MuteSix

What MuteSix does

MuteSix is a full-funnel performance marketing agency founded in 2014 and headquartered in Los Angeles, serving direct-to-consumer (DTC) brands across the United States, Canada, and Mexico. The firm delivers integrated services across Paid Social (Meta, TikTok, Snapchat, Pinterest), Paid Search (Google, YouTube, Bing), Retail Media (Amazon, Walmart, Target), Programmatic advertising (display, video, CTV, audio, DOOH), Lifecycle Marketing (email via Klaviyo, SMS via Attentive), and Creative Production (StudioSix, including Bespoke and Turnkey Productions, Graphic Design, Copywriting, and Content Creation). It supports this delivery with a Marketing Science function built on a Supermetrics–Google BigQuery–Tableau data architecture that provides LTV modeling, forecasting, attribution, and incrementality testing.

The agency's business model is professional services, monetized through fees on managed media spend and service retainers. Pricing is quote-based across four tiers defined by monthly media budget: Emerging (<$50K), Growth ($50K–$150K), Mid-Market ($150K–$500K), and Enterprise ($500K+), targeting brands with annual revenues from under $5M to over $500M. Go-to-market is sales-led, with a consultative contact form capturing prospect revenue, media budget, and timeline. MuteSix has accumulated a roster that includes Disney, Adidas, Morphe, PetCo, Theragun, Fender, NutriBullet, Zumba, and Ring at the enterprise tier, alongside a long tail of mid-market DTC brands.

Distribution is anchored by elite platform partnerships: Meta Business Partner, Google Premier Partner, TikTok Marketing Partner, Snapchat Business Partner, and Amazon Advertising Partner Network. The firm has grown to 251–500 employees and reports $1.2B+ in direct revenue generated for clients, 27.1B+ impressions served, and $400M+ in ad spend managed across Google. Recognition includes Telly Awards (Gold/Silver), Communicator Awards (Gold/Silver), Webby Honoree, and Addy Awards (Silver/Bronze). Leadership includes Josh Ma (VP, Growth Strategy) and Josh Henry-Hicks (VP of Paid Social).

Name

MuteSix

Legal name

MuteSix

Website

https://mutesix.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

MuteSix is a Los Angeles-based, full-funnel performance marketing agency founded in 2014 that serves DTC brands across paid social, paid search, retail media, programmatic, lifecycle marketing, and in-house creative production, supported by Marketing Science analytics.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Performance marketing services
• Paid social advertising
• Paid search management
• Programmatic advertising services
• Creative production studio

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance Marketing Agency Services: Full-service performance marketing agency providing omnichannel digital marketing services including Paid Social, Paid Search, Programmatic, Amazon advertising, Email/SMS Marketing, and Creative Production. Revenue is generated through professional services fees, typically based on media spend management and service retainers.
2. Creative Production Services: Bespoke and Turnkey creative production services including video production, photography, graphic design, copywriting, and content creation. Available as standalone creative-only package for brands not partnered for Paid Media services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MuteSix is a full-funnel performance marketing agency that plans, buys, and optimizes omnichannel paid media and produces creative on behalf of direct-to-consumer (DTC) brands. Core services span Paid Social (Meta, TikTok, Snapchat, Pinterest), Paid Search (Google, YouTube, Bing), Retail Media (Amazon, Walmart, Target), Programmatic Advertising (display, video, CTV, DOOH), Lifecycle Marketing (Email, SMS), and in-house Creative Production through its StudioSix team.

Product overview

MuteSix is a full-funnel performance marketing agency founded in 2014, operating as an integrated platform-plus-services model. The core offering combines Paid Social (Meta, Instagram, TikTok, Snapchat, Pinterest), Retail Media (Amazon, Walmart, Target), Paid Search (Google, YouTube, Bing, SEO), Programmatic Advertising, and Lifecycle Marketing (Email, SMS) under one roof. Supporting these channels is a Creative Studio (StudioSix) delivering Bespoke Production, Turnkey Productions, Graphic Design, Copywriting, and Content Creation. The Marketing Science team provides data infrastructure via Google BigQuery, Tableau, and Supermetrics for analytics, attribution, and forecasting. Integrations include Klaviyo for email, Attentive for SMS, Amazon's Advertising Partner Network, DataFeedWatch for Google Shopping, and Peel for Shopify analytics. MuteSix holds partner statuses with Meta Business Partner, Google Premier Partner, TikTok Marketing Partner, and Snapchat Business Partner.

Differentiator

Problem solved

Functional benefit

Brands

• StudioSix: In-house content studio providing bespoke creative production services including video, photography, graphic design, and copywriting.
• Bespoke Production

Products and services

• Paid Social Performance marketing services across social media platforms including Meta/Facebook, Instagram, TikTok, Snapchat, and Pinterest. Combines thumb-stopping creative with data-driven media buying strategies and iterative testing for DTC brands.

Quantifiable outcome

• 359% average revenue increase for clients after 6 months of partnership
• +7 more outcomes

Named customers32 records

Segments8 records

Ideal customer profiles9 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core.

• Meta Business PartnercoreTechnology or IntegrationAs a Meta Business Partner, MuteSix has a trusted relationship with the platform allowing Facebook and Instagram ad clients to benefit from dedicated Meta representatives, access to performance-enhancing marketing tools and expertise, and updates on upcoming platform changes to ensure maximal campaign support.
• TikTok Marketing PartnercoreTechnology or IntegrationAs a TikTok Marketing Partner, MuteSix works with brand-aligned creators to source and amplify content that drives conversions and boosts brand awareness. The partnership provides early beta access, exclusive tools, and preferential treatment for TikTok Shop campaigns.
• Snapchat Business PartnercoreTechnology or IntegrationAs a Snapchat Business Partner, MuteSix receives strategic account oversight, early access to new features to test and master ahead of competition, exclusive offers, dedicated support, and optimized campaign execution for Snapchat marketing campaigns.
• Google Premier PartnercoreTechnology or IntegrationGoogle Premier Partner status grants MuteSix access to Google's leading e-commerce and international expansion teams, exclusive tools, and advanced support for managing Google Ads, YouTube, Shopping, Display, and Discovery campaigns.
• Amazon Advertising Partner NetworkcoreTechnology or IntegrationPart of Amazon's Advertising Partner Network, MuteSix's Amazon team has the experience and expertise to implement best-in-class practices across the platform's entire suite of Marketplace, Creative, and Advertising services with direct support from Amazon representatives.
• KlaviyocoreTechnology or IntegrationMuteSix leverages Klaviyo's platform for email marketing services, utilizing advanced automation, segmentation, and personalization capabilities. The partnership badge indicates preferred partner status for lifecycle marketing services.
• AttentivecoreTechnology or IntegrationAs a preferred partner with Attentive, MuteSix provides SMS marketing services with first-access to new SMS, push, and in-app capabilities. Uses Attentive's high-performance Email and SMS capture units to grow and convert new traffic into long-term purchasers.
• SupermetricscoreTechnology or IntegrationMuteSix uses Supermetrics as its extract-transform-load (ETL) tool that pulls data from various marketing channels into a single destination (Google BigQuery) for unified reporting and analysis.
• Google BigQuerycoreTechnology or IntegrationMuteSix relies on Google BigQuery to store client data from multiple marketing channels, enabling large-scale data analysis and custom reporting capabilities.
• TableaucoreTechnology or IntegrationMuteSix uses Tableau to fuel powerful dashboards and build proprietary data products for clients, enabling real-time reporting and data visualization.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinuiti: Large independent performance marketing agency offering paid search, paid social, retail media, programmatic, and lifecycle marketing to DTC and enterprise brands. Highly comparable omnichannel model and similar enterprise client focus.
• Power Digital Marketing: Full-funnel performance marketing agency combining paid media, SEO, content, creative, and analytics for DTC and B2B brands. Closely matches MuteSix's omnichannel, data-driven approach.
• NP Digital: Performance and SEO-driven digital marketing agency serving mid-market and enterprise brands across paid search, social, content, and analytics. Direct competitor in the data-led performance marketing category.
• Disruptive Advertising: Performance marketing agency specializing in paid search, paid social, and lifecycle marketing for ecommerce and B2B brands. Comparable paid-media-heavy GTM and mid-market focus.
• Metric Theory: Data-driven digital marketing agency offering paid media, programmatic, and analytics services to direct-to-consumer brands. Overlaps with MuteSix on omnichannel paid buying and measurement-led positioning.
• adQuadrant: Performance marketing agency focused on scaling DTC brands through paid social, paid search, Amazon, and creative. Closely aligned on omnichannel buying and creative-media integration.
• Acceleration Partners: Performance marketing agency specializing in affiliate, partner, and digital marketing for DTC brands. Overlaps with MuteSix on performance-driven channel strategy and enterprise DTC clientele.

Emerging players

• Channel Bakers: Specialized retail media and Amazon advertising agency serving DTC brands. Comparable on the retail media and ecommerce specialty within MuteSix's service mix, but narrower in channel breadth.

Broad incumbents

• GroupM: World's largest media investment group (WPP) operating across all paid digital channels at massive scale. Represents the incumbent competitor that MuteSix must displace or partner with for enterprise clients.
• Omnicom Group: Global advertising holding company with extensive paid media, programmatic, and analytics capabilities through agencies like Hearts & Science and Annalect. Defines the enterprise incumbent competitive set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mutesix
• Facebookfacebook.com/mute6
• LinkedInlinkedin.com/company/mutesix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuteSix