Entriwise
Entriwise is a private SaaS company that automates e-commerce accounting by translating marketplace transactions from Amazon, Shopify, Walmart, eBay, and TikTok Shop into native NetSuite and QuickBooks entries, serving multi-channel sellers and accounting firms globally.
- Company typePrivate
- Founded2016
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Entriwise does
Entriwise is a private e-commerce accounting automation company founded in 2016 and incorporated as Entriwise LLC in Oregon, USA. The company builds a purpose-built accounting engine that translates raw marketplace transaction data from Amazon Seller Central, Shopify, Walmart Seller Center, eBay, and TikTok Shop into native accounting transactions in NetSuite, QuickBooks Online, and QuickBooks Desktop Enterprise. The platform posts transactions on a daily accrual basis rather than waiting for settlement payouts, reconciles marketplace deposits to penny-perfect accuracy, and supports SKU-level profitability analytics using actual ERP cost data combined with Amazon referral, FBA, and advertising fees. Architectural differentiators include the FBA Summary Compactor (reducing FBA transaction volume by 90-99%), DD+7 deferred transaction handling, multi-location and lot/bin inventory sync, and native ERP transaction creation rather than flat journal entries.
The business operates on a subscription SaaS model with three tiers (Standard, Professional, Enterprise) priced by monthly order volume, supported by a hybrid go-to-market combining product-led growth (free trial with no time limits or payment details required) with enterprise sales-assisted engagement and a tiered accounting partner program offering 10-20% client discounts. Distribution includes listings on the QuickBooks, Amazon Seller Central, and Shopify app stores, where Entriwise holds an average 4.9/5 rating across hundreds of reviews. The company is bootstrapped with no disclosed external funding, runs a team of 1-10 employees, and is led by co-founders Michael Vayvala, Hanna Vayvala, and founder/managing director Serj Ky.
Entriwise serves multi-channel ecommerce sellers—particularly high-volume Amazon FBA/FBM operators with $10M+ revenue using NetSuite as their system of record, as well as SMB sellers on QuickBooks Online. The company reports processing 1,000,000+ orders per month for its top 50 Amazon customers, with 50M+ orders and 500k+ SKUs tracked across its integrated customer base, and $3B+ in customer revenue recorded. The platform supports 20+ country marketplaces across North America, Europe, Asia-Pacific, the Middle East, and Latin America, indicating an established but still-expanding global footprint for a small private company.
Entriwise firmographics
Firmographics- Name
- Entriwise
- Legal name
- Entriwise LLC
- Website
- https://entriwise.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Entriwise is a private SaaS company that automates e-commerce accounting by translating marketplace transactions from Amazon, Shopify, Walmart, eBay, and TikTok Shop into native NetSuite and QuickBooks entries, serving multi-channel sellers and accounting firms globally.
- Ownership category
- akta.pro rank
Entriwise industry classification
Industry- Product category
- E-commerce Accounting Automation
- NAICS
- Sales Financing (52222), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industry
- Accounts Payable Automation & Supplier Payments (FSAGAJAD)
Keywords
Where Entriwise is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Entriwise business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Tiered Plans: Entriwise operates on a subscription SaaS model with tiered pricing plans (Standard, Professional, Enterprise). Pricing is based on monthly order volume tiers (up to 1,000; 1,000-3,000; 3,000-10,000; 10,000-30,000; 30,000-100,000; more than 100,000). Higher tiers include additional features like advanced inventory mapping, bundles, and location tracking. Annual billing available with partner discounts up to 20%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Plan - Basic accounting automation |
| Subscription | Annual | Professional Plan - Advanced features including profitability analytics |
| Subscription | Annual | Enterprise Plan - Full-featured with real-time sync and inventory push |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Entriwise product offering
Product offeringCore offering
Entriwise provides a subscription-based e-commerce accounting automation platform that connects online marketplaces (Amazon Seller Central, Shopify, Walmart, eBay, TikTok Shop) to accounting and ERP systems (Oracle NetSuite, QuickBooks Online, QuickBooks Desktop Enterprise). The platform converts marketplace sales, refunds, fees, reimbursements, inventory movements, and payouts into native accounting transactions using accrual-based posting and automatic settlement reconciliation, with built-in FBA transaction compaction, SKU-level profitability analytics, and multi-location inventory synchronization.
Product overview
Entriwise is a unified e-commerce accounting automation platform consisting of core modules for order management, accounting automation, inventory integration, and profitability analytics. The platform integrates with major e-commerce marketplaces (Amazon Seller Central, Shopify, Walmart, eBay, TikTok Shop) and accounting/ERP systems (NetSuite, QuickBooks Online, QuickBooks Desktop Enterprise). Key product components include the E-commerce Accounting Automation Platform (core), the Amazon + NetSuite Premium Connector (enterprise integration), and the Amazon + QuickBooks Online Integration (SMB-focused). The platform supports both daily accrual summaries and real-time individual transaction posting, with native reconciliation to the penny across all connected systems.
Differentiator
Problem solved
Functional benefit
Products and services
- E-commerce Accounting Automation Platform Real-time or daily e-commerce accrual accounting and inventory automation platform achieving zero-discrepancy reconciliation across sales channels with itemized daily imports or continuous real-time sync. Connects Amazon, Shopify, Walmart, eBay, and TikTok Shop to NetSuite, QuickBooks Online, and QuickBooks Desktop Enterprise.
- Amazon + Oracle NetSuite Premium Connector Enterprise integration for Amazon Seller Central to Oracle NetSuite with automated settlement reconciliation, daily FBA summary and fee postings, COGS mapping, multi-location/lot/bin inventory support, DD+7 deferred transaction handling, and NetSuite OneWorld multi-subsidiary support.
- Amazon + QuickBooks Online Integration Native QuickBooks Online Plus and Advanced integration for Amazon Seller Central providing daily accrual posting, settlement reconciliation, inventory mapping, and SKU-level COGS using QBO's native inventory engine for FIFO calculation.
- Accounting Partner Program Channel partner program for accounting firms (CPAs, QuickBooks ProAdvisors, NetSuite consultants) serving e-commerce clients. Includes tiered Bronze/Silver/Gold benefits with 1:1 technical onboarding, unlimited training and certification, dedicated account managers, and client discounts ranging from 10% to 20%.
Quantifiable outcome
- Month-end close time reduced from 8 days to under 2 hours
- +3 more outcomes
Companies that use Entriwise
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Entriwise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature9 records
Entriwise partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Amazon Seller CentralcorePrimary integration platform. Entriwise connects to Amazon Seller Central via SP-API/OAuth for secure credential-free authentication. Supports US, CA, MX, BR, UK, DE, FR, IT, ES, BE, NL, SE, PL, JP, IN, AU, SG, AE, EG, TR, SA marketplaces. Imports sales, refunds, fees, reimbursements, inventory adjustments, and settlement payouts.
- ShopifycoreIntegration with Shopify Online Store, Shopify POS, and Shopify Plus. Connects to Shopify Payments payout reconciliation and supports itemized sync for omnichannel selling including multi-currency international markets.
- Walmart Seller CentercoreIntegration with Walmart marketplace for professional accounting automation including settlement reconciliation and inventory sync.
- eBaycoreIntegration with eBay Managed Payments for automated reconciliation of eBay fee and payout data to accounting systems.
- TikTok ShopcoreIntegration with TikTok Shop for accounting automation and payout reconciliation, targeting fastest growing social commerce platform.
- Oracle NetSuitecorePremium enterprise integration. Entriwise creates native NetSuite transactions (Cash Sales, Cash Refunds, Checks, Vendor Bills, Inventory Adjustments, Bank Deposits) rather than journal entries. Supports NetSuite OneWorld multi-subsidiary environments, departments, classes, locations, and custom segments. Includes DD+7 deferred transaction handling.
- QuickBooks OnlinecoreIntegration with QuickBooks Online Plus and Online Advanced. Posts native Sales Receipts, supports daily accrual imports, inventory mapping, and SKU-level COGS using QBO's native inventory engine for FIFO calculation.
- QuickBooks Desktop EnterprisecoreIntegration with QuickBooks Desktop Pro, Premier, and Enterprise. Supports advanced inventory features including bin locations, barcode scanning, FIFO costing, and inventory assemblies for complex catalog architectures.
- Right NetworksminorQuickBooks Desktop hosting partner. Supports Desktop Pro, Desktop Premier, Enterprise + advanced inventory. Taxation regions: US, Canada, UK. Provides hosted QuickBooks Desktop environments for Entriwise customers.
- SwizznetminorQuickBooks Desktop hosting partner providing cloud-hosted QuickBooks Desktop environments for Entriwise integration customers.
- GotomyerpminorQuickBooks Desktop hosting partner providing cloud-hosted QuickBooks Desktop environments for Entriwise integration customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Entriwise competitors and assessment
Company assessmentDirect peers
- A2X: A2X is the most direct competitor to Entriwise, specializing in Amazon, Shopify, Walmart, and eBay accounting automation for QuickBooks and Xero. Both target e-commerce sellers needing accurate accrual-based accounting and settlement reconciliation, with A2X positioned as the incumbent in the Amazon-to-accounting niche.
- Webgility: Webgility provides e-commerce accounting automation connecting Amazon, Shopify, eBay, and other marketplaces to QuickBooks. It serves a similar SMB and mid-market seller base with comparable use cases around order sync, settlement reconciliation, and inventory management.
- Link My Books: Link My Books automates Amazon, Shopify, and eBay accounting into Xero and QuickBooks Online with accrual-based posting and settlement reconciliation. It targets the same small-to-mid-market e-commerce seller segment as Entriwise with overlapping feature sets.
- Synder: Synder synchronizes multi-channel sales data (Shopify, Amazon, eBay, Walmart, TikTok) into QuickBooks and Xero. It overlaps with Entriwise on marketplace-to-accounting integrations, inventory sync, and reconciliation, serving similar SMB e-commerce customers.
- Sellerboard: Sellerboard provides Amazon FBA/FBM profitability analytics with COGS, fees, and advertising cost tracking. While more analytics-focused than Entriwise, it addresses the same SKU-level profitability pain point and competes for Amazon sellers' analytics budgets.
Emerging players
- Celigo: Celigo is a generic iPaaS platform explicitly named by Entriwise as a competitor. It offers broader integration capabilities across ERP, CRM, and e-commerce but lacks Entriwise's Amazon-specific accounting logic, requiring custom development for the same use cases.
- OneSaas: OneSaas (now Conexiom-style e-commerce integration) connects Shopify, Amazon, eBay, and other platforms to Xero, QuickBooks, and Sage. It competes with Entriwise on multi-channel e-commerce to accounting sync, particularly in the SMB segment.
Broad incumbents
- Cin7 Core (Dear Systems): Cin7 is an inventory and order management platform with marketplace connectors (Amazon, Shopify, eBay) and QuickBooks/Xero integrations. It competes with Entriwise on inventory sync and multi-channel order management for growing e-commerce sellers.
- Brightpearl: Brightpearl is a retail-first ERP with built-in accounting, inventory, and marketplace integration for Amazon, Shopify, eBay, and Walmart. It is a broader ERP alternative that overlaps with Entriwise's NetSuite tier for mid-market merchants needing unified commerce and accounting.
- QuickBooks (Intuit): Intuit's QuickBooks Online Advanced and Desktop Enterprise are the destination accounting platforms for Entriwise's SMB and mid-market integrations. Intuit could natively bundle marketplace connectors, threatening Entriwise's positioning as a purpose-built integration layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Entriwise social profiles
Digital presenceEntriwise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entriwise leadership team
Management profileNumber of profiles
Profiles3 records
Entriwise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entriwise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entriwise
What does Entriwise do?
Entriwise provides a subscription-based e-commerce accounting automation platform that connects online marketplaces (Amazon Seller Central, Shopify, Walmart, eBay, TikTok Shop) to accounting and ERP systems (Oracle NetSuite, QuickBooks Online, QuickBooks Desktop Enterprise). The platform converts marketplace sales, refunds, fees, reimbursements, inventory movements, and payouts into native accounting transactions using accrual-based posting and automatic settlement reconciliation, with built-in FBA transaction compaction, SKU-level profitability analytics, and multi-location inventory synchronization.
Is Entriwise a public or private company?
Entriwise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entriwise founded?
Entriwise was founded in 2016. It employs 1 to 10 people.
Where is Entriwise based?
Entriwise is headquartered in Jacksonville, United States, in the North America region.
How does Entriwise make money?
One revenue line is on record: subscription SaaS - Tiered Plans.
Who are Entriwise's main competitors?
Direct peers on record are A2X, Webgility, Link My Books, Synder and Sellerboard. Emerging players are Celigo and OneSaas. Broad incumbents are Cin7 Core (Dear Systems), Brightpearl and QuickBooks (Intuit).
Does Entriwise have an API?
No public API is recorded for Entriwise.
What industry is Entriwise in?
Entriwise's product category is E-commerce Accounting Automation. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAGAJAD, Accounts Payable Automation & Supplier Payments. Its NAICS code is 52222 and its SIC code is 7372.