Green Life Media

What Green Life Media does

Green Life Media, Inc. (GLM) is a privately held Los Angeles-based media company founded in 2016 by Maria Calabrese, J.D. that develops and produces branded content, channels, and networks for cannabis industry players and eco-friendly lifestyle brands. The company addresses a structural gap: cannabis-adjacent brands face limited access to mainstream advertising channels (Google, Meta, linear TV) due to regulatory and platform restrictions, and GLM positions itself as a compliant alternative distribution and monetization layer.

The company's core product is the Green Bee Life platform, a proprietary multi-platform OTT (Over-The-Top) ecosystem organized around a 'Watch. Learn. Shop.' strategy. It comprises three integrated sub-products: GBL TV (an educational streaming video network with five branded channels — know n' go, Ladies Kitchen, Knowledge for NewBeez, Green Eye For The Stoner Guy, and Quick Hits), the GBL Learning Center (educational articles and resources across ten categories), and the GBL Online Marketplace (a curated ecommerce storefront for hemp-derived CBD and cannabis ancillary products). The platform is complemented by four service modules sold to brand partners: Advertising & Sponsorship, Ecommerce Marketplace Services (featured listings, premium brand pages, lead sharing), Creative Services (graphic design, copywriting, email marketing, website design), and Production Services (branded, product-specific, social, and long-form video content).

GLM monetizes through advertising and sponsorships on its owned OTT and editorial channels, marketplace commissions on cannabis-ancillary product sales, and fees from production and creative services engagements. Its go-to-market combines content-led organic discovery through the GBL ecosystem with sales-led outreach to cannabis brands, cultivators, educators, and eco-friendly product companies via media-kit-driven inbound and direct email. The company operates from a single Encino, CA office with 11–50 employees, targets a US-only footprint, and is founder-owned with no disclosed institutional capital, making it a bootstrapped niche-media business rather than a venture-backed scale play.

Name

Green Life Media

Legal name

Green Life Media, Inc.

Website

https://greenlifemedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Life Media is a Los Angeles-based, founder-owned media company that produces and distributes branded OTT video content, educational resources, and ecommerce marketplace services for cannabis and eco-friendly lifestyle brands restricted from mainstream advertising channels.

Ownership category

akta.pro rank

Product category

Cannabis Media & Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE)

akta.pro secondary industry

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)

Keywords

• Cannabis media production
• OTT streaming content
• Branded video production
• Cannabis content marketing
• Digital marketplace services

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising & Sponsorship: Online editorial and web TV channel partnerships generating demand and monetization through sponsored content placements on GBL TV and Learning Center.
2. Ecommerce Marketplace Commissions: GBL Online Marketplace featuring hemp-derived CBD and cannabis ancillary products with featured collections, premium brand pages, and priority listings for brand partners.
3. Creative Services: Strategic video pre-production, graphic design, copywriting, photography, email marketing, and website design services for brand partners.
4. Production Services: Branded, marketing, or episodic content creation with strategic pre-production planning, advanced production tools, and visually stunning post-production. Includes brand-specific content, product-specific content, social reels, and long-form video.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Green Life Media develops and produces branded OTT video content and operates an ecommerce-enabled multimedia marketplace (Green Bee Life) for cannabis and eco-friendly lifestyle brands with limited access to mainstream advertising. The company combines streaming TV channels (GBL TV), an educational content hub (GBL Learning Center), and an ecommerce marketplace (GBL Online Marketplace) under a 'Watch. Learn. Shop.' strategy, and offers supporting advertising, creative, and production services.

Product overview

Green Life Media operates as a media production and promotion company for green lifestyle and cannabis brands, built around its proprietary Green Bee Life ecommerce-enabled multimedia marketplace. The core platform integrates three main components: GBL TV (streaming video channels), the GBL Learning Center (educational content hub), and the GBL Online Marketplace (ecommerce functionality). The company supplements its platform with four service modules: Advertising & Sponsorship (brand partnerships and monetization), Ecommerce Marketplace Services (brand listing and promotion features), Creative Services (pre-production and digital marketing), and Production Services (content creation and distribution). Together these create a complete 'Watch. Learn. Shop.' ecosystem for cannabis industry brands with limited access to traditional advertising channels.

Differentiator

Problem solved

Functional benefit

Brands

• Green Bee Life: Cannabis-themed, ecommerce-enabled multimedia marketplace featuring a 'Watch. Learn. Shop.' strategy where consumers learn about cannabis products, brands and services.
• GBL TV
• GBL Marketplace

Products and services

• Green Bee Life Cannabis-themed, ecommerce-enabled multimedia marketplace where consumers discover, learn about, and purchase cannabis and hemp-derived CBD products from partner brands under a 'Watch. Learn. Shop.' strategy.
• GBL TV Owned and operated OTT streaming video platform with branded cannabis-themed channels (know n' go, Ladies Kitchen, Knowledge for NewBeez, Green Eye For The Stoner Guy, Quick Hits) that distributes partner brand content and educational programming.
• GBL Learning Center Educational articles, blogs, and learning resources organized into ten categories (including recipes, health & beauty, and tourism), integrated with the Green Bee Life platform for consumer education and brand discovery.
• GBL Online Marketplace Curated ecommerce marketplace featuring hemp-derived CBD and cannabis ancillary products from organic, sustainable, eco-friendly, and green brands, with featured collections, premium brand pages, priority listings, product videos, and newsletter promotion.
• Advertising & Sponsorship Online editorial and web TV channel partnerships that generate demand and provide monetization solutions for cannabis and eco-friendly brands through sponsored content on GBL TV and the GBL Learning Center.
• Ecommerce Marketplace Services Brand partnership services on the Green Bee Life customer acquisition platform, including featured collections, premium brand pages, priority listings, product videos, newsletter promotion, and lead sharing.
• Creative Services Strategic video pre-production and digital marketing services for brand partners, including branded editorial content, graphic design, copywriting, editing, photography, email marketing, and website design.
• Production Services End-to-end branded, marketing, and episodic content production including brand-specific content, product-specific content, social reels/stories, and long-form video, plus pre-production planning, scripting, filming, post-production, and distribution across streaming platforms.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Leafly: Leafly operates a leading cannabis media and discovery platform with editorial content, brand profiles, and retailer advertising — directly comparable to Green Life Media's cannabis-focused content-plus-advertising-plus-marketplace model.
• Weedmaps: Weedmaps is a cannabis marketplace plus media/advertising business serving restricted-industry brands and consumers; Green Life Media targets the same niche advertisers with video and marketplace offerings, making this a core direct peer.
• High Times: High Times is the longest-running cannabis media brand spanning editorial, video, and branded content, analogous to Green Life Media's GBL TV channels and GBL Learning Center educational content for the same cannabis audience.
• Merry Jane: Merry Jane is a cannabis lifestyle media company producing streaming video, editorial, and branded content, sharing Green Life Media's OTT content + branded content + advertiser-focused GTM in the cannabis vertical.
• MJBizDaily (MJBiz): MJBizDaily is the leading B2B cannabis trade media and events business; its content-plus-sponsorship model in the cannabis space parallels Green Life Media's emphasis on educating industry players and monetizing through sponsorship.

Broad incumbents

• Tastemade: Tastemade is an established lifestyle streaming and branded content network; comparable to Green Life Media's model of building OTT programming around a niche lifestyle vertical with sponsor-led monetization.
• Vice Media: Vice Media operates a broad digital content and OTT platform built around lifestyle and culture verticals; relevant as a benchmark for cannabis-adjacent lifestyle content production and distribution at greater scale.
• Tubi: Tubi is a major AVOD streaming platform; its free-ad-supported OTT distribution model aligns conceptually with Green Life Media's ad-supported GBL TV approach, though at vastly larger scale.
• Roku: Roku operates a leading OTT/CTV platform and channel marketplace; relevant as a broader incumbent in 'OTT/Streaming Platform Technology' where Green Life Media's GBL TV sits as a niche channel.

Regional players

• Leafwire: Leafwire is a cannabis industry networking and business platform with adjacent media offerings; comparable as a smaller cannabis-vertical media/services peer competing for the same advertiser mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenlife_media
• YouTubeyoutube.com/greenbeelife
• Facebookfacebook.com/greenlifemediagroup
• LinkedInlinkedin.com/company/greenlifemedia
• Instagraminstagram.com/greenlifemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Life Media