AdaRose
AdaRose is an AI-personalized workplace wellness platform that delivers virtual workshops, SMS-based team challenges, and mailed wellness kits to remote and hybrid employees, sold on annual subscription contracts to employers and HR leaders.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdaRose does
AdaRose, Inc. is a Washington, DC-based private company that operates an AI-enhanced workplace wellness platform targeted at employers with remote and hybrid teams. Its flagship "Well at Work" program bundles three core components: quarterly expert-led virtual wellness workshops, text-based interactive team challenges branded as "Boosts" that use AI to personalize gameplay and mindfulness activities over SMS, and ongoing habit support paired with an analytics dashboard that surfaces engagement, collaboration, and stress metrics to a dedicated customer success representative. The company augments the digital program with two physical wellness kits, "Spa in a Box" and "Work Break in a Box," which are mailed to employees' homes and also sold direct-to-consumer through an e-commerce storefront.
AdaRose monetizes primarily through subscription-based corporate wellness program licensing on annual contracts with custom enterprise pricing determined through a sales-led motion that funnels prospective HR and People & Culture buyers into Calendly-scheduled demos. A secondary revenue stream comes from direct e-commerce sales of wellness kits to individuals and SMBs. Named customers include ICF International and Novo Nordisk, with the homepage displaying 17+ corporate client logos spanning consulting, pharmaceutical, and cybersecurity industries. The company is founder-owned and bootstrapped, led by Lygeia Ricciardi (formerly Chief Transformation Officer at Carium and a U.S. federal government digital health leader) with Cezara Windrem as Chief Product & AI Officer. Headcount remains in the 1-10 range and no institutional funding rounds have been disclosed.
The platform's reported outcomes — 98% challenge completion, 88% of players learning something new about a co-worker, 92% self-reported productivity impact, and 3.25 mindfulness activities completed per player per week — are positioned as proof points in the sales conversation, though they originate from company sources and are not third-party validated. Distribution is global in principle but concentrated through direct enterprise sales in the United States.
AdaRose firmographics
Firmographics- Name
- AdaRose
- Legal name
- AdaRose, Inc.
- Website
- https://adarose.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AdaRose is an AI-personalized workplace wellness platform that delivers virtual workshops, SMS-based team challenges, and mailed wellness kits to remote and hybrid employees, sold on annual subscription contracts to employers and HR leaders.
- Ownership category
- akta.pro rank
AdaRose industry classification
Industry- Product category
- Corporate Wellness Software
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industry
- Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)
Keywords
Where AdaRose is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdaRose business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Subscription Programs: AdaRose offers subscription-based workplace wellness programs that include quarterly workshops, team challenges, and ongoing healthy habit support. Subscriptions renew automatically unless canceled.
- Wellness Kits: Physical wellness kits including Spa in a Box and Work Break in a Box are available for direct purchase, both as standalone products and as part of broader program engagement.
- Corporate Wellness Program Licensing: Organizations can license AdaRose's workplace wellness programs for their employees, with dedicated customer success support and expert-led virtual sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on team size and program scope |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AdaRose product offering
Product offeringCore offering
AdaRose is an AI-powered workplace wellness platform that delivers science-backed micro-breaks and personalized team challenges via SMS to boost employee performance and human connection. Its Well at Work program combines AI-enhanced personalized support, quarterly expert-led virtual wellness workshops, and interactive text-based team challenges ("Boosts"), supplemented by physical wellness kits (Spa in a Box, Work Break in a Box) mailed to employees' homes. The offering is targeted at employers with remote and hybrid teams seeking to reduce burnout, strengthen team cohesion, and measure wellness program impact.
Product overview
AdaRose offers a unified workplace wellness platform combining virtual workshops, AI-enhanced personalized team challenges called 'Boosts', ongoing habit support with analytics, and physical wellness kits delivered by mail. The core Well at Work program integrates Quarterly Wellness Workshops (live expert-led virtual sessions), Interactive Team-Based Challenges (text-based personalized gameplay for team connection), and Ongoing Healthy Habit Support (research-informed resources plus actionable analytics). Add-on wellness kits include Spa in a Box (at-home spa experiences with on-demand guidance) and Work Break in a Box (desk-side micro breaks). The program is designed specifically for remote and hybrid teams and combines virtual team engagement with AI-enhanced personalized wellness support.
Differentiator
Problem solved
Functional benefit
Brands
- Spa in a Box: Wellness kit delivered to homes with curated products and on-demand virtual self-care experiences led by experts
- Work Break in a Box
- Boosts
Products and services
- AdaRose Well at Work Program Integrated corporate wellness subscription combining quarterly expert-led workshops, AI-personalized text-based team challenges (Boosts), ongoing healthy habit resources with analytics, and physical wellness kits mailed to employees' homes. Designed for HR and People & Culture leaders managing remote and hybrid teams.
- Quarterly Wellness Workshops Virtual live sessions delivered by certified wellness experts covering topics such as mindfulness, nutrition, and physical movement that directly contribute to performance at work. Included as part of the Well at Work subscription.
- Boosts - Interactive Team-Based Challenges AI-personalized text-based gameplay offering teams engaging activities such as mindfulness challenges, get-to-know-you games, skill-stretch exercises, and gratitude practices to motivate and connect remote and hybrid team members.
- Ongoing Healthy Habit Support Subscription deliverable providing research-informed best practices, habit resources, and an actionable analytics dashboard on employee engagement, team collaboration, healthy habit adoption, and stress reduction, supported by a dedicated customer success representative.
- Spa in a Box Physical wellness kit mailed to participants' homes containing curated self-care products, bundled with four unique on-demand expert-guided virtual spa experiences (10-50 minutes each) for at-home rituals and mindfulness.
- Work Break in a Box Physical wellness kit designed for micro midday breaks at the desk or workstation, enabling employees to take restorative wellness breaks during the workday.
Quantifiable outcome
- 98% of players completed mindfulness activities in team challenges
- +4 more outcomes
Companies that use AdaRose
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
AdaRose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
AdaRose partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
AdaRose competitors and assessment
Company assessmentDirect peers
- Headspace for Work: Headspace's B2B arm sells mindfulness, meditation, and wellness content to employers and HR teams — directly comparable to AdaRose's AI-personalized wellness and virtual workshop offering for the same buyer persona.
- Calm Business: Calm's enterprise tier delivers meditation, sleep, and wellness programming to corporate employees. Overlaps with AdaRose's mindfulness, stress-reduction, and productivity positioning for HR buyers.
- Lyra Health: Lyra provides mental health and EAP-style benefits to employers, including therapy and coaching. Comparable buyer (HR/People leaders) and overlapping use case of workplace stress and wellbeing support.
- Spring Health: Spring Health sells precision mental health benefits to employers, with personalized care recommendations — directly analogous to AdaRose's AI-personalization thesis applied to workplace wellbeing.
- Modern Health: Modern Health is a global mental health platform for employers combining therapy, coaching, and self-guided content. Targets the same HR buyer with overlapping wellbeing-and-productivity value proposition.
- Wellable: Wellable provides a workplace wellness platform with challenges, rewards, and content for HR teams. Closely comparable mid-market positioning to AdaRose's team challenges and analytics offering.
- Wellbeats: Wellbeats delivers on-demand wellness content (fitness, mindfulness, nutrition) to employer groups. Comparable content-led, subscription-based delivery model for HR buyers.
- Limeade: Limeade is an employee experience platform combining wellbeing, engagement, and inclusion programs for mid-market and enterprise employers. Comparable buyer and adjacent product surface area to AdaRose.
- Whil: Whil (formerly Digital Health Corp) sells digital wellbeing, mindfulness, and resilience training to employers and HR teams. Directly comparable to AdaRose's science-backed, virtual-workshop-led workplace wellness model.
Broad incumbents
- Virgin Pulse: Virgin Pulse is a large, established employee wellbeing and engagement platform serving global enterprises. Overlaps with AdaRose's workplace wellness offering but with a much broader portfolio and deeper employer footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AdaRose social profiles
Digital presenceAdaRose financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdaRose leadership team
Management profileNumber of profiles
Profiles6 records
AdaRose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdaRose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdaRose
What does AdaRose do?
AdaRose is an AI-powered workplace wellness platform that delivers science-backed micro-breaks and personalized team challenges via SMS to boost employee performance and human connection. Its Well at Work program combines AI-enhanced personalized support, quarterly expert-led virtual wellness workshops, and interactive text-based team challenges ("Boosts"), supplemented by physical wellness kits (Spa in a Box, Work Break in a Box) mailed to employees' homes. The offering is targeted at employers with remote and hybrid teams seeking to reduce burnout, strengthen team cohesion, and measure wellness program impact.
Is AdaRose a public or private company?
AdaRose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdaRose founded?
AdaRose was founded in 2022. It employs 1 to 10 people.
Where is AdaRose based?
AdaRose is headquartered in Washington, United States, in the North America region.
How does AdaRose make money?
Three revenue lines are on record. Subscription Programs are the primary driver. The others are wellness Kits and corporate Wellness Program Licensing.
Who are AdaRose's main competitors?
Direct peers on record are Headspace for Work, Calm Business, Lyra Health, Spring Health, Modern Health, Wellable, Wellbeats, Limeade and Whil. Virgin Pulse is listed as a broad incumbent.
Does AdaRose have an API?
No public API is recorded for AdaRose.
What industry is AdaRose in?
AdaRose's product category is Corporate Wellness Software. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of FSAIAMAN, Worksite Financial Wellness & Employee Assistance Programs (EAP). Its NAICS code is 541612 and its SIC code is 7372.