AdaptedMind
AdaptedMind (GloWorld, LLC) is a private K-6 adaptive learning platform offering personalized math, reading, science, and social studies instruction to individual parent subscribers and institutional educators across nearly 200 countries via a self-serve monthly subscription model.
- Company typePrivate
- Founded2010
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What AdaptedMind does
AdaptedMind, operated by GloWorld, LLC, is a K-6 adaptive learning platform that delivers personalized math, reading, science, social studies, and supplemental skill content to children of subscribing parents and institutional educators. The platform's core technology is an adaptive algorithm that places each student via a pretest, then automatically adjusts difficulty and administers formative assessments on new and previously learned skills to surface and close learning gaps. Content is delivered as text-based problems supported by over 10,000 teacher-created explanation videos and includes gamification elements such as points, badges, and character incentives, with the full curriculum reported as Common Core-aligned and developed in collaboration with teachers.
The product is distributed globally through a self-serve website and native iOS and Android applications, with marketing conducted via paid digital advertising, email remarketing, and testimonials. Revenue is generated exclusively through automatically renewing monthly subscriptions with a 30-day free trial; pricing is not publicly disclosed. The company is reported to serve more than 2 million parents across nearly 200 countries, with over 400 million math problems solved cumulatively. AdaptedMind additionally serves a secondary institutional segment of teachers, schools, and school districts under FERPA-compliant terms, and operates a scholarship program with 501(c)(3) nonprofit partners including Housing Families, EPATT, and Collective Impact.
AdaptedMind is a privately held Delaware LLC headquartered in San Francisco with operations in Sunnyvale, founded by graduates of Stanford, Berkeley, and Harvard, and operates with a headcount of 11–50 employees. No external institutional funding, parent company, or public listing is disclosed in the source data, and the operating entity holds compliance posture across FERPA, COPPA, CCPA/CPRA, and GDPR using OneTrust for cookie consent management.
AdaptedMind firmographics
Firmographics- Name
- AdaptedMind
- Legal name
- GloWorld, LLC
- Website
- https://adaptedmind.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AdaptedMind (GloWorld, LLC) is a private K-6 adaptive learning platform offering personalized math, reading, science, and social studies instruction to individual parent subscribers and institutional educators across nearly 200 countries via a self-serve monthly subscription model.
- Ownership category
- akta.pro rank
AdaptedMind industry classification
Industry- Product category
- K-12 Adaptive Learning Software
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Support Services (6117)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Adaptive Learning & Personalization Engines (EDAFAFAB)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD)
Keywords
Where AdaptedMind is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdaptedMind business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Monthly Subscription: Automatically renewing monthly subscriptions until canceled by the subscriber. Subscribers pay a monthly membership fee at the rate agreed upon at purchase. Free trial period of 30 days available for eligible users. No refunds for partially used periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription with Math and Reading |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
AdaptedMind product offering
Product offeringCore offering
AdaptedMind provides a K-6 adaptive learning platform that delivers Math, Reading, Science, Social Studies, and Super Skills curricula to children in grades K through 6. The platform uses an adaptive algorithm combined with teacher-created content (over 300,000 math problems and 10,000+ explanation videos) to personalize each student's learning path, adjusting difficulty automatically and providing video-based remediation when students miss problems. The platform is offered via a self-serve monthly subscription to families and via institutional subscriptions to schools and districts.
Product overview
AdaptedMind is a K-6 adaptive learning platform offering separate Math, Reading, Science, Social Studies, and Super Skills products. The core platform is built around an adaptive algorithm that personalizes each child's learning experience by identifying strengths and weaknesses. Products include AdaptedMind Math (with over 300,000 problems and 10,000+ explanation videos) and AdaptedMind Reading as the primary offerings, supplemented by Science and Social Studies curricula, plus a Super Skills program. The platform features gamification elements (points, badges, monsters), pretesting to determine starting points, automatic difficulty adjustment, formative assessments, and progress reporting for parents and teachers.
Differentiator
Problem solved
Functional benefit
Products and services
- AdaptedMind Math K-6 adaptive mathematics curriculum for children in grades K through 6, featuring over 300,000 math problems and explanations, game-like experience with points, badges, and monsters, and automatic difficulty adjustment based on each child's strengths and weaknesses.
- AdaptedMind Reading K-6 adaptive reading curriculum that personalizes learning for each child through customized practice and instruction, supporting students to build reading skills at their own level.
- AdaptedMind Science Science curriculum offering supplementary educational content for K-6 students.
- AdaptedMind Social Studies Social Studies curriculum offering supplementary educational content for K-6 students.
- AdaptedMind Super Skills Additional skill-building program designed to supplement core Math and Reading curriculum for K-6 students.
Quantifiable outcome
- Students have solved over 400 million math problems
- +2 more outcomes
Companies that use AdaptedMind
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
AdaptedMind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
AdaptedMind partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Housing Familiesminor501(c)(3) nonprofit organization. AdaptedMind provides pro-bono scholarships to underprivileged youth served by Housing Families, giving them full access to the AdaptedMind platform.
- EPATTminor501(c)(3) nonprofit organization. AdaptedMind provides pro-bono scholarships to underprivileged youth served by EPATT, giving them full access to the AdaptedMind platform.
- Collective Impactminor501(c)(3) nonprofit organization. AdaptedMind provides pro-bono scholarships to underprivileged youth served by Collective Impact, giving them full access to the AdaptedMind platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
AdaptedMind competitors and assessment
Company assessmentBroad incumbents
- BYJU'S: BYJU'S is a large global EdTech incumbent offering K-12 adaptive learning, test prep, and tutoring across multiple subjects and geographies. It is a broad incumbent rather than a focused K-6 adaptive player.
- Renaissance Learning: Renaissance is a large established K-12 provider of adaptive assessment (Star) and personalized practice (myON, Accelerated Reader). It is a broad incumbent in adaptive K-12 learning and assessment rather than a pure direct consumer competitor.
- Imagine Learning: Imagine Learning provides adaptive literacy, math, and assessment solutions primarily to schools and districts across K-12. It is a broader incumbent overlapping AdaptedMind's institutional channel rather than its consumer subscription core.
Direct peers
- IXL Learning: IXL is a K-12 adaptive learning platform covering math, English, science, and social studies with both consumer and school subscriptions. It directly competes with AdaptedMind across subjects, age band, and self-serve + institutional GTM.
- Khan Academy: Khan Academy offers free K-12 adaptive instruction in math, reading, and other subjects with personalized learning dashboards. It is the dominant free alternative to AdaptedMind's paid subscription for K-6 families.
- DreamBox Learning: DreamBox provides adaptive K-8 math instruction with intelligent interactive problem solving, sold to schools/districts and families. It directly overlaps AdaptedMind's adaptive-math proposition and dual GTM motion.
- Prodigy Education: Prodigy gamifies adaptive math for grades 1-8 with a freemium consumer model and school subscriptions. Its game-driven, personalized math approach is the closest experiential analogue to AdaptedMind's gamified K-6 math product.
- SplashLearn: SplashLearn is a K-5 adaptive math and reading platform with gamified practice and a self-serve plus school/district motion. It competes with AdaptedMind on the same grade band and core subjects.
- ABCmouse (Age of Learning): ABCmouse is a subscription-based adaptive early-learning platform for ages 2-8 covering reading, math, and other subjects. It overlaps AdaptedMind's family-subscription K-6 math and reading offering with a similar consumer GTM.
Emerging players
- MobyMax: MobyMax offers adaptive K-8 instruction across multiple subjects with a school and teacher focus. It competes in the same adaptive supplemental space as AdaptedMind but skews more heavily to institutional buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdaptedMind social profiles
Digital presenceAdaptedMind compliance and trust
Trust signalCompliance4 records
AdaptedMind financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdaptedMind leadership team
Management profileNumber of profiles
Profiles1 record
AdaptedMind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdaptedMind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdaptedMind
What does AdaptedMind do?
AdaptedMind provides a K-6 adaptive learning platform that delivers Math, Reading, Science, Social Studies, and Super Skills curricula to children in grades K through 6. The platform uses an adaptive algorithm combined with teacher-created content (over 300,000 math problems and 10,000+ explanation videos) to personalize each student's learning path, adjusting difficulty automatically and providing video-based remediation when students miss problems. The platform is offered via a self-serve monthly subscription to families and via institutional subscriptions to schools and districts.
Is AdaptedMind a public or private company?
AdaptedMind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdaptedMind founded?
AdaptedMind was founded in 2010. It employs 11 to 50 people.
Where is AdaptedMind based?
AdaptedMind is headquartered in Sunnyvale, United States, in the North America region.
How does AdaptedMind make money?
One revenue line is on record: monthly Subscription.
Who are AdaptedMind's main competitors?
Broad incumbents on record are BYJU'S, Renaissance Learning and Imagine Learning. Direct peers are IXL Learning, Khan Academy, DreamBox Learning, Prodigy Education, SplashLearn and ABCmouse (Age of Learning). MobyMax is listed as an emerging player.
Does AdaptedMind have an API?
No public API is recorded for AdaptedMind.
What industry is AdaptedMind in?
AdaptedMind's product category is K-12 Adaptive Learning Software. Its primary akta.pro industry code is EDAFAFAB, Adaptive Learning & Personalization Engines, with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611691 and its SIC code is 7372.