What Still & Moving Center does

Still & Moving Center, founded in Honolulu on March 18, 2011 by Renée Tillotson, is a privately held mindful movement and wellness studio operating from a 6,000 square-foot, two-story facility at 1024 Queen Street in Honolulu's Kaka'ako district. The company aggregates a broad portfolio of disciplines—Hula and Hawaiian culture, multiple yoga styles, Nia, AIReal aerial yoga, Tai Chi Ch'uan, Qigong, Capoeira, Argentine Tango, Bollywood, Belly Dance, Feldenkrais, ELDOA, MELT, meditation, and Lomilomi bodywork—delivered across four purpose-built studios including a 1,500 sq ft sprung mango-wood Barefoot Ballroom. Programming serves individuals, children (Keiki), seniors (Kupuna), corporate clients, wellness tourists, and international students through three delivery formats: in-person, in-studio livestream, and live online video. Since March 2020 the center has added 65+ virtual classes, enabling global participation from teachers and students across six continents.

The revenue model is multi-stream: recurring memberships (Nanea $129/mo for 14 classes, Malama $250/mo unlimited with massage, Tango $159/mo, Mini $79.99/mo, Aerial Mini $120/mo); one-time class packs and drop-ins ($17-$35 per class); professional services including Lomilomi massage and SARGA Bodywork; teacher-training programs through the Academy of Mindful Movement ($1,997-$2,297) and related credentials; hourly studio rentals ($45-$150/hour); and private/corporate events through the Moving Moments program. Pricing is publicly disclosed, with work-trade, senior, and tight-budget options to broaden access. Technology infrastructure is largely off-the-shelf: the Momence platform handles booking, membership, and payments, with native iOS and Android apps, Google/iCalendar/Outlook integrations, and live-stream video distribution.

The go-to-market motion is community-led, relying on word-of-mouth referrals, teacher-student relationships, and the ohana (family) ethos, reinforced by email newsletters, a Letter from the Director, YouTube and Vimeo content, Facebook and Instagram presence, earned local media coverage (KITV, KHON2, HI News Now), and community events. In 2018 the Mayor of Honolulu proclaimed March as Mindful Movement Month through an initiative led by the center, formalizing its category leadership in Hawaii. Ownership remains with founder Renée Tillotson, with financial support from her husband's construction firm Prometheus Construction; the company has no outside investment, and in July 2026 it inaugurated a parallel nonprofit, Still & Moving Community Center, to extend community outreach.

Name

Still & Moving Center

Legal name

Still & Moving Center

Website

https://stillandmovingcenter.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Still & Moving Center is a Honolulu-based mindful movement wellness studio founded in 2011, offering Hula, yoga, Nia, aerial, dance, martial arts, meditation, and bodywork to individuals, seniors, children, corporate clients, and international students in-person and via live online classes.

Ownership category

akta.pro rank

Product category

Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Kids & Family Yoga (HSADACAK), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Mindful movement classes
• Yoga studio services
• Hula dance training
• Wellness studio offerings
• Aerial yoga classes

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Memberships: Monthly recurring memberships providing access to unlimited or limited classes. Options include Nanea ($129/month for 14 classes), Malama ($250/month unlimited with massage), Tango ($159/month for tango classes), and Mini ($79.99/month for 4 classes).
2. Class Packs and Drop-ins: One-time purchases of class credits. 10-class packs ($240 in-person, $190 online), 3-class visitor pack ($65), and individual drop-ins ($17-$35 depending on class type).
3. Bodywork Services: Therapeutic bodywork including Lomilomi massage, SARGA Bodywork, and other massage services. Offered as add-on to memberships (25% discount for Malama members).
4. Teacher Training Programs: Revenue from instructor training programs including Academy of Mindful Movement (starting at $1,997-$2,297), Nia belt training, and specialized certifications.
5. Studio Rentals: Hourly rental of event spaces including Barefoot Ballroom with Ohana Hall ($150/hour), Dance Dojo ($100/hour), Sun & Moon Room ($45/hour), and Maluniu Spa ($45/hour).
6. Aerial Class Programs: Specialized aerial classes with separate pricing: 10-class pack ($320), monthly mini membership ($120 for 4 classes), and drop-in classes ($35).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Still & Moving Center operates a 6,000 sq ft mindful movement and wellness studio in Honolulu offering live classes in hula, yoga, Nia, aerial, martial arts, dance, meditation, mindful fitness, and bodywork. It complements these classes with teacher certification programs (Academy of Mindful Movement, Lomilomi training, AIReal Yoga), studio space rentals, and private/corporate events. Classes are delivered in-person, via in-studio livestream, and live online to a global student base, with bookings managed through the Momence platform.

Product overview

Still & Moving Center is a unified wellness platform offering live, interactive mindful movement classes both in-person at their 6,000 square foot Honolulu facility and online globally. The portfolio includes diverse movement disciplines organized into core class offerings (Hula, Yoga, Nia, Aerial, Meditation, Martial Arts, Dance, Mindful Fitness, Bodywork) plus specialized programs (Kids, Seniors, Corporate Wellness). Additional revenue streams include the Academy of Mindful Movement for teacher certification, Lomilomi massage training, studio rentals, and private event hosting through Moving Moments. Membership tiers (Nanea, Malama, Tango, Mini) and class packs provide flexible access to the class library. The center operates on the Momence booking platform with dedicated mobile apps for class access.

Differentiator

Problem solved

Functional benefit

Brands

• Academy of Mindful Movement: Mindful Movement teacher training certification program offering four levels of certification, including Moving Meditation Teacher Trainer certification.

Products and services

• Hula & Hawaiian Culture Classes Traditional Hawaiian hula, oli chanting, ukulele, and Hawaiian culture education for adults and keiki seeking authentic cultural movement.
• Yoga Classes Multiple yoga styles including Chair Yoga, Function & Flow, Traditional Yoga for Today, and Yin Yoga for varied skill levels.
• Nia Classes Joyful body-mind-heart fitness fusing dance, martial arts, and healing arts, taught six days a week by certified instructors.
• Aerial Yoga & Dance Aerial yoga and aerial dance classes using ceiling-suspended hammocks for core stability, conditioning, and aerial dance basics.
• Meditation & Culture Programs Meditation offerings including Satsang, Gems from Wisdom Traditions dialogue circles, Sacred Sound, and Oli chanting.
• Martial Arts Classes Ancient martial arts including Tai Chi Ch'uan, Qigong, and Capoeira taught for health and wellness.
• Dance Classes

Quantifiable outcome

• Hundreds of teachers and countless students have achieved personal growth and self-transformation at the center since 2011
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Academy of Mindful MovementcoreStrategic or Co-development PartnerCo-developed four-level Mindful Movement Teacher Training certification program. The Academy offers online and in-person training with NASM & AFAA certified CEUs. Website: academyofmindfulmovement.com
• AIReal YogacoreStrategic or Co-development PartnerCarmen Curtis, founder of AIReal Yoga, has trained teachers at the center. AIReal Yoga is an aerial yoga program credentialed through Yoga Alliance using looped fabric on a single point.
• Boutique EminorGTM or Marketing PartnerOn-site boutique providing books, cards, hand-crafted local jewelry, essential oils, fashion-forward yoga and dance wear, healthy snacks and beverages for center guests.
• DYY CreationsminorGTM or Marketing PartnerCollaborates on cultural events and dance parties, including the annual ONE WORLD Dance Party created in collaboration with Still & Moving Center.
• Mouna FarmminorGTM or Marketing PartnerLocal partner organization supporting mindful living and community wellness initiatives.
• Ho'ōla Nā PuaminorGTM or Marketing PartnerPartner organization focused on promoting transformative benefits of moving mindfully. Still & Moving Center actively supports this organization.
• Hawai'i Visitors & Convention Bureau (HVCB)minorGTM or Marketing PartnerOfficial visitor and convention bureau partnership supporting tourism and hospitality connections for the wellness center.
• Hawaii Public RadiominorGTM or Marketing PartnerMedia partner supporting community wellness programming and cultural awareness.
• MomencecoreTechnology or IntegrationBooking and membership management platform used for class registration, scheduling, and payment processing. Provides the center's mobile app for iOS and Android.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CorePower Yoga: Large US yoga studio chain with membership-based classes and teacher training programs. Comparable in operating model (subscription memberships, multi-modality classes, certified instructors) but at vastly greater scale and without Hawaiian cultural positioning.
• YogaWorks: Multi-location yoga studio chain offering diverse class types, teacher training, and online streaming. Comparable in teacher training programs and breadth of modalities, but serves a more mainstream positioning without cultural specialization.
• Pure Yoga: Premium international yoga studio chain with premium pricing, diverse class modalities, and teacher training. Comparable in premium membership tiers and multi-modality studio operations.

Direct peers

• Sky Ting Yoga: Boutique yoga studio with a culturally rooted, multi-modality offering and online class library. Most directly comparable peer in terms of brand positioning (experiential, community-driven, themed), pricing tier structure, and hybrid online/in-person distribution.
• Y7 Studio: Boutique themed yoga studio offering in-person and virtual classes with a strong brand identity and influencer-driven community. Comparable in membership pricing, studio aesthetic, and direct-to-consumer social media-led GTM motion.
• YogaFit: Yoga education and teacher training organization offering certifications, CEUs, and instructor programs. Comparable in monetizing yoga through professional training pipelines rather than solely through studio classes.

Emerging players

• Alo Moves: Online yoga and mindfulness platform from Alo Yoga with on-demand class library and subscription pricing. Comparable as a digital substitute competing for the same mindful movement customer, especially the international/online segment.
• Glo (YogaGlo): Subscription online yoga and meditation platform with thousands of on-demand classes. Comparable as a price-aggressive digital substitute targeting the same mindful movement practitioner and eroding willingness-to-pay for in-person studio attendance.

Regional players

• Honolulu Club: Established Honolulu-based fitness and wellness club offering classes, wellness programming, and member amenities. Comparable as a Hawaii-located multi-modality wellness facility competing for the same local member base.
• Ballet Hawaii: Honolulu-based dance education and performance organization. Comparable as a Hawaii-located cultural movement education provider competing for the same dance, hula, and cultural-class customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/StillandMovingCenter
• Facebookfacebook.com/StillandMovingCenter
• Instagraminstagram.com/stillandmovingcenter
• Xx.com/stillmovingcntr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Still & Moving Center