The Hidden Garden Floral Design Studio

What The Hidden Garden Floral Design Studio does

The Hidden Garden Floral Design Studio is a Los Angeles-based luxury floral design house founded in 1999 by Amy Marella. The company operates a hand-crafted floral assembly model in which expert in-house designers produce each arrangement individually rather than via automated processes, with a stated 26-year track record serving LA residents, luxury hotels, sports leagues and entertainment events.

Revenue is generated across four primary streams: D2C luxury floral arrangements priced from $100 (Designer's Choice) to $750+ (premium pieces like Yours Always) with same-day delivery before 1pm via an in-house courier team across the LA metro; event floral services including weddings (installations starting at $20,000), corporate events, social events and hotel lobby centerpieces; in-studio floral workshops (e.g., Summer Bouquet at $150); and complementary gift items such as $35 scented candles. The GTM motion is hybrid: an owned Shopify e-commerce site drives daily delivery volume while an inquiry-based direct sales function captures enterprise event and hotel contracts. Enterprise reference clients include Beverly Hills Hotel, Hotel Bel Air, Beverly Wilshire Four Seasons (weekly lobby work), and event placements spanning the Super Bowl Tailgate, NFL Honors, MLB Allstars, US Open, Grammys and International Emmys.

The business is privately held, founder/owner-operated with no disclosed institutional capital, and operates from a single studio on Cotner Avenue in Los Angeles after relocating from its longtime Pico location in 2024 into a space more than three times larger. The core asset base is its design talent, in-house delivery fleet and 26 years of brand recognition within the LA luxury market.

Name

The Hidden Garden Floral Design Studio

Legal name

The Hidden Garden

Website

https://hiddengardenflowers.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hidden Garden Floral Design Studio is a Los Angeles luxury florist, founded in 1999, that hand-arranges and delivers same-day flower arrangements across the LA metro and provides event floral design for weddings ($20,000+), luxury hotels, and high-profile sports and entertainment clients.

Ownership category

akta.pro rank

Product category

Luxury Floral Design Services

NAICS

Florists (4593)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding Design, Decor & Floral Planning (HSACABAH), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Luxury floral design
• Wedding floral services
• Same-day flower delivery
• Event floristry
• Floral arrangement studio

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Flower Arrangements: One-time purchase of luxury floral arrangements and bouquets for various occasions including birthdays, anniversaries, engagements, funerals, and other celebrations. Products range from $100 to $750+ per arrangement.
2. Event Floral Services: Custom floral design services for weddings, corporate events, hotel installations, and social events. Wedding installations begin at $20,000. Services include design, setup, and delivery for events.
3. Floral Workshops: In-studio flower arranging classes with different seasonal themes. Classes are led by experienced floral designers and participants create and take home their own designs. Example pricing: $150 for Summer Bouquet Floral Workshop.
4. Candles and Gifts: Sale of complementary products including scented candles (Peony, Japanese Cherry Blossom, Magnolia, Cotton and Lavender, Eucalyptus, Ferns & Petals) priced at $35 each.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Hidden Garden Floral Design Studio designs and delivers hand-crafted luxury floral arrangements across Los Angeles. Core daily business is a same-day delivery e-commerce flower shop offering arrangements from $100 to $750+. It also provides custom floral design services for weddings (installations starting at $20,000), corporate events, luxury hotels, social events, and engagement proposals, plus in-studio floral workshops and branded scented candles as complementary offerings.

Product overview

The Hidden Garden is a luxury floral design studio offering a comprehensive portfolio of products and services centered on hand-crafted flower arrangements and premium event floristry. The core offering consists of daily flower arrangements for same-day delivery across Los Angeles, supplemented by major service verticals for weddings (starting at $20,000), corporate events, hotel services, and social events. The product line includes occasion-based sub-brands (Mother's Day Collection, Valentine's Day Collection, Anniversary Collection), the Designer's Choice custom arrangement service, a Luxury Collection for high-end occasions, and seasonal fall/spring/winter arrangements. Add-on offerings include Floral Workshops for flower arrangement classes and scented Candles as complementary gift items. Same-day delivery is available for orders placed before 1pm using the company's in-house courier team.

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Flower Arrangements Hand-arranged luxury flower bouquets offered for same-day delivery across the Los Angeles metropolitan area, with a catalog spanning Designer Choice, Luxury, Seasonal (Fall, Spring, Summer, Winter), and occasion-based collections (Anniversary, Birthday, Sympathy/Funeral, Valentine's Day, Mother's Day, etc.). Price points range from $100 for entry Designer Choice to $750+ for premium pieces.
• Wedding Floral Services

Quantifiable outcome

• 26 years in business serving Los Angeles
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FTD: Long-standing national florist network providing same-day flower delivery through partner florists across the US. Competes with The Hidden Garden in retail delivery but lacks The Hidden Garden's bespoke LA event design specialization.
• 1-800-Flowers.com: Large publicly-traded online retailer of flowers, gifts, and floral arrangements across multiple brands. Competes broadly with The Hidden Garden in retail gifting but operates at much larger scale across price tiers and product categories.
• Teleflora: National floral delivery network owned by 1-800-Flowers that aggregates independent florists for nationwide same-day delivery. Overlaps with The Hidden Garden's retail delivery offering but at much greater scale and broader geographic reach.

Direct peers

• BloomNation: LA-headquartered online marketplace connecting consumers with local florists for same-day delivery. Directly competitive to The Hidden Garden's e-commerce flower delivery model and serves the same LA luxury customer base.
• Mark's Garden: Established Los Angeles luxury florist specializing in high-end wedding and event floral design. Directly comparable to The Hidden Garden's wedding and event vertical, with similar premium positioning and LA-based event clientele.
• French Florist: Long-standing Los Angeles florist serving retail and event customers across the LA area. Directly comparable as a local competitor in both same-day delivery and event/wedding floral design.
• The Bouqs Co: Los Angeles-based direct-to-consumer online florist offering farm-to-door flower delivery and subscription floral products. Directly competes with The Hidden Garden in the LA luxury retail flower segment, with comparable price points and delivery proposition.
• UrbanStems: DTC online florist offering same-day delivery of curated, design-forward arrangements at premium price points. Directly competitive to The Hidden Garden's e-commerce retail line, with a similar aesthetic-led brand approach.

Regional players

• Flowerbx: London-based premium online florist focused on luxury seasonal arrangements and event florals. Highly comparable brand positioning and pricing to The Hidden Garden but operates primarily in the UK and select European cities.
• Ode à la Rose: Premium florist specializing in luxury arrangements and event flowers with a strong NYC base and select city expansion. Comparable to The Hidden Garden's premium positioning and event capability but primarily serves East Coast markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHiddenGarden
• Instagraminstagram.com/hiddengardenflowers
• TikToktiktok.com/@hiddengardenflowers
• Pinterestpinterest.com/hiddengardenflowers
• Xx.com/hiddengarden
• LinkedInlinkedin.com/company/the-hidden-garden-floral-design-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hidden Garden Floral Design Studio