viaSocket
viaSocket is an AI workflow automation platform that connects 2,200+ apps, enabling SMBs, mid-market firms, and SaaS platforms to build no-code automations with AI-driven decision-making and embedding capabilities.
- Company typePrivate
- Founded2019
- HeadquartersIndore, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What viaSocket does
viaSocket is an AI-native workflow automation and application integration platform that allows businesses to connect more than 2,200 applications and automate multi-step processes without writing code. The platform combines a visual drag-and-drop workflow builder with AI agents powered by third-party large language models (GPT, Claude, Gemini, and others) that can analyze data, make decisions, and execute actions across connected apps. Supporting features include Tables for in-workflow data storage, Memory for stateful processes, Paths for conditional logic, webhooks, cron scheduling, HTTP API requests, custom JavaScript functions, web scraping, and a Human Intervention step for manual approvals. The company extends its surface via two adjacent products: Mushrooms MCP, a Model Context Protocol server connecting AI assistants (ChatGPT, Claude, Cursor, Windsurf, Gemini) to the integration ecosystem, and viaSocket Embed, which lets SaaS platforms white-label automation inside their own products.
The go-to-market motion is multi-pronged: a product-led free tier (2,000 tasks and 500 AI credits monthly, no credit card required) drives SMB and self-serve conversion, while direct enterprise sales with a 99.99% uptime SLA serve larger accounts. The company also monetizes through a global agency partner program (150+ verified agencies, $250/month), an affiliate program (35-50% recurring commission), and a billing partner program for SSO-integrated SaaS resale. Pricing tiers include a free Sandbox, Production Embed at $249/month, and Enterprise custom contracts. Regional PPP pricing for developing nations and 3x free tier for non-profits/students/educators indicate a pricing strategy aimed at global market penetration.
viaSocket is operated by Walkover Web Solutions Pvt Ltd, an Indian private limited company headquartered in Indore with 51-100 employees. The company is bootstrapped and founder-led (founders Pushpendra Agrawal and Ravi Paliwal), with no externally disclosed funding rounds, valuation, or revenue. Reported scale includes 10,000+ businesses and 4.6/5 on G2 across 90+ reviews and 4.8/5 on Capterra. Compliance posture includes SOC 2 Type II, ISO certification, GDPR, and CCPA. Strategic moves in 2024-2025 include vertical partnership with Spacebring (coworking), Embed and Mushrooms MCP product launches, and migration tools for ChatRelay.app and Relay.app customers.
viaSocket firmographics
Firmographics- Name
- viaSocket
- Legal name
- Walkover Web Solutions Pvt Ltd
- Website
- https://viasocket.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- viaSocket is an AI workflow automation platform that connects 2,200+ apps, enabling SMBs, mid-market firms, and SaaS platforms to build no-code automations with AI-driven decision-making and embedding capabilities.
- Ownership category
- akta.pro rank
viaSocket industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS) / Workflow Automation
- NAICS
- Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where viaSocket is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
viaSocket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model with Free (2,000 tasks, 500 AI credits), Sandbox ($0, 25 users, 25k tasks), Production ($249/month, 1,000 users, 1M tasks), and Enterprise (custom pricing) tiers. Additional users and tasks can be purchased as add-ons.
- Usage-Based Add-ons: Pay-as-you-go model with $1 per additional active user and $1 per 2,500 extra tasks. No overages, no fixed monthly commitment beyond base plan.
- Professional Services - Automation Experts: viaSocket experts (certified consultants) can build workflows for customers for a one-time fee, providing custom automation implementation services.
- Agency Partner Platform: Agency partners pay $250/month for unlimited client workspaces, 250,000 tasks/month, 100,000 AI credits, and premium features. Partners keep 100% of what they charge clients.
- Affiliate Partner Commissions: Affiliate partners earn 35% recurring commission for successful referrals. 50% recurring commission for Refer & Earn partners.
- Billing Partner Revenue: Billing partners handle local billing and invoicing for clients, paying viaSocket based on usage. Partners manage SSO integration and user billing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan for new users with 2,000 tasks and 500 AI credits monthly |
| Usage-based | Monthly | Sandbox tier for building and testing embedded integrations |
| Subscription | Monthly | Production tier for deploying embedded integrations at scale |
| Subscription | Multi-year contract | Enterprise tier with custom capacity and dedicated support |
| Subscription | Monthly | Agency Partner Plan for consultants and agencies |
| Transaction based/ take rate | Monthly | Refer & Earn program for affiliate partners |
Go-to-market motion5 records
Distribution channels7 records
Marketing channels8 records
viaSocket product offering
Product offeringCore offering
viaSocket provides a no-code, AI-powered workflow automation and app integration platform that connects 2,200+ applications through a visual builder and AI agents capable of analyzing data and executing actions across systems. Beyond its core automation platform, it offers an embeddable integrations layer for SaaS vendors, an MCP server ("Mushrooms") that lets AI agents invoke workflows, and an Expert Marketplace connecting customers with certified automation consultants.
Product overview
viaSocket is an AI workflow automation platform with 2,200+ app integrations. The core product viaSocket provides no-code workflow automation through a visual drag-and-drop builder with AI capabilities. The platform includes AI Agents that can make decisions and take actions automatically, Tables for data management, and enterprise-grade security. Related products include Mushrooms MCP for AI-MCP connectivity, viaSocket Embed for embedding integrations in SaaS products, Plug Builder for creating custom integrations, and various partner programs (Agency, Billing, Affiliate). The company also offers expert marketplace services and mobile app access.
Differentiator
Problem solved
Functional benefit
Brands
- Mushrooms: A dedicated MCP (Model Context Protocol) product by viaSocket that enables AI agents to connect to over 2,000 apps via a unified protocol.
- Plug Builder
Quantifiable outcome
- Operators using integrated tech stack achieve 50% revenue boost through dynamic pricing and 25% higher conversion of website visits to paid memberships (coworking industry context)
Companies that use viaSocket
Customer profileNamed customers7 records
Segments11 records
Ideal customer profiles2 records
viaSocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration95 records
AI capability9 records
Feature20 records
viaSocket partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- SpacebringcoreSpacebring, a unified coworking space management platform, has partnered with viaSocket as an automation and integration layer. The integrated stack enables coworking operators to achieve 50% revenue boost through dynamic pricing and 25% higher conversion of website visits to paid memberships. viaSocket is positioned as the operational standard for modern coworking alongside Spacebring.
- Gigrow AcademycoreVerified automation agency based in Kurukshetra, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- IWINTU.AIcoreVerified automation agency based in Dubai, United Arab Emirates. Part of viaSocket's expert partner network providing automation implementation services to clients.
- SHARPFLOWcoreVerified automation agency based in Rajahmundry, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- AUTOMATION BABAcoreVerified automation agency based in Ambedkar Nagar, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- AgentixHQcoreVerified automation agency based in Rawalpindi, Pakistan. Part of viaSocket's expert partner network providing automation implementation services to clients.
- SynquiccoreVerified automation agency based in Indore, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- TrueVibesscoreVerified automation agency based in Mumbai, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- RADOPIFYcoreVerified automation agency based in Visakhapatnam, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- TaskUscoreVerified automation agency based in New Braunfels, USA. Part of viaSocket's expert partner network providing automation implementation services to clients.
- Persistent SystemscoreVerified automation agency based in Pune, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
- FlowmondocoreVerified automation agency based in Loughborough, UK. Part of viaSocket's expert partner network providing automation implementation services to clients.
- BacancycoreVerified automation agency based in Ahmedabad, India. Part of viaSocket's expert partner network providing automation implementation services to clients.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
viaSocket competitors and assessment
Company assessmentDirect peers
- Zapier: The market leader in no-code workflow automation, connecting 7,000+ apps with a visual builder. Directly competes with viaSocket across SMB and mid-market segments, and is the primary competitor viaSocket positions against in its comparison content.
- n8n: Open-source workflow automation platform with self-hosting options and a fair-code license. Targets technical users and AI agent builders with similar features to viaSocket's embed and AI agent capabilities, and is gaining momentum in the developer community.
- Make (formerly Integromat): Visual no-code automation platform with strong appeal to technical SMB and mid-market users, offering advanced workflow logic at lower price points than Zapier. Competes with viaSocket on integrations, AI features, and pricing aggressiveness.
- Pabbly: Indian-origin workflow automation and SaaS marketing tools provider with strong pricing aggression targeting SMBs globally. Closely comparable to viaSocket on integration breadth, target market (SMB/mid-market), and India-rooted cost structure.
- Integrately: One-click workflow automation platform with 1,200+ app integrations and a freemium model targeting SMBs. Shares viaSocket's positioning on simplicity and aggressive pricing, and is also an Indian-headquartered competitor in the same horizontal automation space.
- Tray.io: API-first general automation platform targeting mid-market and enterprise integration use cases with strong AI/iPaaS positioning. Competes with viaSocket in the higher end of the SMB and mid-market segments.
- Albato: No-code integration and automation platform with embedded (white-label) capabilities for SaaS companies, directly comparable to viaSocket's Embed product. Targets a similar SMB/mid-market customer profile.
- IFTTT: Pioneer consumer and SMB-focused automation platform connecting apps and devices with simple conditional workflows. While more consumer-tilted than viaSocket, competes in the same conceptual workflow automation category with a similar freemium model.
Broad incumbents
- Workato: Enterprise-grade integration platform-as-a-service (iPaaS) with deep workflow automation, targeting mid-market and large enterprises. Operates at a higher price point and broader capability set than viaSocket, but overlaps in the integration/automation space.
- Microsoft Power Automate: Microsoft's enterprise workflow automation platform bundled with the Microsoft 365 and Dynamics ecosystem. Represents a major incumbent threat via deep Office/Teams/Azure integration and AI capabilities through Copilot that viaSocket must compete against in enterprise deals.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
viaSocket social profiles
Digital presenceviaSocket compliance and trust
Trust signalCompliance5 records
viaSocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
viaSocket leadership team
Management profileNumber of profiles
Profiles2 records
viaSocket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
viaSocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about viaSocket
What does viaSocket do?
viaSocket provides a no-code, AI-powered workflow automation and app integration platform that connects 2,200+ applications through a visual builder and AI agents capable of analyzing data and executing actions across systems. Beyond its core automation platform, it offers an embeddable integrations layer for SaaS vendors, an MCP server ("Mushrooms") that lets AI agents invoke workflows, and an Expert Marketplace connecting customers with certified automation consultants.
Is viaSocket a public or private company?
viaSocket is a private company. It is classified as corporate owned and is currently operating.
When was viaSocket founded?
viaSocket was founded in 2019. It employs 51 to 100 people.
Where is viaSocket based?
viaSocket is headquartered in Indore, India, in the Asia region.
How does viaSocket make money?
Six revenue lines are on record. Subscription Plans are the primary driver. The others are usage-Based Add-ons, professional Services - Automation Experts, agency Partner Platform, affiliate Partner Commissions and billing Partner Revenue.
Who are viaSocket's main competitors?
Direct peers on record are Zapier, n8n, Make (formerly Integromat), Pabbly, Integrately, Tray.io, Albato and IFTTT. Broad incumbents are Workato and Microsoft Power Automate.
Does viaSocket have an API?
Yes. viaSocket offers a public API that enables developers to build custom integrations and automate workflows. The platform supports HTTP API Request feature for making API calls to connect with external services. The Plug Builder allows SaaS companies to convert their APIs into native viaSocket integrations with support for OAuth, Basic Auth, or No Auth authentication methods. The embed functionality uses JWT tokens for authentication with a two-step setup process involving token generation and script embedding. viaSocket also provides MCP (Model Context Protocol) endpoints that allow AI models to connect with external data and tools. Developer documentation is at viasocket.com/help/plugin-builder.
What industry is viaSocket in?
viaSocket's product category is Integration Platform as a Service (iPaaS) / Workflow Automation. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 541512 and its SIC code is 7372.