Maison D'Enfants

What Maison D'Enfants does

Maison D'Enfants (MDE) is a New York City-based maternal support collective founded in 2017 by Grace Barrow Piper, a Pediatric and Neonatal Registered Nurse with master's degrees in nursing and international public health. The company provides a bundled suite of pregnancy, birth, postpartum, newborn, and ongoing childcare services to families in New York, delivered by W2 employees rather than independent contractors. Its service catalog spans prenatal consultations, virtual labor doula support, postpartum doula care (overnight and daytime), lactation consulting, sleep training, newborn care specialist placement, nanny placement, on-demand 'Anytime Sitter' bookings, and educational courses including childbirth education, newborn care, and pediatric safety/CPR.

The company's commercial architecture rests on a $200 annual 'House Membership' that grants access to the service catalog, with individual services priced separately (e.g., $2,100 virtual doula package, $60–$65/hour postpartum doula, $7,000 newborn care specialist placement, $450–$3,000 nanny placement, $30–$45/hour anytime sitter). Customer onboarding begins with a virtual welcome consultation to design a personalized support plan, and service delivery is split between virtual (doula, courses, text-based support) and in-person (postpartum care, nanny placement, in-home consultations) channels. MDE partners with GTM and HomeWork Solutions for household payroll/tax services, Nula for childcare management software, American Red Cross for certification, and is a member of CAPPA, the International Nanny Association, ALPP, and the US Nanny Association. The company operates as Maison D'Enfants LLC, a private, founder-owned, bootstrapped entity with no disclosed institutional funding. Geographic scope is explicitly limited to New York City, with both virtual and in-person service delivery available.

Name

Maison D'Enfants

Legal name

Maison D'Enfants LLC

Website

https://mde-ny.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison D'Enfants is a New York City-based maternal support collective offering pregnancy, birth, postpartum, newborn care, nanny placement, and childcare services to NYC families through a $200 annual membership plus per-service fees, delivered by W2 specialists.

Ownership category

akta.pro rank

Product category

Maternal and Childcare Support Services

NAICS

Child Care Services (62441), Other Individual and Family Services (624190)

SIC

Services-Child Day Care Services (8351), Services-Social Services (8300)

akta.pro industry

PRIMARYHSAAACAK

Newborn Care Specialist Placement, Matching & Staffing Services

Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) Services

SECONDARYHSAAACAG

High-Risk & Medically Complex Newborn Support (Non-Clinical NCS)

Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) Services

SECONDARYHSAAAGAD

Mother’s Helper + Meal Prep & Kitchen Support

Home & Personal Services/Childcare, Babysitting & Nanny Services/Mother’s Helper & In-Home Child Supervision

Keywords

• Maternal support services
• Postpartum doula care
• Newborn care specialists
• Nanny placement services
• Childbirth education courses

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership: Families pay an annual membership fee to gain exclusive access to all MDE service offerings including labor doula support, postpartum care, nanny placement, and educational courses.
2. Labor Doula and Birth Support: Virtual doula support packages including prenatal consultations, 24/7 on-call support, and birth coaching priced at $2,100 per package.
3. Postpartum and Newborn Care Services: Hourly and monthly recurring services including postpartum doula support ($60-65/hour), unlimited text support ($1,100/month), and certified lactation consultations ($250/hour).
4. Childcare Placement Services: Newborn Care Specialist placement fees of $7,000, plus nanny placement fees ranging from $450-$3,000 depending on placement type.
5. Educational Courses: Virtual group and private courses for childbirth education ($425-$850), newborn care ($350-$550), and pediatric safety ($175-$200).
6. Anytime Sitter Services: On-demand babysitting services with hourly rates ($30-$45/hour based on children and age), plus booking fees ($15-$25 daily/weekly) and overnight fees ($150/night).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maison D'Enfants is a maternal support collective that provides full-spectrum in-person and virtual services across pregnancy, birth, postpartum, newborn care, and ongoing childcare for families in New York City. Offerings include prenatal consultations, virtual labor doula support, postpartum doula care, lactation support, sleep training, baby nurse/Newborn Care Specialist placement, nanny placement, on-demand Anytime Sitter bookings, and educational courses such as childbirth education and pediatric safety/CPR. Families access services primarily through an annual "House Membership" ($200/year) that gates the full suite, plus pay-as-you-go hourly, placement, and course fees.

Product overview

Maison D'Enfants (MDE) is a maternal support collective offering a comprehensive suite of in-person and virtual services for families in New York. The company operates a membership-based model ($200 annual) providing exclusive access to four main service categories: (1) Pregnancy + Birth services including prenatal consultations, virtual labor doula support, and a Comprehensive Childbirth Education Course; (2) Postpartum + Newborn Care including support consultations, postpartum doula services ($60-65/hour), sleep training (from $850), and newborn care specialist placement ($7,000); (3) Wonder Years childcare services including nanny placement ($450-$3,000) and Anytime Sitter booking ($30-$45/hour); and (4) Courses + Workshops including newborn care courses and pediatric safety/CPR certification. Services are delivered by a team of labor doulas, certified lactation counselors, registered nurses, childbirth educators, baby nurses, newborn care specialists, nannies, and babysitters, all employed as W2 workers.

Differentiator

Problem solved

Functional benefit

Products and services

• House Membership Annual membership providing exclusive access to all MDE offerings, W2 employment of all caregivers, and comprehensive maternal support services for families in New York. Annual fee is $200 and covers all family members.
• Prenatal Consultations Approximately two-hour consultations conducted by a perinatal support specialist covering pregnancy questions, care provider options, birth vision planning, pregnancy exams/tests, and doula considerations. Offered in-person or virtually.
• Labor Doula Support Virtual doula support package including two prenatal consultations, 24/7 on-call support starting two weeks before due date, unlimited phone/text/Facetime support during labor, birth preferences planning, partner education, and one virtual postpartum consultation. Priced at $2,100 per package.
• Postpartum Support Consultations Postpartum and feeding text support with a perinatal specialist, including unlimited on-demand support at $1,100/month and Certified Lactation and Feeding Specialist consultations offered virtually at $250/hour.
• Postpartum Doula Support Overnight and daytime postpartum doula services with a 3-hour session minimum, charged at $60-$65/hour plus a $500 administrative fee upon contract signing; hours exceeding 40/week paid at 1.5x hourly rate.
• Sleep Training Sleep training services starting from $850 to help families establish healthy sleep patterns for infants and toddlers.
• Transitioning to Solids Two-hour in-home consultation plus one month of text support for introducing solid foods to infants, priced at $500.
• MDE Baby Nurse Short-term overnight newborn care support provided by qualified baby nurses at $70-$85 per hour.
• Newborn Care Specialist Placement Long-term overnight and/or daytime Newborn Care Specialist placement with a $7,000 placement fee for matching families with specialized care providers.
• Nanny Placement Services Nanny placement services covering long-term full-time/part-time placements ($450-$3,000), short-term placements via the ATS team, and out-of-house vetting services ($1,000).
• Anytime Sitter Services On-demand childcare booking service with hourly rates varying by child age and number of children ($30-$45/hour), plus booking fees for daily ($15), weekly ($25), and overnight sessions ($150/night), and a $25 surcharge for bookings within 24 hours.
• Comprehensive Childbirth Education Course Four-session virtual course covering the physiological process of birth, medical interventions, coping options, and decision-making during labor. Available as group ($425) or private ($850) sessions on Thursdays 7-9pm EST.
• Newborn Care Course Two-session virtual course on newborn care available in a group format on Thursdays 7-9pm EST at $350 or as a private course at $550.
• Pediatric Safety, First Aid + CPR Course Pediatric safety training offered virtually at $175 (no certification) or in-person at $200 per person including American Red Cross Certification.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GTMcoreGTM or Marketing PartnerMDE partners with GTM to provide comprehensive, easy-to-use nanny payroll and tax service for families. GTM offers workers' compensation insurance in-house (a requirement for household employers in New York), making them a one-stop-shop for all employer needs. GTM's service is backed by a team of household employment experts available by phone, text, email, and web chat.
• HomeWork SolutionscoreGTM or Marketing PartnerMDE partners with HomeWork Solutions to support families in understanding household payroll and tax obligations. HWS provides one-on-one complimentary consultations and comprehensive payroll and tax services. Families receive a personal payroll representative to help them every step of the way.
• International Nanny AssociationcoreStrategic or Co-development PartnerMDE is a proud member of the International Nanny Association, a not-for-profit umbrella organization that serves nannies, newborn care specialists, employers, agencies, industry service providers, and anyone with a calling to the nanny industry. The INA publishes important tools to assist nanny agency members to operate in line with INA's Recommended Practices.
• Elliston PediatricsminorStrategic or Co-development PartnerMDE is proud to support and partner with Elliston Pediatrics, an innovative concierge medicine practice. Elliston Pediatrics offers up-to-date medical care and advanced technologies to ensure a seamless, personal, and reliable approach to pediatric care.
• Kalamonson Cohen PLLCminorImplementation/ SI/ Consulting PartnerKalamonson Cohen PLLC focuses on solving workplace problems, litigating only when necessary. Their expertise is sought after by small and medium-sized businesses for advising, negotiating, and litigating on behalf of clients. MDE partners with them for employment practice guidance.
• The Academy of Lactation Policy and Practice (ALPP)coreStrategic or Co-development PartnerMDE is a proud member of the Academy of Lactation Policy and Practice, a non-profit organization that provides a national certification program in breastfeeding and human lactation for nurses, physicians, dietitians, WIC personnel, peer counselors, independent lactation counselors and others.
• Childbirth and Postpartum Professional Association (CAPPA)coreStrategic or Co-development PartnerMDE is a proud member of CAPPA, an international certification organization for Doulas, Childbirth Educators, and Lactation Educators. As one of the first and most comprehensive perinatal organizations in the world, CAPPA is respected for its longevity and commitment to excellence in both education and unsurpassed student and member support.
• American Red CrosscoreStrategic or Co-development PartnerMDE is a proud provider of American Red Cross pediatric safety training. The Red Cross' CPR training is the latest science-based advancements in lifesaving care and meets OSHA workplace and healthcare provider certification requirements.
• The US Nanny AssociationminorGTM or Marketing PartnerThe US Nanny Association offers free resources to help families hire the right nanny, including employment articles and webinars on how to hire a nanny, example nanny contracts, how to pick an agency, and filing taxes while employing a nanny.
• The International Nanny AssociationminorGTM or Marketing PartnerThe International Nanny Association offers parents a robust resource library with article topics ranging from traveling with your nanny to how to conduct an annual nanny review.
• NulacoreTechnology or IntegrationNula is an all-in-one mobile app designed for parents and sitters to bring trust, transparency, and joy to childcare management. It connects parents and sitters with a simple interface enabling scheduling, task management, photo sharing, and live location tracking. MDE families receive 3 months of complimentary use when joining The House.

Scale indicators1 record

Recent moves5 records

Direct peers

• Chelsea Nannies: NYC nanny placement agency specializing in full-time, part-time, and temporary nanny placements. Directly comparable to MDE's Wonder Years nanny placement service line.
• The Motherhood Center: NYC-based maternal wellness center offering postpartum support groups, doula matching, lactation consulting, and newborn care classes. Closest direct peer to MDE — operates in the same NYC premium maternal support market with overlapping services.
• Let Mommy Sleep: Postpartum and newborn care service providing overnight baby nurses and postpartum support, with multiple U.S. locations including NYC. Highly comparable to MDE's postpartum doula and baby nurse service lines.
• Birth Day Presence: NYC doula agency offering labor doula, postpartum doula, childbirth education, and lactation support. Directly competes with MDE's pregnancy + birth and postpartum + newborn care offerings in the same geography.

Regional players

• Town + Country Nannies: Nanny placement agency serving multiple U.S. cities. Comparable to MDE's nanny placement services but operates primarily in markets outside NYC (Philadelphia, Miami, etc.), positioning it as a regional rather than direct NYC competitor.

Broad incumbents

• Cleo: VC-backed parental benefits platform offering 24/7 expert support including lactation consultants, sleep coaches, and postpartum guidance to employers and families. Comparable as a tech-enabled, premium-positioned maternal support service, though delivered virtually and via B2B.
• Care.com: Largest online marketplace connecting families with caregivers including nannies, sitters, and postpartum specialists. Directly comparable to MDE's nanny placement and sitter services, but operates as a tech-enabled marketplace rather than a W2 service collective.

Emerging players

• Tinyhood: Online marketplace for live and on-demand parenting classes including childbirth education, newborn care, and CPR — directly competing with MDE's Courses + Workshops offerings via a broader, tech-enabled catalog.
• Bumble Bee Baby: Postpartum and newborn care service offering baby nurses, postpartum doulas, and sleep consulting in NYC and surrounding areas. Comparable to MDE's postpartum/newborn care offerings with similar premium positioning.
• Mavencare: Tech-enabled home care platform with caregiver matching and care management, focused on seniors and families in select U.S. markets. Comparable business model dimension (W2 caregivers + tech-enabled matching) but serves different end-customers (seniors primarily).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/maisondenfantsny
• Instagraminstagram.com/mde_ny
• LinkedInlinkedin.com/company/maison-d-enfants-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison D'Enfants