Urban Wellness
Urban Wellness is a Chicago-based counseling group practice offering individual, couples, family, child, and specialty mental health services across four metro-area offices and via teletherapy. Founded by Maureen Werrbach, LCPC, the practice employs 20+ therapists and also serves corporate clients and institutional partners.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urban Wellness does
Urban Wellness is a Chicago-based counseling group practice delivering outpatient mental health services to individuals, couples, families, and corporate clients. Founded by Maureen Werrbach, LCPC, the practice operates four physical offices in the Chicago metropolitan area (Edison Park, Sauganash, Old Irving Park, and Forest Park) and serves a diverse patient base spanning children, adolescents, adults, young adults, LGBTQ+ clients, first responders, and Spanish- and Polish-speaking populations. Service modalities include individual therapy, couples counseling (including the Gottman Method), family counseling, child counseling, addiction services, psychological testing, and medication management, delivered by a clinical staff of 20+ therapists holding LCPC, LCSW, LSW, LPC, and CADC credentials with specializations in EMDR, CBT, DBT, art therapy, dance/movement therapy, and hypnotherapy.
The practice's underlying technology footprint is limited to off-the-shelf SaaS tools rather than proprietary platforms: TherapyPortal serves as the client portal, Zoom supports teletherapy video sessions, PayPal handles online bill payment, and SMS is used for appointment scheduling intake. On-site embedded programs operate inside Ronald McDonald House and Lurie Children's Hospital, and the Urban Wellness Academy delivers an e-learning curriculum of live and pre-recorded courses. The Wellbeing at Work division offers three-tiered corporate wellness engagements (Assessment and Planning, Training and Education, Expert Support) to employer clients.
Urban Wellness generates revenue primarily through fee-for-service therapy billed at $145 per regular session and $205 for initial sessions, with insurance billing handled directly for in-network payers including Blue Cross Blue Shield PPO, Aetna, Cigna, Humana, Optum/United Healthcare, and BCBS HMO Northshore/Edward Elmhurst; out-of-network clients pay upfront while the practice submits claims on their behalf. Secondary revenue streams include corporate wellness contracts (Wellbeing at Work), e-learning course sales (Urban Wellness Academy), and on-site institutional programs at Ronald McDonald House and Lurie Children's Hospital. The go-to-market motion is intake-based: prospective clients contact the intake department for consultation, are matched to a therapist by specialization, modality, location, and insurance, and then continue in either in-person or teletherapy formats.
Urban Wellness firmographics
Firmographics- Name
- Urban Wellness
- Legal name
- Urban Wellness Counseling
- Website
- https://urbanwellnesscounseling.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Wellness is a Chicago-based counseling group practice offering individual, couples, family, child, and specialty mental health services across four metro-area offices and via teletherapy. Founded by Maureen Werrbach, LCPC, the practice employs 20+ therapists and also serves corporate clients and institutional partners.
- Ownership category
- akta.pro rank
Urban Wellness industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
Keywords
Where Urban Wellness is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Urban Wellness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Therapy Sessions: Fee-for-service therapy sessions billed per appointment. Session rates are $145 for regular sessions and $205 for initial sessions. Insurance billing handled for in-network providers; clients pay upfront for out-of-network and seek reimbursement.
- Insurance Billing: Direct billing to insurance providers including Blue Cross Blue Shield PPO, Aetna, Cigna, Humana, and Optum/United Healthcare. Also in-network with BCBS HMO Northshore/Edward Elmhurst.
- Wellbeing at Work / Corporate Wellness: Custom workplace wellness programs offered at three engagement levels, providing mental health and wellbeing services to businesses for their employees.
- Urban Wellness Academy: E-learning platform offering live webinars and pre-recorded courses on mental health topics, professional trainings for clinicians, and parent/couples support programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Therapy Session |
| Subscription | Monthly | Insurance-Covered Sessions |
| Subscription | Monthly | Out-of-Network Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Urban Wellness product offering
Product offeringCore offering
Urban Wellness is a Chicago-based psychotherapy group practice delivering in-person and teletherapy mental health services across four locations. The practice provides individual therapy for adults, children, and adolescents, couples and family counseling, addiction services, medication management, psychological testing, and corporate wellness programs under the Wellbeing at Work brand. Sub-brand Urban Wellness Academy offers e-learning courses for clinicians and the general public.
Product overview
Urban Wellness is a psychotherapy and mental health practice offering a comprehensive suite of counseling services. The core offerings include individual therapy for adults, children, and young adults; couples and family counseling; specialty services for addiction, first responders, and LGBTQ+ clients; and medication management. The practice operates multiple service delivery channels: in-person sessions at four Chicago-area locations (Edison Park, Sauganash, Old Irving Park, Forest Park), teletherapy via video, and on-site programs at Ronald McDonald House and Lurie Children's Hospital. The Wellbeing at Work division provides corporate wellness programs with tiered engagement levels for organizational mental health support. The Urban Wellness Academy is an e-learning platform offering webinars and courses on mental health education. The practice also provides psychological testing and assessment services.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Wellness Academy: An e-learning platform that brings together live webinars and pre-recorded courses on various areas of mental health, including business and leadership, workplace growth, parent trainings, couples support, and various trainings on topics that affect adults.
- Wellbeing at Work
Products and services
- Adult Counseling Individual counseling services for adults covering anger management, anxiety, EMDR, grief and loss, health counseling, hypnotherapy, relationships, trauma, and young adult concerns.
- Child Counseling
Companies that use Urban Wellness
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles3 records
Urban Wellness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Urban Wellness partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Urban Wellness competitors and assessment
Company assessmentDirect peers
- Two Chairs: Two Chairs operates a multi-location group therapy practice with an in-person + teletherapy hybrid model, intake-based therapist matching, and employer partnerships — directly comparable to Urban Wellness's structure, though at significantly greater scale (San Francisco-headquartered, multiple metros).
- Octave: Octave is a mental health group practice offering individual, couples, and group therapy across multiple in-person clinics plus virtual care, with employer offerings — analogous operating model to Urban Wellness and a relevant peer for clinical quality, multi-site scaling, and corporate wellness comparison.
- Grow Therapy: Grow Therapy is a technology-enabled network and practice management platform for independent and group therapy practices, including insurance billing and teletherapy infrastructure — overlaps with Urban Wellness on therapy-practice operations, payer relationships, and hybrid delivery.
Broad incumbents
- Lyra Health: Lyra is a venture-backed mental health benefits platform serving employers with in-person and virtual therapy — comparable to Urban Wellness's Wellbeing at Work product, but operating at national enterprise scale with significant capital and tech infrastructure.
- Talkspace: Talkspace is a publicly-traded virtual therapy platform offering individual, couples, and teen therapy via subscription — overlaps with Urban Wellness's teletherapy channel and large-employer relationships, but operates as a nationwide digital incumbent.
- BetterHelp: BetterHelp is the largest direct-to-consumer online therapy subscription service — competes with Urban Wellness for self-pay teletherapy clients nationally, with vastly greater brand and marketing spend.
- Spring Health: Spring Health is an employer-focused mental health benefits provider combining therapy, coaching, and medication management — directly comparable to Urban Wellness's Wellbeing at Work corporate offering, at much larger scale and with proprietary technology.
- Headspace Health (Ginger): Headspace Health combines the Headspace meditation app with Ginger on-demand coaching and therapy — comparable to Urban Wellness Academy's digital wellness content plus a therapy offering, primarily through employer and health-plan channels.
Emerging players
- Charlie Health: Charlie Health provides intensive outpatient and virtual mental health treatment programs for adolescents and young adults — overlaps with Urban Wellness's child/adolescent and family segments, but at a different acuity level (PHP/IOP) and with a tech-enabled national model.
- Mantra Health: Mantra Health is a virtual mental health provider focused on college students and young adults with hybrid care teams — partial overlap with Urban Wellness's young-adult and adolescent segments, though delivered via university partnerships rather than direct-to-consumer clinics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Urban Wellness social profiles
Digital presenceUrban Wellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Wellness leadership team
Management profileNumber of profiles
Profiles3 records
Urban Wellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Wellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Wellness
What does Urban Wellness do?
Urban Wellness is a Chicago-based psychotherapy group practice delivering in-person and teletherapy mental health services across four locations. The practice provides individual therapy for adults, children, and adolescents, couples and family counseling, addiction services, medication management, psychological testing, and corporate wellness programs under the Wellbeing at Work brand. Sub-brand Urban Wellness Academy offers e-learning courses for clinicians and the general public.
Is Urban Wellness a public or private company?
Urban Wellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Wellness founded?
Urban Wellness was founded in 2016. It employs 11 to 50 people.
Where is Urban Wellness based?
Urban Wellness is headquartered in Chicago, United States, in the North America region.
How does Urban Wellness make money?
Four revenue lines are on record. Individual Therapy Sessions are the primary driver. The others are insurance Billing, wellbeing at Work / Corporate Wellness and urban Wellness Academy.
Who are Urban Wellness's main competitors?
Direct peers on record are Two Chairs, Octave and Grow Therapy. Broad incumbents are Lyra Health, Talkspace, BetterHelp, Spring Health and Headspace Health (Ginger). Emerging players are Charlie Health and Mantra Health.
Does Urban Wellness have an API?
No public API is recorded for Urban Wellness.
What industry is Urban Wellness in?
Urban Wellness's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 621420 and its SIC code is 8000.