INFINITI HR

What INFINITI HR does

INFINITI HR is a Professional Employer Organization (PEO) founded in 2008 that provides outsourced HR, payroll, benefits administration, compliance, risk management, and recruitment services to small and mid-sized businesses and franchise organizations across all 50 U.S. states. Operating under the legal entity HR Service Group LLC (dba Infiniti HR) / InfinitiHR, Inc., the company is headquartered in Burtonsville/Columbia, Maryland, with a dedicated franchise division and national alliance sales office in Scottsdale, Arizona. Its core customer base spans hospitality (Best Western, Choice Hotels, IHG, Holiday Inn, Quality Inn), retail/salon franchises (Supercuts, Clean Juice), real estate (RE/MAX), home healthcare (Senior Helpers), and SMBs across healthcare, construction, professional services, technology, and non-profit verticals. The company positions itself as "The PEO for Franchises," leveraging aggregated risk pools and master insurance policies to bring enterprise-grade benefits and compliance infrastructure to smaller employers.

The platform is built on PrismHR technology, providing employee portals, payroll processing, tax filing, benefits administration, timekeeping, and compliance tracking. Layered proprietary and partner-enabled features include the HR Marketplace (launched 2025) aggregating hundreds of pre-verified HR apps, a mobile application (launched 2026) for employee self-service, True Group master policies for workers comp, EPLI, cyber, and other coverages, and modular add-ons such as the Employee Assistance Program, iWell mental health support, INFINITI Guard identity protection, INFINITI PERKS employee discounts, and Recruitment Process Outsourcing (RPO). The 2026 Employer Compliance Guide provides content marketing and client enablement across federal tax withholding, ACA, SECURE 2.0, and state minimum wage changes in 22 states.

Revenue is generated primarily through subscription-based per-employee-per-month (PEPM) fees on PEO co-employment contracts, ASO (Administrative Services Only) engagements, managed services for benefits and insurance pooling, and professional services for RPO. Go-to-market combines enterprise field sales targeting large franchise systems, inside sales handling SMB inbound inquiries, and a channel network operating through franchise associations (notably International Franchise Association premium supplier status), brokers, and referral partners. Leadership is anchored by CEO Scott Smrkovski, COO Javier Ramirez (appointed April 2026), President of Sales & Chief Business Officer Daniel Mormino, and founder Mark Schwaiger. The company is privately held with no disclosed funding rounds, acquisitions, or parent company.

Name

INFINITI HR

Legal name

InfinitiHR, Inc.

Website

https://infinitihr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

10,001+ employees

Short description

INFINITI HR is a Professional Employer Organization founded in 2008 that provides outsourced payroll, HR, benefits administration, compliance, and risk management services to small and mid-sized businesses and franchise networks across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (561330), Payroll Services (541214), Human Resources Consulting Services (541612), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAHAB

Professional Employer Organization (PEO) / Co-Employment Services

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

SECONDARYBPACAHAL

Onboarding, Offboarding & Employee Lifecycle Administration

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

SECONDARYBPACAKAF

Time, Attendance & Leave Management Outsourcing (T&A, Absence, FMLA)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

SECONDARYBPACAKAK

HR Compliance & Policy Administration Outsourcing (incl. regulatory reporting)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

SECONDARYBPAAAIAE

Employee Lifecycle Transactions (Transfers, Promotions, Job Changes)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/HR Operations Outsourcing (Onboarding, Benefits, HR Admin)

SECONDARYBPACAKAJ

Workforce Management & Scheduling Outsourcing (Non-payroll)

Business & Public Services/HR, Staffing & Recruitment Services/HR Outsourcing (HRO) & Shared Services

Keywords

• Professional employer organization
• HR outsourcing services
• Payroll administration
• Employee benefits management
• Workers compensation insurance

Headquarters

HQ city

Burtonsville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PEO Services (Co-Employment): Professional Employer Organization services where INFINITI HR becomes the employer of record for tax purposes, providing payroll, benefits, compliance, and HR administration. Revenue generated through per-employee-per-month (PEPM) fees based on client headcount and selected service packages.
2. ASO (Administrative Services Only): Administrative services for companies that maintain their own employer of record status but outsource HR functions including payroll processing, tax filing, and compliance support.
3. Benefits Administration: Access to group health insurance, dental, vision, life insurance, 401(k) retirement plans, workers compensation, and voluntary benefits through aggregated purchasing power.
4. Risk Management & Insurance: Workers compensation coverage, EPLI, cyber liability, and other business insurance products through master policies and strategic partner Mulberri's platform.
5. Recruitment Process Outsourcing (RPO): Talent acquisition and recruitment services for full-time or temporary employees.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

INFINITI HR is a Professional Employer Organization that co-employs a client's workforce to deliver outsourced payroll processing, multi-state tax filing, employee benefits administration (health, dental, vision, 401(k), supplemental), workers' compensation and EPLI insurance through True Group master policies, risk management, HR consulting, and recruitment process outsourcing. Services are sold primarily on a per-employee-per-month subscription basis to small and mid-sized businesses and franchise organizations across all 50 U.S. states.

Product overview

INFINITI HR is a Professional Employer Organization (PEO) offering a comprehensive, modular HR outsourcing platform designed for small and mid-sized businesses and franchises. The core offering centers on ASO & PEO services that provide full regulatory compliance management, on-demand HR guidance, real-time payroll/tax filing, and access to True Group master policies. The platform integrates multiple service modules including Payroll Services, Employee Benefits Administration (health, dental, vision, 401k, supplemental insurance), Insurance Solutions (workers' comp, EPLI, cyber liability), Risk Management, HR Consulting, and Recruitment Process Outsourcing (RPO). Supporting modules include Time Works Plus for timekeeping, an Employee Assistance Program (EAP) for mental health and wellness support, an HR Marketplace with hundreds of third-party apps, iWell wellness programs, INFINITI Guard Protection, and INFINITI PERKS employee discount program. The PrismHR technology platform serves as the underlying infrastructure powering employee portals, payroll processing, benefits administration, and compliance tracking. Additional resources include the annual 2026 Employer Compliance Guide and a new mobile app for employee self-service.

Differentiator

Problem solved

Functional benefit

Products and services

• ASO & PEO Services Full-service Professional Employer Organization and Administrative Services Organization offering HR administration, payroll processing, tax filing, compliance management, and access to True Group master policies for workers' compensation, EPLI, and other business coverages. Clients include SMBs and franchise organizations across all 50 U.S. states.
• Payroll Services Accurate, timely, and compliant payroll solutions including time tracking, direct deposit, pay card options, garnishments processing, and real-time tax filing for client employers.
• Employee Benefits Administration Comprehensive benefits packages including health insurance (United Healthcare and others), dental (Guardian, UHC), vision (UHC, VSP Choice Plan through Beam Benefits), life insurance, 401(k) retirement plans, FSA/DCA/HSA accounts, short-term disability, accident insurance, critical illness, hospital indemnity, and pet insurance.
• Insurance Solutions Business insurance coverage including workers' compensation, cyber liability, employment practices liability insurance (EPLI), general liability, management liability (D&O), and business interruption insurance delivered through True Group master policies and the Mulberri platform.
• Risk Management Expert risk management services navigating complex compliance regulations, minimizing potential risks through proactive planning, safety training, OSHA compliance, and claims management.
• HR Services & Consulting On-demand HR guidance, HR consulting, employee handbook creation, compliance support, termination guidance, unemployment claims management, and labor law compliance delivered through dedicated service teams.
• Recruitment Process Outsourcing (RPO) Talent management and recruitment solutions matching businesses with full-time or temporary employees through recruitment process outsourcing.
• Employee Assistance Program (EAP) Confidential 24/7 access to emotional support counseling, wellness coaching, work/lifestyle support, legal guidance, financial resources, and digital online support including articles, videos, podcasts, and training.
• iWell (Mental Health & Wellness) Mental health and wellness support program including expanded therapy coverage, financial wellness programs, mental health PTO, and proactive support resources.
• INFINITI Guard Protection Identity protection and security benefit program for employees.
• INFINITI PERKS Free employee discount program providing savings on travel, restaurants, entertainment, and everyday purchases through MEMBER DEALS.
• HR Marketplace Online marketplace showcasing hundreds of HR products and services with click-of-a-button access through the client portal to pre-verified HR-related apps for day-to-day business operations.
• INFINITI HR Mobile App Mobile application for enhanced employee management providing quick access to payroll, tax, and benefits information, connectivity to the services team, and work-related injury reporting.
• Time Works Plus Timekeeping system that tracks employee hours and integrates seamlessly within the payroll system for timesheet uploads.

Quantifiable outcome

• Enables hiring anywhere in the nation instantly for business expansion
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor, core, strategic and supporting.

• Wreaths Across AmericaminorOthers · 19 December 2025Community partnership honoring American veterans. INFINITI HR participates in annual wreath-laying ceremonies at Arlington National Cemetery and local cemeteries, sponsoring wreaths and employee volunteering. Partnership reflects commitment to supporting military communities.
• Mulberri (InsureTech)coreTechnology or IntegrationStrategic alliance partner providing platform-as-a-service (PaaS) for optimized procurement of insurance products. Mulberri's platform is utilized for clients who elect to procure insurance through INFINITI HR including workers compensation, cyber liability, EPLI, general liability, management liability (D&O), and business interruption insurance.
• PrismHRcoreTechnology or IntegrationTechnology platform partner providing core HRIS, payroll processing, benefits administration, and compliance tracking infrastructure. INFINITI HR attends PrismHR LIVE annual conference and utilizes PrismHR platform for client service delivery.
• Work ShieldcoreStrategic or Co-development PartnerPartner for workplace harassment and discrimination reporting. Work Shield provides secure incident reporting portal (infinitihr.workshieldportal.com) and conducts impartial investigations to help prevent, investigate, and resolve workplace issues.
• Inspiring HRstrategicImplementation/ SI/ Consulting PartnerHR consulting partnership providing experienced certified HR consultants who support INFINITI HR clients with workforce metrics, HR strategy, and organizational development. Inspiring HR contributes guest content to company blog.
• SterlingcoreTechnology or IntegrationThird-party administrator for background checks. Sterling provides background verification services including criminal records, credit checks, and employment verification. Integrated with INFINITI HR's onboarding process.
• ZayZoonsupportingTechnology or IntegrationPay advance partner providing employees access to earned wages before payday. ZayZoon integrates with payroll to allow access to hours already worked without being a loan product.
• Neighbor NetworkminorOthersCommunity partnership with Neighbors Helping Neighbors organization providing fully stocked backpacks to low-income families for back-to-school initiative.
• International Franchise Association (IFA)strategicStrategic or Co-development PartnerPremium supplier and strategic partner to IFA, the leading franchise industry association. INFINITI HR participates in IFA events including Advocacy Summit and receives preferred supplier status.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Insperity: One of the largest publicly traded PEOs serving SMBs across the U.S. with bundled HR, payroll, benefits, and risk management — directly comparable offering set to INFINITI HR but at materially greater scale.
• TriNet: PEO focused on SMB and mid-market clients offering co-employment, payroll, benefits, and HR technology. Closely comparable in customer profile and service model to INFINITI HR's core SMB segment.
• Paychex PEO (Paychex Oasis): Paychex's PEO division provides co-employment HR outsourcing to small and mid-sized businesses, directly overlapping INFINITI HR's core PEO offering with the added advantage of Paychex's payroll software heritage.
• ADP TotalSource: ADP's PEO arm provides full-service HR outsourcing including payroll, benefits, and compliance to SMBs. A direct competitor with the largest scale advantage in the market.
• Justworks: Tech-forward PEO serving SMBs with automated payroll, benefits, compliance, and HR support. Comparable in customer base and bundled offering, differentiated by a more technology-centric go-to-market.
• CoAdvantage: PEO serving SMBs across multiple states with HR, payroll, benefits, and risk management. Highly comparable service mix; notably, INFINITI HR's new COO previously held senior finance roles at CoAdvantage.
• Engage PEO: Mid-market PEO delivering HR outsourcing, payroll, benefits, and workers' comp solutions. Directly comparable in segment focus; INFINITI HR's new COO previously served in a senior financial executive capacity at Engage PEO.
• G&A Partners: PEO providing HR outsourcing, payroll, benefits administration, and risk management to SMBs. Comparable in offering and customer segment, with a strong regional presence in Texas and the Southwest.
• Sequoia One: PEO delivering payroll, benefits, HR compliance, and workers' comp to small businesses. Direct comparable in core PEO offering with comparable customer profile to INFINITI HR's SMB focus.

Regional players

• FrankCrum: PEO with strong Southeastern U.S. presence providing payroll, HR, benefits, and workers' comp. Comparable service mix but more regionally concentrated than INFINITI HR's national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/infiniti_hr
• YouTubeyoutube.com/user/InfinitiHR
• Facebookfacebook.com/infinitihrsolutions
• LinkedInlinkedin.com/company/infiniti-hr
• Instagraminstagram.com/infinitihr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INFINITI HR