct Primary Care — a membership-based model bypassing insurance for unlimited primary care access at flat monthly fees. For individuals, the product lineup includes the Direct Primary Care membership ($99/month, in-person and virtual), Virtual-Only Plan, and Virtual Care + Mental Health Plan (all powered by First Stop Health). For employers, Strada offers employer-sponsored DPC, Onsite & Nearsite Clinics, Occupational Health (formerly CompChoice, rebranded 2024), Virtual Care, Mental Health Counseling, Wellness Screenings & Events, and a Medical Legal Department (IMEs, record reviews, expert testimony). The portfolio also includes a National DPC Network via Hint Connect for multi-state employer coverage. Acquired CompChoice in 2022 and WorkFit in 2025, and holds affiliations with Plum Health (Detroit) and multiple regional DPC affiliate practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Primary Care (Individual Membership) Membership-based primary care for individuals and families at $99/month, including unlimited in-person and virtual visits, same/next-day appointments, a dedicated Strada provider, health coaching, and mental health counseling. Family pricing available at discounted rates.
• Virtual Care + Mental Health Plan (Individual) Individual subscription providing 24/7 virtual urgent care and access to licensed mental health counselors via First Stop Health, with no extra fees per visit, no visit cap, and e-prescribing.
• Virtual-Only Plan (Individual) Virtual-only individual plan providing 24/7 access to First Stop Health's nationwide network of licensed healthcare providers via phone, computer, or mobile app, with no extra fees per visit, no cap on visits, and e-prescribing.
• Direct Primary Care (Employer) Employer-sponsored DPC membership giving employees unlimited access to primary care through a flat-fee model that bypasses traditional insurance, with focus on prevention, longer visits, and reduced ER visits and specialist referrals.
• Strada Occupational Health Workplace health and safety services including work injury treatment, DOT physicals, drug and alcohol testing, respiratory fit testing, spirometry, hearing and vision screenings, return-to-work evaluations, and injury prevention consultations. Formerly CompChoice, acquired November 2022.
• Onsite & Nearsite Clinics Physical clinics deployed at employer premises (onsite) for large employers or at nearby shared facilities (nearsite) for smaller companies, offering primary care, preventive screenings, chronic condition management, immunizations, and follow-up referrals.
• Virtual Care (Employer) 24/7 virtual urgent care powered by First Stop Health, providing licensed board-certified physicians across all 50 states for immediate support with minor illnesses, general medical advice, and prescription management without appointments.
• Mental Health Counseling (Employer) Virtual mental health counseling powered by First Stop Health connecting employees with licensed counselors for stress, anxiety, depression, grief, and relationship issues, with unlimited sessions and consistent counselor continuity; in-person counseling available in select markets including Omaha.
• Wellness Screenings & Events On-site biometric screening events for employers including blood draws, vital sign monitoring, health risk assessments (HRAs), and immunization/flu shot clinics, with results sent to employees or integrated with HR/wellness platforms.
• Medical Legal Services (IMEs & Record Reviews) Expert medical insight and case analysis for attorneys, claims adjusters, case managers, TPAs, self-insured employers, and HR professionals, including Independent Medical Exams (IMEs), medical record reviews, second opinions, impairment ratings, and expert testimony on a flat-fee basis ($2,000–$3,750 depending on document length and service).

Quantifiable outcome

• Milliman study: DPC enrollment leads to substantial reductions in emergency department visits, hospital admissions, and overall healthcare utilization for self-funded employer plans
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WorkFitcoreOthers · 30 July 2025Acquired WorkFit, an occupational health provider in Omaha. WorkFit clients transitioned to Strada's F Street clinic starting August 18, 2025. Acquisition adds Physical Therapy and Independent Medical Evaluations (IMEs) to service offerings.
• Plum HealthcoreStrategic or Co-development Partner · 15 August 2023Affiliation with Plum Health DPC practice founded by Dr. Paul Thomas in Detroit metro area. Aims to expand DPC services to more employers in the Detroit area. Plum Health was the first DPC practice in Detroit and Wayne County.
• CompChoice Inc.coreOthers · 2 November 2022Acquired CompChoice Inc., an occupational health services provider based in Omaha, Nebraska. Expanded Strada's ability to provide advanced primary care solutions and occupational health services to employers. Rebranded as Strada Occupational Health in November 2024.
• NCIGminorStrategic or Co-development Partner · 5 March 2021Partnership with NCIG to provide DPC services to NCIG employees and members. Direct Primary Care integrated as employee health benefit.
• Hint ConnectcoreTechnology or IntegrationPartnership with Hint Connect, a leading DPC network solution, to provide nationwide DPC access. This allows Strada to serve multi-state employers and extend their geographic reach beyond core locations through a unified DPC network experience.
• First Stop HealthcoreTechnology or IntegrationFirst Stop Health powers Strada's virtual care and mental health counseling services. Provides 24/7 access to licensed physicians across all 50 states and licensed mental health counselors through a secure, private platform.
• Element Primary CareminorChannel Partner/ Reseller/ DistributorElement Primary Care, led by April Thomas and Wendy Pecoraro, operates as an affiliate DPC provider within Strada's network. Focuses on Lifestyle Medicine and integrative care approaches.
• Click Family HealthcareminorChannel Partner/ Reseller/ DistributorClick Family Healthcare, founded by Dr. John Jacobsen with locations in Kearney and Broken Bow, Nebraska, operates as an affiliate DPC provider serving rural Nebraska communities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Everside Health: One of the largest US direct primary care providers for employers and unions, operating a network of clinics nationwide. Closest direct competitor to Strada in the employer-sponsored DPC category, with similar subscription-based model and onsite/nearsite clinic deployment.
• Crossover Health: National employer-focused primary care provider offering onsite/nearsite clinics, virtual care, and behavioral health to self-funded employers. Highly comparable to Strada's employer DPC and onsite/nearsite product line and a key competitor for multi-state employer RFPs.
• Marathon Health: Employer-sponsored primary care and occupational health network with onsite/nearsite clinics and virtual care. Directly comparable to Strada's combination of DPC + occupational health + virtual mental health sold to employer benefit plans.
• Hint Health: DPC platform and operating system provider that powers Strada's national affiliate network via Hint Connect. Functions as both a strategic partner and an indirect peer, since Hint also enables other DPC practices that compete with Strada for employer accounts.
• MDVIP: National concierge medicine network offering membership-based primary care to individuals and employers. Closely related model to Strada's DPC + Members.MD concierge offering, with similar value proposition around longer visits and direct physician access.
• Plum Health: Detroit-based Direct Primary Care practice founded by Dr. Paul Thomas and an explicit Strada affiliate (announced August 2023). Comparable mid-market DPC competitor serving similar employer and individual segments in the Midwest.
• Members.MD: Concierge medicine practice founded in 2010 by Dr. Joel Bessmer, the same founder as Strada. Operates in the same Omaha market with a related premium-membership primary care model, representing both internal synergy and potential overlap with Strada's higher-tier offerings.

Broad incumbents

• One Medical (Amazon): Membership-based primary care platform acquired by Amazon with both consumer and employer offerings. Competes with Strada in the consumer DPC segment and increasingly in employer contracts, but at vastly larger scale and with technology investments Strada cannot match.
• agilon health: Public value-based primary care company partnering with senior-focused PCP groups to take global risk. Operates at much larger scale and with institutional capital, but shares Strada's thesis that physician-led, capitated primary care can lower total cost of care for payers and employers.

Emerging players

• R-Health: Regional Direct Primary Care provider serving employers in the Mid-Atlantic and other markets. Comparable DPC + employer value proposition to Strada at smaller scale, illustrating both the path for further regional DPC consolidation and a potential acquisition/investment target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/stradahealthcare
• Xx.com/stradacares

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strada Healthcare