Bluemont Vineyard

What Bluemont Vineyard does

Bluemont Vineyard is a family-owned farm winery operated by the Zurschmeide family at 18755 Foggy Bottom Road in Bluemont, Virginia, situated on the first ridge of the Blue Ridge Mountains at 951 feet of elevation with panoramic Loudoun Valley views. The company produces approximately ten wine varietals (including Viognier, Norton, and Cabernet Franc) organized into two product lines — the Farm Series for everyday drinking and the Signature Series for premium single varietals and Bordeaux blends — using traditional winemaking methods. Wine production has been in full operation since the vineyard's 2007 establishment on land the family acquired in 1993 as part of a multi-generational farming enterprise that traces back to 1955.

The business operates a multi-channel go-to-market combining direct-to-consumer wine sales, a subscription wine club, hospitality, and events. Customers purchase wine through the on-site 951 Tasting Room, the OrderPort e-commerce storefront, and the Vista Wine Club, which offers three membership tiers (3-Pack, 6-Pack, Case Club) with quarterly shipments and cross-property perks at sister operations Great Country Farms, Henway Hard Cider, Dirt Farm Brewing, and Blue Ridge Cottages (collectively branded Experience Bluemont). The venue also monetizes through event space rentals — The Stable accommodates up to 200 guests for weddings and corporate functions, with additional rooms priced from $400 to $2,500 — and an exclusive catering arrangement with Savoir Fare Limited. Pricing is publicly disclosed: $29 for adult tastings, $25 for children, and per-event admission at $25/$18.

The operational technology stack is light and third-party SaaS-based: Tock for reservations, Think Reservations for gift certificates, Square for gift cards, and OrderPort for e-commerce and wine club management. A QR-code ordering system paired with first-come first-serve seating was introduced in April 2025 to streamline throughput. The company has no disclosed institutional funding, AI/ML capabilities, or subsidiary structure, and serves primarily the Northern Virginia and Loudoun County market with direct shipping restricted to domestic U.S. customers.

Name

Bluemont Vineyard

Legal name

Bluemont Vineyard

Website

https://bluemontvineyard.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluemont Vineyard is a family-owned farm winery in Bluemont, Virginia, producing approximately ten wine varietals across Farm and Signature Series, selling direct-to-consumer through its 951 Tasting Room, OrderPort e-commerce, and Vista Wine Club subscription, and hosting weddings, corporate events, and tastings at its 951-foot mountaintop venue.

Ownership category

akta.pro rank

Product category

Farm Winery

NAICS

Grape Vineyards (111332), Wineries (312130), Wineries (31213), Drinking Places (Alcoholic Beverages) (722410)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)

Keywords

• Virginia wine production
• Wine club membership
• Vineyard tasting room
• Wedding venue hosting
• Farm winery operations

Headquarters

HQ city

Bluemont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the on-site tasting room, offering approximately ten wine varietals. One-time purchase transactions at the vineyard.
2. Wine Club Membership: Subscription-based wine club membership providing recurring revenue through periodic shipments of wine selections to members. Generates predictable recurring revenue and customer retention.
3. Venue Rental and Event Hosting: Revenue from hosting weddings, private events, and corporate functions at the venue. Includes rental fees for The Stable at Bluemont Vineyard event space.
4. Catering Services: Exclusive catering partnership with Savoir Fare Limited for events at The Stable venue, generating revenue through food and beverage service during private events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bluemont Vineyard is a family-owned farm winery that produces approximately ten Virginia wine varietals (including Viognier, Norton, and Cabernet Franc) and sells them directly to consumers through its 951 mountaintop tasting room, an online e-commerce shop, and the tiered Vista Wine Club membership program. Beyond wine, the company operates event venues (The Stable, The Barrel Haus, and additional room rentals) for weddings, corporate events, and private celebrations, supported by an exclusive catering partnership with Savoir Fare Limited and on-site Blue Ridge Cottages for overnight stays.

Product overview

Bluemont Vineyard is a farm winery offering a portfolio of wine experiences centered on its 951 Tasting Room and Vista Wine Club membership program. The core offering includes the 951 Tasting Room with guided wine tastings and light fare, paired with the Vista Wine Club membership (3-Pack, 6-Pack, Case Club tiers) for quarterly wine deliveries. Supporting products include the Farm Series and Signature Series wines sold through OrderPort e-commerce, event venues (The Stable for weddings up to 200 guests, The Barrel Haus for private events), and seasonal experiences like Crush With Us grape stomping. The property also features room rentals and the Blue Ridge Cottages for accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Vista Wine Club: Wine membership club with three tiers (3-Pack, 6-Pack, Case Club) offering quarterly wine deliveries, member discounts, exclusive events, and access to club-only wines.
• Farm Series
• Signature Series

Products and services

• 951 Tasting Room On-site tasting room at 951 feet elevation offering guided wine tastings, light fare, and weekend brunch with indoor and outdoor seating and panoramic Loudoun Valley views; serves wine enthusiasts and tourists visiting Northern Virginia wine country.
• Vista Wine Club Subscription wine membership program with three tiers (3-Pack, 6-Pack, Case Club) offering quarterly wine deliveries, member discounts, exclusive events, access to club-only wines, and perks at sister properties (Great Country Farms, Henway Hard Cider, Dirt Farm Brewing).
• The Stable Event venue accommodating up to 200 guests with climate control, panoramic mountain views, and rustic elegance, used for weddings, corporate events, and special celebrations; operated with exclusive catering partner Savoir Fare Limited.
• The Barrel Haus Rustic-chic tasting room and event space converted from the original winemaking area, featuring a copper-top bar, panoramic vineyard views, and the adjacent Greenstone Room for expanded event capacity.
• Winery Tours Behind-the-scenes production facility tours exploring wine and cider-making, sustainable farming, and grape cultivation, concluding with a guided tasting of five wines; targeted at wine enthusiasts and visitors seeking an educational experience.
• Farm Series Wines Entry-level wine collection of blended wines designed for approachable everyday drinking at the family farm table; sold direct-to-consumer via the OrderPort online shop and at the tasting room.
• Signature Series Wines Premium wine collection of single varietals and Bordeaux blends cellared for special occasions; sold direct-to-consumer through the OrderPort online shop and tasting room, and includes wines recognized at the San Francisco International Wine Competition.
• Wedding Services Full-service wedding venue package including event planning, day-of coordination, exclusive catering by Savoir Fare Limited, and capacity for up to 200 guests at The Stable venue; targeted at engaged couples.
• Crush With Us Seasonal grape-stomping experience held every September that allows guests to stomp grapes in wine barrels and take home a grape-stained commemorative tea towel; targeted at wine enthusiasts, families, and groups.
• Event Spaces (Room Rentals) Rental of individual event spaces including The Overlook ($400, up to 30 guests), The Loft ($500, up to 35 guests), Half-Upper Pergola ($650, up to 40 guests), Full-Upper Pergola ($1,200, up to 80 guests), Harvest Room ($1,800, up to 75 guests), Greenstone Room (up to 40 guests), and Barrel Haus ($2,500, up to 80 guests); targeted at private parties, corporate events, and small wedding-related gatherings.
• Blue Ridge Cottages On-property cottage accommodations for overnight stays at Bluemont, available through experiencebluemont.com for guests seeking extended visits to the vineyard.
• QR Code Ordering System Table-side QR code ordering system at the 951 Tasting Room, paired with first-come, first-served open seating, enabling guests to order food and wine without queuing.

Quantifiable outcome

• Multiple industry awards including San Francisco International Wine Competition Double Gold and Silver medals
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Savoir Fare LimitedcoreImplementation/ SI/ Consulting PartnerExclusive catering partner for The Stable at Bluemont Vineyard event space. Savoir Fare Limited provides all food and beverage catering services for private events hosted at the venue.
• Great Country FarmscoreStrategic or Co-development PartnerSister property under the Zurschmeide family. Great Country Farms offers agritourism experiences and shares the family farming heritage narrative with Bluemont Vineyard.
• Henway Hard CiderminorStrategic or Co-development PartnerSister property producing hard cider products. Part of the family's diversified Virginia beverage portfolio.
• Dirt Farm BrewingminorStrategic or Co-development PartnerSister property producing craft beer. Completes the family's range of alcoholic beverage offerings in Virginia.
• Seaside OystersminorGTM or Marketing PartnerPartnership for events at Bluemont Vineyard, providing fresh oysters for pairing with wines during special tasting events and private functions.
• The KnotcoreChannel Partner/ Reseller/ DistributorWedding venue listing on The Knot platform, enabling couples to discover, research, and book Bluemont Vineyard as a wedding venue through the marketplace.
• WeddingWirecoreChannel Partner/ Reseller/ DistributorWedding venue marketplace presence on WeddingWire, providing venue visibility to engaged couples actively planning weddings.
• ZolaminorChannel Partner/ Reseller/ DistributorWedding registry and planning platform with venue marketplace listing, enabling couple discovery and booking.
• Here Comes The GuideminorChannel Partner/ Reseller/ DistributorWedding vendor directory platform providing venue visibility to couples through editorial wedding guide format.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sunset Hills Vineyard: Purcellville, Virginia farm winery producing estate wines and operating a popular tasting room, weddings, and events. Similar small-to-mid Loudoun County winery with a multi-channel DTC and event-driven revenue model.
• Williamsburg Winery: Williamsburg, Virginia farm winery with estate wines, tasting room, weddings, lodging, and on-site restaurants. Comparable as a Virginia farm winery scaling wine production with a multi-revenue destination hospitality model.
• Early Mountain Vineyards: Madison, Virginia winery with estate wines, a tasting room, weddings, and on-site dining. Comparable Virginia producer mixing DTC wine sales with a destination hospitality and events business.
• Veritas Vineyard & Winery: Afton, Virginia estate winery producing estate wines and hosting tastings, weddings, and farm-to-table events. Comparable as a Virginia farm winery with a strong event and DTC business.
• Stone Tower Winery: Hillsboro, Virginia winery offering estate wines, tasting flights, and a large wedding and private-event venue. Closest comparable Virginia competitor in combining a vineyard brand with a high-capacity event business in the Loudoun-area drive market.
• Doukenie Winery: Hillsboro, Virginia estate winery offering tastings, tours, and private events. Comparable Loudoun-area producer combining wine production with a tasting-room and event business.
• King Family Vineyards: Crozet, Virginia estate winery and event venue known for hosting polo, weddings, and tasting-room experiences. Directly comparable as a Virginia farm winery pairing wine production with a destination event business.
• 868 Estate Vineyards: Hillsboro, Virginia winery producing estate wines with a tasting room, restaurant, and event hosting. Comparable Loudoun Valley producer running an integrated wine, food, and events business.
• Glen Manor Vineyards: Front Royal, Virginia estate vineyard and winery producing small-lot wines with a tasting room. Comparable Virginia estate winery with a similar boutique, estate-focused, DTC-oriented positioning.
• Breaux Vineyards: Purcellville, Virginia estate vineyard and winery with a robust tasting room and widely used wedding and private-event venue. Directly comparable in combining Loudoun Valley wine production, DTC tastings, and a destination event business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bluemontvineyard
• Xx.com/Bluemont_Wine
• Facebookfacebook.com/bluemontvineyard
• LinkedInlinkedin.com/company/bluemont-vineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluemont Vineyard