What Goama does

Goama is a Singapore-headquartered software company, founded in 2018, that operates a Gamification-as-a-Service (GaaS) platform targeting enterprise clients seeking to increase user engagement, retention, and monetization within their mobile applications and websites. The company integrates a portfolio of 100+ customizable hyper-casual games across categories including Puzzles, Action, Sports, and Adventure, along with a tournament platform featuring leaderboards, missions, loyalty programs, and a prizes-and-rewards redemption system. Technical delivery occurs via a simple endpoint API/SDK integration into partner mobile apps or as standalone web microsite deployments, accompanied by a real-time analytics dashboard for monitoring player acquisition, engagement metrics, and campaign KPIs.

The platform serves enterprise customers primarily across two verticals: financial services/e-wallets (GCash in the Philippines, WaveMoney/WavePay in Myanmar) and consumer brands/food delivery in Latin America (Rappi, PepsiCo, Snickers). Revenue is generated through a mix of recurring SaaS subscriptions (with multi-year contracts and Order Form-based pricing), transaction fees on paid in-game content and virtual items, professional services for branded game development, and one-time experiential campaign fees. The GCash deployment is reported to have generated over $200,000 USD in paid game revenue and $100,000 in sponsored game revenue in its initial weeks, illustrating the per-deployment revenue potential.

Goama has raised capital through three funding rounds (2018, 2019, 2021) from investors including Orbit Ventures, SOSV, MOX, Smart Axiata Digital Innovation Fund, Ludus, and Gamerforce Ventures. In January 2019, Goama acquired Miaki and Co for an undisclosed amount. The company operates with 51-100 employees, claims presence in 24+ countries across the Americas and Asia Pacific, and reports 33+ million active players, 320+ million gameplays in 2022, and 521+ million minutes of brand exposure on its platform. Goama is privately held as Goama Pte Ltd., incorporated in Singapore, with no parent company or public listing.

Name

Goama

Legal name

Goama Pte Ltd.

Website

https://goama.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Goama is a Singapore-based Gamification-as-a-Service platform that integrates 100+ customizable hyper-casual games, tournaments, and loyalty tools into enterprise mobile apps and websites, primarily serving financial e-wallets and consumer brands across Asia Pacific and Latin America.

Ownership category

akta.pro rank

Product category

Gamification Software

NAICS

Software Publishers (513210), Software Publishers (5132), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

White-Label / Turnkey Online Casino Brands (MPAEABAH)

akta.pro secondary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Gamification platform
• Branded games development
• Tournament management software
• Mobile engagement SDK
• Loyalty rewards platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Goama provides gamification platform as a SaaS solution with licensing fees as described in their Master Service Agreement. Customers pay fees based on Order Forms for platform access, SDKs, APIs, and software.
2. Branded Games Development: Custom development and branding of hyper-casual games for enterprise clients with skill-based tournaments and weekly missions.
3. Paid Games and Virtual Items: Users pay for in-game content and virtual items within the platform, with Goama taking a revenue share. Gcash case study shows $200,000+ USD revenue from paid games in first weeks.
4. Experiential Campaigns: Marketing activations using branded experiences with 50% upfront payment and 50% upon completion, as per their Terms and Conditions for Experiential Campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Goama provides a turnkey Gamification-as-a-Service SaaS platform that enables enterprises to integrate customizable hyper-casual games, loyalty programs, missions, tournaments, and rewards systems into their mobile apps and websites via a simple endpoint API. The platform is delivered as a white-label solution with 100+ games, real-time analytics, and revenue-share options on paid in-game items.

Product overview

Goama is a Gamification-as-a-Service (SaaS) platform that provides a turnkey solution to transform digital businesses into gamified experiences. The core offering consists of the Gamification Tools platform, which integrates loyalty programs, missions, mini-games, and full gaming sections into apps. This is complemented by Branded Games (100+ customizable hyper-casual games across puzzles, action, sports, and adventure categories), the Tournament Platform (enabling weekly/monthly competitions with leaderboards), Integration Services (via simple endpoint API for app/web/microsite integration), a Prizes and Rewards System (for point redemption and brand loyalty), and an Admin Dashboard (for real-time KPI monitoring). The platform operates as a white-label solution, allowing brands to customize games and rewards to align with their marketing objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamification Tools Core SaaS gamification platform that transforms mobile apps and websites into gamified experiences, featuring loyalty programs, missions, daily visits, mini-games, and full gaming sections to increase active users and engagement for enterprise clients.
• Branded Games Portfolio of 100+ customizable hyper-casual games across puzzles, action, sports, and adventure categories that can be white-labeled with a brand's identity, positioning the brand as the protagonist of the gaming experience.
• Tournament Platform Weekly, bi-weekly, and monthly tournament system with skill-based rankings, leaderboards, and prizes that drives user engagement and retention within enterprise client apps.
• Integration Services Technical integration service that connects Goama's gamification platform to mobile applications via simple endpoint API, web view, or microsite, enabling access to millions of users through their mobile devices without impacting host application performance or security.
• Prizes and Rewards System Reward system where users earn points or coins based on game scores, redeemable at a redemption center for products and services offered by brands, creating a loyalty bridge for customer engagement.
• Admin Dashboard Real-time analytics dashboard providing KPIs such as weekly player acquisition, active players, time spent, current rankings, and campaign reach to help enterprise clients analyze and optimize their gamification strategy.

Quantifiable outcome

• +20% increase in user engagement and acquisition
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• GCashcoreStrategic or Co-development PartnerMajor Philippine e-wallet platform that implemented Goama's gamification platform, achieving 4+ million users in the first week and generating $200,000+ USD from paid games and $100,000 from sponsored games.
• RappiflagshipStrategic or Co-development PartnerLatin American super-app and delivery platform featured as a success case study demonstrating Goama's gamification capabilities in the LATAM market.
• SnickersflagshipStrategic or Co-development PartnerBrand featured as a marketing gamification case study partner in LATAM, demonstrating Goama's ability to execute branded game campaigns for consumer goods companies.
• PepsiCoflagshipStrategic or Co-development PartnerFeatured as a case study partner in LATAM market, demonstrating Goama's gamification solutions for large CPG/food & beverage companies.
• WaveMoney/WavePaycoreStrategic or Co-development PartnerMyanmar mobile money platform operating WavePay mobile game tournaments featuring free and paid tournament formats with cash prizes in Myanmar Kyat.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Braze: Braze is a leading customer engagement platform used by consumer brands and fintechs that increasingly embeds gamification-style features (journeys, rewards, push orchestration). It represents the broader incumbent whose gamification feature roadmap could compete with Goama at the high end.
• CrazyLabs: CrazyLabs (formerly TabTale) is a major hyper-casual mobile game publisher with its own branded-game and partnership programs. Comparable to Goama in the hyper-casual game publishing category, though Goama is B2B-white-label.
• Voodoo: Voodoo is the leading publisher of hyper-casual mobile games and runs a B2B platform that monetizes games via ads at massive scale. Broader incumbent in the hyper-casual game category that overlaps with Goama's branded hyper-casual portfolio and ad/transaction revenue model.

Direct peers

• Spinify: Spinify is a SaaS gamification platform that helps businesses (originally enterprise/employee engagement, now broader) drive behavior through leaderboards, tournaments, rewards and real-time dashboards. Closely comparable to Goama's tournament + reward + dashboard stack.
• Funifier: Funifier is a B2B gamification-as-a-service platform offering gamification mechanics, leaderboards, missions and analytics for enterprise apps. Highly analogous to Goama's GaaS architecture and use cases (engagement, retention, missions).
• Scavify: Scavify delivers gamified experience platforms (hunts, challenges, leaderboards) for brands, tourism and education — a comparable white-label gamification SaaS targeting brand-driven engagement and retention use cases.
• Antavo: Antavo is a loyalty and gamification SaaS platform used by retailers and brands to run points, tiers, challenges and gamified campaigns. Comparable to Goama's loyalty-programs and branded-games offerings for retail/consumer-brand customers.
• Bunch: Bunch provides embeddable mobile group-gaming experiences inside third-party apps and brands, very similar to Goama's B2B white-label mini-game integration model. Both target consumer brands and apps seeking embedded social gaming to drive engagement.
• Gameffective: Gameffective provides enterprise gamification software focused on employee and customer engagement through missions, points, badges and leaderboards. Comparable to Goama's tournament/missions/rewards product layer.

Emerging players

• Mambo.io: Mambo.io is a customer engagement platform with gamification features (challenges, rewards) targeted at digital products. Partial overlap with Goama's engagement/missions use cases for digital platforms and apps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/goamaofficial
• YouTubeyoutube.com/channel/UCHPLZ33WN35Fvos7LU3_q3w
• Facebookfacebook.com/gaming/goamaofficial
• LinkedInlinkedin.com/company/goama-gogames
• Instagraminstagram.com/goama.official

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goama