Balanced Health Botanicals

What Balanced Health Botanicals does

Balanced Health Botanicals (BHB) is a Denver, Colorado-based privately held company founded in 2015 that owns and operates multiple consumer brands in the hemp-derived CBD market. The company is described in firmographic material as operating "some of the largest brands" in the hemp-derived CBD category, implying a multi-brand house structure rather than a single-label business. BHB is led by a full operating C-suite including CEO Chase Terwilliger, Co-founder and Chief Product Officer Andy Papilion, COO Bill Stoufer, and CFO Rob Hayes, with a dedicated VP of Retail Sales & Marketing (Sandi Gonzales) overseeing go-to-market.

The company's headcount of 51-100 employees and the executive structure (with distinct retail sales leadership) indicate an organization that has scaled beyond founder-stage operations into a structured CPG operating model. The category positioning in federally regulated hemp-derived CBD implies that a significant share of operational complexity sits in regulatory compliance, quality assurance, labeling, and supply-chain traceability rather than in technology development. No technology stack, AI capabilities, proprietary formulations, or platform architecture were disclosed in the source material.

BHB's revenue model is presumed to follow standard consumer packaged goods mechanics — wholesale to retail, direct-to-consumer, and possibly private-label or licensing — but no pricing model, channel mix, or contract structure is documented in the available source material. The corporate website (balancedhealthbotanicals.com) returned only a verification/loading page during source collection, leaving material gaps in product portfolio detail, customer logos, revenue figures, funding history, partnership activity, and regulatory actions. This analysis should be revisited as primary-source disclosures become available.

Name

Balanced Health Botanicals

Website

https://balancedhealthbotanicals.com

Company type

Private

Founded year

2015

Headcount range

51–100 employees

Short description

Balanced Health Botanicals is a Denver-based, privately held multi-brand operator founded in 2015 that owns and operates some of the largest consumer brands in the hemp-derived CBD market, selling through retail and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Consumer CBD Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Hemp-derived CBD products
• Cannabidiol wellness brands
• CBD tinctures and topicals
• CBD capsules and gummies
• CBD pet products

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Core offering

Balanced Health Botanicals (BHB) owns and operates some of the largest brands in the hemp-derived CBD market. The company develops, markets, and distributes finished consumer CBD products — including tinctures, topicals, capsules, gummies, and pet products — through its brand portfolio, sold via direct-to-consumer e-commerce and third-party retail/wholesale channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Hemp-derived CBD wellness product portfolio A portfolio of finished, consumer-facing hemp-derived cannabidiol (CBD) wellness products — including tinctures, topicals, capsules, gummies, and pet products — sold to U.S. consumers under the largest brands in the CBD category owned and operated by BHB.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Lazarus Naturals: Vertically integrated hemp CBD brand with strong value positioning and broad product range. Comparable to BHB in the wellness/tincture/topical space with high-volume DTC and wholesale operations.
• Green Roads: Established CBD brand formulated by a pharmacist and sold across thousands of retail doors and DTC. Directly comparable to BHB in brand heritage, retail distribution, and broad CBD product mix.
• Irwin Naturals: Large supplement CPG brand that has expanded into CBD across multiple formats including softgels and topicals. Comparable to BHB as a multi-brand wellness company operating in the CBD/hemp supplement space with mass retail reach.
• Joy Organics: Family-owned premium CBD brand spanning tinctures, topicals, gummies, and beauty. Comparable to BHB as a brand-led, multi-format hemp CBD operator in the wellness space.
• CV Sciences: Operates the PlusCBD Oil brand, one of the larger hemp-derived CBD portfolios in mass and natural channels. Directly comparable to BHB in product positioning (CBD supplements/wellness) and channel strategy.
• Medterra: CBD wellness brand focused on tinctures, topicals, and sleep/calm formulations. Comparable to BHB as a science-forward, multi-format CBD brand selling through DTC and major retail.
• cbdMD: Publicly listed multi-product CBD brand spanning tinctures, topicals, gummies, and pet. Closely comparable to BHB in product breadth and premium positioning in the hemp CBD wellness category.
• Charlotte's Web Holdings: Publicly traded hemp CBD wellness brand and one of the most recognized names in the category. Directly comparable to BHB as a multi-product CBD wellness operator with retail and DTC distribution.
• Elixinol: Global hemp-derived CBD brand with a portfolio of wellness products including tinctures, capsules, and topicals. Comparable to BHB in product mix and category focus on CBD wellness.

Broad incumbents

• Canopy Growth Corporation: Large diversified cannabis operator with significant CBD product lines alongside THC offerings. Comparable to BHB as a category incumbent in cannabinoid wellness, though significantly larger and broader in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balanced Health Botanicals