Safe Kids Worldwide

What Safe Kids Worldwide does

Safe Kids Worldwide is a 501(c)(3) nonprofit organization founded in 1988 at Children's National Hospital in Washington, D.C., dedicated to preventing unintentional injuries to children. It operates through a distributed coalition model of more than 400 local coalitions across all 50 U.S. states and partnerships in approximately 30 countries across six continents, delivering education, safety device distribution, public policy advocacy, and community-based safety events. The flagship products include the safekids.org website (safety tips organized by age group and risk area), the Safe Kids Buckle Up child passenger safety program (partnered with General Motors since 1997), Sports Safety 101, the Child Passenger Safety Certification program (which has credentialed over 230,000 technicians), a Product Recalls database aggregating CPSC/FDA/NHTSA data, and a State Law Tracker covering all 50 states. The organization runs more than 8,000 car seat checkup events annually and has contributed to a documented 60% reduction in the U.S. rate of fatal childhood preventable injury since 1988.

The business model is donation-driven rather than revenue-generating. Funding flows from long-tenured corporate sponsorships (Johnson & Johnson since 1988, Bell Sports since 1989, State Farm since 1996, General Motors since 1997, FedEx since 1999, Procter & Gamble since 2015), individual donations processed through PayPal, foundation and government grants enabled by 501(c)(3) status (EIN 52-1627574), and in-kind local support routed through the coalition network. Pricing for end beneficiaries (families and caregivers) is zero - all educational resources, safety devices, events, and certification-adjacent materials are provided free of charge. The organization is an affiliate of Children's National Hospital, with financial reporting consolidated under Children's National beginning in Fiscal Year 2019, and is governed by a Board of Directors on which the Children's National President/CEO serves ex officio.

Customer segments span parents and caregivers (primary), safety professionals, educators, policy makers, and the local coalition network itself. Go-to-market is community-led and grass-roots: coalitions host local events, distribute safety resources, and advocate for child safety laws at municipal, state, and federal levels. Recent strategic activity indicates deliberate expansion into adjacent risk verticals (firearm storage via the Everytown Be SMART partnership in 2022, rail safety via Union Pacific in 2023, school bus safety via BusPatrol and GHSA in 2025) and a formal July 2023 strategic pivot toward equity-focused outreach to communities at elevated injury risk.

Name

Safe Kids Worldwide

Legal name

Safe Kids Worldwide

Website

https://safekids.org

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe Kids Worldwide is a 501(c)(3) nonprofit founded in 1988 that prevents unintentional childhood injuries through a 400+ coalition network across 50 U.S. states and 30 countries, delivering free education, safety device distribution, CPS certification, and child safety policy advocacy to families, caregivers, and professionals.

Ownership category

akta.pro rank

Product category

Child Injury Prevention Nonprofit Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Infant & Toddler Health, Safety & Safeguarding Programs (EDACAGAL), Child Rights & Protection (BPADAGAG), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)

Keywords

• Child injury prevention
• Child passenger safety
• Safety education programs
• Nonprofit safety advocacy
• Injury prevention resources

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Sponsorships: Long-term corporate sponsorships from major companies including Johnson & Johnson (founding sponsor since 1988), General Motors (since 1997), Bell Sports (since 1989), FedEx (since 1999), State Farm (since 1996), and P&G (since 2015). These partnerships provide funding, in-kind support, and co-development of programs.
2. Individual Donations: Individual donors contribute to the organization through online donations via PayPal and other methods. The website prominently features donation capabilities.
3. 501(c)(3) Nonprofit Status: As a registered 501(c)(3) nonprofit organization (EIN: 52-1627574), Safe Kids Worldwide receives tax-deductible contributions and may also receive foundation and government grants.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Safe Kids Worldwide delivers child injury prevention education, safety programs, and public policy advocacy for families, caregivers, and communities. Its portfolio includes child passenger safety programs, sports injury prevention resources, a child passenger safety technician certification program, safety tip libraries, product recall databases, and state law tracking tools. Programs and educational resources are provided free of charge and distributed through a network of 400+ local coalitions in the U.S. and international partners in 30 countries.

Product overview

Safe Kids Worldwide is a nonprofit child safety education organization offering a portfolio of educational programs, resources, and network services. The core platform is safekids.org, which provides safety tips organized by age group and risk area. Key programs include the Sports Safety 101 initiative covering concussion and injury prevention, the Safe Kids Buckle Up child passenger safety program (partnered with General Motors), and the Child Passenger Safety Certification program. The organization operates through a network of more than 400 coalitions in the U.S. and partners in approximately 30 countries. Additional resources include a product recalls database aggregating CPSC, FDA, and NHTSA recalls, a state law tracker for child safety regulations, an events platform for car seat checks and safety workshops, and guides for parents and grandparents. The portfolio is distributed through websites, educational materials, workshops, certification programs, and community events rather than a traditional software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Kids Website (safekids.org)

Quantifiable outcome

• 60% reduction in the rate of fatal childhood preventable injury in the U.S. since 1988
• +11 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• BusPatrolcoreGTM or Marketing Partner · 15 December 2025BusPatrol, GHSA, and Safe Kids Worldwide co-hosted the inaugural National School Bus Safety Summit in Washington, D.C. in December 2025, bringing together over 400 leaders to address illegal stop-arm violations and deploy AI-powered safety technologies.
• Governors Highway Safety Association (GHSA)coreGTM or Marketing Partner · 15 December 2025GHSA partnered with BusPatrol and Safe Kids Worldwide to host the inaugural National School Bus Safety Summit focusing on enforcement solutions and AI-powered safety technologies.
• Union Pacific RailroadcoreStrategic or Co-development Partner · 13 September 2023Safe Kids Worldwide and Union Pacific Railroad partnered during National Rail Safety Week (September 2023) to provide educational resources for parents and communities, including a Take it from a Teen video challenge.
• American Cleaning InstituteminorStrategic or Co-development Partner · 28 August 2023Safe Kids Worldwide and American Cleaning Institute provided safety advice for new parents during Baby Safety Month (August 2023).
• AAAcoreStrategic or Co-development Partner · 12 May 2023Safe Kids Worldwide and AAA announced a new partnership in May 2023 to promote road safety and child passenger safety initiatives.
• Everytown's Be SMART ProgramcoreStrategic or Co-development Partner · 17 November 2022Safe Kids Worldwide and Everytown's Be SMART Program partnered in November 2022 to promote secure firearm storage and prevent gun-related injuries to children.
• Impact Teen DriverscoreStrategic or Co-development Partner · 18 October 2021Safe Kids Worldwide and Impact Teen Drivers announced a new partnership during National Teen Driver Safety Week to address the number one killer of teens - motor vehicle crashes.
• AmazoncoreStrategic or Co-development Partner · 31 March 2021Safe Kids Worldwide and Amazon announced a new partnership in March 2021 to help keep kids safe from preventable injuries.
• Procter & Gamble (P&G)coreStrategic or Co-development Partner · 1 January 2015P&G and Safe Kids partnered in 2015 to teach parents about keeping kids safe around the laundry room and detergents, including liquid laundry packets. Through this partnership, they have educated more than 554,700 parents and caregivers through safety classes and community events.
• FedExcoreStrategic or Co-development Partner · 1 January 1999FedEx has been a corporate partner since 1999, contributing to Safe Kids' injury prevention efforts.
• General MotorsflagshipStrategic or Co-development Partner · 1 January 1997General Motors and Safe Kids partnered in 1997 to create the Safe Kids Buckle Up program, which has grown into the most comprehensive child passenger safety program in the nation. The program has educated 29 million parents and caregivers, inspected 2.3 million car seats, and provided 792,000 car seats to at-risk families. GM partnership has contributed to cutting child traffic fatalities by more than half.
• State FarmflagshipStrategic or Co-development Partner · 1 January 1996Safe Kids Worldwide and State Farm celebrate 25 years of collaboration (since 1996) focused on promoting child passenger safety through education, resource access, and checkup events across multiple cities. State Farm has supported CPS research and training programs, contributing to the certification of over 230,000 technicians, and launched a national safety program in 2023.
• Bell Sports (Revelyst Inc.)coreStrategic or Co-development Partner · 1 January 1989For more than 25 years, Bell has led in safety by partnering with Safe Kids on awareness, education, and advocacy programs promoting bike helmet use among children. The partnership has helped reduce the risk of severe brain injuries by as much as 88 percent. Bell has proudly partnered on National Bike to School Day since 2012.
• Johnson & JohnsonflagshipStrategic or Co-development Partner · 1 January 1988As the founding sponsor since 1988, Johnson & Johnson has been working with Safe Kids to teach families about preventable childhood injuries. Their support has helped develop programs, hold local educational events, conduct research, advocate for policy, and spread injury prevention awareness through media and online channels. Johnson & Johnson's work spans medication, water, fire, home, bike, and youth sports safety.
• Children's National HospitalflagshipStrategic or Co-development PartnerSafe Kids Worldwide is an affiliate of Children's National Hospital, which is its founding institution. Safe Kids was founded at Children's National Hospital in Washington D.C. in 1988 by Dr. Martin R. Eichelberger. Michelle Riley-Brown, President and CEO of Children's National Hospital, serves as ex-officio voting member of Safe Kids Board of Directors.
• Johnson & Johnson Consumer Inc.coreStrategic or Co-development PartnerJohnson & Johnson Consumer Inc. works with Safe Kids on medication and sports safety programs. Since 2012, joint efforts aim to reduce unintentional medicine poisonings in children and decrease serious youth sports injuries through education programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Safety Council: Long-established U.S. nonprofit focused on preventing unintentional injuries and deaths at work, on the road, and in the home. Closest direct peer to Safe Kids in mission, advocacy approach, and coalition-based delivery, with overlapping road-safety and consumer-injury work.
• Safe States Alliance: National nonprofit network of state-level injury and violence prevention practitioners. Directly comparable as a coalition-driven, research-and-advocacy organization addressing the same unintentional-injury categories (motor vehicle, poisoning, falls) that Safe Kids targets.
• KidsAndCars.org: National nonprofit focused specifically on child-injury and fatality prevention in and around vehicles — hyper-overlap with Safe Kids' car seat, backover, heatstroke, and power-window programs. A natural direct peer in child passenger and driveway safety.
• National Child Safety Council: Nonprofit that produces child safety educational materials distributed through schools and businesses. Comparable as a content-and-curriculum-focused child safety nonprofit with overlapping audiences (parents, educators, communities) though narrower scale.

Emerging players

• Everytown for Gun Safety (Be SMART program): Large gun-violence prevention organization whose Be SMART secure-storage program is an active Safe Kids partner. Comparable as a child-safety-focused advocacy nonprofit, with more limited coalition infrastructure but greater policy mobilization capacity.

Broad incumbents

• American Academy of Pediatrics: Professional association of 67,000+ pediatricians that publishes child safety guidelines, injury prevention resources, and policy statements. Overlaps with Safe Kids on car seat, sleep, firearm, and poisoning guidance and shares many institutional referral pathways.
• AAA Foundation for Traffic Safety: Research and education arm of AAA focused on traffic safety, including teen drivers, child passengers, and pedestrian safety. Directly comparable on the research and driver-safety dimension, and a recent partner of Safe Kids on child passenger safety initiatives.
• CDC National Center for Injury Prevention and Control: Federal government center that funds injury and violence prevention research, surveillance, and programs. Overlaps with Safe Kids on unintentional-injury epidemiology, motor vehicle safety, and drowning prevention, and is a frequent grant-maker/partner.
• Consumers Union (Consumer Reports): Independent nonprofit product-testing and consumer advocacy organization. Overlaps with Safe Kids in car seat ratings, product recall tracking, and consumer safety education for families, though with a broader product-safety remit.

Others

• Mothers Against Drunk Driving (MADD): Long-tenured nonprofit combining survivor advocacy, education, and policy work to combat drunk and drugged driving. Comparable in nonprofit GTM motion (coalitions, state law tracking, corporate sponsorships, public policy advocacy) though focused on a narrower road-safety sub-issue.

Market position

Strengths5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/safekidsusa
• YouTubeyoutube.com/user/safekidsusa
• Facebookfacebook.com/safekidsworldwide
• Instagraminstagram.com/safekidsworldwide
• Pinterestpinterest.com/safekids/pins
• LinkedInlinkedin.com/company/safe-kids-worldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Kids Worldwide