Pstrax
PSTrax (Station Automation, Inc.) is a founder-controlled, cloud-based SaaS platform that consolidates vehicle, station, equipment, supply, SCBA, PPE, controlled-substance, and blood-product checks for fire, EMS, law enforcement, and DoD agencies. It sells via annual subscriptions with bundled turnkey implementation, serving over 1,350 agencies worldwide.
- Company typePrivate
- Founded2009
- HeadquartersLittleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pstrax does
PSTrax (legal entity Station Automation, Inc.) is a privately held, founder-controlled SaaS company founded in 2009 and headquartered in Littleton, Colorado. It sells a cloud-based, purpose-built operations-readiness and logistics management platform to first-responder agencies — primarily fire and rescue departments, emergency medical services (EMS), law enforcement, and the Department of Defense. The platform consolidates paper-based checklists and inventories into a single automated system across nine configurable modules covering vehicle inspections (NFPA 1911 / DOT), station checks, supplies (with procurement workflow), high-value assets, SCBA, PPE, DEA-compliant controlled substances, and blood products. All modules share real-time alerts, audit-ready documentation, compliance reporting, and department-wide visibility across stations and shifts.
The company sells via annual or multi-year subscriptions on a quote-based pricing model that bundles turnkey implementation and unlimited ongoing support. Go-to-market combines a direct enterprise field-sales motion (Request Demo / Request Info CTAs), procurement channel partnerships (Sourcewell in the US, Canoe Procurement Group of Canada), active presence at industry conferences (FDIC International, FRI, CPSE Excellence, GEMSA), content marketing, and product-led expansion via integrations with complementary platforms (Fleetio, LION, First Arriving, Life-Assist, CareerCert). The company reports serving over 1,350 agencies worldwide across paid, combination, and volunteer departments ranging from single-station to 100+ station agencies, with cited metrics of 98.5% customer retention, a 700% average Year One ROI, and a 70% reduction in EMS-related waste costs for at least one named customer.
PSTrax operated as a fully bootstrapped company for its first 13 years before accepting a minority investment from Growth Street Partners in January 2023; in August 2025 the company secured a strategic growth investment from Level Equity to accelerate product development and market reach. Founders Scott Bergeron (CEO) and Cliff Long retain operational control and the company has stated it does not answer to VC firms or shareholders, and is not open to acquisition.
Pstrax firmographics
Firmographics- Name
- Pstrax
- Legal name
- Station Automation, Inc.
- Website
- https://pstrax.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PSTrax (Station Automation, Inc.) is a founder-controlled, cloud-based SaaS platform that consolidates vehicle, station, equipment, supply, SCBA, PPE, controlled-substance, and blood-product checks for fire, EMS, law enforcement, and DoD agencies. It sells via annual subscriptions with bundled turnkey implementation, serving over 1,350 agencies worldwide.
- Ownership category
- akta.pro rank
Where Pstrax is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pstrax business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based subscription software sold as monthly or annual recurring license. Turnkey implementation included. Revenue generated from subscription fees with unlimited ongoing support at no extra cost. Private company not answering to VC firms or shareholders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual or multi-year subscription with unlimited support included |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Pstrax product offering
Product offeringCore offering
PSTrax sells a cloud-based checklist and inventory management SaaS platform purpose-built for first responder agencies. The platform consolidates operations checks and logistics for vehicles, stations, equipment, supplies, SCBA, PPE, controlled substances, and blood products into a single automated system with scheduled inspections, real-time alerts, compliance reporting, and turnkey implementation.
Product overview
PSTrax is a cloud-based, purpose-built operations readiness and logistics management platform for first responders. The core platform serves as a unified hub for managing all operational checks, which are delivered as modular components: Vehicle Checks, Station Checks, Supplies (with procurement workflow enhancements), Assets, SCBA Checks, PPE, Controlled Substances, and Blood Products. Agencies select and configure modules based on their operational needs, and all modules integrate into a single system with real-time visibility, automated scheduling, and unified reporting. The platform is implemented as a turnkey solution where PSTrax configures the system to agency specifications and provides unlimited ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- PSTrax Foundation: A charitable organization of PSTrax that sponsors Revital Colorado and supports first responder mental health initiatives.
Products and services
- PSTrax Platform Cloud-based, purpose-built operations readiness and logistics management platform for first responder agencies that consolidates all operational checks—Vehicles, Stations, Supplies, Assets, SCBA, PPE, Controlled Substances, and Blood Products—into a single automated system with scheduled inspections, real-time alerts, and audit-ready documentation. Sold to fire, EMS, law enforcement, and Department of Defense agencies via annual or multi-year subscription with turnkey implementation and unlimited support included.
- Controlled Substances Module
Quantifiable outcome
- 700% return on investment in Year One on average for customers
- +3 more outcomes
Companies that use Pstrax
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Pstrax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Pstrax partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and secondary.
- FleetiocoreFleetio is a fleet optimization platform supporting over 1 million vehicles across 100+ countries. The integration connects daily vehicle readiness inspections in PSTrax with Fleetio's maintenance workflows, enabling mutual customers to automatically sync flagged issues, view maintenance history, and manage compliance records in a single platform. Aims to reduce duplicate processes, minimize downtime, and enhance operational readiness.
- LIONcoreLION is a manufacturer of personal protective equipment for fire and EMS agencies. The partnership combines LION's protective equipment with PSTrax's cloud-based operations management platform to help departments improve tracking, inspection documentation, and lifecycle management for PPE, reducing manual record-keeping and maintaining documentation compliant with NFPA standards. Demonstrated together at FDIC International.
- Revital ColoradominorRevital Colorado is a non-profit organization that helps first responders heal from work-related trauma through outdoor and relationship-building activities. PSTrax, through its charitable organization the PSTrax Foundation, became a platinum sponsor of Revital Colorado. This partnership reflects shared values around supporting first responder well-being and mental health. President Scott Bergeron discovered the organization through his daughter Nicole (a firefighter/medic).
- First ArrivingcoreFirst Arriving is a leading technology and marketing company specializing in fire, EMS, law enforcement, and local government digital dashboards. The integration displays PSTrax operations checks and logistics management data (truck checks, equipment status, alerts, journal entries) directly on First Arriving's Digital Dashboard platform. Serves departments in more than 30 states coast-to-coast. Departments using the integration include Carencro Fire Department (LA), Sable Altura Fire Rescue (CO), and Wilson County District 1 Fire & Rescue (TX).
- CareerCertsecondaryCareerCert is a best-in-class online training solution for continuing education and CE management for first responders. The partnership offers combined operations checks (PSTrax) with training and continuing education (CareerCert) for fire departments and EMS agencies. Marketed as 'industry-leading operations checks' combined with 'industry-leading training management.' VP Business Development Ryan Larson leads partner channel strategy.
- Life-AssistsecondaryLife-Assist is an integration partner co-hosting PSTrax webinars on supply management and procurement workflows. The on-demand webinar sponsored by Life-Assist shows practical ways for agencies to gain better visibility into supplies, simplify purchasing, and reduce manual work. Life-Assist sponsors PSTrax webinar content.
- Axene CEminorListed as a partner on the PSTrax website under the Partners section. Details about the partnership nature and scope are not provided in available source material.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Pstrax competitors and assessment
Company assessmentDirect peers
- Operative IQ: Operative IQ provides operations management software for fire, EMS, and law enforcement agencies with vehicle, equipment, inventory, and facilities checks — the most direct head-to-head competitor to PSTrax's core platform, as evidenced by PSTrax's own Operative IQ Alternative comparison page.
- Vector Solutions (Check It): Vector Solutions' Check It product offers daily vehicle and equipment inspection tools for fire and EMS agencies, positioning it as a direct PSTrax competitor in mobile inspection workflows, called out in PSTrax's Vector Solutions Check It Alternative page.
- ESO Checklists: ESO Checklists provide fire and EMS agencies with digital inspection and inventory workflows as part of ESO's broader emergency response data platform; it competes directly with PSTrax and is named on PSTrax's ESO Checklists Alternative page.
- First Due: First Due offers a comprehensive pre-incident planning, operations, and community risk reduction platform for fire and EMS agencies, including checklists; it overlaps with PSTrax while offering a much broader suite, as noted in PSTrax's First Due Alternative comparison.
- Aladtec: Aladtec provides online scheduling and workforce management software for fire, EMS, and law enforcement, with adjacent operations features; it targets the same first responder buyer profile as PSTrax and overlaps on agency-wide operations management.
- CrewSense (CrewBoss): CrewSense provides scheduling, employee management, and operations tools for public safety and mission-critical organizations, with feature overlap to PSTrax's operations and personnel-facing modules in fire/EMS agencies.
Broad incumbents
- ImageTrend: ImageTrend is an established public safety software provider covering EMS ePCR, fire reporting, and operations; while it is a much broader suite, it overlaps with PSTrax in EMS operations and inventory tracking for the same agency buyer profile.
- Lexipol: Lexipol provides policy, training, and operational content and software for public safety agencies; it serves the same fire/EMS/law enforcement buyer as PSTrax and competes for share-of-wallet on agency operations budgets.
- Tyler Technologies (New World Systems / Public Safety Suite): Tyler Technologies provides large-scale ERP, public safety records, and computer-aided dispatch software to municipal and public safety customers, representing a broad incumbent whose public safety suite overlaps with PSTrax's addressable buyer base.
Emerging players
- Active911: Active911 is a smaller, focused provider of incident alerting and response tools for fire and EMS agencies; it shares PSTrax's first-responder target market but focuses on response coordination rather than inspections and inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pstrax social profiles
Digital presencePstrax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pstrax leadership team
Management profileNumber of profiles
Profiles8 records
Pstrax funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pstrax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pstrax
What does Pstrax do?
PSTrax sells a cloud-based checklist and inventory management SaaS platform purpose-built for first responder agencies. The platform consolidates operations checks and logistics for vehicles, stations, equipment, supplies, SCBA, PPE, controlled substances, and blood products into a single automated system with scheduled inspections, real-time alerts, compliance reporting, and turnkey implementation.
Is Pstrax a public or private company?
Pstrax is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pstrax founded?
Pstrax was founded in 2009. It employs 11 to 50 people.
Where is Pstrax based?
Pstrax is headquartered in Littleton, United States, in the North America region.
How does Pstrax make money?
One revenue line is on record: saaS Subscription.
Who are Pstrax's main competitors?
Direct peers on record are Operative IQ, Vector Solutions (Check It), ESO Checklists, First Due, Aladtec and CrewSense (CrewBoss). Broad incumbents are ImageTrend, Lexipol and Tyler Technologies (New World Systems / Public Safety Suite). Active911 is listed as an emerging player.
Does Pstrax have an API?
No public API is recorded for Pstrax.