What ICODA does

ICODA is a full-service crypto, blockchain, and iGaming marketing agency founded in 2017, operating under Global Digital Consulting LLC with headquarters in Wrocław, Poland and a US regional headquarters in Bellevue, Washington. The agency provides a portfolio of professional services including crypto and blockchain SEO, crypto PR, influencer marketing across YouTube, X/Twitter, TikTok, and Reddit, community management for X/Telegram/Discord, paid advertising on Meta, Google, and crypto-native networks, and full-stack DeFi and token sale promotion. ICODA also serves the iGaming vertical with casino SEO, PPC, PR, and reputation management. The agency's core technology differentiator is an AI-first marketing practice that combines traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), structured around a proprietary AI Visibility Checker tool that audits websites across eight AI crawlers using a four-dimension scoring framework covering AI access control, content structure, structured data, and technical infrastructure.

The business model is professional services revenue, with custom monthly retainers and project-based campaign pricing across crypto, Web3, DeFi, iGaming, fintech, and NFT verticals. ICODA operates 11 offices across Poland, the United States, Germany, Italy, Switzerland, Japan, China, Thailand, Turkey, and Venezuela, supported by 50+ professionals including dedicated regional units for China, Korea, Russia, and Southeast Asia. The company maintains strategic media partnerships with 100+ global crypto and technology events including TOKEN2049, Consensus, and SBC Summit, and access to 250+ KOL networks and Tier-1 crypto media placements. ICODA operates two sub-brands: bc.team for blockchain development services and Stive.AI for AI visibility services launched from Panama City in 2025. The firm was recognized as Top Crypto Marketing Agency 2026 by Clutch and Top Rated Trustpilot Agency.

Name

ICODA

Legal name

Global Digital Consulting LLC

Website

https://icoda.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ICODA is a full-service crypto, blockchain, and iGaming marketing agency founded in 2017, serving DeFi protocols, token launches, exchanges, and crypto casinos with SEO, PR, influencer, community, and AI visibility services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Crypto Marketing Services: Full-service marketing agency providing comprehensive campaigns including SEO, PR, influencer marketing, community management, and paid advertising for crypto and Web3 projects. Services are custom-tailored with monthly retainers and project-based pricing.
2. AI SEO Services: Specialized Answer Engine Optimization services targeting AI platforms including ChatGPT, Perplexity, and Gemini. Includes AI visibility audits, content optimization, and citation tracking.
3. iGaming Marketing: Dedicated marketing services for crypto casinos and iGaming platforms including SEO, PPC, web development, and reputation management.
4. Token Sale Promotion: End-to-end marketing support for ICOs, IDOs, IEOs, and token generation events including pre-launch campaigns, KOL marketing, PR placements, and post-launch momentum.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels12 records

Core offering

ICODA is a full-service crypto, blockchain, and iGaming marketing agency that delivers end-to-end campaigns including AI-powered SEO, Answer Engine Optimization for ChatGPT/Perplexity/Gemini/Claude, crypto PR, influencer/KOL marketing, community management, DeFi and token sale promotion, and paid advertising. The agency serves Web3 projects, DeFi protocols, crypto exchanges, iGaming brands, and token launches from idea stage to established protocols, with a proprietary free AI Visibility Checker tool that audits brand discoverability across major AI platforms.

Product overview

ICODA is a full-service crypto, blockchain, and iGaming marketing agency founded in 2017, operating under Global Digital Consulting LLC. The core offering is a portfolio of specialized marketing services rather than a single unified software product — ICODA provides AI SEO and GEO services (including ChatGPT SEO, Gemini SEO, Perplexity SEO, AI Overviews SEO, and AI Influencer Marketing), crypto/blockchain marketing services (Crypto SEO, Crypto PR, Social Media Marketing, YouTube and Twitter Influencer Marketing, Reddit Marketing, DeFi Promotion, Token Sale promotion, Crypto Traffic/Paid Ads), and iGaming marketing services (Casino SEO, iGaming PPC, Casino PR, Influencer Marketing for Gambling, Casino Marketing Strategy). ICODA offers a free AI Visibility Checker tool that audits websites across four dimensions (AI Access Control, Content Structure, Structured Data, Technical Infrastructure) to score AI platform discoverability. The agency also operates two sub-brands: bc.team for blockchain development services and Stive.AI for AI visibility services. Services are coordinated as a full-funnel system spanning community building, media placement, AI optimization, and reputation management, with a claimed track record of 650+ satisfied clients and experience across every crypto market cycle since 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Visibility Checker Free proprietary diagnostic tool that analyzes whether a website can be discovered, crawled, and correctly interpreted by AI systems such as ChatGPT, Claude, Perplexity, and Gemini. It evaluates AI Access Control via robots.txt, content structure, Schema.org structured data coverage, and technical infrastructure to score AI discoverability.
• Crypto & Blockchain SEO Search engine optimization service for blockchain and crypto projects, combining technical fixes, content marketing, and authority link building to rank for commercial crypto keywords. Claims include +80% organic traffic growth in 90 days and Top 3 Google rankings for core queries.
• Crypto PR Public relations placement in Tier-1 crypto and mainstream media including Cointelegraph, CoinDesk, Decrypt, Forbes, and Yahoo Finance. Delivered via press releases, founder interviews, and bylined thought leadership, with claimed results of $1.1M raised, 200+ media placements, and 16K+ new users from campaigns.
• Social Media Marketing Community management for X (Twitter), Telegram, and Discord with daily content, KOL collaborations, AMAs, and moderation. Case study cited 34K followers gained in 35 days with zero paid ads.
• YouTube Influencer Marketing Crypto influencer campaigns on YouTube, accessing KOL networks including VoskCoin (667K subscribers), Davincij15 (929K subscribers), Crypto Love (254K subscribers), and CryptoWendyO (270K subscribers). Case study shows 77 KOLs activated in 72 hours with +176% token price growth.
• Twitter Influencer Marketing Influencer campaigns on X (Twitter) for crypto brands, with access to influencers including Crypto Tony (303.8K followers), Route 2 FI (270.8K followers), and Girl Gone Crypto (224.4K followers).
• Reddit Marketing Community reputation building on Reddit through native, discussion-first presence. Case study cited Reddit threads reaching Google Top positions with ~5% organic user participation and a positive sentiment shift for a crypto wallet client.
• Online Reputation Management Reputation management service that creates positive reviews, suppresses negative content, and dominates search results. Includes 4K+ published positive reviews and a claimed 90% success rate across 20+ Web3 brands via SERM, media publications, and real-time monitoring.
• DeFi Promotion

Quantifiable outcome

• 1400% average traffic growth within 3 months for AI SEO clients
• +13 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Anthropic (Claude Partner Network)coreTechnology or Integration · 1 March 2026ICODA became an official partner in Anthropic's Claude Partner Network launched March 2026 with a $100 million commitment. The partnership formalizes ICODA's existing practice of using Claude to help crypto, DeFi, iGaming, and fintech brands improve their visibility in AI-generated answers.
• Solana FoundationcoreStrategic or Co-development PartnerEcosystem partnership with Solana Foundation for blockchain project marketing and visibility initiatives
• Immutable XcoreStrategic or Co-development PartnerPartnership with Immutable X for NFT and gaming blockchain ecosystem marketing initiatives
• Kommunitas LaunchpadminorStrategic or Co-development PartnerPartnership with Kommunitas Launchpad for token launch and ecosystem growth
• Offchain LabsminorStrategic or Co-development PartnerPartnership with Offchain Labs for Arbitrum ecosystem project marketing
• TOKEN2049flagshipGTM or Marketing PartnerMedia partnership for TOKEN2049 Singapore event - one of the industry's flagship crypto conferences with 25,000+ founders, investors, and builders
• ConsensusflagshipGTM or Marketing PartnerMedia partnership for Consensus - CoinDesk's flagship blockchain and crypto conference
• Paris Blockchain WeekflagshipGTM or Marketing PartnerMedia partnership for Paris Blockchain Week - major European blockchain conference
• SBC SummitflagshipGTM or Marketing PartnerMedia partnership for SBC Summit Lisbon 2026 - world's largest gaming industry event with 40,000+ delegates from 150+ countries
• Blockchain LifecoreGTM or Marketing PartnerMedia partnership for Blockchain Life 2026 Dubai - landmark web3, crypto, and mining forum
• Web SummitflagshipGTM or Marketing PartnerPartnership with Web Summit - one of the world's largest technology conferences
• European Blockchain ConventioncoreGTM or Marketing PartnerMedia partner for European Blockchain Convention 12 - Europe's most influential blockchain event returning to Barcelona in 2026
• Web3 WarsawminorGTM or Marketing PartnerMedia partner and speaker for Web3 Warsaw 2026 - international blockchain and AI conference in Poland
• CircleminorStrategic or Co-development PartnerEvent partnership with Circle - issuer of USDC stablecoin
• BlockCon Punta CanaminorGTM or Marketing PartnerMedia partnership for BlockCon Punta Cana 2026 - global business retreat for Web3, iGaming, and finance leaders
• MozCon New YorkminorGTM or Marketing PartnerMedia partner for MozCon New York 2026 - one-day SEO and digital marketing conference

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coinpresso: Crypto SEO and content marketing agency specializing in blockchain and Web3 search visibility. Closest comparable on ICODA's SEO/AEO capability stack.
• Web3 Marketing Agency / Blockwiz: Web3 marketing agency offering influencer marketing, PR, and community management for crypto and NFT projects. Direct services overlap in influencer and community-driven growth.
• MarketAcross: Crypto-native PR, content marketing, and influencer agency serving blockchain protocols and token launches. Direct peer in the crypto PR and growth-marketing category.
• Crowdcreate: Crypto and blockchain growth marketing agency focused on token sales, community building, and influencer activations. Directly comparable on token-launch and KOL-driven service lines.
• Lunar Strategy: Full-service Web3 marketing agency offering influencer marketing, SEO, PR, and community management for crypto and NFT projects. Highly comparable in service mix and crypto-vertical focus.
• Coinbound: Direct competitor focused on crypto and Web3 influencer marketing, PR, and community management. Closest comparable given similar service portfolio, target customer (crypto projects/exchanges), and reliance on KOL networks and event-driven GTM.
• Ninja Promo: Digital marketing agency with a dedicated crypto/Web3 practice offering SEO, influencer marketing, community management, and PR. Slightly broader portfolio but overlapping core offerings for the same target buyer.

Emerging players

• STIVE.AI: AI visibility services brand launched in 2025 by ICODA's CBDO Artem Voinov from Panama City. Wholly adjacent / sub-brand in AI-search optimization, but listed separately here because it operates as a distinct venture potentially competing for similar GEO/AEO mandates.

Others

• Anthropic: Foundation-model provider running the Claude Partner Network that ICODA joined in March 2026. Relevant as an ecosystem partner — Claude's citation behavior directly shapes ICODA's product — rather than a competitor.
• Cointelegraph / CoinDesk (editorial): Tier-1 crypto media outlets where ICODA routinely places client PR. Included as ecosystem participant — they shape the visibility surface ICODA optimizes for but do not compete for the same buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/icoda_io
• Facebookfacebook.com/icodaagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICODA